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PODCAST

The Boost

Zach Wilson - CMO at Lokal Digital Marketing

Our guests include HVAC contractors, Roofing contractors, Garage Door contractors, Plumbing contractors, any many more...we explore growth, marketing, buying, and selling in home services. Lokal provides digital marketing for home service contractors that won’t leave you lost at sea.

business marketing

All Episodes

43:47

Transferring Equity while Being the Only License...

The Boost ·

2024/04/17

In this week’s episode, we chat with Tom Lucas, Service Manager and Part Owner of Dayco Systems, live at CAAG in Savannah. In our conversation, we explore Tom's journey to becoming a part owner of Dayco Systems and the ongoing negotiations to acquire full ownership from the company's founder, Dean. Key Takeaways: Listen how Tom's decision to get the right type of license and speaking Portuguese with his wife in a buffet changed his life Navigating the challenges of negotiating a fair deal The

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45:21

From Sweat Equity to Success with Jacob Krauss

The Boost ·

2024/04/10

In this week’s episode, we chat with Jacob Krauss, Content Creator, Koolin’ with Kraus, HVAC Knights Co-Host, and Co-Owner, Bizzy Air.Jacob discusses the unconventional path to business ownership, the challenges of rebranding and revitalizing a longstanding company, strategies for growth, and ways to engage with the community. In our conversation, we uncover the ins and outs of acquiring and transforming a longstanding HVAC business into a modern, customer-focused business. Key Takeaways: The

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39:01

Navigating the World of Commercial HVAC and...

The Boost ·

2024/04/03

In this week’s episode, we chat with Adrian Garcia, HVAC content creator, podcaster, owner and partner at Reliable Kitchen Services.Adrian discusses the challenges and rewards of running a family business and how his father, a skilled electrician, inspired him to enter the world of commercial HVAC and refrigeration in the food service industry. Adrian offers a unique perspective on various subjects like branding, strategies for year-round profitability, the value of HVAC techs, and why quality

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37:23

How ESOPs are cultural game changers with Loren Gardner

The Boost ·

2024/03/28

This week, we dive into a conversation with Loren Garder from Bergen Plumbing, Heating, & Cooling, exploring his journey as an educator in the trades. Loren's early collaboration with his brother at Bergen led him to discover his passion for training aspiring tradesmen. Under his guidance, Bergen's apprenticeship program evolved into the cornerstone of their culture, eventually expanding into the independent Blackhawk School of Apprenticeship, a crucial step for anyone joining Bergen. The

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55:21

Where you Focus, Where you Grow with Tersh Blissett

The Boost ·

2024/03/20

This week on our podcast, we recorded live at ACCA 2024 in Orlando. Our captivating conversation with Tersh Blissett, a vanguard in service innovation and co-host of the Service Business Mastery Podcast. Tersh discusses his early curiosity that led him from tinkering to studying engineering at Georgia Tech, eventually finding his true calling in the trades. He became co-owner at Tri-Star Heating, Air, and Plumbing before launching his own high-end HVAC company, Service Emperor, in 2019. Distinct

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45:11

Marine turns to M&A Banker Who Dreamt of Life as a...

The Boost ·

2024/03/12

Join us this week as we talk to Nicholas Matos, owner of Reliable Heating and Cooling in Indian Trail, NC. Nick's path led him from Miami and the Marines to the world of HVAC business ownership. After learning finance at J.P. Morgan, he used his valuation skills to transform a struggling HVAC shop into a seven-figure success within his first year.Nick closed his first small business deal quickly – and right in the middle of peak season! He skillfully negotiated favorable terms without external

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53:17

Right-Hand Man, Operational Genius, and HVAC Minority...

The Boost ·

2024/03/08

Ever wondered how a small HVAC company can scale up for big success? This week's guest, Mike Mueller, Head of Product Development, Integrator, and Coach at RocketX, shares the inside secrets.Mike and Zach discuss lessons learned during COVID, Mike's journey from Absolute Airflow to Delightful Duck, and his comprehensive plan to take the company to the next level. The Delightful Duck team is revamping their brand, boosting call center efficiency, and implementing strategic growth initiatives. Want

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45:47

Solving Revenue Attribution for Home Service...

The Boost ·

2024/02/28

In this episode, Kevin Lesage and Zach explore Channel Attribution and how to solve it in your digital marketing channels for home service contractors.Searchlight Digital connects digital marketing channels to existing customer revenue, allowing easier channel measurement and aiming to improve marketing through successful campaigns. Kevin and Zach go into details about the relationship between Agencies and Contractors. They discuss how to effectively get marketing channels dialed in with the

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34:11

Exploring Smart Dispatching and Inventory Management...

The Boost ·

2024/02/21

In this episode, JG Van Graan and Zach explore Smart Dispatching, Inventory Management, and marketing for HVAC contractors. ThermoGrid’s a field management software helps contractors with smart dispatching and inventory management. We discuss how Smart Dispatching can help contractors by analyzing technician’s schedules, skills, locations, and performance to make the best suggestion and automatically send the right technician to every job. JG talks about his 25 years in the HVAC industry and

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36:23

Details are the difference between wins and loses...

The Boost ·

2024/02/14

In this episode, we talk with Jordan Winar, Owner of Zion Outdoors. Jordan started Zion Outdoors after 10 years as Chief Growth Officer at Allied Outdoor Solutions. Zach and Jordan drift into the days of yore, both former endurance athletes. Jordan was an Xterra guy and Zach an Ironman triathlete, both who ascended to their respective World Championship races and are now business owners. Jordan talks about his victories and failures, on the bike and in the workplace. Jordan shares a growth story

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28:03

Understanding your ideal customer profile (ICP) with...

The Boost ·

2024/02/08

Dan sits down to discuss Native Tree Care’s ideal customer profile (ICP) and how he and Native Tree Care targets new customers and continues to grow. In this episode, we kick off our podcast with Dan Maldonado, President and founder of Native Tree Care. Dan tells us it’s important to think about our customers daily. Key Takeaways: Navigating your ideal customer profile (ICP) Getting the phone to ring to keep the crews booked - small home services struggle to find successful channels because they

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31 results

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