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PODCAST

The Independent Farmer Podcast

The go-to Podcast for do-it-yourself Independent Farmers who are taking control of their own business, skipping the middleman, building their own brand, and selling direct to local Buyers.Guest speakers frequently include successful Farmers who grow and harvest proteins, produce, dairy, and more! Discussions are focused on the business side of Farming. If you farm and it is your livelihood, then building a viable business matters.The Independent Farmer Podcast is hosted by Barn2Door. We offer

business marketing

All Episodes

44:36

Direct to Consumer Strategies for Selling Whole Cows

The Independent Farmer Podcast ·

2025/02/19

In this week's episode, Janelle meets with Will of Old Rich Valley (VA) to discuss how their Farm successfully moves a whole cow through their Farm store. Through Herd Shares, Bundle Boxes, cuts and Value-Added items, the Farm has learned best practices for selling a whole animal. Focus on nomenclature, convenient fulfillments and an easy ordering system.For more Farm resources, visit: barn2door.com/resources

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36:18

How to Sell Beef Subscription Boxes

The Independent Farmer Podcast ·

2025/02/07

In this week's episode, Janelle meets with Cory from the Barn2Door Success Team to discuss best practices when selling beef in your Farm store. Learn tactics that successful Farms use to move more product through their store, how they manage less popular products, and the ideal product mix and package sizes.For more Farm resources, visit: https://www.barn2door.com/resources

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17:25

How to Allocate your Farm Marketing Spend

The Independent Farmer Podcast ·

2025/01/24

In this week's episode, James meets with Taylor of Bridging the Gap Financial Services LLC to discuss how to allocate Farm finances across marketing efforts. Taylor explains what can be considered a write off and the importance of budgeting for marketing efforts.For more Farm resources, visit: barn2door.com/resources

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29:21

How the USDA's Proposed Salmonella Framework Affects...

The Independent Farmer Podcast ·

2025/01/15

In this week's episode, James meets with Alexia of the Farm-to-Consumer Legal Defense Fund to discuss the proposed Salmonella framework from the USDA FSIS. Learn how this may affect your local poultry processor.Make a comment by January 17th, 2025: https://www.regulations.gov/docket/FSIS-2023-0028Learn more about the proposal: https://www.farmtoconsumer.org/actionalerts/More Farm resources: https://www.barn2door.com/resources

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30:56

From 1 to 1,000: How I Grew my Local Farm Customer Base

The Independent Farmer Podcast ·

2024/12/18

In this week's episode, James and Rachel of Shenk Family Farms (NC) discuss how the Farm grew a customer base from the ground up. Rachel shares her tips for beginning a Farm business, and how to establish consistency with Buyers.For more Farm resources, visit: https://www.barn2door.com/resources

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26:49

Exclusive Content: 5 Tips for Farms to Sell Out...

The Independent Farmer Podcast ·

2024/12/13

This audiobook shares 5 tips from 1000's of Farms across the country to engage Buyers in the winter to increase revenue stability, drive cash flow and offset costs during the Off-Season. Learn the tactics to sell out before next season!Find more Farm resources: https://www.barn2door.com/resources

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22:32

Creating your Ideal Customer Profile for Farm Retail...

The Independent Farmer Podcast ·

2024/12/02

In this week's episode, James and Kevin discuss how Farms can build their ideal Farm retail customer profiles to target marketing and products to Buyers in their community. Learn the steps to creating Buyer personas and building a Farm brand that attracts sales.For more Farm resources, visit: https://www.barn2door.com/resources

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24:17

Balancing Farm and Family

The Independent Farmer Podcast ·

2024/11/08

In this week's episode, James talks with Valerie from Grass Fed Cattle Co. (MN). Valerie and her husband, Jared, raise their children on their Farm, and have learned to balance Family time with work. Hear Valerie's best practices for finding this balance while serving her local community.For more Farm resources, visit: https://www.barn2door.com/resources

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36:12

Farmer Spotlight: Yoder-Way Farm

The Independent Farmer Podcast ·

2024/10/25

In this week's episode, Janelle and Lois of Yoder-Way Farm discuss the transition from commercial dairy to direct beef sales. Lois explains how she builds her community through marketing on social media and through newsletters, as well as securing recurring revenue.For more Farm resources: https://www.barn2door.com/resources

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29:19

Seamless Farm Sales with Combined Inventory

The Independent Farmer Podcast ·

2024/10/21

In this week's episode, James and Anthony discuss Barn2Door's most recent feature (set to release in the coming weeks): Combined Inventory. Your Farm store will have the ability to offer a single item --- regardless of price(s), unit size(s) and / or price sheet (retail, private or wholesale).Learn more: https://www.barn2door.com/blog-all/combined-inventoryFind more Farm resources: https://www.barn2door.com/resources

