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PODCAST

Brand USA Talks Travel

This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.

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All Episodes

00:15:40

KAYAK's Role With Consumers & Destinations

Brand USA Talks Travel ·

2024/12/04

Daniel Wiener and Matt Clarke share how KAYAK empowers travelers, explain how destinations utilize their services, and happily debunk common travel planning myths.Daniel Wiener is KAYAK's Senior Director of Ad Sales and Data Partnerships, and Matt Clarke is Vice President of North America Marketing.

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00:20:43

Soaring Through the World of Luxury Private Aviation

Brand USA Talks Travel ·

2024/11/27

From what started as a family passion for David to now being named one of the top five private airlines in the U.S. by Condé Nast Traveler, David Zipkin chats with Mark about his company Tradewind Aviation. You’ll get a glimpse into the exclusive world of luxury private aviation, plus, sustainable practices that are shaping the future of air travel.David Zipkin is the co-founder of Tradewind Aviation.

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00:21:23

Meet Mindtrip, a new AI Travel Tool

Brand USA Talks Travel ·

2024/11/20

Mark quizzes Michelle Denogean about Mindtrip’s proposition for consumers and businesses and how it differs from other products. She also delivers solid career advice for upward mobility in any company. Michelle Denogean is Chief Marketing Officer at Mindtrip and author of GrowUp: Take Your Startup To The Next Level.

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00:23:07

The State of Destination Marketing Report from Sojern...

Brand USA Talks Travel ·

2024/11/13

Seth Orozco & Nick Hall serve up highlights from an extensive research project that will get you up to speed on developments in destination marketing. Their organizations work with hundreds of global destinations to reach consumers who are ready to travel. This new report is 48 pages of valuable research that you can download for free at https://www.sojern.com/reports/state-of-destination-marketing. Nick Hall is Founder/CEO of the Digital Tourism Think Tank in the U.K. Seth Orozco is Sales

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00:15:46

Celebrating Native American Heritage Month with...

Brand USA Talks Travel ·

2024/11/06

Learn how AIANTA connects the 574 tribes across the nation with partners like Leave No Trace and the National Tour Association, meeting the growing interest in Native Tourism while preserving mutual respect and authenticity, and how travelers can participate in Native American Heritage Month during November. Sherry Rupert is CEO of AIANTA, the organization that serves as a united voice for the $15.7B Native hospitality sector.

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00:35:29

Live From Travel Week: Growing the Experience...

Brand USA Talks Travel ·

2024/10/30

Our final panel from Travel Week dives deep into growing demand for hidden gems, illustrating how destinations can connect with travelers seeking unique, authentic travel along with more traditional landmarks and luxuries. You’ll also hear how Tourism Exchange USA and receptive tour operators can help. Moderator: April Hutchinson, Editor of TTG Luxury. Panelists: Liz Bittner, CEO of Travel South USA; Nate Huff, President of Tourism Exchange USA; and Lena Ross, Director of Product Development at

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00:33:38

Live From Travel Week: Discover Diverse Perspectives...

Brand USA Talks Travel ·

2024/10/29

Hear the perspectives of a diverse array of travel storytellers. This Travel Week panel explores how destinations can create more seamless and inclusive experiences for travelers from diverse backgrounds. Moderator: Kav Dadfar, Founder of JRNY Travel Magazine. Panelists: Rashmi Narayan, Freelance Travel Journalist; Gerda van't Land, Accessible Tour Operator; and Ben Pechey, Author and Trans/Queer Advocate.

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00:35:54

Live From Travel Week: Consumer Trends in 2025

Brand USA Talks Travel ·

2024/10/28

Discover why British travelers are seeking off-the-beaten-path destinations, how TikTok is transforming the way people book trips, and why sports tourism is booming. This panel session from Brand USA’s Travel Week 2024 provides a data-driven look into new consumer trends for 2025. Panelists are Simon Calder, Travel Journalist and Broadcaster; Nicky Kelvin, Senior Director of Content at The Points Guy; and Angelique Miller, Vice President at Expedia Group Media Studio. Moderated by Tania Bryer,

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00:42:15

Live From Travel Week: Leadership Alignment with...

Brand USA Talks Travel ·

2024/10/25

Janette Roush offers you an unflinching look at the urgency of learning and leading the way in this era of artificial intelligence, which is evolving at a rapid pace. Janette Roush is Brand USA's new Senior Vice President of Innovation and Chief AI Officer. Believe it or not, this is Janette’s first week on the job!

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00:36:41

Live From Travel Week: Policy In Action 2024:...

