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PODCAST

KAMCast - Key Account Management Strategies for Business Leaders

David Ventura | KAMGURU.com

A show hosted by me, David Ventura, a specialist in training, educating and consulting on practical strategies for harnessing the power of Key Account Management (KAM) in SME’s today. I am also the principal KAM consultant and Managing Director of www.kamguru.com. In a world of diminishing customer loyalty, what can business leaders do to retain their top customers, while still adding value. In this podcast I explore some hands-on tips and tactics you can implement today – to remarkably shift your

business management

All Episodes

40:56

#008 Survive the speed of change - become an...

KAMCast - Key Account Management Strategies for... ·

2021/01/07

IN THIS EPISODEHow well have your client relationships faired against the almighty test that was 2020?With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them? Or, by not fully understanding what they really needed from you, during the stormy waters of the pandemic.Perhaps you were led by political rhetoric and generalisations, which suggested that EVERYONE was facing

en

32:16

#007 Be a Value Creator, not a Cost Generator

KAMCast - Key Account Management Strategies for... ·

2020/12/17

IN THIS EPISODE:In today’s world we could categorise organisations into two camps: those that add value, and those that add COST.Why type of organisation are you?What is your definition of value?How will you know when you are adding and creating value for your customers?Do your most important clients know the extra lengths you go to provide them with unexpected, relevant and personalised value that is ultimately useful to them?With value being undefinable to many and different to each of your

en

34:28

#006 How can our systems support KAM success?

KAMCast - Key Account Management Strategies for... ·

2020/12/03

𝗜𝗡 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘Picture the scene…You have just asked one of your top account managers to meet you and walk you through their account plan for your most important customer.You want to know what we know, what we don’t know, what we are planning to do and how we are going to achieve it.Sounds like a simple ask right?And now you stand back and watch as your account manager battles with half a dozen spreadsheets, a PowerPoint slide deck, an under utilised CRM System and overwhelmed email

en

18:37

#005 Why most KAM plans don’t work

KAMCast - Key Account Management Strategies for... ·

2020/11/26

IN THIS EPISODE:“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln, 16th President of the United States“By Failing to prepare, you are preparing to fail.” – Benjamin Franklin, one of the Founding Fathers of the United States“Good fortune is what happens when opportunity meets with planning.” – Thomas Edison, Inventor & businessmanEven the creative genius Pablo Picasso knew that planning was key when he said:“Our goals can only be reached

en

42:05

#004 Using Video to Maximise Sales

KAMCast - Key Account Management Strategies for... ·

2020/11/19

In this episode…In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return?In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.Having shot and produced more than 10,000 videos for businesses, he is a great resource to talk to about some global issues facing key account management professionals and the

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31:33

#003 The Marketing & Sales Divide – The Value in the GAP

KAMCast - Key Account Management Strategies for... ·

2020/11/12

𝗜𝗡 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘:In many organisations, the divide between the sales and marketing teams cause real problems. Silo working, a blame culture and all while the business is missing the opportunity to close the gap and add more value for customers and prospects, …ultimately increasing the chances of winning more business.I talk to Grant Leboff from Sticky Marketing, one the UK’s leading Sales and Marketing experts.With his 4th book, Digital Selling, debuting at number 1 on the Amazon charts

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38:44

#002 Creating Personal Relationships in an Impersonal...

KAMCast - Key Account Management Strategies for... ·

2020/11/05

In this episode…Relationship building has always been a key ingredient to becoming the trusted partner to your most important customers.The age-old question is whether a salesperson needs to be naturally good at it or whether relationship and rapport building is a skill that can be taught.Today’s guest on KAMCast is Master NLP Trainer, Performance Coach and Equine Learning Specialist - Lisa Brice.Highlights from this episode:I hope you enjoy listening to my conversation with Lisa. She shares her

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18:30

#001 Importance of a KAM Culture in today's modern...

KAMCast - Key Account Management Strategies for... ·

2020/10/29

In this episodeDavid Ventura, your host, explores the following BIG question:What is a KAM culture and why is it so important in today’s market?But first: what is KAM?We all know that businesses love a TLA (Three Letter Acronyms) and KAM is just another one of those. It stands for Key Account Management. Many businesses we meet are naturally familiar with KAM whilst others will say “we don’t have key accounts” or “KAM is for bigger companies; we are too small for that”.For us, the devil is in the

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28 results

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