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PODCAST

The Bloom-Print Podcast

Elysia Tsangarides

Welcome to The Bloom-Print Podcast, a podcast for florists who want to create elegant, efficient and effective floral businesses.Brought to you by Maple & Wren Floral Art Academy where the business is just as important as the blooms.In this podcast you can find some incredible advise from Perth florist and floral mentor Elysia Tsangarides, creative director of Maple & Wren PTY LTD as well as juicy interviews with floral and event industry experts as well as business experts to help you build

business entrepreneurship

All Episodes

34:35

Episode 58 - 2024 - My year in review

The Bloom-Print Podcast ·

2024/12/12

2024, what a year it's been!For some it's been peak, for some it's been an absolute shit show. And for me - it actually been a mix of both - some very high highs and some brief shit show moments, in steep peaks and troughs.And thankfully, just like a Disney film, it's rounded out with a few great lessons, some overarching morals and ofcourse, a positive, thought provoking ending! So this week I'm sharing my 2024 with you - my year that was. So grab yourself a festive beverage, dear listener, ...

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13:14

Episode 57 - A little bit of growth

The Bloom-Print Podcast ·

2024/12/05

Hey, lovely! In this episode, I’m sharing all about my whirlwind trip to Broome, where I spent two incredible days with Jemma and Tash from The Broome Florist at the end of November. These two are gearing up for their first wedding season, and I had the absolute joy of helping them build their skills, plan their logistics, and create stunning marketing content with a gorgeous photoshoot on the beach (yes, it was as magical as it sounds!).We covered everything from bouquet-making (Tash went fr...

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16:22

Episode 56 – Clearing the decks before the year’s end

The Bloom-Print Podcast ·

2024/11/28

In this episode of The Bloom-Print Podcast, we’re tackling the whirlwind that is the end of the year! Are you feeling like a horse racing to the finish line or spinning in the chaos of carnival cups? In this episode, I’m sharing how I’m resetting before the chaos of December hits. If you’re feeling overwhelmed by the year’s end, I’ll walk you through the simple steps I’ve taken to declutter my life—both personally and in business—to make space for a fresh start in 2025.Here’s what I cove...

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12:20

Episode 55 - I took a break in peak season

The Bloom-Print Podcast ·

2024/11/21

Last week I just took myself for a 2 night hotel stay … by myself! I know, What a bloody boujie b*tch! 2 weeks ago I was starting to lose it a bit with the kids, my husband Mark was away for work, my 2 year old was going through a developmental leap and waking 3 times a night, my daughter was really pushing the boundaries, probably because she wanted my attention and work was non-stop. And there were a few unforeseen problems I needed to solve that were taking a bit of my attention. &nbs...

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24:18

Episode 54 - Stop Making Your Pricing About You

The Bloom-Print Podcast ·

2024/11/14

If you second guess your pricing, constantly reduce it because you feel like you're charging too much, or change the pricing when your client cries 'it's too expensive, can you do it for less?' or simply - have no idea what to charge and are just guessing - then this episode is for you!Your pricing should not be based on how YOU feel. It should be based on the industry minimum standard and what the general expected pricing is in your city, region, area. We all want to be able to best ser...

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72:16

Episode 53 - Emmbracing Your Human Design with Cat...

The Bloom-Print Podcast ·

2024/10/30

When we understand more about ourselves, we can understand more about others.In this episode we're diving into Human Design with an expert in the field - Cat Skreiner.Cat is a Human Design for Business & Career Consultant, empowering intentional entrepreneurs and business leaders to fully understand and embody their unique energetic blueprint—unlocking greater ease, flow, and abundance in both their personal and professional lives.With over 14 years of experience in corporate digital mark...

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35:09

Episode 52 - I wasn't built for running

The Bloom-Print Podcast ·

2024/10/17

I used to tell myself ‘I wasn’t built for running’ I used to joke about it infact. I’m 5 foot in heels and a stocky little thing. I wasn’t athletic growing up and I didn’t really do sports as an extra curricular. Last weekend I ran my first half marathon, at the age of 38, I decided if not now, then when and also – why not? Why couldn’t I. At the beginning of this year when I started training, I couldn't run 3km and last weekend, I ran 21km with 5000 other West Aussies. And man it has ta...

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52:03

Episode 51 - Heart Centred Business with Kiera Treloar

The Bloom-Print Podcast ·

2024/10/02

In this episode I'm joined by my industry friend Kiera Treloar.Kiera is the founder of Little Things Events a bespoke full service wedding and event planning company here in Perth. She has worked in the events industry for almost 15 years in both Perth + Sydney and started Little Things Events in 2020 to focus on the types of events she’s most passionate about – the heart-centred moments and core memories you want to tell your grandkids about. She is renowned for wowing her clients by go...

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25:37

Episode 50 - If Not Now... WHEN?

The Bloom-Print Podcast ·

2024/09/25

Last week one of my clients asked me 'El, do you really think I can do this, like should I really be doing this?' and it's not the first time I've been asked that question or had a conversation about whether you're too old or it's too late to be getting into something new - and it wasn't even the first time that week I'd had that conversation. This sort of thing comes up alot with my mentoring clients, and in my Instagram DMs and with my floral students. So in this episode I'm shifting y...

