x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Brand and Butter

The straight-talking branding podcast for leaders who refuse to settle.Brand and Butter delivers no-BS advice on how psychology, strategy, and design create brands that work. Host Tara Ladd, founder of Your One & Only brand design studio, breaks down the real influence and power of branding – how understanding behaviour and cultural shifts can transform how people see, think, and choose.Sometimes funny, always honest, never dull. This is the podcast that cuts through industry jargon to talk

business marketing

All Episodes

46:16

What makes a Brand DNA YOU-nique

Brand and Butter ·

2025/04/29

Forget everything you thought you knew about branding. It's not your logo, your colour palette, or even your fancy website. True brand power comes from your "Brand DNA" – the psychological core that makes your brand genuinely unique. In this episode, I discuss why most brands get their DNA wrong by focusing on superficial differentiation rather than true psychological positioning. We're witnessing massive behavioural shifts in consumer culture, and this fundamental change needs brands to dev...

en-au

31:16

Brand Positioning Gold: Mining Your Opportunity Zones

Brand and Butter ·

2025/04/22

What if your brand's perfect position is hiding in plain sight? In this episode, I discuss how to map competitors, understand customer psychology, and find the gaps others have overlooked. Learn why "great customer service" isn't a differentiator and how our 4 opportunity zones can create your unique market space. Plus, the $50 million Tropicana mistake that proves why positioning research matters, and how your business can map a path to distinction that competitors can't copy. PS. Want the ...

en-au

30:54

Brands as Emotional Connectors: The Psychology Behind...

Brand and Butter ·

2025/04/10

The landscape of business is shifting dramatically, and brand psychology has never been more crucial for survival. When markets tighten, consumers don't simply choose the cheapest option, they gravitate toward brands they emotionally connect with and trust. And, trust has become the currency of brand relationships, built through consistent delivery of promises and authentic communication. After all, we don't just buy products, we buy meaning, memory, and moments that make us feel something re...

en-au

23:27

What Makes You Different? The Questions Every...

Brand and Butter ·

2025/04/04

What makes your business geninely different from your competitors? Do you know? Think of it like this, if your top 3 competitors all disappeared tomorrow, why would customers choose you? If you're struggling to answer these questions clearly and confidently, you're not alone. From a SWOT analysis to brand personality, this episode takes you behind the scenes of our process and into the critical foundations that come before visual identity. Send us a text Visit https://youroneandonly.com.au/ ...

en-au

26:24

The Comeback Kid: Finding Your Voice When Life Gets Loud

Brand and Butter ·

2025/03/27

This week I return l sharing how my recent personal challenges led to a complete reassessment of my brand strategy of YO&O. I also explore how empathy and inclusion are reshaping the modern consumer’s expectations, especially after global movements and the pandemic disruption. Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/ Follow Tara on IG https://www.instagram.com/iamtaraladd/ Connect with Tara on https://www.linke...

en-au

28:47

The Critical Role of Design for the New Age Brand

Brand and Butter ·

2025/02/24

This episode speaks to the critical connection between brand evolution, visual identity, and consumer memory. I touch on the role of design thinking, colour psychology, typography, and distinctive assets when creating a cohesive and dynamic brand identity that can stay relevant in a rapidly changing market. Send us a text Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/ Follow Tara on IG https://www.instagram.com/iamtaraladd/ Connect wit...

en-au

21:37

Symbolism in Action: Kendrick Lamar's Halftime Show

Brand and Butter ·

2025/02/17

Let's talk semiotics. In this episode, we're discussing how symbols and signs shape meaning and association through the lens of Kendrick Lamar's standout storytelling in his Super Bowl halftime show. I draw parallels to the crucial role of cultural messaging, colour psychology, and how brands can authentically connect with their audiences by understanding and being aware of the role these elements play. Mentions in the episode: Further to the 'Crip Walk' mentioned in the episode, I can't fin...

en-au

23:26

Cadbury UK's 'Share a Bar' Campaign: Why Connection...

