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PODCAST

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.

business entrepreneurship

All Episodes

16:06

Launch a Second Agency While Still Growing Your First...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/27

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Would you ever run two agencies at once? What if splitting your brand was the smartest way to protect and grow both? Today’s featured guest spotted a booming opportunity in a regulated market—but knew that advertising those services alongside his work for conservative and tech clients could hurt his existing agency. His solution? Launch a separate brand. The move paid off as the regulated

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17:23

The Agency Exit Checklist: What Buyers Actually Want

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/26

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners don’t wake up dreaming about selling. You want freedom, better clients, and to stop living in Slack at 2 a.m. But here’s the truth: The same moves that make your agency attractive to a buyer are the ones that give you freedom as an owner. I built and sold an 8-figure agency and bought 10 more and now I’m sharing 8 elements of a sellable, scalable agency. Whether you ever sell

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21:50

How to Break Through Your Agency’s Revenue Ceiling...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/24

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when the agency you’ve built is just… stuck? Or when you hit a revenue ceiling, lose a major client, and start wondering if you’ve been playing the wrong game entirely? Those moments either break you or become the pivot points that redefine everything. In this episode, you’ll hear from an agency owner who’s lived through the grind growing his agency from scratch, riding out

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23:41

Thinking of Selling Your Agency? Cash Out for Max...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/20

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you growing your agency with the goal of selling it one day? More importantly, are you taking the right steps now to ensure it’s actually worth what you think it is? Today’s featured guest has built and sold multiple agencies over the years, gaining hard-earned insights into the process. He shares what you need to know to prepare your agency for sale, the potential pitfalls and

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27:36

How to Scale an Agency by Simplifying Your Offer and...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/17

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What happens when you stop chasing $30K projects and start solving real problems for smaller clients in a way that actually works? Today’s featured guest had been building $32,000 websites for mid-market companies. On paper, it looked like success. But in reality, he felt stuck—unfulfilled and back in a corporate-style grind that didn’t align with the kind of work or life he truly wanted

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27:53

Can You Scale an Agency Without Relying on Retainers?...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/13

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck chasing new clients while ignoring the goldmine in your past customer list? Does your agency feast on projects but starve for predictable revenue? Today’s featured guest knows what it’s like to hit a growth ceiling and being tired of the one-and-done client hamster wheel. He shares how he pivoted his agency after becoming a HubSpot partner, why he turned to project-based work

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06:18

Why Traditional Team Structures Are Failing Modern...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/12

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you still running your agency like it’s 2010? You know the setup: rigid roles, top-down management, a “just get it done” culture. If that sounds like your agency, chances are you’re the bottleneck. You’re stuck in the weeds, making every single decision, dealing with high churn, and wondering why output is low despite how hard everyone’s working. This is the story for most agency owners at

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29:12

How Do You Scale Your Agency Without Being the...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/10

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you a CEO still caught in the weeds of day-to-day operations? If so, you're not building a truly scalable business. Today’s episode is here to help you shift that mindset. Our featured guest is a CEO who has grown his agency by focusing on smart leadership—prioritizing culture, developing strong management structures, and intentionally making himself less essential to every meeting. Like

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25:07

How to Step Out of Day-to-Day Client Work Without...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/06

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Agency owners often stay stuck in delivery because they fear stepping back will tank what’s working. Brent Weaver shares how he transitioned from being the “product” to leading a 300-person agency without burning it all down—and why you need to step up if you want to scale. What You’ll Learn Why staying “in delivery” caps your growth How to stop being the product and build leaders around you

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20:56

Should Your Agency Fear AI or Leverage It? with Tim...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/03

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training With clients increasingly expecting their agencies to leverage AI, are you waiting for client direction, or leading the way on how to use it? Today’s featured guest has a unique vantage point on this shift. He runs a platform that connects clients with credible agencies while helping agencies showcase their expertise, giving him a front-row seat to what clients truly want and what agencies fear

