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PODCAST

The Waxing Podcast

Kirsten Goetzelman

Hosted by Kirsten Goetzelman · Presented by Enso Wax The Waxing Podcast is the leading podcast for professionals in the waxing industry. Hosted by Kirsten Goetzelman, this show dives into real conversations with estheticians, educators, and beauty business owners as they share their journeys, wins, lessons, and what it really takes to grow in this space. From treatment room tips to building a brand, each episode is packed with insight and inspiration for anyone looking to level up in the waxing

arts fashion & beauty

All Episodes

00:27:57

157. Solo to Scaling: Building a Booked Out Waxing...

The Waxing Podcast ·

2025/06/10

In this episode of the Waxing Podcast, host Kirsten Goetzelman shares how that personal growth parallels her professional journey as an esthetician. She discusses the challenges of building a successful waxing business in a saturated market, emphasizing the importance of client retention, effective communication, and the power of reviews.More on Enso:⁠⁠https://ensowax.com/⁠⁠⁠⁠https://www.instagram.com/ensowax/⁠⁠Follow me on Instagram 📲: https://www.instagram.com/thewaxingpodcast/ABOUT ME: I'm

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00:24:51

156. How to Boost Your Waxing Income With Products...

The Waxing Podcast ·

2025/06/03

In this episode, Kirsten discusses the importance of selling in the aesthetic industry, particularly for estheticians. She shares her personal experiences and insights on how to effectively sell products and services while maintaining a focus on client needs. The conversation covers various strategies for building client relationships, understanding product paths, and the significance of social proof in selling. Kirsten emphasizes that selling should feel like serving and that estheticians can

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00:13:31

155. “Waxing vs Facials: One or the Other or Having...

The Waxing Podcast ·

2025/05/27

In this episode of the Waxing Podcast, host Kirsten discusses the differences between waxing and facials, focusing on the financial benefits of waxing, client retention, and the importance of finding a niche in the beauty industry. She shares her personal experiences and insights on how to effectively incorporate both services into a business while emphasizing the advantages of specializing in one area. More on Enso:⁠⁠https://ensowax.com/⁠⁠⁠⁠Follow us on Instagram ⁠⁠@ensowax⁠⁠Follow

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00:26:51

154. What I’d Do If I Were Starting My Esthetics...

The Waxing Podcast ·

2025/05/20

In this episode of the Waxing Podcast, host Kirsten shares invaluable insights for those starting or considering a career in aesthetics. She discusses the importance of navigating various career paths, choosing the right education, and the significance of building a business that extends beyond social media. Kirsten emphasizes the need for strategic pricing and the value of patience and consistency in achieving success in the aesthetics industry.More on Enso:⁠⁠https://ensowax.com/⁠⁠⁠⁠Follow us on

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00:15:52

153. Welcome Back to the Waxing Podcast: From Closet...

The Waxing Podcast ·

2025/05/13

In this episode of the Waxing Podcast, Kirsten welcomes listeners back after a break, sharing her excitement for the new season and what to expect.More on Enso:⁠⁠https://ensowax.com/⁠⁠⁠⁠https://www.instagram.com/ensowax/⁠⁠Follow me on Instagram 📲: https://www.instagram.com/thewaxingpodcast/ABOUT ME: I'm Kirsten. I’m a licensed Esthetician of 11 years who turned my love for waxing into multiple teaching platforms like this one. Check out everything else I offer at

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01:06:07

152. PART 2: Building Multiple Beauty Businesses with...

The Waxing Podcast ·

2024/11/22

Meet TWP Guest: Tawnya FornerodInstagram: ⁠⁠⁠Tawnya Fornerod⁠ ⁠Just the Strip⁠ Find out more about the retreat ⁠here⁠ Shop ⁠Just the Strip⁠ This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠Bryght⁠⁠⁠⁠⁠⁠⁠⁠. Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠! Save 10% off ⁠⁠⁠⁠⁠⁠⁠Enso⁠⁠⁠⁠⁠⁠⁠ with code PODCAST10 NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x

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00:59:05

151. PART 1: Building Multiple Beauty Businesses with...

The Waxing Podcast ·

2024/11/19

In this episode of the Waxing Podcast, host Kirsten interviews Tawnya, a multifaceted entrepreneur in the aesthetic industry. Tawnya shares her journey from being a young mom to becoming a successful business owner, emphasizing the importance of relationships, personal growth, and financial literacy in building a thriving business. Meet TWP Guest: Tawnya Fornerod Instagram: ⁠⁠Tawnya Fornerod Just the Strip Find out more about the retreat here Shop Just the Strip This episode is brought to you by

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00:48:29

150. The Creative Side of Esthetics with Micheal Razzano

The Waxing Podcast ·

2024/11/08

In this episode of the Waxing Podcast, host Kirsten welcomes Michael, an aesthetician with a unique journey from retail management to skincare. They discuss Michael's passion for aesthetics, the creativity involved in the industry, and the importance of social media in building a brand. Michael shares insights on public speaking, peer learning, and the significance of education in skincare.Meet TWP Guest: Micheal Razzano Instagram: ⁠@Michealrazzanoskin This episode is brought to you by

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00:56:23

149. Setting Yourself Apart as an Esthetician with...

The Waxing Podcast ·

2024/11/01

In this episode, Kirsten interviews Katarina, a skincare expert, about her journey as an esthetician and the importance of combining medical and holistic approaches to skincare. They discuss the evolution of the industry, the challenges of being an esthetician, and the changing needs of clients in different regions. Katarina shares her personal experience with acne and how she found success in treating it through a combination of skincare products and nutritionMeet TWP Guest: Katarina

