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PODCAST

The Ultimate Blog Podcast

Amy Reinecke & Jennifer Draper

Welcome to The Ultimate Blog Podcast- your go-to resource for turning your blog into a thriving business!If you"re ready to stop treating your blog like a hobby and start building a profitable, sustainable online business, you"re in the right place. Whether you"re just starting out or have been blogging for years and feel stuck, we"re here to help you navigate the technical side, grow your audience and monetize with confidence.Every Tuesday we bring you quick actionable tips and expert insights on

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All Episodes

41:47

From Pitch to Partnership: Navigating Brand Deals...

The Ultimate Blog Podcast ·

2025/06/03

On this episode of the Ultimate Blog Podcast, we’re thrilled to welcome Bree Pair – podcast host, blogger supporter, and founder of Thrive. Bree is a coach for content creators, founder of Thrive, and host of the Thrive Podcast. We dove into one of the biggest topics bloggers are curious about but often struggle with: brand deals. If you’ve ever wondered about what to charge, how to get started working with brands, or the red flags of brand deals to avoid, tune in to this one! ☀️Get the...

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36:02

Using Data to Make Decisions in Your Blogging...

The Ultimate Blog Podcast ·

2025/05/27

If looking at the data on the backend of your blog overwhelms you, you’re not alone. But using data to make decisions in your blogging business is crucial – and on this episode of the Ultimate Blog Podcast, Ally Anderson is breaking down the basics you need to know. Ally is a data-backed marketing strategist who helps business owners figure out what’s working in their marketing – and what’s not – so they can stop wasting time and start seeing results. Tune in to hear why knowing your data is ...

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42:40

The Neuroscience of Storytelling and Why Our Brains...

The Ultimate Blog Podcast ·

2025/05/20

If you’ve ever gotten lost in a book, teared up during a movie, or felt instantly connected to a stranger online because of something they shared – you’ve felt the power of storytelling in action. But did you know there’s actual science behind why our brains respond so strongly to stories? In this episode of The Ultimate Blog Podcast, we interviewed writer and storytelling expert Susan Lovett about the neuroscience of storytelling – why our brains are hardwired for it, how it shapes our decis...

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26:24

Why Storytelling Matters and How to Do It Well with...

The Ultimate Blog Podcast ·

2025/05/13

One of the most common reasons people start blogging is because they love to write.But we don’t often talk about how storytelling can actually make your blog (and your business) more impactful. In this episode of The Ultimate Blog Podcast, we interviewed Jessica Graham, brand story strategist for entrepreneurs, nonprofits, and small businesses, to explore why weaving personal stories into your blog posts matters – especially in a world filled with SEO strategies, algorithms, and AI-generated ...

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26:28

SEO Without the Stress with Bekah Read

The Ultimate Blog Podcast ·

2025/05/06

If the phrase “search engine optimization” makes you break into a sweat, you’re not alone. SEO feels intimidating for a lot of bloggers and small business owners… but it doesn’t have to be. On this episode of The Ultimate Blog Podcast, we Interviewed Bekah Read, SEO educator and founder of Rebecca Read Creative, to talk about how to make SEO doable, effective, and stress-free. Tune in to learn how to use SEO without getting overwhelmed! 📸 Grab your checklist for image optimization 💻 Gra...

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22:47

Your Summer Roadmap: How Teachers Can Start a...

The Ultimate Blog Podcast ·

2025/04/29

Are you a teacher who wants a better way to make some extra money, or a creative outlet that helps people? Blogging might be perfect for you – and summer is a great time to get started. Tune in to hear why teachers are uniquely positioned to start profitable blogs, how to set yourself up for success this summer so you can maintain your blogging business year-round, and what resources you can use to get started. ☀️Get the Summer Startup Checklist 🔗Start your blog today→ Join The Ultimate...

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28:24

The Future of Blogging: AI, Productivity & Content...

The Ultimate Blog Podcast ·

2025/04/22

If you’ve been in the blogging world for a while, you know how much things have changed—and if you’re just getting started, you might be overwhelmed by everything you “think” you need to do. In this episode of the Ultimate Blog Podcast, Amy and Jennifer sit down with blogging and business coach Jenny Melrose to dive into the future of blogging and how AI can be a game-changer for creators. Jenny, who started blogging in 2010, has seen blogging shift from casual content sharing to strategic, b...

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38:28

Building a Decor Blog That Feels Like Home: Wendy...

The Ultimate Blog Podcast ·

2025/04/15

We love it when we get to chat with members of our Ultimate Blog Roadmap community — and today, we’re excited to introduce you to Wendy Schneider, the creative force behind Flairfully Yours. Wendy’s story is one of self-discovery, career pivots, and finding the courage to finally build something of her own. Tune in to hear why she started her blog, how she niched down, and what strategies she’s using to break up her big ideas into content that grows her business. 🔗Start your blog today→ Join

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25:55

The 4C Method to Repurpose Your Content and Decrease...

The Ultimate Blog Podcast ·

2025/04/08

Content burnout is real, especially for bloggers juggling blog posts, social media, email marketing, and more. The pressure to constantly create fresh content can feel overwhelming. But what if you could get more content out of every blog post you write? That’s exactly what today’s guest, Krystle Straub, shared on the Ultimate Blog Podcast. She’s an expert in content repurposing who shares her best strategies for turning one blog post into multiple pieces of content – saving you time an...

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34:30

The Recipe for Blogging Success with Sweet Savory and...

The Ultimate Blog Podcast ·

2025/04/01

On this episode of The Ultimate Blog Podcast, Amy and Jennifer are bringing things full circle with someone they helped with their blog years ago– and who continues to inspire them today. Stephanie Bruno, owner of Sweet Savory and Steph, is here to share how she grew a thriving blog from scratch, while juggling work, family, and life – and how she’s even created her own greens powder product. Tune in to be inspired on your blogging journey! 🔗Try Kit for email marketing Get our 8 Step Guide

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42:02

SEO Expert Advice from Yoast: Simple Strategies to...

