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PODCAST

Go To Masters Show

Conversations with GTM experts by Everstage

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

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All Episodes

25:12

Preston Toone on Why You Must Be Seen to Be Promoted

Go To Masters Show ·

2025/12/09

Preston Toone is the Director of Revenue Operations at Weave. On this episode of the Go To Masters Show, he shares his unconventional journey from SDR to leading post-sales operations, building the first dedicated post-sales ops function at Weave.Why RevOps can't be "a mile wide and an inch deep"- you need depth across the entire revenue cycleHow post-sales operations unlock value that sales ops alone can't captureThe career principle that drove his rise: prove more value than you're being

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26:07

Saurabh Kapadia on Why Data in Your CRM Becomes Noise

Go To Masters Show ·

2025/12/04

Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native startup.Why only actionable data belongs in your CRM—everything else is just noiseHow smart enrichment using AI signals beats traditional firmographic data for ICP matchingThe journey from Salesforce admin

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20:24

Vivek Vishal on Why RevOps Is Literally Saving Lives

Go To Masters Show ·

2025/12/01

Vivek Vishal is the Senior Director of Sales Excellence at PIP Global Safety. On this episode of the Go To Masters Show, he shares insights from leading sales strategy across Dell Technologies' $40 billion portfolio, Honeywell's PPE divestiture, and now driving 2.5 billion in PPE products that protect frontline workers.How predictive analytics during COVID ensured critical product availability when senators called about laptop shortagesWhy compensation plans must be explainable in 60

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30:38

Steph Allen on Why Finance Must Move From Historian...

Go To Masters Show ·

2025/11/25

Steph Allen is the CFO at Accela. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from three years as CFO at fast-growth companies, focusing on sustainable scaling and transforming finance from a compliance function into a strategic business partner.Why cash flow clarity is the first strategic lever in any new CFO roleHow dynamic dashboards transform finance reporting from static compliance to real-time decision engineThe shift from mentorship to

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16:21

Colin Towner on Why Simplicity Wins in Comp Plan Design

Go To Masters Show ·

2025/11/19

Colin Towner is the VP of Global Commercial Operations at Shockwave Medical. On this episode of the Go To Masters Show, he shares insights from over 20 years across eight medical device companies, spanning vascular, orthopedics, GI, and urology.How machine learning transforms revenue forecasting from simple statistical models to multi-factor predictionsWhy compensation plan simplicity prevents reps from gaming the system through group coordinationThe evolution from routine analytics to

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18:56

Yassine Almiaadi on Why RevOps Is the Bridge Between...

Go To Masters Show ·

2025/11/18

Yassine Almiaadi is the Head of Revenue Operations and GTM Strategy at AirTies. On this episode of the Go To Masters Show, he shares insights from leading the transition from a hardware company to a pure software business in the telco smart Wi-Fi space.Navigating revenue recognition traps when moving from hardware to SaaS business modelsBuilding cross-functional forecast accuracy by stress-testing sales data against product signalsWhy RevOps professionals must become fluent in P&L, not

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23:17

Kapil Duggal on Reading Finance Like a Doctor Reads a...

Go To Masters Show ·

2025/11/13

Kapil Duggal is the Head of Finance, India at Transaction Network Services, a subsidiary of Coke Global Solutions. On this episode of the Go To Masters Finance Fireside podcast, he shares insights from 20 years leading finance operations across record-to-report, order-to-cash, and procure-to-pay functions.How virtue trumps talent when building high-retention finance teamsReading balance sheets, cash flow, and AR aging as vital signs of business healthWhy automation and AI are transforming

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28:32

Designing for Reality: Wayne Chiang on Consumption...

Go To Masters Show ·

2025/11/11

Wayne Chiang is the Director of Sales Compensation at Cribble. On this episode of the Go To Masters Show, he shares insights from over 20 years navigating sales comp across insurance, legacy tech, and high-growth SaaS startups.How compensation design evolves from hyper-growth ARR focus to consumption-based stickiness modelsWhy companies should adopt SPM solutions the moment they create a sales comp functionThe six-month symphony required to roll out comp plans that actually drive

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28:49

Jeremy Whiteman on Building Agility Into Sales...

Go To Masters Show ·

2025/11/06

Jeremy Whiteman is the Senior Director, Sales Operations and Commercial Excellence at Resideo. On this episode of the Go To Masters Show, he shares how early experience carrying a bag shaped his approach to leading six distinct sales ops functions.Building agility as a core competency to navigate uncontrollable market dynamics and leadership changesDesigning end-state visions that prevent reactive firefighting and enable proactive transformationTreating tech stack evaluation like grocery

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32:27

Hope Blaythorne on Why Change Is Your Career Superpower

Go To Masters Show ·

2025/11/04

Hope Blaythorne is the Chief of Staff, Revenue at Octopus Deploy. On this episode of the Go To Masters Show, she shares insights from her journey across sales, channel management, customer success, and operations leadership.Navigating from enterprise hierarchy to startup meritocracy while building cross-functional alignmentEmbracing change as opportunity rather than obstacle in volatile GTM environmentsRethinking compensation and recognition for a new generation of sales