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00:53:09

148. The Power of Branding in the Beauty Industry and...

The Waxing Podcast ·

2024/10/25

Emily shares her journey from being a teacher to starting her own business in the beauty industry. Emily emphasizes the importance of pushing through discomfort and being open to change as she navigates her many career changes. She shares her insights on running a successful salon suites business and the importance of community, cleanliness, and professionalism. She also shares her tips for managing multiple businesses and the importance of delegating and automating tasks.Meet TWP Guest: Emily

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00:49:54

147. Solo Esthetician Reese Studer on Social Media,...

The Waxing Podcast ·

2024/10/18

In this episode of the Waxing Podcast, host Kirsten welcomes back Reese Studer, an experienced aesthetician who shares her journey from makeup artistry to body waxing. They discuss the challenges and triumphs of opening a new business, building a clientele, and the importance of social media in marketing. Reese shares the value of digital products as an alternative income source and offers effective sales techniques for estheticians. Meet TWP Guest: Reese Studer ⁠Instagram⁠ ⁠Website⁠ Tiktok This

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00:12:24

146. IECSC West Palm and Tradeshow "Before You Go" Tips

The Waxing Podcast ·

2024/10/04

Meet TWP Guest Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ This episode is brought to you by ⁠Bryght⁠. Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠Here⁠! NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a

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00:42:58

145. Building a Space that Results in Long Term...

The Waxing Podcast ·

2024/09/27

Meet TWP Guest: Alexa KirklandInstagram Website Check out how you can train brows with Alexa here Click below to view Alexas Alumni episode Mobile Waxing with Alexa Save 10% off ⁠Enso⁠ with code PODCAST10 NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as a Licensed Waxer:

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00:24:04

144. Quarter 4 Creative Strategies for Boosting Sales

The Waxing Podcast ·

2024/09/20

Meet TWP Guest Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as a Licensed Waxer: ⁠⁠⁠https://www.thewaxingguide.com/new-studio-checklist⁠⁠⁠ What brazilian wax is right for you? FREE

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00:47:28

143. Branching Out, Trying New Services and Using the...

The Waxing Podcast ·

2024/09/13

Meet TWP Guest: Jowell Jowell shares her journey in the beauty industry, from starting with teeth whitening to becoming a successful wax specialist as well as starting her own line, Synsori. Instagram Tiktok Website Shop Synsori Save 10% off Enso with code PODCAST10 NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in a suite as

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00:17:06

Number Fifty One: BTS: Formulating, Troubleshooting,...

The Waxing Podcast ·

2024/09/06

Meet TWP Guest Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ This episode is brought to you by ⁠⁠Bryght⁠⁠. Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠⁠Here⁠⁠! NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need

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00:40:45

Number Fifty: Top Brow Tips & Content Creation:...

The Waxing Podcast ·

2024/08/30

Meet TWP Guest: Renata Renata Sampson shares her journey in the beauty industry, from learning brow shaping in Brazil to starting her own business. She discusses her experience in aesthetics school, the value of continuing education, and tips for creating engaging content on social media, investing in equipment, and proactively asking clients for permission to capture content. InstagramTiktok Website This episode is brought to you by ⁠⁠Bryght⁠⁠. Your leading brand for all-natural bleaching

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00:17:21

Nuber Forty Nine: Launching a New Service: Tips and...

The Waxing Podcast ·

2024/08/23

Meet TWP Guest Special Guest Mckenze Trachuk Instagram -https://www.instagram.com/thewaxroomaz/?hl=en Website- ⁠⁠⁠⁠⁠⁠https://www.thewaxroomaz.com/ This episode is brought to you by ⁠Bryght⁠. Your leading brand for all-natural bleaching products. Save 10% using code TWP ⁠Here⁠! NEW! FREE MASTERCLASS- Time is Money: ⁠⁠⁠https://www.thewaxingguide.com/the-complete-waxing-guide⁠⁠⁠ This masterclass will teach you how to make 2-4x more money in your business as a brazilian waxer Everything you need in

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00:43:36

Nuber Forty Eight: When You Are Ready to Build a Team...

The Waxing Podcast ·

2024/08/16

Meet our Guest, Raya SchwartzInatagram-https://www.instagram.com/bosses_in_beauty/?hl=en Website-https://www.bossesinbeauty.com/ Kirsten and Raya, from Bossess In Beauty, discuss the importance of having a long-term vision for estheticians and the benefits of thinking beyond the immediate future. They talk about Raya's journey in creating the Seven Figure Esthetician Program and explore the mindset shift required to delegate tasks and hire team members, and the freedom that comes with it. The

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00:31:34

Nuber Forty Seven: Courtney Martin from Estie's...

The Waxing Podcast ·

2024/06/28

Meet our Guest, CourtneyInstagram-https://www.instagram.com/estiefitclub/ Snag her FREE 5 min mobility flows here: https://www.youtube.com/@estiefitclub/videos This episode is brought to you by Bryght. Your leading brand for all natural bleaching both in and out of the treatment room. For 10% off, use code TWP. ⁠⁠Click here for more details.⁠⁠ Previous episode discussed in this episode ⁠How Human Design Can Excel Your Beauty Business ⁠ Human Design 100 Page PDF Info ⁠Here⁠ SIGN UP FOR A

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