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PODCAST

Untamed

Cheryl Peng - Untamed Artistry Inc.

Untamed is a podcast dedicated to empowering lash artists while showing how much fun it is to be a lash nerd. Each week hosts Cheryl and AnneMarie share their passion for lashes. They discuss challenges, best practices, and what the future holds for the lash industry.

arts fashion & beauty

All Episodes

00:56:42

Money Mindset: Cheryl's Story

Untamed ·

2022/07/15

Our last episode about business profitability with Tianna Seo was well-loved and started many side conversations with our listeners. In this episode, AnneMarie interviews Cheryl about her financial experiences which includes time as a professional poker player and financial advisor prior to starting Untamed Artistry. Tune in to hear much more about how lash artists should be thinking about money, the scarcity vs. abundance mindset, and some fascinating stories from Cheryl and AnneMarie about their

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01:09:15

Is Your Lash Business as Profitable as You Think?...

Untamed ·

2022/07/08

Are you running yourself into the ground, working six or more days a week, and still not earning what you had hoped you would in your lash business? Tianna Seo is here to give us a reality check – trying to do it all is not sustainable for anyone. You, your loved ones, friends and family all suffer when you’re in overdrive 24/7 and you will inevitably end up burning out. Listen closely to Tianna’s story, because she truly wants the next generation of lash artists to learn from her mistakes. She

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00:45:52

How to Lash Faster and Summer Application Changes

Untamed ·

2022/07/01

In today’s two-part episode, AnneMarie and Cheryl first discuss their best suggestions for increasing your lashing speed, and in the last segment, tips and tricks for lashing during the summer months. From taking the right amount of time to learn and train, to keeping your eyesight in tip-top shape, to investing in the best tools and materials for your lashing business, Cheryl and AnneMarie review their own learning paths to success. In part II, rain, humidity, heat, and summer habits of your

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00:45:22

How to Harness Your Creativity to Help You Build a...

Untamed ·

2022/06/24

In today’s episode, AnneMarie interviews Cheryl about creativity. As Cheryl puts it, everyone is creative in some way– it’s not limited to painting, drawing, or playing an instrument – if you think up ‘creative’ ways to work through problems or present your work, then you are creative. From tracking your creativity in a journal and watching for the ebb and flow, to tips and tricks for sparking creativity and preventing burnout, Cheryl and AnneMarie give you some excellent advice for maintaining your

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00:50:15

Is Your Mindset Holding You Back From Your Earning...

Untamed ·

2022/06/17

Are you happy with your work/life balance? Are you stressing yourself for clients day after day and only living paycheck to paycheck? It may be time for a mindset change. You can create the life that YOU want, but it may take some practice and methods to change your mindset. Our guest today is MacKenzie Graham, the Mack of MackLash. Mack transitioned from a full-time lash artist to a professional coach because she wanted to re-engineer her life and how she spent her time. Tune in to hear about

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00:35:59

Converting Instagram Followers into Paying Lash...

Untamed ·

2022/06/10

Are you hesitant or struggling to capture new clients through Instagram? Not sure of exactly what content to post to get customers to book with you? Our very own Sydney Nanton, Untamed Artistry’s Marketing and Media Manager, is with us again to share more Instagram how-to’s. From content do’s and don’t’s, to education, to including a “call to action,” Sydney gives us the best methods, proven statistics, and some technical tips on Instagram posts that will “entice and excite” followers and turn them

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00:53:46

Turning a New Client into a Reoccurring Client with...

Untamed ·

2022/06/03

Many lash artists get stuck when faced with how to get clients to return after their full set/initial appointment. It’s not always evident that fill appointments are the actual bread and butter of your business, and not all of us are confident about how to keep clients on the books and coming back every two weeks for fills. It’s part client education, part pro-active booking, and also tuning in to how your client responds to their first full set and making sure communication channels are wide

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01:02:33

Necessary Equipment You Need as a Lash Artist

Untamed ·

2022/05/27

In this episode, we’re providing you insider info on setting up your lash studio environment. We’ll tell you about some of the mistakes we made early on in our careers so that you don’t make the same ones. From blowing your budget furnishing your entire salon to skimping on your client's bed, forgetting about how well your adhesive works when you don’t monitor your environment, and making sure your client is completely comfortable (no matter how they prefer their environment) with heat, blankets,

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00:59:08

How to Build an Authentic Business on Instagram with...

Untamed ·

2022/05/20

Our guest today is Lorena (Lor-REE-nah) Ashmore, podcast host, author, lash artist and Founder of Dear Lash + Love, an online retail shop selling lash-inspired apparel and accessories to beauty professionals and salons. Join us as we talk about Lorena’s “accidental career” as a social media influencer, her tips and tricks for content creation, and how to stay laser-focused on your business goals. We’ll hear how to build your personal brand on social media, balancing work and mom life, and marketing

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00:37:08

How Late is too Late? Handling Late Beauty Clients

Untamed ·

2022/05/13

Do you feel stressed out, angry, and disrespected by clients who show up late? What is your “window of tolerance” for late customers? In this episode, Cheryl Peng and AnneMarie Lorenzini of Untamed Artistry share ways to ease your stress and develop richer relationships with clients. They’ll talk about the best ways to set boundaries, use direct and honest communication, and ensure that the quality of your artistry is not compromised. Whether your acceptable window is 5, 10, or 15 minutes, the key

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00:58:35

The Reality of Building a Beauty Biz Partnership with...

