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PODCAST

Stukent Expert Session Podcast

Welcome to the Stukent Expert Session Podcast...where you can learn digital marketing from industry experts! Each episode contains valuable tips, tricks, and hacks from some of the most successful professionals in the industry. For more great content, visit stukent.com to check out our amazing digital marketing resources used by universities such as Stanford, UCLA, Oxford, Syracuse + thousands of other institutions as well as digital marketers around the globe!

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All Episodes

09:16

Google Ads: Writing Ad Copy for Clicks vs Conversions

Stukent Expert Session Podcast ·

2020/02/18

Watch the original video recording here:

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11:40

Off-Site SEO: Leveraging Content Marketing for Link...

Stukent Expert Session Podcast ·

2020/02/18

Watch the original video recording here:

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15:06

How to Leverage Data to Optimize Marketing Automation

Stukent Expert Session Podcast ·

2020/02/13

In this session, Braydon Unsicker, Email Marketing Manager at Tinuiti, shares his passion and experience with leveraging data to optimize marketing automation. Watch the original video recording here: https://youtu.be/CSwMZebWBRI

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29:14

7 Things to do as an Entrepreneur in College

Stukent Expert Session Podcast ·

2019/12/04

In this session Stuart Draper, CEO and Founder of Stukent, talks about his experiences as an entrepreneur. Stuart has been a part of several ventures including a digital marketing agency and a non-profit organization. In this session, he'll give insights on how you can start down your path of entrepreneurship while still being in college. Watch the original video recording here: https://www.youtube.com/watch?v=TsjB-1xkyu4&feature=youtu.be

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23:11

Visual Content Marketing For Beginners

Stukent Expert Session Podcast ·

2019/09/09

In this Expert Session, Erin McCoy from Killer Visual Graphics explains the importance of using visual content in marketing. McCoy shares mind-blowing statistics on visual content and how you can help your business stand out from the crowd. Watch the original video recording here: https://www.stukent.com/expert-sessions/visual-content-marketing-for-beginners/

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07:19

How to Integrate Instagram Stories Into Your Marketing

Stukent Expert Session Podcast ·

2019/08/26

In this expert session, Anna Semyanova from Combin shares her top tips for using Instagram stories successfully for marketing. She covers how to create tutorials, leverage user-generated content, show behind-the-scenes content, and more. Watch the original video recording here: https://www.stukent.com/expert-sessions/how-to-integrate-instagram-stories-into-your-marketing/

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32:26

Influencer Marketing For Beginners

Stukent Expert Session Podcast ·

2019/07/24

Scott Paul is CEO and founder of Wooly, a software company that grows brand advocates and communities. As a side-hustle he also manages a e-commerce school called Tangible. In the past Scott has worked as a VP at Disney after selling his marketing agency to them in 2015. Currently he lives on a ranch in Utah trying to figure out how to raise his kids and alpacas. In this episode, Scott is going to show us behind the influencer marketing curtain. He’ll explain how companies find influencers and how

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14:54

World of Retail: Marketing and Distribution

Stukent Expert Session Podcast ·

2019/07/02

Heath Houston has over 20 years conducting business across the earth for globally recognized brands such as Nike, Fossil, Seiko, and Disney. He has founded two consumer product companies in the US, and most recently left the entrepreneurial world to join a growing luxury home furnishings company called Arteriors to head up their international sales department. In this video, Heath Houston goes over the ins and outs of what makes good retail marketing as well as what does not. You’ll learn the

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26:24

Preparing for a Career in Digital Marketing

Stukent Expert Session Podcast ·

2019/06/27

Erik has been coaching and mentoring marketers in leadership and contributor roles over his 25-year career. With positions at award-winning digital agencies, tech startups, and a B2B software company. In this expert session, you'll learn how you can start preparing now for your digital marketing career. Erik will walk you through the difference between a job and a career and how to set goals that will set you up for success. Watch the original video recording

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52:46

The 7 Principles of Conversion Centered Design

Stukent Expert Session Podcast ·

2019/05/28

Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. He is also the co-founder of Unbounce, one of the best landing page web builders in the market. In this expert session, you'll learn how to use attention-driven design to create landing pages that CONVERT. Oli will cover 7 principles will turn you into a landing page optimization wizard. Watch the original video recording