Brand USA Talks Travel ·

2024/10/24

If you’re interested in the future of international travel to the United States, this episode is a must-listen. Leaders from the U.S. Departments of Commerce, State, and Homeland Security discuss how their agencies are making travel to the USA safer and easier – and provide updates on the National Travel and Tourism Strategy, record-breaking visa issuance, enhancements to trusted traveler programs, collaboration with the private-sector, and more practical takeaways. Panelists: Alex Lasry,

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00:32:35

Live From Travel Week 2024: Navigating the World as...

Brand USA Talks Travel ·

2024/10/23

British television presenter and disability advocate Sophie Morgan shares her inspiring journey with disability, accessibility, and inclusion. This very personal address clearly expresses the physical and attitudinal paradigm shift necessary for travel equality. Sophie challenges us all to take the buzzwords and turn them into reality.

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00:21:47

Live From Travel Week 2024: Welcome Keynote from...

Brand USA Talks Travel ·

2024/10/22

Brand USA’s new CEO Fred Dixon sets the tone for Travel Week 2024 from London. In this episode, he begins to outline his bold vision for the future of Brand USA, the landscape of inbound tourism, and how the U.S. can maintain its competitive edge. Fred touches on market analytics including inbound visitation projections, the current competitive climate and upcoming market opportunities for U.S. destinations.

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00:18:26

The $52 Billion Sprint: America's Sports Tourism Boom

Brand USA Talks Travel ·

2024/10/15

John David joins Mark to discuss the upcoming "mega decade" of sports in the U.S., featuring events from the FIFA World Cup to the Olympics. Learn how communities large and small are tapping in, and discover the resources Sports ETA offers to help destinations score big in the competitive world of sports tourism. John David is the CEO of the Sports Events and Tourism Association.

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00:18:28

How to Improve Your MICE Game with Leonard Hoops

Brand USA Talks Travel ·

2024/10/08

Leonard describes how he’s built out Meetings, Incentives, Conference and Exhibitions for destinations. He also offers advice for those just entering the travel industry and talks about how to grow your career. Leonard Hoops is President and CEO of Visit Indy, so we just couldn’t resist chatting about the Indy 500, too.

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00:18:30

Why Consider Tourism Exchange USA? Hear Visit...

Brand USA Talks Travel ·

2024/10/01

Mark chats with Leona Reed about why Visit California is going all-in on Tourism Exchange USA to better deliver on California’s brand promise internationally. Leona also talks organizational lift and logistics of launching the exchange, and how this new partnership adds a critical missing element to their established travel trade strategy. Plus, Nate Huff provides updates on state participation, what to look for in year two and early success stories. Nate Huff is President of Tourism Exchange

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00:18:47

Leveraging Conversational Artificial Intelligence

Brand USA Talks Travel ·

2024/09/24

Learn how players like Major League Baseball and Broadway are utilizing conversational A.I., and how DMOs can do the same to enhance visitor engagement. Dan Flores, Head of Tourism at Satisfi Labs takes us behind the scenes of effective A.I. implementation. Plus, you’ll get Dan’s tips on several new A.I. products.

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00:18:38

The State of Travel 2024: Insights from Skift's Seth...

Brand USA Talks Travel ·

2024/09/17

Discover how Gen Z and Millennials are shaking up the industry, how technology is reshaping the competitive landscape and why authenticity is crucial for travel brands. Seth unpacks these key findings from the Skift State of the Industry 2024 report. Seth Borko is Head of Research at Skift. Download your copy here: https://skift.com/insight/state-of-travel/

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00:17:54

Ethical and Legal Ramifications of AI with Kara Franker

Brand USA Talks Travel ·

2024/09/10

Mark has questions and Kara has answers! Is there a point where DMOs can, and should, start using AI to generate public-facing content even while acknowledging that there are going to be errors? Is it ethical to use AI images which may be composites? We discuss these questions and more with Kara Franker, the new CEO of Visit Florida Keys. Kara is also an attorney - and a former NFL cheerleader.

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00:18:03

Inside the Utah Film Commission with Virginia Pearce

Brand USA Talks Travel ·

2024/09/03

Utah is celebrating a centennial of Film and TV creation in the state. You’ll hear about the long history of filming, how residents feel about productions, incentives for companies, screen tourism, and how Sundance has evolved. Virginia Pearce is Director of the Utah Film Commission.

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00:21:37

ESTO Bonus Episode: Keynoter Sally Hogshead on...

Brand USA Talks Travel ·

2024/08/27

Sally says: “The goal is not to be better than your competition. The goal is to be different.” This episode is packed with research-based insights that have highly practical applications. To understand Sally’s approach and obtain an understanding of your own personality strengths, our listeners can take a free version of the “Fascinate” test at HowToFascinate.com/BrandUSA. Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, and CEO of How to

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254 results

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