Marketing Mixtape with Scott Davis

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo: https://www.houstondynamo.com/ Paint It Black Campaign: https://www.houstondynamo.com/topics/paint-it-black Houston Dash: https://www.houstondynamo.com/es/houstondash Zoo Lights

This episode features my fellow Houstonian Chris Westfall. Chris is a keynote speaker, best-selling author, business coach, and U.S. National Elevator Pitch Champion. In this interview, Chris shares tips for making a NEW elevator pitch and dismantles some longstanding myths about how to sell. Show Notes Chris' website: http://westfallonline.com/ The NEW Elevator Pitch (book): https://www.amazon.com/The-Elevator-Pitch-Chris-Westfall/dp/0985414804

Joey Korenman is the founder of SchoolofMotion.com and brings amazing insights to the table on finding and following your passion in life. Some real "Ikigai" on display. His nuggets on using LinkedIn Recruiter to connect with hiring managers will change your perspective on finding work.

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. Lee and I discuss internal marketing to employees, time management, marketing clues, company culture, career transitions, and starting your own business.

Daniel Cotlar and I discuss Customer Journey Mapping, experimenting with customers, measuring success, and a lot more.

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.