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PODCAST

6 Figure Creative

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.

arts design

All Episodes

35:07

#375: Why Your “Dream Clients” Aren’t Hiring You (And...

6 Figure Creative ·

2025/08/12

Back in 2011, I made a list called “My Future Wife.”A bullet-point breakdown of everything I wanted in…you guessed it…my future wife. The whole dream package. But after reading through it, I had a sinking realization: I wasn't the type of guy who would be attractive to that type of woman. So I spent the next few years becoming that man. That list changed my life, and eventually led me to my actual wife who IS the perfect-fit person for me. I came across that document recently

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38:55

#374: The 3 Emails That Could Add $10K+ to Your...

6 Figure Creative ·

2025/08/05

“I don’t want to bother people.” That one thought has killed more freelancers than bad pricing ever has. “I don’t want to bother people with emails.” “I don’t want to follow up too soon.” “I don’t want to come off pushy.” Translation? You’re broke because you’re assuming you’re bothering people… When in reality? They’re probably happy to be bothered. I would rather be annoying than irrelevant. That’s why for this episode I brought in Danielle Weil (our in-house email marketing strategist)

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21:23

#373: The Best Way to Answer “How Much Do You...

6 Figure Creative ·

2025/07/24

"How much do you charge?"Six simple words. But if you're like most freelancers, that question makes your stomach drop. You freeze. You ramble. You undercharge. You regret it. Why? Because it’s a trap. And if you’re not paying attention, you’ll walk right into it. This week’s episode breaks down exactly how to answer this question without sounding desperate, unsure, or cheap (no matter whether it comes via DM, email, or awkward in-person moment.) The 4 scenarios where you never give a

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52:47

#372: Offer Crafting | How To Build a Service So...

6 Figure Creative ·

2025/07/22

Hard to explain. Not specific enough. Too wide an audience. Freelancers kinda suck at crafting offers. Even the good ones. Especially the good ones. If your best-fit clients cannot easily repeat back who you help, the results you promise, and how you deliver it… You're probably doing this wrong. We’ve worked with hundreds of freelancers at this point, and if WE have no idea what the heck it is you do… How are your clients gonna know? Congratulations, you just killed the sale with

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36:05

#371: Why The Most Talented Freelancers Sabotage...

6 Figure Creative ·

2025/07/15

If you’re great at what you do…If people look up to you, hire you, refer you… And you’re still struggling with client acquisition… You know what you SHOULD be doing. So what’s holding you back? Sometimes, after being so good at what you do for so long, the idea of starting something you might not be great at right away can feel uncomfortable. We forget what it’s like to be a newbie, making mistakes. And now? That fear of sucking again is keeping you stuck. I get it… “marketing” can feel

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25:38

#370: Speed is King | Why Your Freelance Business Is...

6 Figure Creative ·

2025/07/08

You know that meme…Charlie Day, crazed look, wall of string, pointing at chaos? That’s the typical freelancer trying to make a decision. A simple pricing change? You’re mapping out lifetime value, market benchmarks, “CFO-level cost abstractions” (whatever the hell that means). Meanwhile, someone else just ran a quick test, got a client, and moved on. While one person’s “trying to decide on a niche”… Another one has tested 5 different offers and actually figured out what will sell. If you’ve

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20:56

#369: The CLOWNS Framework | 6 Red Flags That Mean...

6 Figure Creative ·

2025/07/01

Just one nightmare client can ruin your business.One soul-sucking, scope-creeping, micromanaging clown who drains your time, sanity, and confidence. And the frustrating thing is, you probably felt the red flags on that first call (and ignored them)… Thinking, “it’ll be fine”… “I’m probably overreacting…” “I can manage them, they really do need my help”… And my favorite: “It’s good money.” So you said yes (even though your gut said no). And now they’re making your life miserable. The

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27:01

#368: BANT For Freelancers | The Secret BS Detector...

6 Figure Creative ·

2025/06/24

Ever hop on a discovery call…Only to find out they "might" be ready in 6 months, have no budget, and just want free advice? Not only did you get your hopes up, you ALSO just wasted your time. Yeah, it sucks - and today we’re going to fix it. Way back in the 1960’s, IBM developed a pretty cool framework called BANT to weed out bad leads… And in this episode, I’ve adapted it for freelance businesses. This 4-question system will help you spot bad leads before you ever get on a call: You’ll

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24:34

#367: You’re Marketing Like A Big Dumb Stupid Idiot…...

6 Figure Creative ·

2025/06/17

You know those big dumb idiots in high school that pull the fire alarm? Yeah, that was me.Turns out I was just practicing for my freelance career. Because most freelancers treat marketing exactly like that fire alarm - you only pull it when everything's already on fire. When the clients have dried up, the leads have dried up, and you're in full-blown panic mode. Then things get busy again, the money starts flowing again, and something in your brain says, “We’re good, we don’t need to do this

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26:36

#366: Stop Pricing Like A Big Dumb Stupid Idiot

6 Figure Creative ·

2025/06/10

”Oh look — Bronze, Silver, and Gold. Because what this $5,000 problem really needed was a damn menu.”When you offer three-tiered pricing because “that’s how pricing psychology works, right?”… All you’re doing is giving your best clients more questions, more confusion, and a way to spend less money. You’re not a SaaS. You’re not a wedding cake. And tiered pricing? That's just ONE of six "big, dumb stupid idiot" pricing mistakes in this week's podcast episode. Step into the “Pricing

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24:05

#365: How to Not Sell Your Services Like a Big, Dumb,...

