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PODCAST

Show Up Real

Show Up Real is a show dedicated to putting more cash in the hands of Women of Color. Host, Catalina Del Carmen, shares sales & marketing strategies that keep your business simple, mindset focused, bank account big, and the impact even bigger. So if you are on a mission to create generational change AND you want to make a lot of money doing it, welcome to the show! Cat Del Carmen is a Guatemalan-American wife, mom, and business coach that shares sales, marketing, and mindset coaching for online

business entrepreneurship

All Episodes

35:36

Conditional vs Unconditional Marketing

Show Up Real ·

2025/03/18

In this episode, Cat explores the concepts of conditional and unconditional marketing, and why it's so important of build trust and relationships over immediate sales. She discusses why having a conditional marketing mindset, leads to burnout and inconsistency, and contrasts it with the benefits of an unconditional approach that focuses on serving the audience. For more, listen in a leave a review on Apple Podcasts. ---- Work with me 1:1 (Doors close next week):

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45:09

SVP to Success Coach: Defining Your Version of...

Show Up Real ·

2025/03/12

On today's show I am talking with Success Coach, Founder of Latinas at Work, Former Latina Exec, and long time client, Cindy Lone. During this episode, I ask her about her decision to leave a high-paying role and how she was able to grow her coaching business, even as a busy exec, mom, and wife. She shares her personal definition of success, which revolves around freedom, time, and wellness, highlighting the need for a balanced lifestyle in entrepreneurship. Follow Cindy on Linkedin, here:

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57:30

The Weight of Success & How to Navigate it with Daisy...

Show Up Real ·

2025/03/04

On today's episode I am speaking with Daisy Auger-Dominguez, Author of Inclusion Revolution and the upcoming title Burnt Out to Lit Up, to consider as a podcast guest. Daisy is also a TEDx speaker and former senior executive at The Walt Disney Company, Google, Vice Media, and Moody's Investors Service.She shares her journey as a Latina, discussing her upbringing, cultural identity, and the challenges she faced while navigating her career. We talked about the importance of mentorship,

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01:11:16

Creating Leads Through Linkedin with Linkedin Sales...

Show Up Real ·

2025/02/25

In this episode, Catalina interviews Celina Guerrero, a sales and LinkedIn coach, who shares her journey. They discuss the importance of networking, optimizing LinkedIn profiles, and creating engaging content to attract clients. Celina shares her best strategies to make connecting with people on Linkedin genuine and authentic and how to create content that converts on Linkedin. If you are on Linkedin or starting on Linkedin this year -- you will take a lot away from this episode. Connect with

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54:49

292. 3x Your Revenue with ADHD with Brenda Miranda,...

Show Up Real ·

2025/02/21

Today on the show I'm talking with a Show Up Real client who has tripled her revenue and doubled her following inside of Show Up Real. Brenda Miranda isn’t just an ADHD coach and therapist, she’s a late-diagnosed ADHD woman who truly gets it. As a first-generation Latina, she knows firsthand the struggle of balancing cultural expectations, big ambitions, and a brain that doesn’t always cooperate. After years of frustration, unfinished projects, and burnout, her own ADHD diagnosis changed

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49:56

Vulnerability Creates Community with Self-Love Coach,...

Show Up Real ·

2025/02/18

Today, I'm speaking with Self-Love Coach, Yetti Ajayi-Obe - one of my clients from Show Up Real. Yetti is such an example of using your story to help people and create community. Yetti shares her story on starting her blog and how she built a community and business around her blog. Now, she is a coach, sells affirmation decks (which are selling out), and expanding her impact. You can learn more about Yetti by following her on IG here: https://www.instagram.com/yettisays/?hl=en Or you can visit

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34:57

290. My Step by Step Batch Recording Process for...

Show Up Real ·

2025/02/14

Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real: Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and your business, of course. You will START SELLING YOUR OFFER! We'll help you built a pro offer that stands out -- including helping you choose the time frame, price, and goals of your offer. You will

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42:29

289. Breaking Down My 2025 Business Goals (Revenue &...

Show Up Real ·

2025/02/04

Today I'm breaking down my 2025: my marketing goals, content plan, and revenue goals. I break down why I chose these goals, why I'm nervous about some of it, and how I plan to take action on it. Doors are open to Show Up Real now. Here's what you'll achieve inside Show Up Real: Get clear on your Online Movement -- we call it online movement because it's so much bigger than you "niche." You'll create a mission around your business with content pillars to match, you, your values, identities, and

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30:30

290. My 6-Step Storytelling Method

Show Up Real ·

2025/01/29

On today's episode, I am sharing my 6-Step Storytelling Framework on how to create more captivating and profitable content with stories, along with examples of how to use it in your content. If you want to use stories to create more opportunities, join my upcoming workshop.You're officially invited to Selling with Stories, a 3-hour workshop teaching you how to use your stories to sell your programs. If you’ve ever felt stuck on how to sell your offers without feeling “salesy,” my workshop, Selling

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19:04

289. Selling with Stories [ You're Invited ]

Show Up Real ·

2025/01/22

In this episode, I'm sharing the importance of storytelling in connecting with audiences and building trust in business. I share how storytelling has played a part in my business and why vulnerability and authenticity can lead to deeper connections and ultimately drive sales. And with that, you're officially invited to Selling with Stories, a 3-hour workshop teaching you how to use your stories to sell your programs. If you’ve ever felt stuck on how to sell your offers without feeling

