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PODCAST

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

The Agile Brand

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show

business marketing

All Episodes

22:08

#43: Localizing video using AI with Guy Piekarz from...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/05/06

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization remove barriers, preserve cultural nuance, and make video content truly global? Joining me today is Guy Piekarz, CEO of Panjaya, a company revolutionizing

en

22:41

#42: Maintaining authenticity as you scale with Fred...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/04/08

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970s

en

29:57

#41: Connecting deeply with B2B audiences with Jason...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/04/01

Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the

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27:29

#40: Harnessing the Power of PR to Scale B2B with...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/03/25

Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights on harnessing the power of PR to elevate B2B brands, even in the

en

28:20

#39: Payment innovation for SMBs with Brian Goudie,...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/03/11

As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants, equipping small and medium-sized businesses with the tools they need to thrive in changing economic climates. Known for his community-centric approach to

en

24:19

#38: The layer cake approach to branding with Allison...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/02/18

In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful brands, including Moosejaw, which sold to Walmart, and CrowdRise, which sold to GoFundMe. Now, they’re revolutionizing the way companies approach board

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35:04

#37: Marketing operations as a driver of growth with...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/02/04

Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires?Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a

en

31:35

#37: Marketing operations as a driver of growth with...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/02/04

Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This report sheds light on the evolving role of marketing ops, the challenges they face, and the opportunities for B2B leaders to elevate the function as a

en

30:59

#36: Knowing when and how to automate your sales...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/01/21

In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time?Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that helped

en

27:30

#36: Knowing when and how to automate your sales...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/01/21

In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not only a sales leader but also the author of the Amazon bestseller Outbound Sales, which shares the exact strategies, templates, and frameworks that helped

en

35:02

#35: Aligning organizations for success, with Robert...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/01/07

How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential?Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also held leadership roles at eBay, where his teams supported $35 billion in

en

31:33

#35: Aligning organizations for success, with Robert...

B2B Agility with Greg Kihlström™: MarTech,... ·

2025/01/07

How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian, where he helped scale the business to nearly $3 billion in revenue. He also held leadership roles at eBay, where his teams supported $35 billion in

en

30:24

#34: What do 34,000 landing pages have to teach you...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/12/31

Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep expertise, he’s here to share actionable strategies for improving conversion rates, debunking common testing myths, and escaping the trap of underperforming

en

26:55

#34: What do 34,000 landing pages have to teach you...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/12/31

Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep expertise, he’s here to share actionable strategies for improving conversion rates, debunking common testing myths, and escaping the trap of underperforming

en

12:29

#33: B2B E-Commerce Content Optimization with Ashlyn...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/12/17

Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates in over

en

15:58

#33: B2B E-Commerce Content Optimization with Ashlyn...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/12/17

Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimization in e-commerce with Ashlyn Fulton, Senior Digital Content Manager at D’Addario & Company, which has both B2B and D2C customers and operates in over

en

27:26

#32: The Amazonification of B2B ecommerce with Alex...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/12/10

Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products. About

en

30:55

#32: The Amazonification of B2B ecommerce with Alex...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/12/10

Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers.Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting B2C principles in e-commerce and why Gen Z and Millennial buyers are pushing for a shift to seamless, online purchasing—even for complex products. About

en

27:04

#31: Getting the most out of AI with the right data...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/11/26

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable. To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong. About Emily He Emily He is the Chief Marketing

en

30:33

#31: Getting the most out of AI with the right data...

B2B Agility with Greg Kihlström™: MarTech,... ·

2024/11/26

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns.Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable. To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong. About Emily He Emily He is the Chief Marketing

en

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