6 Figure Creative ·

2025/06/03

You ever say things like…"Let me know if there's anything I can do" Or "Just keep me in mind"? Then you might be selling your services like a big, dumb, stupid idiot. (Yes, those were my exact words.) This episode kicks off a savage new series where I break down 8 ways freelancers ruin sales without realizing it. You'll learn: Why your “nice guy” language is killing deals The simple question that filters time-wasters from real buyers How to stop being ghosted

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18:21

#364: Your Portfolio Looks Like a Cheesecake Factory...

6 Figure Creative ·

2025/05/27

Hey quick gut check: Is your portfolio a "highlight reel" or a "dumping ground"?If it’s the latter, you’re making the same mistake most freelancers make. You’re trying to be the Cheesecake Factory, with its 21-page menu with 250+ items on it. Your thought process is "there's something for everyone". And yet… no one knows what you’re actually great at. In this episode of the 6 Figure Creative Podcast, I call this out for what it is: The Portfolio Paradox: the more work you show, the fewer

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18:16

#363: If You're Giving Your Client Options, You're...

6 Figure Creative ·

2025/05/20

Ever been to a spa?You get a menu with 12 fancy options… and no idea which one you actually need. Do you need the Ocean Quartz Detox Wrap for $149 or the Rejuvenating Himalayan Sound Bath Experience for $399? You have no idea. Now imagine you're about to spend $5K to $10K (or more), and you’re handed the same kind of “pick-your-own-adventure” PDF. This is exactly what I've seen freelancers do in their sales process, and it's losing you clients you should’ve closed. In this

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37:21

#362: The Ultimate Playbook for Risk Reversal &...

6 Figure Creative ·

2025/05/13

Most freelancers aren’t selling to strangers.They’re stuck relying on referrals and word-of-mouth… So they never realize how fragile their business actually is. Because when that word-of-mouth dries up and you finally try to reach outside your cozy little network? Suddenly the “no’s” and ghosting start piling up. And it’s not because your work isn’t good. It’s not because your prices are too high. It’s because you’re asking people to take a leap… With no parachute. This week’s

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20:51

#361: He Had 20,000 Website Visitors and A Broken...

6 Figure Creative ·

2025/05/06

One of my clients has the dream setup:A solid YouTube following Tens of thousands of people visiting his site every month A clean, self-checkout flow for his freelance services Sounds awesome, right? But when we looked under the hood… He was making just $0.23 per visitor. Twenty. Three. Cents. Let that sink in. That’s LESS than $5k/month from 20,000 website visitors. I nearly threw my laptop. That same traffic, with a real sales process? Could be worth $20k… even

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40:16

#360: You’re the Bottleneck — Here’s the Fix | The...

6 Figure Creative ·

2025/04/29

As you scale past $100k as a creative freelancer, something starts to break:YOU become the bottleneck. You’re managing every email. Sending every invoice. Doing every project from scratch. Waking up at 3am remembering something you forgot to send. No wonder things feel chaotic. But here’s the good news: You can fix this without hiring a team.In this episode of the 6FC Podcast, I walk you through the 3 systems that multiply your output (and your income) — without adding a

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24:40

#359: The 5-Step Client Filter Every High-Earning...

6 Figure Creative ·

2025/04/22

At first, every new lead feels like a win.(Finally, people want to work with me!) But if you actually want to break into multi-six figures? You need to say "no" more than ever. Because every bad-fit client you say yes to drains your creativity, clogs your calendar, and burns you out before you even realize it’s happening. In this week’s episode, I'm breaking down The 5-Step Client Filter Every High-Earning Freelancer Needs — so you can stop wasting time on the wrong projects and start

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29:37

#358: Building A Demand Engine That Takes You From...

6 Figure Creative ·

2025/04/15

Every freelancer knows the feeling…One week, you’re slammed with work. The next? Crickets. And in those quiet weeks, you’re either putting out fires or you panic and slash your rates to get anything booked. But here’s the truth: Those “lulls” are the reason you’re stuck under $200k. Not your talent. Not your pricing. Not the economy. If you want to consistently hit multi-six figures, you need what I call a Demand Engine — a 4-part system that keeps your inbox full and your calendar

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38:53

#357: Designing A Service That Scales | The Multi...

6 Figure Creative ·

2025/04/08

If you're trying to break into multi-six figures as a freelancer, this might sound familiar:You're good at what you do. You’ve got clients. You’ve raised your rates. But somehow… you’re still stuck around $100k–$150k. The problem? It’s not your pricing. It’s not your marketing. It’s that your service isn’t built to scale. In this episode, I’ll walk you through how to package what you already do into a clear, repeatable service that sells easier, delivers faster, and actually scales. No more

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29:18

#356: The Multi 6-Figure Freelancer Playbook Series |...

6 Figure Creative ·

2025/04/01

Most freelancers plateau at $50K.You start by getting a few clients Those clients turn into a few more referrals You get just enough referrals to hover in the $50k plateau Some break six figures "by accident". Same thing as $50k, but you just stay a bit busier (usually because you have a larger network or are in a better niche). But multi six-figures? No one stumbles in a $300k+ per year freelance business. That takes a whole new approach. In this new podcast series, I’m breaking down what

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