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11:40

Sara Terlecki on Being the Calm in Sales Ops Chaos

Go To Masters Show ·

2025/10/30

Sara Terlecki is the Director of Sales Operations at Dialight. On this episode of the Go To Masters Show, she shares her unconventional path from retail management to leading sales ops in complex manufacturing environments.Bringing clarity to chaos through cross-functional alignment in industrial manufacturingBuilding trust across teams as the foundation for operational transformationNavigating the unique challenges of sales ops in physical product environmentsConnect with Sara:

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20:50

Peter Van Lier on Why Data Is Just the Starting Point...

Go To Masters Show ·

2025/10/28

Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup.How sales and operations planning prevents hyper growth from outstripping capacity in every departmentWhy territory planning requires adding human color to black and white analytics dataThe

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27:53

Juan Felipe Mejia on Why Simplicity Is the Ultimate...

Go To Masters Show ·

2025/10/23

Juan Felipe Mejia is the Senior Director of Global Sales Compensation and Operations at UiPath. On this episode of the Go To Masters Show, he shares 20 years of sales compensation expertise across multiple industries, blending finance, strategy, and psychology to influence behavior through numbers.How Monte Carlo financial modeling projects different attainment scenarios for global comp planningWhy automation reduces manual effort by 40-50% while improving rep trust and visibilityThe

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17:44

Matthew Thompson on Why GTM Leaders Must Lead From...

Go To Masters Show ·

2025/10/21

Matthew Thompson is the Chief Revenue Officer at Socure, the global leader in identity verification and fraud prevention. On this episode of the Go To Masters Show, he shares how 11 years in Army Special Operations shaped his approach to building high-performing GTM teams through trust, shared consciousness, and empowered execution.The Team of Teams framework: building trust through common purpose and empowered executionWhy he audited existing RevOps tech stack for AI enhancements before

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27:36

Erik Hofstede on Why Revenue Operations Is Your...

Go To Masters Show ·

2025/10/16

Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models.The leadership success profile: Think strategically, build teams, drive results, inspire action, innovate for impactHow seller "follow me homes" reveal where organizations fall down in supporting their teamsWhy working "on the

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25:36

Yun Wong on Why System Integration Is Like Untangling...

Go To Masters Show ·

2025/10/14

Yun Wong is the VP of Finance Systems Transformation and M&A Integration at Datavant and founder of Falcon Transformation LLC. On this episode of the Go To Masters Finance Fireside, she shares 23 years of finance transformation experience from stapling receipts to leading enterprise-wide integrations.How to integrate M&A deals in four months through proactive playbook development and governanceWhy understanding company history prevents going in "hot" and creating conflict management

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12:07

Terry Kim on Why Ignoring AI Is Not an Option for...

Go To Masters Show ·

2025/10/09

Terry Kim is the Senior Director of Finance and Business Operations for Asia at Coupa Software. On this episode of the Go To Masters Finance Fireside, he shares his journey across consulting, banking, and SaaS leadership spanning multiple continents.The crawl, walk, run approach to transformation while staying comfortable with gray areasWhy successful change management requires understanding everyone's appetite for change differentlyHow being objective-oriented beats process-oriented when

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23:18

Sam Clark on Why Understanding Failure Is More...

Go To Masters Show ·

2025/10/06

Sam Clark is the Director of Revenue Operations at SolutionReach. On this episode of the Go To Masters Show, he shares his journey from technical support to RevOps leadership and his unique approach to fixing leaky funnels through failure analysis.Why AI should be your most reliable data recorder, not just a content generatorHow understanding your failures drives better ROI decisions than focusing only on winsWhy future RevOps leaders need business acumen over technical

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28:29

Jesse Morris on Why Ideas Are Only as Good as the...

Go To Masters Show ·

2025/10/02

Jesse Morris is a Tech Founder and Global Revenue Operations Leader at Never Ever Ordinary. On this episode of the Go To Masters Show, he shares his math geek approach to solving big problems and building global teams across 15 countries.The Wayne Gretzky principle: skating to where the puck is going in your career movesWhy agentic AI requires maniacal focus on one use case with quantifiable value firstHow "do what you say you're going to do" separates successful leaders from the

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11:51

Doug Rendler on Why Top Sales Reps Are Quarterbacks...

Go To Masters Show ·

2025/09/30

Doug Rendler is the Sales and Business Development Leader at A10 Networks. On this episode of the Go To Masters Show, he shares his quarterback approach to building high-performing sales teams and navigating high-growth transitions.The honey badger mindset: building resilience through discipline over motivationHow AI becomes your sales teammate, not replacement, in day-to-day workflowsWhy top performers are selfish with their time and focus only on revenue-generating activitiesConnect with

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130 results

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