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38:52

288. 4 Types of Stories that Sell

Show Up Real ·

2025/01/14

Today, I am sharing the four types of stories that create instant connection and lots of conversation. Listen in, take notes, and let me know if you have any questions on Instagram @catdelcarmen. LA Wildfire Resources: https://www.instagram.com/ginazapanta_/ Work with me 1:1 (Doors close this week): https://calendly.com/catdelcarmen/consultation-call?month=2025-01 Get my emails: https://cat-del-carmen.mykajabi.com/la-pistola-email-series Learn about Show Up Real:

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34:28

287. Beginning Again [ Vulnerable Audio Journal Entry ]

Show Up Real ·

2025/01/07

Today I am sharing a transparent behind the scenes of where my business is at and where I plan to take it in the next year. 2024 gave me so much reflection, it helped me see what I really want in my life and business. Today's episode I am bringing it back to my old school podcasting days, sharing my truest thoughts and tough moments and sharing the goals that scare me. I hope this gives you all the permission to start over again, begin again, and let yourself be that person you so badly want to

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47:54

286. Creating a Product & Getting into Major...

Show Up Real ·

2024/12/17

Today I am talking with Carolina Acosta and Aralis Mejia, from Tragos Games. They share their inspiring journey of creating Tragos, a cultural drinking game that celebrates Latino heritage. The duo also reveals how they successfully broke into major retailers like Walmart and Target, emphasizing the significance of community and cultural identity in their business. In this conversation, Aralis Mejia and Carolina Acosta discuss the intricacies of running a business, emphasizing the importance of

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59:40

285. Hyper-independence & a Good Marriage with Maggie...

Show Up Real ·

2024/12/10

In this conversation, Maggie Reyes and Cat talk about coaching, marriage, and hyper-independence. Maggie shares her perspective on what makes a quality coach, hyper-independence and the struggle to allow yourself to be taken care of. In this conversation, Maggie Reyes discusses the challenges of accepting help and support in relationships. She explains that our society values independence and self-reliance, which can make it difficult to ask for and receive assistance. She shares insights on making

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22:57

IG Breaks are Toxic: 3 Strategies To Do Instead

Show Up Real ·

2024/12/04

In this episode of Show Up Real, Cat discusses the concept of Instagram breaks, emphasizing that they often stem from unhealthy relationships with social media. Instead of taking breaks, Cat offers three solutions for you to practice instead including setting boundaries, creating signature content series, and connecting with the community to enhance content creation and marketing efforts. The episode provides actionable steps to help listeners enjoy their content creation process and engage more

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36:31

283. 6 Ways to Use IG Stories to Grow Your Business

Show Up Real ·

2024/11/26

In this episode, Cat is sharing how to use Instagram Stories as a tool for business growth and personal branding. Cat shares insights on how to effectively use Stories to nurture your audience, build trust, and engage with your community. She shares six ways to use IG Stories, including behind-the-scenes content, showcasing personality and humor, teaching valuable lessons, and using Stories as a platform for reminders and updates. The conversation emphasizes that while Instagram Stories may not

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46:52

282. Business Content vs Human Content

Show Up Real ·

2024/11/19

In this episode of Show Up Real, Cat discusses the critical difference between human content and business content, emphasizing the importance of authenticity in content creation. The conversation explores how to engage audiences effectively by treating marketing like dating, ensuring that content resonates on a personal level. Cat provides actionable strategies for creating genuine connections through content, encouraging listeners to practice being themselves and lead with value rather than

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27:59

281. 10 Pieces of Content in 3 Days

Show Up Real ·

2024/11/05

In this episode, Cat introduces the Cringe Challenge - an intro to what it feel like when you post 10 pieces of content in three days. Throughout the episode, Cat shares the mindset shifts that happen when you take action with content during the challenge and why everyone needs to join. Want in? Join us below!I am hosting the most popular, most impactful, most in-demand challenge to the public - The Cringe Challenge. This is the no-fluff challenge, the “f**k Canva slowing me down” challenge

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16:41

280. Pep Talk for Perfectionists

Show Up Real ·

2024/10/29

On today’s episode, I’m sharing a good old-fashioned pep talk (like I used to on my old episodes). Listen in, enjoy, and share it with a friend who needs to hear it.Ps. Cringe Challenge is BACK! I am hosting the most popular, most impactful, most in-demand challenge to the public - The Cringe Challenge. This is the no-fluff challenge, the “f**k Canva slowing me down” challenge. This is the scrappy but impactful challenge. You will challenge yourself to post more pieces of authentic content in 3

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51:16

279. Launching a Group Program with Naihomy Jerez

Show Up Real ·

2024/10/16

I am talking with my client Naihomy Jerez about launching her group program. Naihomy shares how she was able to start her group program her own way and serve so many more women with a quality program. Naihomy is a certified nutrition & hormone coach. She specializes in teaching busy women how to use food to heal while living their BEST life! Learn more at naihomyjerez.com and @naihomyjerez. Show Up & Lead Mastermind is now open for enrollment! Apply now at

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334 results

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