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PODCAST

The SEO Mindset Podcast

The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms. The podcast is dedicated to talking about important topics that aren"t often spoken about in the industry such as imposter syndrome, burnout, anxiety, self awareness etc. Sarah and Tazmin, along with their special guests highlight important topics, share own experiences as well as giving actionable solutions

business careers

All Episodes

44:46

How to Succeed in SEO without Visibility with Veruska...

The SEO Mindset Podcast ·

2025/06/05

In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way?What if you simply don't want to, or don't feel comfortable putting yourself out there?In this episode, Tazmin is joined by Veruska Anconitano, a global growth and international expansion consultant who has built a thriving business without relying on personal branding or constant visibility. She shares how she did it and (more importantly) why it works.About

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41:19

Importance of Curiosity with Lily Ray

The SEO Mindset Podcast ·

2025/05/29

This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples.About Lily:Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background,

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50:56

Getting Comfortable with Feeling Uncomfortable with...

The SEO Mindset Podcast ·

2025/05/15

This episode comes with a trigger warning. We talk about alcoholism, plus mental and physical abuse (which does involve a child), so listener discretion is advised.We can’t always avoid life’s curveballs, but we can prepare ourselves to handle them with resilience and clarity.This week, Sangeeta joins Sarah to talk about navigating life’s inevitable challenges. She opens up about her own personal experiences, what threw her off course, how she coped, and the steps she took to get back on track

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37:25

Breaking Free From The Success Trap

The SEO Mindset Podcast ·

2025/05/08

Are you constantly striving for success? Seems like we all are, but what even is success, and how do you know if you are in the common success trap?Tazmin talks Sarah through her recent brightonSEO talk, 'Burn Bright Not Out: How to Succeed On Your Terms', where she talks in depth about the common success trap and three steps to finally breaking free.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance

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01:02:18

How to Support the Trans Community (and Why It's...

The SEO Mindset Podcast ·

2025/05/01

In this episode, we’re unpacking the UK Supreme Court’s ruling that defines “woman” based on biological sex and why that’s deeply harmful to the trans community. We’ll explore how this decision erases trans identities, threatens legal protections, and reverses hard-won progress. We’ll share my thoughts on why trans rights are human rights, and why true equality means standing with our trans siblings. Finally, we’ll talk about how to show up in the workplace, from respecting pronouns to challenging

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29:33

The Art (& Power) of Asking Questions with Shola Kaye

The SEO Mindset Podcast ·

2025/04/24

In this episode, Shola shares a powerful story about why you shouldn't be afraid to ask questions and having curiosity. We also cover why people are afraid, how to deal with rejection and practial strategies you can implement to get more familiar with asking questions.About Shola:Shola Kaye is the author of two books and an award-winning international speaker on Communication, Inclusive Leadership and Empathy at Work. She’s passionate about helping organisations create an atmosphere of belonging for

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01:41:23

April 2025 Live Podcast: How to Build a Personal Brand

The SEO Mindset Podcast ·

2025/04/17

This week we’re doing things a little differently…On Wednesday 9th April, the night before brightonSEO, we did a LIVE podcast recording, which was a collaboration with our dear friend, Jack Chambers-Ward, who hosts the Search with Candour podcast.That’s right, we recorded an episode in front a live audience, and the topic was all about personal branding.LIVE Podcast SponsorsShoutout to our headline sponsor, SISTRIX, who provided us with insightful data on the topic of personal branding, which helped

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50:46

Using Meditation to Stay Calm and Focused

The SEO Mindset Podcast ·

2025/04/10

This week, Tazmin reflects on her recent journey to India and how the experience continues to enrich her life.She attended an International Women’s Conference at the Art of Living ashram in Bangalore, which also included a transformative meditation course. In this episode, Tazmin shares with Sarah the profound impact of just one session and how its benefits have stayed with her long after returning home.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly

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52:17

Go from Overwhelm to Organised with Smart Prioritisation

The SEO Mindset Podcast ·

2025/04/03

Feeling overwhelmed by endless SEO to-do lists? In this episode, Sarah and Tazmin explore how smart prioritisation can really help you. Learn practical tips, mindset shifts, and simple strategies to take control, stay focused, and feel more organised every day.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your

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58:23

Revisiting Career Planning with Added Reflection Advice

The SEO Mindset Podcast ·

2025/03/27

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including

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46:28

Revisiting Journalling with Prompts to Help You

The SEO Mindset Podcast ·

2025/03/20

In this bonus Tazmin is sharing the journal prompts she uses to help her grow her coaching business and podcast. Journaling is much more than writing a diary, it is a powerful practice that is used by many to help them progress their careers and businesses.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your

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57:54

Embracing AI and Developing your Skills with Jordan...

