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PODCAST

Black T-Shirts

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

business marketing

All Episodes

56:36

Erin Riley Disruption and Rigour

Black T-Shirts ·

2024/09/12

On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley. We go deep into the ever changing agency landscape as they talk about the disruption mindset that a global company TBWA embodies in their creativity.

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66:00

Sir Martin Sorrell - Big and Little Thinking

Black T-Shirts ·

2024/09/03

Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others have. Adam tries to sell Thinkerbell, and then we put S4 to the ultimate challenge: the Pub Test.

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68:01

Rory Sutherland: Two Way Doors & Being Distinctive

Black T-Shirts ·

2024/05/17

Welcome back to the next episode of black t-shirts! Rory Sutherland, Vice Chairman of Ogilvy UK, needs little introduction. With over 30 years of experience and a significant presence in the advertising world and TED talks with millions of views, Rory's insights are bound to be enlightening!

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51:31

Andre Toledo: Patience & Taking Creative Opportunities

Black T-Shirts ·

2024/05/06

This weeks guest is Chief Creative Officer at DAVID New York Andre Toledo. In 2019, André opened DAVID Madrid in a small 10-person WeWork office In just one year, DAVID Madrid grew from 3 to 35 people and went from having no clients to a portfolio of acclaimed local and global campaigns, including a Super Bowl spot for Turkish Airlines

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46:49

Sue Anderson: Transposable Creativity & Back Of The...

Black T-Shirts ·

2024/05/03

Todays guest is Sue Anderson. Sue grew up in South Africa and during her 10-year stint with TBWA\Hunt\Lascaris in Johannesburg, Sue went from copywriter to Group Head and then Creative Director. After an impressive stint as Head of Creative at Facebook she is now Global Head of Creative Roblox. It’s a fascinating chat!

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59:30

Henry Innis: Speaking Numerically & Entrepreneurship

Black T-Shirts ·

2024/04/22

Todays guest is Co-Founder and Chief Executive at Mutinex. The journey is a fascinating one that now finds himself in new york. Under-30 Achiever of the Year 2020 @ Mumbrella and has a background in software engineering and digital strategy. Mutinex GrowthOS uses AI-powered foundation modeling to provide recommendations on how they could invest better.

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57:12

Nicky Sparshott: Buy In & B Corp

Black T-Shirts ·

2024/04/17

Welcome to another episode of Black T-Shirts. This weeks guest is Nicky Sparshot. With more than 25 years of expertise, she specializes in brand development, business expansion, and organizational change. Nicky's extensive career spans renowned companies such as Unilever, The Coca-Cola Company, P&G, and George Patterson Y&R.

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65:59

Jon Evans: The Uncensored CMO

Black T-Shirts ·

2024/04/08

Todays guest is fellow podcaster and Chief Customer Officer of the polarizing System one. As the host of the Uncensored CMO he explores the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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63:47

Susan O'Brien: Snoop Dog & Creative Enabling

Black T-Shirts ·

2024/04/01

Today we have an in person guest all the way from the UK, Susan O'Brien.Susan joined Just Eat in 2016 as a consultant working on a rebrand. Since then, she’s progressed to Global Vice President of Brand. Just Eat and McCann London successfully extended the ‘Did Somebody Say’ global creative platform with global super stars such at Snoop Dog, Katy Perry and Christina Aguilera.

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57:46

Mark Molloy: Control & Creativity

Black T-Shirts ·

2024/03/25

Todays guest joins us from LA but is an Australian through and through. Director Mark Molloy. Mark grew up on a farm in Australia, and the idea of being a director was not a profession that ever crossed his mind. The world of film opened up to him after studying graphic design and moving to London in 1996 As well as some of the best creative in advertising including campaigns for Apple, Mark’s feature debut, Beverly Hills Cop: Axel F, is set to be released on Netflix this year

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54:53

Tony Bradbourne: Avoiding the Status Quo & Making...

Black T-Shirts ·

2024/03/18

Tony Bradbourne, the co-founder of Special. From humble beginnings in Auckland to establishing offices across multiple continents, Bradbourne's journey with Special is nothing short of inspiring.

