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PODCAST

The Dead Pixels Society podcast

News, information and interviews about the photo/imaging business. This is a weekly audio podcast hosted by Gary Pageau, editor of the Dead Pixels Society news site and community.This podcast is for a business-to-business audience of entrepreneurs and companies in the photo/imaging retail, online, wholesale, mobile, and camera hardware/accessory industries.If you are interested in being a guest on the podcast, email host Gary Pageau at gary@thedeadpixelssociety.com. For more information and to sign

business marketing

All Episodes

28:57

The Louisville Lensman Who Built Two Companies By...

The Dead Pixels Society podcast ·

2025/08/14

Have an idea or tip? Send us a text! Ever wondered how successful entrepreneurs spot untapped market opportunities hiding in plain sight? Carl Armijo's journey from civil engineer to thriving business owner offers a masterclass in customer-focused growth. When COVID-19 disrupted traditional career paths, Armijo pivoted to real estate photography—a choice that perfectly balanced his need for family flexibility with pandemic-era social distancing requirements. Rather than approaching photograp...

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24:48

Stop Treating SEO Like Wizardry and Start Getting...

The Dead Pixels Society podcast ·

2025/08/07

Have an idea or tip? Send us a text! Struggling to make sense of SEO for your photo business? You're not alone. Search engine optimization often feels like arcane wizardry to small business owners—a necessary evil that's either too complex to understand or constantly shifting beneath your feet. Steven Schneider, co-founder of TrioSEO, shatters these misconceptions in this enlightening conversation. "It's not all witchcraft and wizardry," he explains, revealing how quality content and authori...

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25:14

Polar Bears and Piracy: How AI is Challenging...

The Dead Pixels Society podcast ·

2025/07/31

Have an idea or tip? Send us a text! The intersection of copyright law and artificial intelligence represents one of the most challenging legal frontiers of our digital era. In this thought-provoking conversation, Dr. C. Daniel Miller (The Copyright Detective) unpacks the complex world of intellectual property rights when machines can generate content indistinguishable from human creation. From his unique background spanning higher education, NASA projects, and over a decade in copyright cle...

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40:16

AI, Retro Appeal, and Creator Economy: Navigating...

The Dead Pixels Society podcast ·

2025/07/24

Have an idea or tip? Send us a text! In this interview, Hans Hartman describes the seismic shifts in the imaging industry and how the Visual 1st Conference stands at the epicenter of these changes. Moving to KQED's spacious headquarters for its 13th edition, this year's gathering promises an elevated experience with theater-style seating, immersive displays, and the industry's most forward-thinking voices. Visual 1st creates a uniquely candid environment for industry dialogue. Join us Oct. 28...

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31:17

Digital Strategy in the AI Era: Tactics for Photo...

The Dead Pixels Society podcast ·

2025/07/17

Have an idea or tip? Send us a text! The digital marketing landscape has transformed drastically, forcing photo retailers and imaging businesses to rethink their strategies. In this illuminating conversation with Max DesMarais, Director of Strategy at Vital Design, we explore how small photo businesses can effectively compete against industry giants despite limited marketing budgets. DesMarais reveals a significant shift that's reshaping the marketing world: organic search visibility is decl...

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36:30

Abundance Mindsets and the Art of Selling Without...

The Dead Pixels Society podcast ·

2025/07/10

Have an idea or tip? Send us a text! What if everything you've been taught about sales is actually holding you back from extraordinary success? Marc Von Musser, sales expert and founder of Soar and Roar, challenges conventional wisdom with a refreshing perspective that could transform your approach to business. Growing up as the son of a renowned photographer who captured 150 national magazine covers in a single year, Von Musser learned early that success comes not from transactions but from...

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35:40

Emotional Intelligence: The Untapped Resource in Your...

The Dead Pixels Society podcast ·

2025/07/03

Have an idea or tip? Send us a text! The quiet power brokers in your organization aren't always who you think. Michelle J Howe, founder of Empath Evolution, reveals a startling truth on the Dead Pixels Society podcast: Roughly 25% of your workforce consists of highly empathic individuals who dramatically influence your company's energy, culture, and success. As Howe shares her transformation from structured accountant to empathic mentor, she uncovers the hidden dynamics playing out in workpl...

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34:51

Sell Without Selling: The Power of Personal Branding...

The Dead Pixels Society podcast ·

2025/06/26

Have an idea or tip? Send us a text! What's the secret to taking five companies public and raising over $100 million? According to Jorge Olson, it all comes down to personal branding—a philosophy he's refined across decades as an executive marketer, brand expert, and serial entrepreneur. From his earliest days studying influence as a 12-year-old to becoming a VP of Marketing by 27, Olson reveals the counter-intuitive strategies that have fueled his success across multiple industries. His jou...

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30:49

You Can't Hire a Heart: James Robbins on Authentic...

The Dead Pixels Society podcast ·

2025/06/19

Have an idea or tip? Send us a text! What if the secret to unlocking extraordinary business performance isn't found in complex strategies, but in your approach to leadership? That's the compelling premise James Robbins, mountain climber turned leadership expert, explores in this thought-provoking conversation. Robbins takes us on a journey that begins in the Rocky Mountain foothills where he grew up and traces his unexpected path through ministry to business leadership consulting. Along the ...

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28:08

Finding the Expert in You: How Ann Cardin Transforms...

