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PODCAST

Social Creatures

Social media is a place for everyone - how can you possibly stand out and be noticed? With a new episode every two weeks, Sprout Social’s Cat Anderson will chat with some of social media’s most inspiring and unique businesses, organisations and individuals to reveal how they have achieved success on social media.

business marketing

All Episodes

00:32:32

Maximise marketing with SXSW: Achieving big results...

Social Creatures ·

2023/05/29

Faced with challenging economic times and global inflation, businesses across all industries are working hard to get the best return on investment. As marketing is often the first channel to suffer when it comes to budget cuts, in today's episode we investigate how to maximize marketing with a small social media team. Capturing the cultural zeitgeist is generally a difficult task for most marketing companies, and even more so on social media. Trends, cycles, consumer tastes, and that elusive

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00:20:21

Sustainable Fashion Marketing with Oxfam

Social Creatures ·

2023/05/16

Discover how Oxfam blend fashion, celebrity and social media for Second Hand September to show how sustainable clothing can be chic and good for the environment. More of us are becoming conscious of the impact the modern fashion industry has on the world around us. One of the easiest ways to reduce the impact our fashion choices are having on the environment is by following the 5 R’s of sustainable fashion; reduce, rewear, recycle, repair and resell. In this episode, we speak with Emma Fabian from

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00:28:37

How to tackle internet trolling with FIFPRO

Social Creatures ·

2023/05/02

Social media is a place where any user can be connected to celebrities, influencers, and any public figure in an instant, but sometimes that connection can come at a cost. One of the most pressing ongoing topics on social media is how to address toxic behaviour and internet trolling, with one particularly prominent group at the forefront of that conversation – professional athletes. This is where FIFPRO comes in. FIFPRO is a representative body that works with FIFA to advocate on behalf of

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00:23:14

Workfluencer Marketing: Where personal meets the...

Social Creatures ·

2023/04/18

Sitting somewhere between an employee and an influencer, workfluencers are on the rise. Rather than just curating articles on professional milestones and triumphs, workfluencers are known for being more open and honest about day-to-day work life, and consequently are favoured because they provide an authentic look at professional life. As their popularity with audiences grows, brands are increasingly understanding that these workfluencers can generate more engagement and express the brand better and

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00:01:46

Social Creatures: The Social Media Podcast Season 2...

Social Creatures ·

2023/04/03

Social media marketing is a constantly evolving space, and with new trends, topics, and tactics seemingly emerging overnight, it’s sometimes hard to know what to do. That’s why we’re here to help with our social media marketing podcast for professionals like you! After all the exciting conversations we had on season 1 of Social Creatures, we’re back with a new crop of the best and brightest social media marketers from around the world. This season we’re speaking to the minds behind some of the most

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00:29:07

Mob: A delicious digital blend of cool cooking and...

Social Creatures ·

2022/09/06

Mob is a salivatingly delicious food platform which makes cooking cool. But beyond the tasty meals and branding - Mob is a collective with a conscience, dedicated to educating young cooks how to make exciting and nourishing meals on a budget. Tune in to find out how they've utilised social media to blend coolness with conscience, as well as land impressive partnerships with industry giants. And of course, you can connect with @Mob to see them cooking up a storm for yourselves. This is our last

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00:26:10

Fanbytes: Masters of Gen Z Marketing

Social Creatures ·

2022/08/23

Fanbytes are making digital waves with their award winning social media campaigns for some huge global brands. Their secret weapon? Gen Z influencers and unique data insights to what makes consumers stop scrolling. Ocean Clarke, account director at Fanbytes, shares how their data tools are matching brands with both creators and their social media audiences, whilst Stacey, Sprout's dedicated social media agony aunt, helps a clinic balance content creation against privacy-conscious customers. Get

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00:25:54

Ambassador Theatre Group: Where a multi-faceted...

Social Creatures ·

2022/08/09

ATG is the driving force behind 32 regional theatres across the UK, and many more around the world. Chris Welton, Head of Social and Content, shares how social media is a key tool in theatre marketing, selling some of country's most beloved shows to millions of audience members, and in supporting the producers and theatres behind them. Hear what advice Sprout's social media agony aunt Stacey has for community groups looking to make best use of social channels, and if you have your own social

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00:36:33

ParalympicsGB: How sport and social have a societal...

