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PODCAST

The Sugar Show

Shannon "The SugarMama"

If you’re building a business as a cosmetologist, esthetician, or wax professional, chances are you LOVE helping people feel beautiful in their own skin. But at the same time, you find yourself lying awake at night worrying where your next client will come from, wondering if you’ll be able to make rent this month, and wishing building a business didn’t feel so gosh-darn hard.Lucky for you, you’re in the right place.Your host and body sugaring expert Shannon O’Brien has taken her own skincare

arts fashion & beauty

All Episodes

26:59

Mastering Sugar Paste Texture: The Impact of Humidity...

The Sugar Show ·

2023/09/10

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33:38

Leveraging Your Website with Grant Kantios

The Sugar Show ·

2023/05/07

With the rise of social media and all the time and energy you’ve spent to keep up with what's trending or stay relevant, you may be asking yourself “Do I even need a website anymore?”Heck yes! And Grant Kantios is here to tell you why. Grant is the self-proclaimed “Chief Happy Officer” at HappyTans.com and a website wizard who helps businesses improve their website & online presence to generate more leads and more importantly, sales.Whether you’re a seasoned sugar pro looking to polish up

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23:08

THROWBACK: Become a Spray-Fan of Spraytan with Kelly...

The Sugar Show ·

2023/04/30

As the weather warms up and the tank tops come out, your clients may be looking for that extra warm glow - but why risk damaging their beautiful skin with harmful UV rays when you could simply spray it on?This week we’re throwing it back to an interview with the incomparable Kelly Callaghan to talk about how to add spray tanning to your sugaring biz, and how we can collaborate together to take our businesses to the next level.Kelly is an industry trailblazer who notoriously started an international

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36:02

Getting Over Tax Seasonal Depression with Kenesha...

The Sugar Show ·

2023/04/23

Are you nursing a bit of a post-tax-season hangover? Never fear, our favorite Beauty CPA is here!Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives.I know many of our Sugar Tribe has gone to her to do their taxes and no matter what state they're in, she can help. So instead of helping with the aftermath, Kenesha is here today to set you up with proper tax

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35:05

Embracing Your Sensitive Side with Shawna Rocha

The Sugar Show ·

2023/04/16

So your face has flared up to the point where you feel more tomato than human - now what?Shawna Rocha is the Director of Education for Hale & Hush (a brand we <3 here!) and a sensitive skin expert to the max. Not only does she teach a class in the Advanced Knowledge Library, but we’ve also taught together on this exact topic.Shawna is a sensitive-skin master. Whether it's medically sensitive, environmentally sensitive, product sensitivities, hair removal sensitivities, or whatever your

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37:26

Getting Schooled by Alexander’s Aesthetics with...

The Sugar Show ·

2023/04/02

Have you ever thought about going back to Sugar School? I know what you’re thinking - “But Shannon, I already have my Sugaring Certification and a solid book of clients who keep coming back for more, what more could I possibly have to learn??”The answer is a whole heck of a lot! This week Tiffany Montalbano, lead educator at Alexander’s Aesthetics, is back on the podcast to reminisce about the dark days of COVID lockdown and the massive benefits of continuing sugaring education.So even if you feel

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52:29

Making Money with FB Groups with Stephanie Laynes

The Sugar Show ·

2023/03/26

Today I’ve got the incredible Stephanie Laynes with me and we’re talking all about Facebook Groups. Not mine, not hers, YOURS!There really isn’t anything else on the internet like a Facebook group. Sure you can blast your next event out to the masses on your Insta or engage with your followers in the comments section, but a Facebook group is really the only way to create real, meaningful connections with your community.So if you’ve ever considered having a Facebook group (or if you’ve had one in the

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26:07

All About Aftercare: Why Your Performance in the...

The Sugar Show ·

2023/03/19

Are you someone who thinks your clients’ experience begins and ends in the treatment room?Oh if only it were that easy! But we can’t leave it up to our clients to Google or binge-watch TikTok for the latest fads to take care of their skin in between appointments. The results of that can range from silly (did you really think that a flashlight marketed as a "laser" would reduce hair growth?) to downright irresponsible (hello second-degree chemical burn from a high-powered acid exfoliant

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22:05

Lets Talk Men

The Sugar Show ·

2023/03/12

Wanna know the secret to increasing your sugaring or skincare business by 50 new clients easily?Sugaring isn’t just for the girls anymore! All humans can want a smooth chest, back, or Brazilian or polished brows.So whether you’re marketing to clients who identify as male, are transitioning, or anywhere in between - it’s time we changed our perspective on who our ideal sugaring or skincare client is!BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: How the rise of social media has helped men embrace

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36:22

THROWBACK: What to Know About a Trademark for Your...

The Sugar Show ·

2023/03/05

With tax season knocking on our doors, it's the time of year when we estheticians get real about our businesses. And what better way than to ask ourselves the hard-hitting questions?Have you taken the necessary steps to make sure your sugar business is protected with the appropriate trademark? Do you even know what a “trademark” means to your business? In this episode of The Sugar Show, SugarMama Shannon O’Brien sits down with her legal guide, Joey Vitale, to discuss the importance of doing

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21:07

Smooth Operator: How Body Sugaring Can Set You Apart...

