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PODCAST

The Heart of Business

Welcome to the Heart of Business brought to you by Benchmark. It"s the business podcast that won"t make you flatline, where we discuss what pumps life into your company.

business

All Episodes

28:37

Jennifer Owens: Working Mother Magazine

The Heart of Business ·

2016/05/03

Just in time for Mother's Day, we've had the awesome JenniferOwens on the Heart of Business. We talked creating content calendars, the type of content that engages her audience and so much more. We also discussed some of Jennifer's other organizations aimed at helping working women and the resources they provide. It's an awesome episode that's not to be missed!

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34:07

Getting to the Bottom of Natural Products with...

The Heart of Business ·

2016/04/25

Casey Powers met her perfect match in Ecocentric Mom. Having the experience of being a mother herself, Casey understood how overwhelming it could be for an expecting or new mom. She did a lot of research on green-washing, finding the best natural products out there and relied on an already build network of manufacturers to fill the boxes for the customers of Ecocentric Mom. It's a great episode for those looking to break out and do your own thing, trying to find a flexible schedule or work from home

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25:03

Heart of Business Round Table: Spring Cleaning

The Heart of Business ·

2016/04/19

Spring Cleaning is a time to refresh. We purge our homes or offices of clutter and scrub them clean. The ideals can be applied to email marketing. We sat down with some of our top experts to discuss just how you can do that for your business. CEO Curt Keller, Director of Marketing Daniel Miller and Director of Design TJ Taylor weighed in on how to clean your list, the best ways to declutter your design and more.

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27:43

Exploring Women's Business Fashion with Elizabeth &...

The Heart of Business ·

2016/04/05

Melanie Moore saw how hard it was for women to find appropriate, comfortable and most importantly affordable clothing for the workplace. We talked to her about how she grew from designing a few pieces for family and friends (and friends of friends) into a thriving seasonal subscription service. Also, hear Claude and I try to sound like we know what we're talking about in regards to the world of fashion.

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33:55

Beauty Heroes: Saving the World One Subscription Box...

The Heart of Business ·

2016/03/29

Jeannie Jarnot spent years working in the spa industry, on the search for the best non-toxic products for her customers. She took that experience and decided to bring it to the masses via a monthly subscription service. Unlike most subscription services that supply a handful of samples, Beauty Heroes delivers one full-sized product. This helps them stand out in a crowded market.

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30:55

Luck of the Irish Gift Recipient

The Heart of Business ·

2016/03/22

Ken Byrne, founder of the Irish Gift Market, saw an opportunity to bring the very best of Irish made crafts to the North American consumer. These hand crafted products are not only a high quality, but bring a brand story with them that gives the customer an added level of pride in the gift they are giving. Not only that, but the Irish Gift Market guarantees free delivery within 48 hours of purchase. Everyone is Irish on St. Patrick's Day ... and now everyone can gave an authentic Irish gift too.

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30:58

Kyle James: Coupon Kick Off

The Heart of Business ·

2016/02/23

Kyle James has been helping shoppers save money for more than a decade. He created a site, blogs and shares the best deals out there. It's also a job that affords him to work from home and enjoy his family. We talk savings, the pros and cons of the work-from-home lifestyle and more. Listen and enjoy!

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25:40

The Phelps Agency: Integrated Marketing & Unique...

The Heart of Business ·

2016/02/17

Joe Phelps saw a need to create an integrated agency to house marketing and PR under one roof and The Phelps Group was born. His innovative agency was just the start, though. He saw a flaw in the way firms similar to his did business and he did away with the typical corporate structure. In it he found a better collaborative environment in which his creatives could thrive.

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36:38

Robin Chocolates: A Sweet Story

The Heart of Business ·

2016/02/09

Robin Autorino was named one of the top ten chocolatiers in North America. That alone would be reason enough to learn more about Robin Chocolates and the woman behind the sweet treats. Her story only gets more interesting when you learn that she was in the Navy, thrived as a single mom in a job that afforded her a comfortable living, before turning her sights on a passion and headed to culinary school. There, the girl who had been allergic to chocolate her whole life fell in love with desserts and

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24:44

Toby McDonald: Rockin' Wine Tours (and Kilts)

The Heart of Business ·

2016/02/02

Toby McDonald took the blind leap, jumped in with both feet and started the successful Brewery Tours of Temecula. He's since expanded to include Rockin' Wine Tours of Temecula. We talked to him about why creating a unique customer experience is so important and how word of mouth marketing can make all the difference on social media and review sites like Yelp. Even if it means the rockin' you're doing is wearing a kilt.