The Dead Pixels Society podcast ·

2025/06/12

Have an idea or tip? Send us a text! What if your greatest business opportunity isn't something new, but something you already possess? In this eye-opening conversation with business growth expert Ann Carden, we explore how entrepreneurs can transform their expertise into thriving, profitable businesses. Cardens journey from teaching neighborhood craft classes at age eight to building and selling five successful companies offers a masterclass in business evolution. Rather than chasing the ne...

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30:32

Social Media Mastery with Less Effort with Katie...

The Dead Pixels Society podcast ·

2025/06/05

Have an idea or tip? Send us a text! Are you exhausted trying to keep up with endless social media demands while running your business? What if you could achieve better results with just four strategic posts? Katie Brinkley, founder of Next Step Social, author, and podcast host, reveals a game-changing approach to social media that's perfect for photo retailers, lab owners, and camera stores who need an effective digital presence without sacrificing their core operations. Having built her ag...

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35:39

Lead Yourself First: The Foundation of Effective...

The Dead Pixels Society podcast ·

2025/05/29

Have an idea or tip? Send us a text! What does true leadership look like in today's business landscape? Dr. Kevin Mays reveals it begins not with controlling others, but with mastering yourself. His journey from aerospace engineering student to leadership consultant offers profound insights on building organizations that thrive beyond their founders. Dr. Mays challenges conventional wisdom about leadership, arguing that before you can effectively lead others, you must first understand your t...

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31:12

Burnout-Proof Your Creative Business, with Celi Arias

The Dead Pixels Society podcast ·

2025/05/22

Have an idea or tip? Send us a text! Celi Arias knows what it means to struggle as a creative entrepreneur. From sleeping on an air mattress on her factory floor to building and selling multi-seven-figure businesses, her journey has been anything but linear. Now, as the founder of Grown Ass Business, she's on a mission to help other creative entrepreneurs build sustainable businesses without burning out. The truth about turning passion into profit isn't what most business coaches want you to...

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37:07

Getting More from Your Gear: OWC's Approach to Tech...

The Dead Pixels Society podcast ·

2025/05/15

Have an idea or tip? Send us a text! Ever wondered if your "failing" memory cards might just need some TLC? Larry O'Connor, founder and CEO of OWC (Other World Computing), shatters common misconceptions about technology lifespan while revealing game-changing approaches to extending the life of your digital gear. Since founding OWC in 1988, O'Connor has maintained a singular focus: "giving users more from the technology they have." What began as memory upgrades for Apple computers has evolved...

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31:11

AI-Powered Photo Curation, with Troy DeBraal, MediaViz

The Dead Pixels Society podcast ·

2025/05/08

Have an idea or tip? Send us a text! Ever found yourself frantically scrolling through thousands of photos trying to find that one perfect shot you know exists somewhere? This frustration sparked the creation of MediaViz AI when founder Troy DeBraal's business partner slammed his phone down in a restaurant after failing to locate a crucial photo of his son. "Why can't you build something that can keep track of all my good photos and get rid of all this junk?" he demanded – and a revolutionary...

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35:25

From Film to Digital: An Industry Evolution with...

The Dead Pixels Society podcast ·

2025/05/01

Have an idea or tip? Send us a text! One unexpected phone call changed Jerry Grossman's career path forever, moving him from advertising Charmin toilet paper to promoting Nikon cameras—a shift that would place him at ground zero of photography's most transformative era. The International Photographic Council (IPC) will host its annual IPC Hall of Fame and Professional Photographer Achievement Awards Luncheon on May 14, 2025. The IPC Service Award honoree, Jerry Grossman is co-owner and Editor...

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41:22

Building Volume Photography Communities: Ian Hatch's...

The Dead Pixels Society podcast ·

2025/04/24

Have an idea or tip? Send us a text! After dedicating 30 years to school photography and rising to Head of Sales at the UK's largest school photography company, Ian Hatch found himself unexpectedly redundant at age 54. Rather than retiring or changing careers, he channeled what he candidly calls his "revenge" into something extraordinary – a thriving school photography business that's grown from a single school to 66 in just three years. One of the secrets to Hatch's continued success lies i...

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37:24

The Healing Power of Smartphone Photography, with Joe...

The Dead Pixels Society podcast ·

2025/04/17

Have an idea or tip? Send us a text! Photography isn't just about capturing images—it can be a powerful tool for healing and presence. Joe Van Wyk's journey from struggling graphic designer to mindful photographer reveals how smartphone photography transformed his mental health and creative expression. Growing up with artistic talent, Van Wyk initially took a conventional path, pursuing an MBA and international business to emulate his successful father. When this left him deeply unfulfilled,...

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22:15

Preparing Your Business for a Successful Exit, with...

The Dead Pixels Society podcast ·

2025/04/10

Have an idea or tip? Send us a text! Tom Gledhill brings a powerful wake-up call to business owners with his revelation that a staggering 80% of small businesses that go to market never actually sell. Drawing from his unique perspective as both a former business owner who successfully sold his multi-million dollar company and a certified business broker, Gledhill shares invaluable insights into why so many businesses fail to transition successfully. The key culprits behind failed business sa...

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31:29

From Invisible Inks to Baseball Bats: The World of UV...

The Dead Pixels Society podcast ·

2025/04/03

Have an idea or tip? Send us a text! Step into the world of UV printing with Lon Riley, founder of DPI Laboratory, as he reveals how this rapidly evolving technology is transforming personalization across industries. Unlike traditional printing methods, UV printing instantly cures ink with ultraviolet light, making products immediately ready for handling or shipping—a game-changer for on-demand production. What began as a specialty ink company has evolved into a full-service printing solution...

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251 results

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