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18:43

Social Media Planning

Stukent Expert Session Podcast ·

2019/05/28

Adelyn is the director of digital media for the NHL’s Florida Panthers. Have you ever asked yourself how you can possibly plan and schedule social media posts for every day of the year? In this expert session, Adelyn shares some tips and expert advice on how she and her team accomplish that task. Watch the original video recording here: https://www.stukent.com/expert-sessions/social-media-planning/

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42:46

Social Media Optimization

Stukent Expert Session Podcast ·

2019/05/28

Gabe Villamizar is the social media manager and social selling director at HireVue. He has over five years of experience within social selling and the social media marketing space. In this expert session, Gabe will show us how to optimize our LinkedIn and Twitter profiles. Watch the original video recording here: https://www.stukent.com/expert-sessions/linkedin-twitter-optimization/

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13:36

Social Listening: What You Need To Know As A Marketer

Stukent Expert Session Podcast ·

2019/05/28

Tori has works for IBM as a social business manager. Have you ever asked yourself how you can possibly listen to all of the different conversations going on about your brand or topic of interest online? In this expert session, Tori is going to share some of her tricks of the trade as well as the tools she uses to help grow the IBM brand and social media footprint online. Watch the original video recording here: https://www.stukent.com/expert-sessions/social-listening/

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38:14

Intro to Google Shopping Ads

Stukent Expert Session Podcast ·

2019/05/28

Kirk Williams is the founder and owner of Zato Marketing, a marketing agency that specializes in Shopping Ads for both Google and Bing. He is a popular writer and speaker on search engine marketing and he’s been named one of the top 5 most influential people in pay-per-click advertising. In this expert session you will learn about Shopping Ads for both Google and Bing, including how you can use them to boost sales for products found on online stores. Watch the original video recording

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28:19

How to Plan Social Media Messages

Stukent Expert Session Podcast ·

2019/05/28

Nathan Ellering is Head of Marketing Demand Generation at CoSchedule. In this session, Nathan is going to teach you how to plan social media messages that will foster engagement, boost your following and increase traffic by 3,150%. Watch the original video recording here: https://www.stukent.com/expert-session-speakers/plan-social-media/

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36:08

Facebook Messenger Marketing 101

Stukent Expert Session Podcast ·

2019/05/28

Molly Pittman is the VP of Marketing at DigitalMarketer, responsible for building and maintaining its marketing funnels. Molly has consulted and helped more than 150 brands in areas like health and fitness, manufacturing, personal finance and more. In this expert session, you will learn about how to market to your customers using Facebook Messenger, including how to add subscribers and engage them in relevant conversations. Watch the original video recording here:

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55:13

Expert Session: Shane Snow

Stukent Expert Session Podcast ·

2019/05/28

Shane is a New York City-based technology journalist and web entrepreneur. He’s the Co-founder and Chief Creative Officer of Contently. Shane got his master’s degree in journalism from Columbia University and writes for some cool places like Fast Company, WIRED, and Advertising Age. He recently published his first book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. In this expert session, you'll learn how to compel your audience by becoming a great storyteller. You will also be

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35:04

Expert Session: AJ Wilcox

Stukent Expert Session Podcast ·

2019/05/28

AJ has ten years of PPC & SEO experience. Over the past 4 1/2 years, AJ has been hyper-focused on B2B advertising. This lead him to LinkedIn advertising where he fell in love, and eventually left his full-time job to become a consultant and run B2Linked.com In this session learn about the new features of LinkedIn advertising and how you can get super targeted with your advertising. Watch the original video recording here: https://www.stukent.com/expert-sessions/b2b-advertising-essentials/

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24:59

Expert Session: Fernando Silva

Stukent Expert Session Podcast ·

2019/05/28

Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales. In this expert session, you'll learn about the different types of video to use throughout the buyer’s journey (awareness stage, consideration stage, and decision stage), and how to measure the success of these videos to make the most out of your future

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07:27

Expert Session: Veena Ramaswamy

Stukent Expert Session Podcast ·

2019/03/12

Veena Ramaswamy is currently VP of Strategy at CommonBond, a financial technology company on a mission to give students and graduates more affordable, transparent, and simple ways to pay for higher education. The company offers refinance loans to college graduates, new loans to current students, and a suite of student loan repayment benefits to employees. At CommonBond, Veena leads strategic partnerships and corporate development. In this capacity, she leads the company's strategic partnerships with

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68 results

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