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PODCAST

Influencer Marketing Talks

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It"s the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since

business marketing

All Episodes

18:19

The Beauty Playbook: Influencer Strategies for 2025

Influencer Marketing Talks ·

2024/12/04

In this episode, we’re joined by Julia Arheden, a beauty enthusiast and influencer marketing expert. With extensive knowledge in shaping strategies for top-tier beauty brands like Sephora, Julia brings her expertise to the table as we explore the future of beauty (influencer) marketing. From finding the perfect balance in influencer tiers to tackling the challenge of short-term trends vs. long-term impact, this conversation is packed with insights every beauty brand needs to hear.

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22:41

Turning Marketing Insights into Action with Mikael...

Influencer Marketing Talks ·

2024/11/20

In this episode, we’re joined by Mikael Lenneryd, CMO at Apoteket, one of Sweden’s leading pharmacy brands on how they turn data and consumer insights into actionable marketing strategies. Mikael shares how Apoteket balances the needs of a diverse customer base, from traditional pharmacy users to the modern consumers. Plus, Mikael discusses the challenges and opportunities marketers will face in 2025, offering practical advice for staying ahead in a rapidly evolving industry. Tune in for valuable

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16:17

360° Influencer Marketing with Head of Operations,...

Influencer Marketing Talks ·

2024/11/06

In this episode, we’re exploring how to maximize your investment in influencer marketing with a 360° strategy, featuring Emma Lundsten, Head of Operations & Client Success at Cure Media. Emma explains how brands can expand influencer-generated content beyond social media, integrating it into channels like TV, newsletters, and out-of-home advertising. She’ll also share insights on overcoming the internal challenges of launching a 360 strategy and discuss how this evolution is reshaping the role

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20:51

Profitable E-Commerce: How AI is Shaping Success

Influencer Marketing Talks ·

2024/10/23

In this episode, we sit down with Marcus Tagesson, the founder of Babyshop and now founder and CEO of Dema, a service that integrates your e-commerce data into actionable insights, enabling your team to act faster and make data-driven decisions, from marketing to inventory.Marcus shares his journey from building Babyshop, a baby retail brand to today’s platform, Dema, leveraging the power of AI. We discuss the future of AI in e-commerce, common misconceptions around KPIs, and the key strategies for

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22:04

Communication that Matters: The keys to making an impact

Influencer Marketing Talks ·

2024/09/25

In this week’s episode of Influencer Marketing Talks, we’re joined by Niklas Bondesson, Associate Professor of Marketing at Stockholm University and strategic advisor at Noa Consulting, to explore key insights from his latest report, “Communication that Makes an Impact 2024.”Host Isabelle and Niklas dive into the vital role of creativity in marketing success. Niklas reveals which creative elements can elevate brand recognition, capture attention, and boost engagement along with how humour and

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17:23

Unleashing Creativity in Influencer Marketing

Influencer Marketing Talks ·

2024/09/11

In this episode of Influencer Marketing Talks, Frida and Isabelle explore the power of creativity in marketing and how it sets brands apart in today’s crowded landscape. Join us as we share why creative campaigns grab more attention, boost brand likability, and signal trustworthiness—all backed by research. We also dive into the Cure Media approach to combining always-on influencer strategies with standout creative moments to drive real results on and off social media. Plus, we give you a sneak peek

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18:47

Top 5 Trends Driving Influencer Marketing in 2025

Influencer Marketing Talks ·

2024/08/28

It’s finally here—this year’s trendspotting episode! In just 15 minutes, hosts Isabelle Green and Frida Ekholm break down the top five social media trends that brands need to know to succeed in 2025. From crafting high-impact campaigns to leveraging new content strategies, this episode is packed with valuable insights for marketers looking to elevate their brand presence.Here’s a sneak peek: Learn how to create buzz with Fireworks Campaigns, embrace a Social-First Mindset to stand out in a

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17:53

Trends Transforming Social Media and Influencer...

Influencer Marketing Talks ·

2024/05/29

Join us this week as we sit down with Carlos Casquilho, Head of Revenue at Cure Media. Dive into the latest trends shaping the social media landscape and discover the evolving dynamics of consumer behaviour in 2024. Learn about the evolution of consumer behaviour towards a social-first mentality and understand why high posting volumes are now crucial for standing out in a crowded digital landscape. Discover the strategic importance of micro-influencers, creative production, and the effective use of

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17:27

Rethinking Retail: The New Dynamics of Consumer...