Untamed ·

2022/05/06

Are you in business (or planning to go into business) with your spouse or significant other? How do the two of you divide and conquer your business? In this episode of Untamed, Cheryl Peng and AnneMarie Lorenzini are speaking with married business partners Tussanee and Paul Luebbers, who together run Integrity Lash, host the long-running podcast, “LashCast” and also organize the largest lash convention in the world, LashConference. Their path to success has not been easy. Paul and Tussanee reveal

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00:46:10

Our Unpopular Opinions of the Lash Industry

Untamed ·

2022/04/22

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder & CEO of Untamed Artistry, and AnneMarie Lorenzini, Managing Director of Untamed Artistry, have a heart-to-heart about their unpopular lash artist industry opinions. (You don’t have to agree with them and they would love your opinions, too!) Ready? Let’s go then; here’s what you can expect on the show: Unpopular Lashing Opinions Fans don’t need to be perfect and symmetrical in an application. What’s more important than

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01:03:21

Lashing Celebrities in a Home Studio with Michelle...

Untamed ·

2022/04/15

In this episode of Untamed by Untamed Artistry, Michelle Rowland, Chief Education Officer at La Lash Academy Sydney, shares her experience of starting out as a self-doubting lash artist to doing lashes for Hollywood celebrities—and doing it from home. The Dancing with the Stars producer had her lashes done right next to Michelle’s bed (although she didn’t know it!) Michelle has done lashes for some other big names in Hollywood, and the big question she answers is this: What made celebrities come to

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01:22:03

High-Paying Lash Clients Aren't For Everyone

Untamed ·

2022/04/11

In this episode of Untamed by Untamed Artistry, the spotlight is on high-paying clientele and whether they are the right fit for you and your lash business. There are different levels and tiers in the industry—and one isn't better than the other. Lash Artists can not remain authentic to themselves if they aren’t servicing the clientele that naturally fits. Today’s conversation centers on everything that goes behind attracting and keeping a type of clientele who expect more. AnneMarie Lorenzini,

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01:03:51

The Unsupported and Bullied Lash Artist with Deanna...

Untamed ·

2022/04/01

In this real and raw episode of Untamed by Untamed Artistry, Deanna Campese of International Lash Masters opens up about her past and how it unexpectedly led to the creation of a community in the lash industry. International Lash Masters helps lash artists grow their businesses by offering lash education and a positive network, with the goal of mitigating the typical bullying and bitchiness that can be found in the industry. The discussion centers around: How the International Lash Masters

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00:32:55

The Untamed Awards: A Lash Industry Competition

Untamed ·

2022/03/25

In this episode of Untamed by Untamed Artistry, the discussion centers around the very first annual Untamed Awards and what makes them unique. Untamed Artistry will be giving away $5,000 CAD worth of cash prizes, plus sponsored branded prizes. The 2022 competition launches on April 1 and runs until April 14. Entry is from April 1–4 and the winners are announced April 9–13, with April 14 reserved for an online closing ceremony. There are five competition categories: Educator: This category is to

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00:41:46

The Failure of Our Lash Ambassador Program

Untamed ·

2022/03/18

In this episode of Untamed by Untamed Artistry, with typical vulnerability and courage, Cheryl Peng, Founder and CEO at Untamed Artistry, shares the failure of a dream. She tells us how she knew it was time to quit and what she gained from the dismantling of the ‘Geek Squad,’ the Untamed Artistry brand’s Ambassador Program. A vision that didn’t come true, the Geek Squad was supposed to provide real value for diehard fans as well as for the Untamed Artistry brand. The plan was for the program to run

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00:42:27

How to: Build a Lash Brand

Untamed ·

2022/03/10

In this episode of Untamed by Untamed Artistry, Cheryl Peng, Founder and CEO at Untamed Artistry, answers your most pressing questions about building a lash artist brand, no matter how small you are or how big you plan to go. When entering the industry, most artists are not familiar with marketing. Branding forms part of marketing. Branding is what separates your lash business from another. When you are in a fiercely competitive industry such as the beauty niche, branding may be what makes or breaks

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01:09:55

Poor Lash Retention is a YOU Problem

Untamed ·

2022/03/04

In this episode of Untamed by Untamed Artistry, the discussion focuses on adhesive and retention. Because Untamed is a brand known for high-quality adhesive products and education, the episode is jam-packed with valuable information to keep your clients coming back over and over again. Lash retention = client retention. It’s an important topic because more than 50% of clients who have a retention problem simply never return. The hard truth is that retention is your problem, no matter the cause —

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00:21:49

Inclusive Lash Education: An Interview with Roxie Reese

Untamed ·

2022/02/25

In this episode of Untamed by Untamed Artistry, Roxie Reese, CEO at DFW Lash University, shares what made her start a beauty school. DFW Lash University is a state-approved lash license program, and it’s the result of Roxie’s desire to impact others in the industry she loves. Roxie explains what drove her to build this unique beauty school, and how her observation about the industry seemed very “cookie cutter.” She adds that she wanted her programs to be a central place for diversity to cultivate

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57 results

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