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PODCAST

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

Courtney Elmer | PodLaunchHQ.com

This isn’t another “share great content and stay consistent” podcast about podcasting. We’re breaking down 15,000+ hours of study into what top hosts do differently to create bingeworthy podcasts that convert.Hosted by Forbes- and Rolling Stone-featured podcast psychology expert and Webby Awards judge Courtney Elmer—who’s helped over 70+ hosts launch Top 100 shows—you’ll get the tools and strategies other shows won’t dare to share. Expect unfiltered coaching, behind-the-scenes breakdowns, and the

business marketing

All Episodes

16:40

8 Ways to Fill a Content Gap Without Sounding Unprepared

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/28

Quick—nothing’s batched and an episode’s due tomorrow. What do you do? Panic? Procrastinate? Skip it and hope no one notices? Sure, you could ghost your audience—but what does that really cost you? Authority. Credibility. The listener trust you’ve worked so hard to build. That’s why in this episode, I’m giving you 8 plug-and-play ideas you can use anytime your production schedule falls apart and you’re about to spiral into “I’m failing at podcasting.” These are the exact strategies I’ve...

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18:28

Q + A | How Do You Fit Time to Prep Your Podcast Into...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/22

It’s the day before your episode goes live—and you still have to outline it, record it, edit it, and get it all done before 6:00 am tomorrow morning when your listeners will be looking for it. You tell yourself you work better under pressure, but this pace is unsustainable. It drains your energy, kills your creativity, and honestly? It makes you hate your podcast. In this episode, I’m answering a listener’s question about finding time to prep your episodes—and exposing what’s really behind th...

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15:08

How Long Should Your Podcast Episodes Be? The Answer...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/21

You’ve probably Googled it. You’ve definitely heard five different answers from five different podcast “experts.” But how long should your episodes be? That depends entirely on your listener—and in this episode, I’m showing you how to figure out your perfect episode length using real data from your show. You’ll learn the two metrics that matter most (and exactly where to find them), how to run a simple 10-episode audit to calculate your ideal episode length, and why nailing this is the fastes...

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19:06

The Spending Strategy Behind Podcasts That Make Money...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/15

Most podcasters want more revenue from their podcast—but few have a plan for getting there. In this episode, Danielle Hayden (reformed corporate CFO and founder of Kickstart Accounting) is back to break down the numbers side of podcast growth. If you’ve ever wondered how to track conversions from your podcast, how to budget for your show, or how to confidently decide where to invest, this episode gives you the strategy most podcasters struggle to figure out alone. So if you’re rea...

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16:36

This One Belief Is Costing You Podcast Revenue |...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/14

Your podcast isn’t making money yet, so you think twice before investing in it. But without investing in the help you need to grow your show, it keeps struggling to bring in revenue. Ready to break out of the cycle? Meet Danielle Hayden—reformed corporate CFO, founder of Kickstart Accounting and host of Business by the Books. She joins me to break down why most podcasters never reach profitability, what your podcast spending habits reveal about you, and what needs to change if you want your p...

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19:12

Is It Time to Rebrand Your Podcast? Here Are the...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/08

Most podcasters think the problem is low downloads. But do you know what actually causes low downloads? When people can’t tell—within seconds—why your show is for them. Fellow podcaster Desiree Petrich shares the messy, emotional (and ultimately empowering) process of rebranding her show—from trying to be everything for everyone to creating a bingeworthy podcast that speaks directly to first-time managers. You’ll hear what happened when she finally narrowed her focus, brought more of her real...

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17:47

What to Do When Podcasting Starts Feeling Pointless |...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/07

You’re second-guessing your content. Overthinking your numbers. Wondering if podcasting is even worth it. And it’s not because you’re doing it wrong—it’s because you’re doing it alone. In this episode, I’m joined by longtime podcaster and founder of the New England Podcasters Group, Andy Lyons, to expose the hidden costs of podcasting in isolation—and why plugging into a room of serious podcasters could be the thing that finally gets your show the numbers it deserves. So if you’ve been whit...