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33:38

Lawrence Vavra: Music Management Jedi and Co-Captain...

The Heart of Business ·

2016/01/26

Lawrence Vavra co-founded Deckstar with his friend and business partner Matt Colon. It grew from a gap in the industry that they perceived when working with DJ AM. Many years later, Deckstar now boasts a roster of more than 70 artists, including legendary acts like Blink-182, Steve Aoki and Air. We discuss the current state of the music business, advice for an individual looking to break into the industry, whether it be as an artist or on the business side, the importance of building a social

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35:30

Heart of Business Round Table: Deliverability

The Heart of Business ·

2016/01/18

We went to the top for this discussion on deliverability. That's right! Members of Benchmark Email's executive team, including our CEO, VP of Sales & Marketing and Director of Marketing sat down to discuss all things deliverability. Topics covered include what is deliverability, how do you get started with email marketing to ensure deliverability, how to maintain good deliverability and what to do if your deliverability ever dips. It's a great listen for the enterprise of any size.

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27:58

Don't Miss The Katydids on TV Land's Teachers

The Heart of Business ·

2016/01/12

Teachers premiers January 13th on TV Land, but that's just the next chapter in the story of The Katydids. It started as an improv troupe of seven ladies with basically the same name. Soon, videos were being shared across the web and gained the attention of networks. Enter Alison Brie (Community, Mad Men) and UCB Founder Ian Roberts, the executive producers of Teachers. We dug into their story and talked developing a following, how they translated their ideas to a TV show, the writing process and

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20:58

A Heart of Business with Rose Bowl Parade Colored...

The Heart of Business ·

2015/12/29

The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen ... or a bit older and hungover, seeking solace in a New Years day routine we've enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It's a great look into community, tradition, event planning and so much more.

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30:29

Round Table: A Look Back & A Look Ahead

The Heart of Business ·

2015/12/21

We sat down with Benchmark Email CEO Curt Keller, VP of Marketing & Sales Jose Hernandez and Director of Design TJ Taylor to talk about the advancements in email marketing that we saw in 2015. We also took a look ahead at 2016 and made some predictions for what we expect. It was a good wrap moment to end the year as we took stock of how far email marketing has come in twelve months and we left excited for the year to come. Listen and enjoy.

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14:26

Steven Binder: TaxSlayer Eliminates Tax Fears

The Heart of Business ·

2015/12/16

Taxes can be a scary thing for any person or business. TaxSlayer understands that and seeks to ease fears and to give their customers a reason to engage year-round. We talked the best ways to get in front of an audience, the lessons Steven learned working at ESPN and advice for businesses in managing their taxes. We may have also made suggestions for commercial ideas.

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26:49

Hard Work: The Not So Secret To Success For Jennie...

The Heart of Business ·

2015/12/01

Jennie Kwon has quite the story and is the ultimate inspiration for following ones passions. She started out in a career in music. From there is was a complete change of pass to practice the law. After the birth of her twins, it was time for another change ... this time to jewelry. The recipe for her success? It's not magic. It's good old fashioned hard work and determination.

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18:18

Big Target Partnership Fuels Pixi Beauty

The Heart of Business ·

2015/11/17

Anita Jennison is the VP of Marketing & New Business Development of Pixi Beauty. We chatted with her about how the brand has taken on the personality of its founder, Petra Strand, the benefits of bringing a designer brand to a discount retail store like Target and so much more. It's an awesome listen for businesses considering going global, strategic partnerships and all sorts of fun stuff. Listen and enjoy.

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26:02

Speed to Listen to This Episode with Steve Page, GM...

The Heart of Business ·

2015/11/10

This was a fun episode that lead to a few unexpected conversations for us. We talked about marketing a product with regional popularity, why racing is much more open to sponsorship opportunities than the big four sports and all the great things they do for the community at the Sonoma Raceway. Steve Page, GM of Sonoma Raceway, knows marketing, stays on top of the latest trends and had a whole lot of good advice to offer our listeners. Enjoy!

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27:41

Mark Shapiro: Making His Mark Today As Our One & Only...

The Heart of Business ·

2015/11/03

Mark Shapiro had what most would consider the Hollywood dream. An industry position many would covet. However, Mark left his six figure corporate job and is on a mission to inspire and empower 100,000 people to be true to themselves and “live an epic life they’re proud of.” He is the founder of Make Your Mark Today, Host of The One & Only Podcast on iTunes, a heralded transformational trainer/coach, passionate speaker and social activist.

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100 results

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