The Ultimate Blog Podcast ·

2025/03/25

If you’ve spent any amount of time blogging, you’ve probably heard about SEO (search engine optimization) and how important it is for improving your blog’s ranking on Google. But how do you make SEO work for you now and in the future? On today’s episode of The Ultimate Blog Podcast, Amy and Jennifer interviewed Carolyn Shelby, a Principal SEO from Yoast, to break it all down. Carolyn is sharing Yoast SEO basics, simple tips to improve your ranking and get more readers, and how we can arm ours...

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37:14

Unexpected Benefits of Blogging: Skills That Go...

The Ultimate Blog Podcast ·

2025/03/18

If you’ve been thinking about starting a blog but feel unsure about whether or not you can do it, you’re not alone. Many aspiring bloggers face doubts about their skills, tech knowledge, and ability to build a successful online presence. But as Amy, co-host of The Ultimate Blog Podcast, shares in this special episode, blogging is about so much more than just writing posts — it’s a journey of growth, confidence, and opportunity. Tune in to be inspired by all the unexpected things Amy has learn...

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42:19

Pinterest in 2025: Strategies for Growth & Success...

The Ultimate Blog Podcast ·

2025/03/11

Pinterest is always evolving, and as we head into 2025, you have to stay ahead of the latest trends and strategies. In this episode of The Ultimate Blog Podcast, Jennifer and Amy sit down with Pinterest expert Kate Ahl from Simple Pin Media to talk about everything you need to know about Pinterest in 2025. Tune in to hear what the most recent Pinterest data is telling us, how to better cater your Pins to your audience, and sustainable Pinterest strategies for success. 🔗Check out the show

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35:04

Why You Need Email Marketing Systems in Your Blog...

The Ultimate Blog Podcast ·

2025/02/25

Email marketing is one of the most powerful tools bloggers can use to grow their audience and drive traffic to their websites. But without the right systems in place, it can feel overwhelming. In this episode of The Ultimate Blog Podcast, Jennifer and Amy welcome Allea Grummert from Duett back to the show. As their resident email marketing expert, she’s sharing practical ways to implement email marketing systems at any stage of your blog business. 🔗Click here and check out the show notes for

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41:24

One Year In: Natalie Kalmar’s Journey to Growing a...

The Ultimate Blog Podcast ·

2025/02/18

Are you thinking about making the leap into blogging, but feeling nervous? Or maybe you’re in the early stages of your blogging journey and need a little encouragement. Take this episode as the inspiration you’ve been looking for! In this episode of The Ultimate Blog Podcast, Jennifer and Amy sit down with Natalie Kalmar, a fitness and foodie blogger and member of the Ultimate Blog Roadmap community. Now that she’s one year into blogging, she’s sharing her journey from the corporate wor...

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39:01

Authentic Blogging in the AI Era: Leverage AI Without...

The Ultimate Blog Podcast ·

2025/02/11

AI is still a hot topic in the blogging world. It has the potential to revolutionize how we create content, but some people are concerned about how it can lead to inauthentic blogs that sound robotic. In this episode of The Ultimate Blog Podcast, Jennifer and Amy chat with Kinsey Soderberg about how bloggers can use AI authentically to save time and creative energy, while maintaining their unique voice. 🔗Click here and check out the show notes for this episode!

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44:19

From Blogging to Writing a Book: Shaunda Necole’s...

The Ultimate Blog Podcast ·

2025/02/04

Have you ever dreamed of writing a book? For many bloggers, the idea of becoming an author is a natural extension of their love for writing, but sometimes their dreams of getting published stay on a bucket list. In this episode of The Ultimate Blog Podcast, Jennifer and Amy are excited to have Shaunda Necole back on the show to talk about how she actually made it happen. If you haven’t checked out Episode 157, Passion to Profit: How Shaunda Necole Built Her Multi-Blog Business, Shaunda’...

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53:31

Cooking Up Success: How Jennifer Draper Scaled her...

The Ultimate Blog Podcast ·

2025/02/04

Are you a food blogger who’s ready to scale your blog? You’ll love this special episode of The Ultimate Blog Podcast. Today, Jennifer Draper steps into the guest seat to share how she scaled her food blog for growth. She’s explaining how she got started, what worked and didn’t work in the beginning, the shifts she’s made through the years, and how she’s positioned her food blog for growth and long-term success. 🔗Check out the show notes for Episode 164!

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38:07

Blogging on a Time Budget with Diana Rice

The Ultimate Blog Podcast ·

2025/01/28

Do you want to start a blog, but you’re not sure how to fit it into your schedule? This episode is for you! Today on The Ultimate Blog Podcast, we’re thrilled to chat with Diana Rice, a licensed mental health counselor and a blogger – so she understands the challenge of balancing blogging with a full schedule firsthand. Diana’s here to share how she manages blogging alongside her counseling practice, and give you real, practical ways that you can blog on a time budget.🔗Check out the show

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38:47

Backlink Boost: How to Grow Your Blog's Reach with...

The Ultimate Blog Podcast ·

2025/01/21

When it comes to growing your blog, we know that SEO – and namely, backlinks – can be a confusing topic. Today on The Ultimate Blog Podcast, we’re so excited to welcome back Brittany Herzberg to talk about everything you need to know about backlinks. Brittany is an SEO expert, and she’s sharing what backlinks are, why they’re essential, and how to use them to boost your blog traffic in 2025. And if you haven’t checked out Episode 143 with Brittany Herzberg on How to Use Case Studies in Your B...

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