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PODCAST

I Do Wedding Marketing Podcast

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

business marketing

All Episodes

00:58:19

Ep 169 | Revenue Generating Activities Every Wedding...

I Do Wedding Marketing Podcast ·

2025/06/04

Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit.We dove deep into Revenue Generating Activities (RGAs)—what they are, how to identify them in your own business, and why they’re absolutely essential if you want to grow with purpose

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01:10:58

Ep 168 | Transparency, Pay-to-Play, and Pricing in...

I Do Wedding Marketing Podcast ·

2025/05/28

This week on the I Do Wedding Marketing Podcast, I’m thrilled to bring you a deeply honest and much-needed conversation with Mark Caravaggio of Intune Events. If you’ve ever felt confused, frustrated, or even a little burned by gatekeeping, hidden fees, or the infamous “preferred vendor list,” this episode is going to speak to you.Mark and I dive into transparency in the wedding industry—what it really means, why it matters, and how it affects vendors, venues, and, most importantly, couples. We talk

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00:42:42

Ep 167 | Booking Clients with SEO *finally*...

I Do Wedding Marketing Podcast ·

2025/05/22

In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you’ve never cracked, you’re not alone—I’m right there with you! But Taylor breaks it all down in a way that’s approachable, smart, and dare I say... fun?We dive deep into:The biggest SEO myths that are holding creative entrepreneurs and wedding pros backWhy simply blogging every week isn’t enough (and how it could actually be hurting your site!)How to do

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00:44:16

Ep. 166 | Finding Motivation in the Wedding Industry...

I Do Wedding Marketing Podcast ·

2025/05/14

What do Netflix, keynote speaking, and wedding officiating all have in common? In this episode, we’re joined by Steve Fredlund—author of Do the Unright Thing: Memoir of a People Pleaser and the officiant featured on Love Is Blind Season 8.Steve shares his unlikely journey from corporate actuary to being hand-picked as an officiant for one of the most talked-about weddings on reality TV. But this episode is about more than a fun Netflix story.We dive into real conversations wedding pros need to

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00:22:47

Ep. 165 | Network to Next Level & Maine Weddings EDU...

I Do Wedding Marketing Podcast ·

2025/05/07

In this episode, I reflect on my experience speaking at the Maine Weddings EDU event hosted by Real Maine Weddings magazine. I share what it was like being part of a one-room setup with powerhouse speakers like Adriana McDermott from Ava and the Bee, Mark McIntosh from Team Wedding Marketing, Courtney Donilon from Aisle Planner, Carissa Sawyer from Event Therapy Magazine, Jackie Watson from Jacqueline Watson Event, and even representatives from the Maine Bureau of Alcoholic Beverages! This event

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00:37:50

Ep. 164 | Protect Yourself and Your Business When...

I Do Wedding Marketing Podcast ·

2025/04/30

In this cozy and inspiring episode, I sit down with Nora Shiels, an industry powerhouse who has built not one but two thriving businesses in the wedding world — Bridal Bliss and Rock Paper Coin. You can't have big growth like Nora has experienced without one thing--knowing that sh*t is going to hit the fan! And Nora has developed systems and strategies that wedding pros can apply to protect themselves, and their businesses. Together, we dive deep into her experiences growing Bridal Bliss into a

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00:42:13

Ep. 163 | Behind the Scenes of the Wedding Industry’s...

I Do Wedding Marketing Podcast ·

2025/04/23

In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Shannon Underwood, Vice President and Conference Director of Wedding MBA—the premier wedding industry conference. Shannon shared insights into how Wedding MBA evolved from a small, family-run event into a massive gathering that attracts over 6,000 wedding professionals annually in Las Vegas.We discussed the meticulous planning behind the conference, including speaker selection, booth curation, and the vibrant

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00:41:05

Breaking into the Luxury Wedding Market with Zoila...

I Do Wedding Marketing Podcast ·

2025/04/16

In this episode of the I DO Wedding Marketing podcast, I had the absolute pleasure of sitting down with Zoila Castro—co-founder of Nomad Agency and BTS Bridal Besties—to talk all things luxury bridal marketing and wedding day content creation. We explored how to authentically connect with today’s luxury couples on social media, the growing demand for wedding day content creators, and how to make your wedding content truly stand out on platforms like Instagram, TikTok, and Pinterest. Zoila shared her

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00:41:33

CRM Systems That Actually Work for Wedding Pros with...

I Do Wedding Marketing Podcast ·

2025/04/09

In this episode of the I Do Wedding Marketing Podcast, I’m thrilled to sit down with Amy Gould, a certified Dubsado specialist and HoneyBook educator, to talk about all things systems, automations, and CRM strategies tailored specifically for wedding professionals. Amy shares how her unexpected pivot from HR to becoming a CRM expert began during the pandemic, and how her passion for streamlining and simplifying led to a full-blown business supporting creatives like us. We dive into the unique needs

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00:14:14

Instagram Trial Reels for Growth Ep. 160

I Do Wedding Marketing Podcast ·

2025/04/02

This week on the I Do Wedding Marketing Podcast, we’re diving into Instagram’s Trial Reels, a feature that lets you test content with non-followers before publishing it to your main audience. I’ll share what Trial Reels are, how they work, my initial mistakes, and how creators are successfully using them for growth. I also break down strategies like repurposing viral reels, remixing content, and using tools like Inflact.com and CapCut to optimize engagement. If you’re looking to attract new

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00:49:47

Turning Recommendations into Revenue with Affiliate...

