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PODCAST

Social Media Marketing Happy Hour Podcast

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social World!

The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs & Traci Reuter is designed for the entrepreneur, solopreneur, small business owner and marketing leader who is ready to learn to leverage organic social media marketing, sales funnels, Facebook advertising and Instagram ads. Grow your email list, generate more leads and sales and just be more effective with your marketing. Each episode is jam packed with success tips & nuggets to help you succeed in your entrepreneurial

business management & marketing

All Episodes

34:26

Episode 4 - Creating a Killer Offer

Social Media Marketing Happy Hour Podcast ·

2019/04/22

This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! We talked about: Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For-You Component Risk Reversal and Guarantees Don't be afraid to have someone look at your offer. You can't read the label from inside the

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30:07

Episode 3 - Going Deep on Your Perfect Potential Client

Social Media Marketing Happy Hour Podcast ·

2019/04/15

This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and repel the wrong people. Where to Find Us: Download Traci's 3 Pillar Checklist Follow Traci on Instagram Follow Dawn's New 6-Figure Sales

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26:00

Episode 2 - Creating a content strategy that converts!

Social Media Marketing Happy Hour Podcast ·

2019/04/08

Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. We talked about: The Importance of Being Congruent How to Create a Congruent Content Strategy Content Strategy Should Be As Many Pieces of Content As Necessary Join us next week as we talk about finding

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31:44

Episode 1 - It's not an April Fools Joke...We're Back!

Social Media Marketing Happy Hour Podcast ·

2019/04/01

Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening: For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season: We sat down and brainstormed what do we each do that intersects and how can we bring these 3 years of expertise to you over the next few weeks? We have two

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21:11

370: Email Marketing & Mistakes You Want To Avoid

Social Media Marketing Happy Hour Podcast ·

2016/06/20

Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of content we create for you going forward will help you get crazy

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18:27

369: Creating A Content Marketing Strategy Part 2

Social Media Marketing Happy Hour Podcast ·

2016/06/13

In part 2 of Creating a content marketing strategy for your business, Dawn & Traci walk you through more questions you'll want to be asking yourself as you create a content strategy. Whether you're a coach, consultant, speaker, author, small business owner, marketing director, or more, you won't want to miss this valuable continuation. Oh, and the ladies have a little extra fun this week that might make you LOL! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey

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17:19

368: Creating A Content Marketing Strategy Part 1

Social Media Marketing Happy Hour Podcast ·

2016/06/06

In part one of a two part series, Dawn & Traci walk you through some critical questions to ask yourself when coming up with a content marketing strategy. Creating valuable content is more important than ever and the girls at the Social Media Marketing Happy Hour are bringing you the goods on creating that strategy. Grab a pen and paper because you'll definitely want to take notes! Also, Happy Hour Marketing needs your help! Take 3 minutes and fill out our survey to help make sure the type of

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20:35

367: Content Marketing- Always Leading To The Next Step

Social Media Marketing Happy Hour Podcast ·

2016/05/30

A 'kiss of death' in marketing is having content that leads to a dead end. In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss the 3 places you can be intentional about leading your audience in your content marketing. The three places are: consuming more content, joining your email list, and buying something. Discover how you can implement all or one of these steps into each piece of valuable content that you create. Episode resources:

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21:48

366: Why You Need Your Own Website

Social Media Marketing Happy Hour Podcast ·

2016/05/23

Having a website is a necessity for any business, and you'd think all businesses have them, right? Well, maybe. Some have them, some have a version of a website that doesn't allow optimization for digital marketing, and some don't have them at all! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci discuss why you want to have your own website, the specific things that having a website you can control can do for you marketing, and they also share some resources to help you

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22:07

365: 4 Components of a Solid Social Strategy

Social Media Marketing Happy Hour Podcast ·

2016/05/16

Using social for marketing your business can be wildly lucrative if done right. Too many businesses just launch into social without a solid strategy and that can cause frustration and limit results. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share the 4 components you must have in place in order to have a solid social strategy. Grab a pen & paper and be ready to take notes on this episode...you'll want to be sure you're hitting all 4 components in your business.