Social Creatures ·

2022/07/26

There are some events that feel made for social media. The Paralympics are undoubtedly one of them. But beyond the thrill of event, the victories and the losses, ParalympicsGB is a social account making huge inroads to change the perception and visibility of disabled athletes, and disability in general, right across society. With the largest social media following amongst international Paralympic social media accounts, we are delighted to hear from Kevin Crowe who is at the helm of the ParalympicsGB

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00:27:22

Chatterboxing: The online tango between Twitter and TV

Social Creatures ·

2022/07/12

Let's face it, there's fewer of us hanging around the water cooler these days. So much of our chit chat now happens on social media, something that TV bosses and their socials team understood a long time ago. But how are they capitalising on social users' desire to react, share, connect over TV shows? Enter Owen Williams, MD of the social media agency Siml, and former Head of Editorial Strategy at the BBC. Discover how publishers are curating creative content that stimulates and resonates with

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00:24:59

Royal Academy: A canvas for creative communication

Social Creatures ·

2022/06/28

Wine drinking, shenanigans and hams - they're all in a day's work at the Royal Academy. We speak to Fionnuala Deasy, social media lead at the renowned institution and longest established art school in Britain, to hear how its collections have inspired conversation and creativity for over 250 years. Discover how the RA has balanced its ardour for the arts with a dexterity for the digital to blend entertainment with education perfectly on their social channels, and find out how to be top of the class

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00:31:30

FRANK: Winning over the world with Weetabix

Social Creatures ·

2022/06/14

One of the UK's most respected PR companies, FRANK's award-winning 2021 Weetabix x Heinz campaign went to new levels – sparking global controversy on social media and even heated debate amongst MPs in the House of Commons. Discover FRANK's unique recipe for creating brand pile-ons, and learn how to become a TikTok master via some Sound Advice from our social media agony aunt Stacey. You can continue the conversation with FRANK PR on Twitter on @WelcomeToFrank, and you can send us your own social

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00:33:12

Black Country Living Museum: Where history meets pop...

Social Creatures ·

2022/05/31

Where does Anderson Paak converge with the West Midlands of yesteryear? At the Black Country Living Museum, an open-air museum that uses TikTok to entertain and educate followers about life in the region throughout history. Emily Smith, Audiences and Communications Manager - and the actress who plays the 1940s lady at the BCLM - shares how the museum found fame during the pandemic and why their videos have helped bring beef dripping sandwiches back into the modern age. Brush up on your social media

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00:33:39

Eurovision: The cultural phenomenon's perfect duet...

Social Creatures ·

2022/05/17

The Eurovision Song Contest is world's biggest live music event, with over 180 million viewers tuning in to see who will win the yearly competition. But how does this iconic event keep the magic alive all year round? With event-based social media, of course! Communications Lead Dave Goodman shares what it takes to promote this gigantic event online, and delves into how social media might just be able to help you predict the winner! We'll also be joined by Sprout's social media agony

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00:29:59

Orkney Library: The little library with the big...

Social Creatures ·

2022/05/03

Orkney Library is a small library off the northeastern coast of Scotland. It's also the darling of British literary X (formally Twitter) with a following of almost 80,000 users. How, you wonder? The answer lies in a unique (and just a little bit silly) passion for books, balls and wordplay. Tune in to discover the rest of their magical formula, and to hear some Sound Advice from our social media agony aunt Stacey. You can also get in touch with your own social media dilemmas by emailing

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00:30:04

UN Women: Social-based activism on a global scale

Social Creatures ·

2022/04/18

Anu Hautalampi is the Head of Social for UN Women. A global entity with millions of followers, UN Women's mission is to work towards gender equality and women's empowerment. It's a big mission – so where on earth do you start? How can social media activism affect actual change? And is it possible to have some smiles along the way?! Find out first hand how the UN Women team manages its social media strategy and listen in to some Sound Advice from our social media agony aunt Stacey. You

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00:26:44

Get Baked: How fury can win you fans

Social Creatures ·

2022/04/05

#Sprinklegate was the biggest, loudest and most furious hashtag to make international headlines in 2021. When Trading Standards investigated the Leeds-based bakery 'Get Baked' over its use of illegal sprinkles, owner Rich Myers took to social media to rail against the controversy, and the business shot to stardom. Find out how Rich made the best of a bad situation and his unique style of social media authenticity. Hear some Sound Advice from our social media agony aunt Stacey. You can also

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00:00:52

Unlock the wonderful world of social media with...

Social Creatures ·

2022/03/29

Join us as we chat with some of our favourite social media accounts, to explore their success and share the secrets behind their social media strategy. Got a social media dilemma? Email our in-house agony aunt at soundadvice@sproutsocial.com

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38 results

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