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57:28

CJ Hendry: Inflatables & Exceptional Marketing

Black T-Shirts ·

2024/03/12

New York based Hendry's journey began as a mere hobby. She’s come a long way since studying architecture and finance in Brisbane. she She ultimately decided to pursue her passion for drawing, emerging as one of the most influential artists on social media platforms worldwide, selling out works in minutes all whilst forgetting to update her website. She treads the line between artist and marketer seamlessly and our conversation with her is truly refreshing.

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52:40

Samira Ansari: Wall Paper & Going Rogue

Black T-Shirts ·

2024/03/12

Samira Ansari is a multi-award-winning creative and currently serves as the COO at Ogilvy New York. Born in Iran before moving with her family to Melbourne's suburb of Doncaster, she's had an extensive career spanning three continents having worked with renowned brands such as AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Airlines, and P&G's Pringles, Ansari's insights are bound to be invaluable.

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36:13

Ryan Reynolds & Reviews

Black T-Shirts ·

2022/12/15

It's our Season 2 finale and end of year wrap, featuring three listeners from different sides of the marketing world, client and agency (like our hosts), and a guest that we've always wanted on the show. We'll celebrate the most creative things that happened in marketing this year, the things we wished didn't happen and look forward to 2023 with rose-tinted marketing glasses.Uber audio snippet used in this podcast is owned by Uber Technologies Inc, you can watch the full ad here. MLA Lamb Work

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44:50

Sam Stuchbury: Kiwi Humility & Slashies

Black T-Shirts ·

2022/11/29

Sam Stutchbury is the founder of Motion Sickness, a New Zealand agency he has taken from a Dunedin startup with a Uni mate to being ranked number 5 in the world on Best Ads. Sam didn’t grow up in traditional agencies and is the ultimate “slashy”, ECD/CEO/Director, and it shows in the variety of his work from porn stars on your doorstep to paying fans of Kiwi Lager to display the brand, including on a prosthetic leg. See omnystudio.com/listener for privacy information.

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42:34

Andrea Diquez: Forensic & Gut

Black T-Shirts ·

2022/11/21

Andrea Diquez is the Global CEO of one of the hottest creative shops on the planet, GUT, based in Miami. She got there by making the biggest agencies (DDB Chicago and Saatchi New York) and the biggest clients (P&G) more interesting. Andrea’s way is knowing the client’s business forensically, combined with a creative intuition that was born in Venezuela and honed by Argentinians. It’s never dull with Andrea. See omnystudio.com/listener for privacy information.

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52:20

Sir John Hegarty: 80% Idea & 80% Craft

Black T-Shirts ·

2022/11/15

Sir John Hegerty needs no introduction. He's not just the H in BBH he's also a founding partner of creative agency superbrands Saatchi & Saatchi, and TBWA - he's an absolute advertising powerhouse, and one of the genuine founders of our entire industry. He's also a sir! In this episode we explore the benefits of ageing and optimism, as well as why immersing oneself in high (and low) art is vital for creative success. See omnystudio.com/listener for privacy information.

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46:51

David Droga: Care and Speed

Black T-Shirts ·

2022/11/01

On the day David Droga sold his agency to consultancy Accenture Interactive he announced the news by telling the agency 'We won". Hear how David has had a bigger impact on commercialised creativity in business than arguably anyone else, ever. David talks through his relentless ambition, need for speed, and desire to win with his pursuit of care and genuine love for ideas and creativity. David has also won lots and lots of awards. See omnystudio.com/listener for privacy information.

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51:28

Alex Bogusky: Ad Recovery & Mind Discovery

Black T-Shirts ·

2022/10/18

A creative icon who brought us a Subservient Chicken, made people freakout over Whoppers and led Crispin Porter Bogusky to Cannes Grand Prix in 5 different categories and Agency of the Decade in 2010. That was then, now he is retired from the ad business, a "recovering ad man" in venture capital who has found happiness in mindfulness over money. See omnystudio.com/listener for privacy information.

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53:26

Mark Fitzloff: Chaos & Columns

Black T-Shirts ·

2022/10/11

Join us as ex Global ECD of Wieden + Kennedy, and now Founder of Opinionated lets us in on several secrets of the industry. Mark tells us the secrets to i) making wildly creative work that will b guaranteed to be embraced by, and fly through market research, ii) why chaos and creativity are uncomfortable bed partners, and iii) why all good ideas start with Column A and Column B. Mark also compares himself to a turtle flailing helplessly on his back - which is kind of both endearing and

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56 results

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