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22:33

Episode 49 - 3 Ways I Pre-Qualify My Wedding Clients

The Bloom-Print Podcast ·

2024/09/19

Has it ever occur to you that you're choosing the client as much as they're choosing you? Pre-Qualifying your clients to ensure that they are the right clients for your business is so important and the earlier you can do that in the process, the less time you'll waste on a client who isn't your ideal. In this week's episode I'm sharing the 3 ways I pre-qualify my clients at the very beginning of my wedding process to weed out the time wasters and get excited about my clients.-------...

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25:11

Episode 48 - Preparing Yourself For Wedding Season

The Bloom-Print Podcast ·

2024/09/12

It's officially Spring! Which means.... Wedding Season is upon us!So right now is the time to get yourserlf into preparation mode. Aa wedding season is a bit like a marathon and you want to make sure you're mentally, physically and strategically prepared for it. You and your family! In this week's podcast I'm sharing with you the ways I'm preparing for wedding season and what to consider in your planning to sustain you through this beautiful and busy season. ----------------------------------...

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27:17

Episode 47 - The Bohemian Flower Journey with Alisha...

The Bloom-Print Podcast ·

2024/09/04

In Part 2 of my conversation with Alisha Erin from Bohemian Flowers we talk about freelancing, the importance of freelancers and what we look for and expect of freelancers vs the difference between freelancers and work experience, we talk about the evolution of style and what you learn from working with other florists.We talk about success, the moments that blew her mind in business, the moments she maybe wanted to pack it in #COVID *facepalm* and her BIGGEST advice for new florists including...

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44:35

Episode 46 - The Bohemian Flower Journey with Alisha...

The Bloom-Print Podcast ·

2024/08/28

My my are you in for a treat! Over the next 2 episodes get comfy and immerse yourself in the beautiful and bohemian world of Alisha Erin from Bohemian Flower. Alisha started her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and her boldness absolutely flourished as she grew her experience in the retail field before taking the plunge into her own business souly focussed on...

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17:38

Episode 45 - Do You Need a Business Coach?

The Bloom-Print Podcast ·

2024/08/14

Hello my loves - today, we're talking about coaching. I recently saw a post in a wedding and event suppliers Facebook group that said and I quote: “who has a business coach and do you find it’s worth it? How much do you pay? Are you seeing amazing (not just good) results?” Now I found some of the comments really interesting on this post and I also gave my input and I thought it would be worth sharing some of that insight with you as well. Because I get it - investing in anything is a ris...

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12:48

Episode 44 - Nothing Comes for Free

The Bloom-Print Podcast ·

2024/08/08

Hello my loves welcome back to The Bloom-Print Podcast. I have had a lot of conversations lately about 'freebies' – about when to do them, what should be considered a freebie and how valuable or not doing freebies can be.So in this episode I want to share a couple of these instances with you and my views on this based on the experiences I’ve had and where I’ve got it right and wrong. We're talking collaborations, photoshoots and offering discounted rates or free product/service. Now, I a...

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14:35

Episode 43 - 8 Rules to Biz By

The Bloom-Print Podcast ·

2024/08/01

Hello my loves welcome back to The Bloom-Print Podcast. This month we are celebrating 8 years in the floristry business – 8 years! I’ve been reminiscing a lot over the last few weeks and thinking about how far I’ve come and how far the business has come over the past 8 years and if I’m honest, it’s the past 2 years that the most exponential growth has happened for me. So if you’re in the first few years of your business at the moment and everything still feels confusing – I promise, it g...

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36:58

Episode 42 - 18 years in the wedding industry with...

The Bloom-Print Podcast ·

2024/07/24

Get yourself a cup of tea, a note pad and get comfy because what you're about to hear is 18 years of wisdom from my dear friend and wedding business bestie - Jenn Veza - owner of The Original Event Company here in Perth. You know when you meet someone and they ae just the absolute salt of the earth, the kind of person that really gives a shit about you and wants to see you succeed and will stand by you cheering your every move?My guest today is that person, she embodies that and so much more ...

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17:45

Episode 41 - 2024 Mid Year Update

The Bloom-Print Podcast ·

2024/07/17

Hello my loves welcome back to The Bloom-Print Podcast welcome to July!If you're feeling like the first half of the year has absolutely flown by, this episode is for you!Let's recalibrate. We have just skipped over to a new financial year, there’s 6 months left of 2024 and we’re in that phase where we’re assessing the financial year that was, we’re assessing our progress towards our goals, we’re tweaking and we’re recalibrating to ensure we’re on the right path for the second half of the year...

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15:29

Episode 40 - Retreat Wrap Up

The Bloom-Print Podcast ·

2024/07/05

Hello my loves welcome back to The Bloom-Print Podcast – how actually are you? In today's episode we're reliving all of the beauty that was the Wedding Flowers Weekender Retreat: how awesome the weekend was, what we did, how it was structured, and how incredible the group of humans was that participated in the retreat. I have first hand experience of the power of retreat style training where you can immerse yourself in something without the external factors, without having to go hom...

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21:34

Episode 39 - Cheaper Does Not Equal Better

The Bloom-Print Podcast ·

2024/06/19

Want to hear a story from a bride who didn’t book us? Outrageous I know – but it does happen. It happens a lot actually. We're working on boosting our conversion rate, but not by reducing my pricing. Because cheaper, my loves, does not equal better and today, I’m going to share with you, a few anecdotes as well as some cold hard facts on this. In the last year – I’ve had clients choose florists $4000 cheaper than my quote, I’ve had clients choose florists $10,000 cheaper than my quo...

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78 results

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