PODCAST

The Edward Show

Edward Sturm

Founder and go-to-market stories from the lens of a world-class marketer.

business marketing

All Episodes

10:58

How to Hit $100K/Month in Under 90 Days with Local SEO

The Edward Show ·

2025/10/27

E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days. Here's exactly how to do it: 1. Optimize Google Business Profile before anything else. Most businesses treat Google Business Profile like an afterthought. That's the fastest way to lose local leads. - Add real images (not stock) - Fill in services, hours, categories - Get 10+ reviews immediately (email past clients) - Post weekly updates Google wants freshness and completeness.

12:54

Simple Website Changes That 4X Your Conversions

The Edward Show ·

2025/10/26

E843: You can drive all the traffic in the world… but if your website doesn’t convert, it doesn’t matter. I break down real stories from marketers who saw massive jumps in performance - sometimes over 400% more conversions - just by making simple website changes. From rewriting headlines and removing drop downs to changing button colors (the legendary “Big Orange Button”), these are the conversion rate optimization (CRO) lessons that actually work. Whether you run an e-commerce store, SaaS site, or

01:02:06

The Big AI Visibility Lie No One’s Talking About

The Edward Show ·

2025/10/25

E842: Everyone’s talking about “AI visibility,” but almost no one is asking the right questions. Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell? We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who’s worked with some of the biggest publishers in the world. We unravel: - Why “AI visibility” and “GEO” are mostly hype (and who’s selling it) - The truth about ChatGPT, Perplexity, and AI Overviews

11:00

Will ChatGPT’s New Browser Kill SEO: What Atlas Means...

The Edward Show ·

2025/10/24

842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down what marketers and SEO professionals are actually saying about Atlas - what it gets right, what it struggles with, and whether it really changes how people search or browse. We cover: - What ChatGPT Atlas is and how it works - How SEO experts are reacting to it - Whether Atlas could impact Google’s dominance - How hallucinations and AI feedback loops

01:14:09

Everything You Know About Marketing Analytics Is WRONG

The Edward Show ·

2025/10/23

841: Everything you know about marketing analytics… is wrong. Today’s guest, Jeff Greenfield, built one of the world’s first multi-touch attribution platforms - long before most marketers even knew what “attribution” meant. He’s here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80% of marketing budgets are being wasted without anyone realizing it. We break down: - The real reason your Facebook and Google Ads don’t match - What

01:23:35

The Harsh Truth About Link Building (Most SEOs Don’t...

The Edward Show ·

2025/10/22

E840: Most SEOs are building links the wrong way - and they don’t even know it. Alejandro Meyerhans, a link building expert, joins the podcast to share the harsh truth about link building, SEO myths, and what moves rankings in 2025. We talk about why white hat vs black hat doesn’t matter, how Google’s trust system works, the future of backlinks, AI-generated slop content, and how to build authority that survives every algorithm update. If you care about SEO, backlinks, or the future of search - this

11:02

The Hidden Keyword Gaps Google Is Begging You to Fill

The Edward Show ·

2025/10/21

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a keyword gap is, why it matters more than any SEO metric, and how to find and fill them so Google wants to rank your pages. You’ll learn: - What a keyword gap actually is (and how to spot one in the search results) - How to analyze SERPs with your own eyes to find low-competition opportunities - Why Google “desperately” needs content that fills these gaps

09:19

Unconfirmed Google Algorithm Update? What SEOs Are...

The Edward Show ·

2025/10/20

E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility. At the same time, the SEO community began reporting major fluctuations in traffic and visibility. I review what we know so far about this potential update and what we might see if a major core update does come rolling through. Here’s what we cover: - What recent tracking data from Semrush and other tools is showing. - Barry Schwartz’s

13:19

What You Should Never Automate in SEO (And Why...

The Edward Show ·

2025/10/19

E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of high quality comments from SEOs, content strategists, and digital marketers debating what can and can’t be automated. From writing and keyword intent to backlinks and human judgment, we explore what automation tools are great for - and where they’ll actually hurt your rankings. Topics covered: - The #1 thing you should never automate in SEO - Why

01:25:37

How Originality.ai Dominates SEO: Ranking for 13,000...