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20:28

364: Hitting the Sweet Spot in Your Marketing

Social Media Marketing Happy Hour Podcast ·

2016/05/08

There are three components you must take into consideration when going for that sweet spot in your marketing. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss the 3 critical components to hit the sweet spot, owned marketing, earned marketing & paid marketing. If you want to start firing on all cylinders with your marketing this year, then you definitely don't want to miss this show! If you feel like you've been missing that sweet spot and need some help, apply for a

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15:08

363: Providing More Value than You Take

Social Media Marketing Happy Hour Podcast ·

2016/05/02

Facebook continues to change their algorithm and if you have the right strategy, you can make Facebook work to your advantage. In 2016 to market effectively, you have to give more value than you ask for in return. Gone are the days of just posting promotional posts, asking for prospects to do something, you have to focus on what problems & transformations you can offer your audience. If you've been asking more than you've been giving, then apply for a free business diagnostic session with Dawn or

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14:36

362 : Customizing Your Marketing

Social Media Marketing Happy Hour Podcast ·

2016/04/25

In a follow up to last weeks episode on why a cookie cutter approach to your marketing doesn't work, Dawn and Traci continue the conversation and discuss the different ways to customize the approach to growing your email list. There are many effective ways to grow your email marketing list, and no one way is the right way. You as an entrepreneur have to customize your offer based upon your unique ability to solve people's problems. If you are stuck with your marketing efforts, apply for a

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19:00

361: Why A Cookie Cutter Approach Doesn't Work

Social Media Marketing Happy Hour Podcast ·

2016/04/18

It's human nature to want to take the easy road. If you're running a business, trying to do every aspect of it, and all the marketing, the idea of templatizing your business is super appealing. At Happy Hour, we're big fans of roapmaps and templates but there are times when a template will do more harm than good. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share a few of their experiences gone wrong when not tailoring their marketing to suit their voice and their

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23:59

360: Snapchat, Automation & Traffic Audits

Social Media Marketing Happy Hour Podcast ·

2016/04/11

There's so much going on in marketing these days and it's no different with the girls at Happy Hour! In this episode of the Social Media Marketing Happy Hour, Dawn and Traci talk Snapchat, marketing automation and traffic audits. Traci is finally on Snapchat and having a ball, you can follow her on Snapchat @tracireuter. Dawn is holding a powerful webinar to help you discover how marketing automation can help your business. You can register at http://HappyHourHangouts.com/auto. Even if you

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16:49

359: Hitting the Mark with Your Irresistable Offer

Social Media Marketing Happy Hour Podcast ·

2016/04/04

In part two of creating an irresistible offer, Dawn & Traci continue the conversation and discuss what you need to know to make sure that when you're creating your irresistible offer, you don't miss the mark. If you're going to go through all the work to create something that you believe is irresistible, then you want to be sure you're not going to miss it! Episode resources: To apply for a free business diagnostic session of your offer, go to http://HappyHourHangouts.com/coaching

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17:33

358: Creating an Irresistable Offer

Social Media Marketing Happy Hour Podcast ·

2016/03/28

If you want to build an email list, sell info products, or generate leads in 2016 and on, then creating an irresistible offer must be on your list of to-do's! No longer will asking a website visitor to sign up for your newsletter work. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what is and what isn't an irresistible offer and what you need to know to make yours! Episode resources: To apply for a free business diagnostic session of your offer, go to

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20:06

357: 3 List Building Strategies for 2016

Social Media Marketing Happy Hour Podcast ·

2016/03/21

Do you have a list building strategy for your business? If you're going to win the marketing game in 2016 you'll want to be sure that you include 3 different types of list building for marketing your business. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci discuss what they believe are three critical components of listbuilding: invisible audiences, social followings & email lists. Episode resources: If you feel stuck, or want another set of professional eyes on your

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22:39

356: Minimum Viable Setup - What Do You Need

Social Media Marketing Happy Hour Podcast ·

2016/03/14

If you're just starting to market a new business or trying to get an existing business moving in the right direction, knowing what is necessary to go to market can be overwhelming. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci walk you through the minimum viable setup to start marketing your company. Episode resources: If you feel stuck, or want another set of professional eyes on your process, apply for a free business diagnostic session at

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23:18

355: Creating Effective Marketing

Social Media Marketing Happy Hour Podcast ·

2016/03/07

In this episode of the Social Media Marketing Happy Hour, Dawn and Traci break down the simple, yet critical elements of creating an effective digital marketing strategy. You can't just post everywhere, run a few ads and then expect to be attracting business, new clients, leads and sales on autopilot. There are a few simple things you can to that will get you much closer to creating a marketing machine that can run in the background. Episode resources: If you're wanting someone to look at your

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