I Do Wedding Marketing Podcast ·

2025/03/26

In this episode of I Do Wedding Marketing Podcast, I dive into the world of affiliate marketing with Katie Mast, Director of Community at Rock Paper Coin. If you've ever recommended a product to a friend, you're already an affiliate—now it's time to get paid for it!Katie shares her journey from BIG brands to brand partnerships and reveals how wedding professionals can seamlessly integrate affiliate marketing into their businesses. Whether you're a photographer, planner, or vendor,

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00:35:46

How Wedding Pros Can Leverage Threads for Higher...

I Do Wedding Marketing Podcast ·

2025/03/19

In this episode of I Do Wedding Marketing Podcast, I interviewed Becky Hart, the CEO of Event Crush and host of the Event Crushed Podcast. Becky Hart is an expert wedding planner with over a decade of experience, and today, we're diving into a topic neither of us have covered before—Threads.Threads is Meta’s newest social media platform integrated to Instagram, and Becky shares how wedding professionals can use it to build authentic connections, increase engagement, and even gain new clients. We

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00:18:17

How to Track, Optimize & Convert using Instagram...

I Do Wedding Marketing Podcast ·

2025/03/12

Welcome back to the I Do Wedding Marketing Podcast! This season has been amazing, and for this episode, it's just me diving deep into Instagram analytics. If you're in the wedding industry and want to understand how to track and interpret your Instagram metrics, this episode is for you.I walk you through exactly what I look for in an analytics report—what metrics matter, how to measure engagement, and why small wins like link taps and profile visits can make a big difference. I also break

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00:48:51

Building Lasting Connections in the Wedding Industry...

I Do Wedding Marketing Podcast ·

2025/03/05

On this episode of I Do Wedding Marketing Podcast, I dive into a conversation with Fausto Pifferrer, a seasoned wedding industry expert with 40 years of experience in catering, event planning, and vendor networking. We explore the inspiration behind his book Temporary Friends: A Caterer’s Guide to the Perfect Day and the deep emotional connection vendors form with clients, even if only for a brief moment. Fausto shares his journey from launching his business to becoming a sought-after industry

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00:40:34

Convert More Leads and Book More Wedding Clients with...

I Do Wedding Marketing Podcast ·

2025/02/26

In this episode, I sit down with wedding industry expert Kristen Leen to uncover the secrets behind successful venue sales, client trust-building, and creating a seamless booking experience. Kristen shares her journey from corporate sales to becoming a sought-after wedding venue consultant, working with venues across the U.S., Canada, and Australia.We dive into the biggest sales mistakes wedding professionals make, how to improve speed-to-lead responses, and why question-based selling is a

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00:06:12

Go Viral with the Remix Feature on Instagram Reels...

I Do Wedding Marketing Podcast ·

2025/02/19

In this episode, I’m sharing my recent love affair with Instagram Reels and how I’ve been able to batch-create viral-worthy content in no time. If you’re looking for a quick and easy way to boost engagement on Instagram, you’ll love this tip!I dive into the Remix feature—one of the most powerful tools for creating high-performing Reels without spending hours brainstorming and editing. I walk you through how to remix trending Reels, add your own text, and customize them to fit your brand’s

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00:49:26

Convert Leads into Bookings with Elizabeth Shiels Ep....

I Do Wedding Marketing Podcast ·

2025/02/12

In this episode ofI Do Wedding Marketing, we dive into one of the most important aspects of growing a wedding business—converting inquiries into bookings. As we transition from engagement season into booking season, it's essential for wedding professionals to refine their sales process to secure more clients. Our special guest, Elizabeth Shiels, co-founder of Rock Paper Coin, shares her expert insights on how vendors can streamline their booking process, improve their inquiry response strategy,

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00:31:20

Maximizing Your Website for Engagement Season with...

I Do Wedding Marketing Podcast ·

2025/02/05

In this episode, I welcome my friend, Emily Foster of Emily Foster Creative to discuss how wedding professionals can optimize their websites during engagement season. Emily shares expert insights on branding, website design, and SEO strategies that help businesses attract ideal clients and stand out from competitors. From updating your homepage to tracking analytics and refining your calls to action, Emily provides actionable steps for making your website work harder for you.Emily and I discuss

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00:31:41

Travel Hacking for Wedding Professionals with Elliot...

I Do Wedding Marketing Podcast ·

2025/01/29

In this episode of I Do Wedding Marketing, I sit down with Elliot Rosenberg, the founder of Hack My Honeymoon, to uncover the secrets of travel hacking for wedding professionals. If you’ve ever wanted to attend conferences, expos, or industry networking events without worrying about the travel budget, this episode is for you. Elliot shares how wedding pros can leverage travel rewards, credit card points, and loyalty programs to save thousands on flights and hotels while upgrading to a luxury travel

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00:37:00

Creating Inclusive Wedding Experiences with Erin...

I Do Wedding Marketing Podcast ·

2025/01/22

Access the transcript of this episode here.In this episode of the I Do Wedding Marketing Podcast, I had the pleasure of speaking with Erin Perkins, the founder of Mabely Q and a passionate advocate for accessibility in the wedding industry. Erin is a deafblind entrepreneur who has transformed her personal experiences into a mission to educate businesses on the importance of inclusivity and accessibility. Whether it’s creating accessible venues, improving communication tools, or refining your

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