The Edward Show ·

2025/10/18

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company’s CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding. We discuss: • How they built a content marketing operation from the ground up. • The digital PR and data studies that generated thousands of backlinks. • Why Google penalizes AI-written content

01:25:12

AI SEO Is Being Gamed: $6 Press Releases, Reddit...

The Edward Show ·

2025/10/17

E835: AI SEO is officially being gamed - and Google’s AI mode can’t keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google’s radar. We go deep on how AI Overviews, ChatGPT, and Perplexity are pulling data from questionable sources, why “AI slop as a service” is flooding the web, and what brands and SEOs should

13:32

AI SEO Is a Scam? 10 Reasons GEO Isn’t a Thing

The Edward Show ·

2025/10/16

E834: Is “AI SEO” (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post outlining 10 reasons why GEO isn’t real - and why so many marketers are wasting time chasing AI SEO strategies that don’t move the needle. You’ll learn: - The truth behind AI Overviews and their real search visibility - Why optimizing for ChatGPT or Perplexity doesn’t make sense - How to use comparison pages and review strategies that work for both SEO and

01:16:33

Reputation Experts: The Hidden SEO Trick That Made...

The Edward Show ·

2025/10/15

E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation management experts Duane “DJ” Sprague and Scott Brandley break down how they helped a national brand turn a flood of bad reviews into $190 million in new revenue - and how you can use the same strategies to improve your SEO, visibility, and trust online. We cover everything from how to bury negative results in Google search to how to build long-term

12:30

From 1,000 to 200,000 Clicks: The INSANE SEO Comeback...

The Edward Show ·

2025/10/14

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google’s Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was “real SEO” or just Google fixing its mistake. You’ll learn: - How HouseFresh rebuilt its traffic after the Helpful Content Update - The power of brand signals, UX, and off-site marketing - Why

10:04

Creating “Best X” Articles the Right Way: How to Rank...

The Edward Show ·

2025/10/13

E831: How to create “best X” articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use “Best X” content to build credibility, earn mentions, and generate sustained rankings that actually stick. You’ll learn: - When “Best X” articles make sense (and when they don’t) - How to position your brand without hurting trust - Why fair competitor comparisons improve dwell time and rankings - How

09:26

Pieter Levels’ Genius Programmatic SEO Strategy...

The Edward Show ·

2025/10/12

E830: We break down Pieter Levels’ programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO performance. Pieter Levels took a completely different approach. His pages are unique, valuable, and directly useful for what people are searching for

10:33

The Dark Side of SEO: How Marketers Get Competitors...

The Edward Show ·

2025/10/11

E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics some marketers use to hurt competitors instead of helping themselves. From negative SEO attacks that tank rankings, to Reddit bans that can erase a brand’s online presence… these are real, dangerous, and surprisingly easy to execute. You’ll learn: - What negative SEO really is (and how it works) - How marketers get competitor domains or brand names

52:21

How Direct Mail Became a Secret Weapon in the Digital...

The Edward Show ·

2025/10/10

E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He’s been doing direct mail since 1999 and built a technology company that makes sending physical mail as simple as sending an email. Wilson explains how direct mail has evolved, why it now performs better in some cases than digital marketing, and exactly

10:22

Ranking Social Media Platforms by How Well They Rank...

The Edward Show ·

2025/10/09

E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You’ll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We’ll cover: - The difference between parasite SEO and transparent brand posting - Why YouTube, Instagram, and TikTok crush traditional blogs in search - How Reddit, LinkedIn, X, Threads, and Medium

10:12

How to Do AI-Generated SEO Blog Content (the Right Way)

The Edward Show ·

2025/10/08

E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land’s recent experiment with publishing AI-written guides. You’ll learn: - The difference between unedited AI “slop” vs. human-reviewed AI content - How Search Engine Land uses AI + human editors to create SEO guides - Why buzzwords and em dashes are a dead giveaway for AI writing - A practical system for creating

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The Edward Show

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