The SEO Mindset Podcast ·

2025/03/13

Sarah chats to Jordan about AI’s and LLM's impact on the SEO industry. They address common fears such as job loss and uncertainty, and how it can actually enhance SEO, boost careers, and unlock new opportunities.About JordanJordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative growth by scaling organic search, LLM refinement through meaningful innovation.Previously, Jordan was CEO of

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48:39

The Future of SEO Skills with Emina Demiri-Watson

The SEO Mindset Podcast ·

2025/03/06

This week's episode is all about the skills you'll need to stay ahead of this (increasing fast) SEO industry. The insights that our guest, Emina Demiri-Watson, shared will took you by surprise, in a good way...About EminaEmina has over 10 years of digital marketing experience both in-house and agency side. She is currently the Head of Digital Marketing at a Brighton-based digital marketing agency Vixen Digital. Emina is a full-stack digital marketer with just that bit of extra passion for SEO. She

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46:23

Managing Perimenopause at Work with Jojo Furnival

The SEO Mindset Podcast ·

2025/02/27

Perimenopause is a reality for millions of people, yet it’s still a taboo topic in many workplaces. In this episode, Sarah sits down with Jojo to talk about her personal experience - from the moment she knew, to how it impacts her job, and the ways she manages her symptoms.We’ll dive into why this conversation matters, how menopause is becoming more prevalent in the workforce, and why it’s time for employers to step up. Plus, we’re highlighting the Menopause Workplace Pledge, a movement pushing for

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40:27

Why You Need a Personal Learning Program with Billie...

The SEO Mindset Podcast ·

2025/02/20

Personal learning programs. Heard about this term but not 100% sure what it means, or perhaps this is the first time you've come across this term. Billie, founder of SEO learning platform RankSuite, joins Sarah to uncover the benefits and how to implement them in the best way.About Billie:Billie splits her time between running RankSuite and her independent SEO consultancy, Uptake Agency. She is passionate about educating digital marketers and making SEO content accessible. Where to find

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40:27

Writing a Compelling Speaker Pitch with Hannah Smith

The SEO Mindset Podcast ·

2025/02/13

Hannah offers a unique and refreshing perspective on crafting a compelling speaker pitch. My biggest takeaway? Her invaluable advice: "Pitch a talk that only you can give." Tune in to the full episode to discover what that truly means!About Hannah:Hannah SmithFounder Worderist.com Via her company, Worderist.com, Hannah offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. With more than 15 years in the

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50:42

How to Lead When a Team Member Resigns with Paddy Moogan

The SEO Mindset Podcast ·

2025/02/06

It's that time of the year that many people are handing in their notice. The reflective time of Christmas and the opportunity a new year brings often means a change of role. But how can a manager or leader beat respond to this? This week Paddy Moogan shares his insights on how to do this, and how to reduce the risk it happens in the first place.About PaddyPaddy is Founder of The New Leader, offering agency advisory services to founders and senior management teams, helping them navigate the world of

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39:56

Personal Branding with Jack Chambers-Ward (Plus...

The SEO Mindset Podcast ·

2025/01/30

Everyone is talking about personal branding. We're joined by our good friend Jack Chambers-Ward to discuss this trending topic and we also have a special announcement...The LIVE podcast is back! We're collaborating with Search with Candour the night before brightonSEO. Find out more by listening to the episode!About Jack:Jack's Facebook page @jlwchambers on Instagram Jack's Website @jlwchambers on X Jack on YouTube Follow Jack Chambers-Ward on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner

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49:06

How You Can Enjoy Networking (& Get The Most Out Of It)

The SEO Mindset Podcast ·

2025/01/23

Find networking hard or cringeworthy? Don't worry, you're not alone. Sarah and Tazmin discuss practical strategies and tips to implement to make networking more enjoyable and productive.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry

en

42:26

Setting Yourself Up For Success in 2025 [Part 2]

The SEO Mindset Podcast ·

2025/01/16

This is part 2 of our series on setting yourself up for success in 2025. In part 1, we talked about the WHAT—turning your goals into a strategy and plan. Now that you know what to do, it’s time to dive into the HOW.We’re exploring how to create space in your life to perform at your best, stay focused, and keep motivated (though my take on motivation might be a little controversial).About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will

en

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