Influencer Marketing Talks ·

2024/05/15

This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how digital platforms and influencers are reshaping consumer interactions and what retailers must do to stay connected and relevant in this fragmented landscape.We also debunk common myths about consumer behaviour that retailers often believe, providing insights into the real drivers behind consumer

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25:45

Decoding Marketing Success: The Anatomy of Effectiveness

Influencer Marketing Talks ·

2024/05/01

Join us this week as we dive into "The Anatomy of Effectiveness" with Imaad Ahmed from WARC, the global leader in marketing effectiveness. With over 15 years guiding top brands, Imaad outlines the five building blocks of effective marketing that every marketer needs to know.Discover strategies for balancing brand building with sales activation, the importance of multi-channel approaches, and adapting to economic shifts. Whether you're looking to sharpen your marketing tactics or find new ways to

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25:49

Why Arla is Scaling Up Influencer Marketing

Influencer Marketing Talks ·

2024/04/17

In this week’s episode we chat with Sara Johansson, Strategic Media Lead Sweden at Arla, the world’s largest organic dairy producer, operating in 146 countries. Sara will share her expert insights on integrating influencer marketing into Arla’s expansive media strategy. Together, we’ll delve into the data-driven tactics behind Arla’s influencer collaborations, learn how they maintain relevance in a rapidly shifting marketing landscape, and explore potential future trends that could reshape

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26:49

How Nestlé Integrates AI into Its Day-to-Day...

Influencer Marketing Talks ·

2024/04/03

In this episode, we're joined by Søren Mohr, Nordic Media, Digital and AI Manager at Nestlé, who shares his insights on seamlessly integrating AI into marketing frameworks. Discover the strategic roadmap for AI adoption, from securing executive endorsement to fostering a culture of innovation and adaptability within your teams. We'll explore practical strategies to leverage AI for enhanced creativity and efficiency in marketing, ensuring your organization stays ahead of the digital curve. Uncover

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16:13

Active Attention: The Key to Effective Marketing

Influencer Marketing Talks ·

2024/03/20

In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights.In our discussion, we uncover: What active attention means for marketers and why it matters. Strategies to create campaigns that capture and hold consumer attention beyond

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20:38

Next-Gen FMCG: A Guide to Engaging Communication

Influencer Marketing Talks ·

2024/03/06

In this podcast episode, we will dive into the transformative world of pharmacy retail with a spotlight on Kronans Apotek, a leader in the Swedish pharmacy market together with Anja Fahlström, Digital Marketing Manager and Jennifer Kovacs, Head of Digital Activations. We’ll explore the booming e-commerce growth within the beauty segment, the evolution of pharmacies beyond traditional boundaries, and how Kronans Apotek is innovating in response to changing consumer behaviors. Plus, we'll uncover

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14:51

Beyond the Basics: Finetuning Your Influencer...

Influencer Marketing Talks ·

2024/02/21

In this week's episode, Frida sit down with Julia Arheden, a strategist with over five years in the influencer marketing field, currently leading strategy for Cure Media's major clients. Julia brings her deep industry knowledge to the table, offering invaluable tips on refining your influencer marketing strategy to meet the evolving demands of consumers.You will also learn: The often-overlooked factors critical for a successful influencer marketing strategy The essentials of content creation

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18:25

Utilizing AI: Trends, Tools, and Tomorrow

Influencer Marketing Talks ·

2024/02/07

In this week's episode, we're joined by digital marketing expert Sara Öhman, who brings her insights into leveraging AI for brand communication through digital and social media. We'll cover the latest developments in AI across various media, discuss essential AI tools for businesses and individuals in 2024, and examine AI's evolving role on social platforms like TikTok and Instagram. Sara will also shed light on under-explored yet significant AI applications worth investigating. Key topics

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26:13

Vogue Business on 2024’s Luxury Fashion Trends &...

Influencer Marketing Talks ·

2024/01/24

In this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury brands mastering innovative marketing in both the digital and physical realms? Lucy, leveraging her expert insight, reveals the most striking trends and marketing strategies that have resonated with Gen Z and Millennials in the constantly evolving economic landscape, sharing both key learnings and

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13:24

TikTok Triumph: How Normal Wins Gen Z Hearts

Influencer Marketing Talks ·

2023/11/08

In this week's engaging episode, we're joined by Viktoria Nilsson, the Marketing Coordinator at Normal - the retail giant known for shaking up the European market with their affordable range of essentials. With 566 stores and a remarkable TikTok presence that has captured the hearts of Gen Z, Normal stands out as a brand that's mastered the art of social engagement without a traditional e-commerce approach. Hear Viktoria share the inside scoop on how Normal became a beloved brand among the youth and

en

20:41

Niklas Bondesson on Communication that Matters: The...

Influencer Marketing Talks ·

2023/11/01

In this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve into the recently released report "Communication that makes an impact! 2023" and explore three of the key findings with Niklas. We'll discuss how these insights can shape brands' strategic planning for the upcoming year, helping them create the ultimate media mix to stand out from the crowd. Plus, we'll

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26:37

Behind L’Oréal’s Success: Rebecca Eliasson on...

Influencer Marketing Talks ·

2023/10/25

Join us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for captivating Gen Z's heart? Step inside the universe of data-savvy beauty marketing, see why brands like CeraVe are Gen Z's favorites, and get some expert tips on how to keep up with the ever-changing social media wave. All in a crisp 15 minutes! You’ll also learn: The nuances of turning data into

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134 results

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