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27:24

Farm Storefront Best Practices

The Independent Farmer Podcast ·

2024/10/18

In this week's episode, James speaks with Kevin about best practices for a Farm's online store. From an easy-to-shop inventory and convenient fulfillment schedules. Learn how software built for Farmers can make your store streamlined and profitable.For more Farm resources, visit: https://www.barn2door.com/resources

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27:48

Exclusive Content: Biggest Farm Mistakes

The Independent Farmer Podcast ·

2024/09/06

This audiobook provides insights from successful Farms across the country who share lessons from their own errors, and how to avoid them. Learn best practices to build a thriving Farm business, while minimizing the impacts of potential mistakes your Farm encounters along the way.For more Farm resources, visit: https://www.barn2door.com/resources

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21:09

Farm Finance Reporting with Taylor Bridges

The Independent Farmer Podcast ·

2024/08/30

In this week's episode, James talks with Taylor Bridges of Bridging the Gap Financial Services LLC to discuss a streamlined process for Farms to report on their finances. She discusses practices to keep finances organized and to save time when tracking and reporting, as well as her recommended financial software.Join our Finance Academy: barn2door.com/academyFind more Farm resources: barn2door.com/resources

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45:47

Farmers Market Best Practices with Bennett Farms

The Independent Farmer Podcast ·

2024/08/16

In this week's episode, James sits down with Tom of Bennett Farms (MI) to discuss Farmers market best practices. From choosing the right Market to how much product to bring, Tom now successfully serves 20+ Markets.Find moreFarm resources, visit: barn2door.com/resources

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43:27

Simplify your Farm's Delivery Day

The Independent Farmer Podcast ·

2024/07/12

In this week's episode, Janelle speaks with Laci of Tagge’s Famous Fruit and Veggie Farms in Utah about their Farm’s delivery day. The Farm serves over 1,000+ CSA members, and uses software to simplify and save time fulfilling orders.For more Farm resources, visit: https://www.barn2door.com/resources

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46:17

Increase your Farm's Average Order Value

The Independent Farmer Podcast ·

2024/07/05

In this week's episode, James speaks with Peter of Bartlett Farms (ND) about how he increased his average order value by educating Buyers, selling sustainable products and offering a convenient option to shop.For more Farm resources, visit: https://www.barn2door.com/resources

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49:18

Simplify Wholesale & Retail Orders

The Independent Farmer Podcast ·

2024/06/27

In 2020, Joe made the switch to Barn2Door’s software built for Farmers. Instead of using analog records or a horizontal ecommerce solution (formerly Shopify), he moved the business to an order management solution, designed to support Retail (consumer) and Wholesale (restaurant) buyers. While Joe has seen other Farms constrained by commodity prices, he has maintained premium prices for his products by selling Direct-to-Market.Find more Farm resources here: barn2door.com/resources

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54:37

Farmer Spotlight: Veteran's Liberty Ranch

The Independent Farmer Podcast ·

2024/06/14

On today's episode, Janelle talks with Julie and Michelle of Veteran's Liberty Ranch in Texas. They discuss how the Ranch came to be, their tips for maintaining a recognizable brand presence and their goals to take over Texas and hit $1 Million in Sales.Learn more about Julie and Michelle: https://www.barn2door.com/fan/veterans-liberty-ranchFind more Farm resources: https://www.barn2door.com/resources

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14:22

Exclusive Content: Farmers' Market Day? Double your...

The Independent Farmer Podcast ·

2024/06/04

Farmers’ markets can boost visibility in your local community, but they are not necessarily a catch-all. Today, 99% of Americans don’t regularly attend farmers’ markets. The lives of Americans are busy, and many buyers choose to opt for the most convenient option. That’s why the markets aren’t just about selling products but attracting and engaging new customers to make regularly purchasing from your Farm the more convenient option.This audiobook outlines the tactics to double your sales on market

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31:49

Farmer Spotlight: Benoit Family Farmstead

The Independent Farmer Podcast ·

2024/05/31

In 2021, Benoit Family Farmstead made the decision to partner with Barn2Door to expand their reach to access new Buyers with Farm eCommerce and streamline their operations. The Farm has been able to add more products and serve their community, without having to spend extra hours in the office.As a member of the Barn2Door Farm Advisor Network, Erica Benoit is excited to share her experience and advice for Farms looking to grow direct sales. Learn more about Benoit Family Farmstead:

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