The Sugar Show ·

2023/02/26

So many of my podcasts are geared toward estheticians who have their own businesses, which is awesome, or maybe they're thinking of going solo.But today I wanted to address the employees.For all those employees out there, it is really an awesome time for your career because you can focus on your clients and not worry about all the details of running a skincare business.So let's dive into how you can be the best employee you can be.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN: The seven

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28:24

What it Takes to Become a Sugar Goddess with Courtney...

The Sugar Show ·

2023/02/19

What do you get when you mix an RN, a cosmetologist, and a little bit of sugar? A Sugar Goddess™️ that’s what!I am so excited to introduce all my Sugar Babes to meet Courtney Leddy. Courtney is the founder of Sugar Goddess™️, a beautiful line of sugaring products that she built with the help of her husband Ben on the admin side.So grab those headphones and listen up, because Courtney is here to tell you what it really takes to be a Sugar Goddess!BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER: Why

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35:40

Making Sense of Tax Season with Kenesha Coleman

The Sugar Show ·

2023/02/12

That’s right! Our favorite Beauty CPA is back on the podcast today to help you crunch the numbers this tax season.Kenesha Coleman is an award-winning CPA and IRS Enrolled Agent who specializes in helping ambitious and driven Beauty Entrepreneurs save money by optimizing their tax and financial lives. Kenesha has been a long-time friend of the show and I’m so grateful to have her back on to be our “safe place” where we as estheticians and small business owners can go to ensure we’re maximizing our

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25:43

Doing it Like a Pro with ASCP

The Sugar Show ·

2023/02/05

Just starting your sugaring business and need a little support? Maybe a website? Or how about some insurance to CYA just in case? Never fear, ASCP is here!If you’ve been around here for a while, I’m sure you’ve heard of ASCP and our long-time friendship. But for all you newbies out there, Maggie Staszcuk is here to grab your hand and walk you through it.Maggie is the Education Program Manager for ASCP and AHP, and she is the co-host of ASCP's Esty Talk. Maggie has been a licensed esthetician

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26:04

SMAC-ing Your Way to Success with Jason Daase

The Sugar Show ·

2023/01/29

Have you wanted to make the sweet switch to sugar but are afraid of sticking out in your local waxing community like a sugar-coated sore thumb? You’re in good company! Elena Daase was in the same boat when she first created SugarSMAC®, and all she needed to make this dream a reality was some from her brother-in-law Jason.Jason Daase became involved with SugarSMAC® after catching the vision from Elena of what a world-class Sugaring company could be. Prior to his involvement in SugarSMAC, Jason was an

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40:36

Getting Real About Your Business This Year with...

The Sugar Show ·

2023/01/22

Let’s get real here - when was the last time you took a really good look at your operating procedures or the way you do business in your business?Never fear, Maxine Drake is here to help you level up your business in 2023! Maxine helps estheticians build, grow, and scale their businesses through Elite VIP Coaching, the Empowered Mastermind, and the Esthetician Inner Circle Membership™. She is a contributing author in The Estheticians Guide To Outstanding Esthetics and has written articles for many

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24:55

The Blueprint to Your Best Q1 Ever!

The Sugar Show ·

2023/01/15

The weather outside is frightful, and all that bundling up makes it all too easy for clients to say “I’ll just let it grow out..” and that can mean more $$$ in your pocket!Continuing last week’s theme of planning ahead, today we’re zeroing in on Q1 (also known as the first 3 months of the year) and really getting clear on what you should be doing both in the shop and online so you can get a head start on those 2023 goals.So grab a pen and paper because you’re going to want to be taking notes as I

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33:42

Happy YOU Year! Setting Yourself Up for Sweet Success...

The Sugar Show ·

2023/01/08

Happy 2023 Sugar Babes! With a new year comes new goals, dreams, and resolutions. And if you don’t lay the proper foundation now, you’ll be fighting an uphill battle later in the year. It doesn't matter if you’re listening in January or June, it’s time to grab a pen, break out that new planner, and break down your 2023 resolutions so you can “eat the elephant one bite at a time”.BY THE TIME YOU FINISH LISTENING, YOU’LL DISCOVER:What 3 essential things you may be overlooking in your workday.How

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39:50

Sweet Success Story | Maximizing your Revenue with...

The Sugar Show ·

2022/12/18

I really, really love bringing on guests for the Sweet Success™️ series that will maybe show you a different way to think about success, and today Angie Patterson is here to shine a spotlight on her own brand of success.Angie went from front desk to call center manager to IT manager to HR/Operations manager of three locations in 6 years - needless to say she wore A LOT of hats! But she truly found her calling when the sugar gods came knocking and since then has hyper-focused her business to become

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23:57

Girl, Give Yourself Some Grace!

The Sugar Show ·

2022/12/11

With the holidays coming at us like a freight train not only is it our busiest time of year, but our clients’ as well. And sometimes those conversations in the treatment room can have you double checking to make sure your certification says “licensed esthetician” not “licensed therapist”As beauty professionals, we’re often the definition of “self-care” for our clients, but it’s far to easy for us to forget to take care of ourselves.This problem is so much bigger than just a season, which is why

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99 results

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