Brand and Butter ·

2025/02/07

Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now and then, a brand comes along with a cracker idea and reminds us that marketing can be fun, engaging, and well, meaningful. In this episode, we're breaking down the recent Cadbury UK "Share a Bar" campaign, and it shows how a simple idea can break the monotony and deliver a campaign that people actually want to engage with. Send us a text Visit https://yo...

en-au

27:54

From Trust to Evolution: Building Brands That Last

Brand and Butter ·

2025/01/31

Have you ever wondered how the tiniest details can shape your perception of a brand? In this episode, I talk about aligning internal goals with external perceptions to create a seamless brand identity that resonates with all of your people; customers, employees, and suppliers. I also dive into why trust-building is a crucial element of the brand experience, and how every touchpoint should sync with the overall brand strategy.Send us a textVisit https://youroneandonly.com.au/ Follow YO&a...

en-au

31:57

4 Core Areas That Will Set Your Brand Up To Win in 2025

Brand and Butter ·

2025/01/22

A resilient brand strategy is damn important if you want to win in 2025. In this episode I'm breaking down the importance of 4 core areas: Clearly defining the brand purpose Deepening the knowledge of your target audience Establishing an authentic brand personality The crucial role of your market positioning And, as mentioned in the show notes, if you want a guide on where to focus – download our Brand Action Plan pdf here.Send us a textVisit https://youroneandonly.co...

en-au

34:03

Adapting Brands to Modern Cultural Shifts

Brand and Butter ·

2024/12/04

Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice. Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG ...

en-au

29:47

The Cultural Impact on Brand Identity

Brand and Butter ·

2024/11/08

TW: this episode touches on weight loss. What if your brand could go beyond your product and trigger a cultural movement? In this episode we’re talking the power of brand strategy and how it can not only capture consumer loyalty, but resonate deeply with their personal identities. Listen in as I unpack the deeper connection between branding, consumer behaviour, and big cultural events and how shared beliefs can transform brands into personal extensions of identity. Send us a textVis...

en-au

27:37

Why Every Business Needs to Pay Attention to Triple...

Brand and Butter ·

2024/11/01

Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from becoming irrelevant. I highlight the critical role of creativity in the future of branding, and why this is a warning to everyone for what's to come.As mentioned in the episode, here is the Bouba Kiki Effect psychology breakdown.P.S. Want to stay ahead o...

en-au

34:28

Know Your Strategies: Business vs. Brand vs. Marketing

Brand and Butter ·

2024/10/21

What happens when business owners mistake brand strategy for marketing strategy? These (alongside business strategy) are often-confused with businesses. In this episode I discuss how strategy is the cornerstone of your business's identity—an evolving area that must be constantly revisited to stay relevant and impactful. I discuss why a strong brand strategy goes beyond visuals and how it shapes your entire business persona and sets the stage for all marketing efforts.PS. Want to build a brand...

en-au

27:38

Build Your Brand to Last: Aligning Strategic and...

Brand and Butter ·

2024/10/17

We're diving into the nuanced world of brand strategy and exploring why an emotional connection is key to brand success. In this episode, we debunk misconceptions about branding and visual identity and open up the conversation on the power of value alignment and authenticity in building trust, and fostering long-term relationships with your audience.Plus, we'll explore the distinction between brand marketing and tactical marketing, emphasising the importance of maintaining a consistent and ge...

en-au

47:11

Nailing Confidence, Impact, and Connection in...

Brand and Butter ·

2024/10/02

What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailblazing TV journalist, MC, and advocate for women's health. She shares her journey through a 30-year career across major networks like ABC, Channel 7, and Channel 9. She throws down actionable tips on voice control, breathing techniques, and pacing, which are essential whether you deliver a TED Talk or engage an audience on your Instagram stories. And...

en-au

46:03

Content Marketing to the New Age Consumer with Kent King

Brand and Butter ·

2024/09/26

Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemist, who has an extraordinary journey from the glitzy lights of Hollywood to the beats of DJing and finally to the strategic world of brand development and content marketing. Kent’s unique perspective sheds light on the importance of understanding platforms and the human behaviour behind them. As you follow the conversation, you'll discover the v...

en-au

28:34

Targeting Right: Nailing Brand Positioning

Brand and Butter ·

2024/09/13

Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understanding your audience is crucial for effective marketing. We'll explore how modern branding has shifted towards creating communities and emotional connections, using Lego's remarkable comeback as a prime example of engaging a passionate fan base. By personalizing your brand's storytelling and aligning with your audience's values, you'll understand how to c...

en-au

34:21

The Ethical Responsibility of Brands in Shaping...

Brand and Butter ·

2024/09/03

Have you ever wondered how unseen biases shape every aspect of your life, from personal decisions to marketing strategies? In this episode, I speak to the hidden forces that subtly influence our perceptions and choices. We'll explore how our past experiences and memories shape our current worldview, and how acknowledging these biases can help us make better, more informed decisions. Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Fol...

en-au

21:09

Emotional Traps and Smart Shifts in Business Strategy

Brand and Butter ·

2024/08/27

Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising when to pivot toward more strategic decisions. We'll also look at how external factors over the past few years have reshaped consumer behaviour and investment strategies, making decision-making in business more complex than ever before.Download our FREE Br...

en-au

87 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...