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19:57

How to Get Out of the 24/7 Grind and Scale Your...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/30

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training RJ Huebert went from corporate comfort to agency chaos—and nearly lost himself in the process. In this episode, he shares what it really takes to balance speed-to-lead sales with sanity, and how he’s redesigning his agency life for more freedom, better clients, and real personal wellbeing. Guest Overview RJ Huebert is the founder of HBT Digital, a Pittsburgh-based lead gen agency helping

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08:50

2025 Agency Pricing Trends You Can’t Afford to Ignore

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/29

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Still unsure what to charge for your agency services? Scared to raise your rates in case clients leave? If you’re like many agency owners who are busy as hell but barely turning a profit, it’s time to face a hard truth: your profit model might be broken. Fixing it isn’t about selling more… it’s about keeping more. In this episode, we break down the pricing strategy you need to attract

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31:25

What Should You Do When Your Agency Gets Hit With a...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/27

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency chaos into long-term growth. If you're facing curveballs, this episode is your mindset reset. What You’ll Learn Why SEO isn’t what you sell, it’s what it gets your clients. The tax mistake that cost $10K (and what Pete did

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26:50

From Chaos to Clarity: Systems, Focus & Values of a...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/23

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Running an agency can feel like chaos on repeat—clients, team stress, and no clear direction. You’re not alone. Today’s featured guest has built and sold a $3M+ agency, kept employee turnover under 5%, and is now launching a focused, values-driven agency built to thrive in today’s market. He shares some hard-won lessons on building a culture your team will never want to leave, attracting

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33:01

Thinking of Buying Another Agency? Read This First -...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/20

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Buying another agency sounds like a shortcut to scale — but if you skip the wrong step or miss the wrong promise, you might inherit more problems than profit. But how do you actually approach due diligence to ensure a seamless, profitable acquisition? Today’s featured guest learned these lessons the hard way. What started as a promising deal quickly revealed cracks, forcing him and his

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26:39

How Future-Ready Agencies Are Using AI to Bank an...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/16

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training We’ve been talking about AI on this podcast for years — not just as the next shiny tool, but as the biggest shift agencies will face this decade. Yet most agencies still haven’t done more than dabble. Meanwhile, their competitors (or even their clients) are using AI to move faster, make sharper decisions, and drive results that leave everyone else scrambling to catch up. If you’re still on

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08:39

Why 40% of CMOs Are Cutting Agency Budgets in 2025...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/15

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Let’s get real for a second. 40% of CMOs are cutting agency budgets this year. (Not hype. That’s from Gartner’s 2025 CMO spend survey.) If you’re still out there selling tasks instead of outcomes, blending in like every other “me too” agency, you’re not just at risk—you’re probably already on the cut list. But here’s the good news: Some agencies aren’t just surviving right now. They’re growing

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27:50

How to Keep Clients Longer Without Chasing Them with...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/13

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is churn currently a problem with your agency clients? Are you aware of the reasons they decide to leave? It may be time to think hard about your onboarding process, client communication, and generally the ways you’re ensuring client satisfaction. The difference often comes down to positioning: are you operating as a trusted advisor or simply completing tasks? Today's special guest knows that

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18:08

Why Smart Agencies Build Leaders (Not Just Hire Them)...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/09

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you invest in training high-potential employees to grow into leadership roles—or do you prefer to hire seasoned pros from the start? There’s no one-size-fits-all approach to building a great team, but today’s featured guest has a clear philosophy: when it comes to agency growth, he prefers to develop A-players from within. For him, building the bench is just as important as building the

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28:33

How to Make Clients Choose You and Stay: Lessons You...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/07/06

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are you positioning your services as essential rather than optional, and accurately measuring growth and profitability to sustain long-term success? How are you measuring your agency’s growth and profitability? Today’s featured guests unpack how they scaled their PR shop past the million-dollar mark in under four years — and their journey offers valuable insights that any agency owner can

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