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19:23

How to Lead Guest Interviews That Make Listeners Want...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/05/01

Spending hours on your podcast but still waiting for it to pay off? PodLaunch® graduate Jen Edmonds was too—booking guests last minute, scrambling to release episodes, and promoting nonstop with nothing to show for it. The fix? A streamlined podcast strategy that turned her show into an audience growth engine. In this episode, we’re breaking down the exact shifts Jen made, what happens when you treat your podcast like an asset instead of an afterthought, and the podcast systems you need...

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18:16

The 3 Biggest Reasons Your Listeners Tune Out During...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/30

If your guest could’ve given the same answers on five other podcasts, you didn’t lead the interview—you hosted a rerun. And when every guest episode sounds the same? Listeners don’t blame the guest. They stop trusting you. In this episode, you’ll learn the three host mistakes that quietly erode your authority, why “just letting the convo flow” leads to copy-paste content your audience has already heard, and how to stay in control of the conversation without sounding stiff or losing rapp...

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18:19

Q + A | Should You Use PodPage or Add Your Podcast to...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/24

Most podcasters know they need a website—but what you might not realize is how the wrong kind of site can quietly bury your show in search and cost you the listeners, leads, and visibility you're working so hard to earn. In this episode, I’m breaking down everything you need to know about podcasting websites—from what to include (and what to avoid), to where it should live, to the one mistake that could be sending all your search traffic (and Google authority) to someone else’s site instead o...

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25:04

If You’re Podcasting Consistently and Still Not...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/23

Krissy Bold launched a parenting podcast with a confusing name, hour-long episodes no one finished, and a message no one was clicking on. Then she made a few key changes and hit #3 in Parenting—outranking Big Bird, Blippi, and Frozen in under a week—and she’s been ranking on the top podcasting charts ever since. What changed? In this episode, we’re unpacking the key differences between a podcast people scroll past and one they binge, share, and rave about. Even better? You'll learn how to app...

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18:16

How to Train for Rejection and Use It to Grow Your...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/17

Still waiting to feel “ready” before you start pitching the guests or sponsors you really want? In this episode, HuffPost contributor and media expert Alice Draper is back to show you the exact process she uses to turn rejection into a measurable growth strategy for your podcast. You’ll learn how to build your “rejection muscle,” set rejection goals that lead to more yeses, and use data from ignored or declined pitches to refine your messaging and land bigger and better opportunities. So if y...

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18:44

The Real Reason You’re Still Sitting on That Guest or...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/16

You know that pitch you *almost* sent? Or that big guest or sponsor you’re telling yourself you’ll reach out to “once you’re ready”? That idea you keep researching but haven’t acted on yet? This episode is about that moment—when you're stuck between wanting more for your podcast and actually going after it. HuffPost contributor and media expert Alice Draper has helped clients land guest spots on 500+ podcasts, including WorkLife with Adam Grant and UnF*ck Your Brain. She joins me to unpack th...

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15:01

Fix My Pod | Too Niche to Grow? Here's How to Tell

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/10

You’ve heard “niche down” is the key to podcast growth. But what if your niche is actually too narrow to scale? In this live coaching session, I walk Dennis through why his podcast wasn’t attracting the audience he really wanted—and the simple repositioning moves we made to fix it. We're breaking down how his show's branding was confusing listeners instead of converting them, and how these core podcast content gatekeepers will either earn the click or cost you the download. So if you’re tired...

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22:59

Fix My Pod | Tired of Guessing What Listeners Want?...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/09

You’ve got the mic. You’ve got the mission. So why isn’t anyone listening? That’s the question Dennis—high school athletics coach turned podcaster—was asking when he came to me for help. He knew who he wanted to serve, but a few months in, he was still struggling to get people to notice his show. In this first-ever Fix My Pod on-air coaching session, we’re breaking down the gap between knowing your audience and actually getting them to click play—because nothing kills momentum faster than sho...

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25:56

The Dark Side of Video Podcasting (And Why So Many...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/03

You’ve been told video is the only way to grow your podcast—but the ones shouting the loudest about it? They’re the ones profiting from your overwhelm. In this episode, Buzzsprout’s Head of Marketing Alban Brooke is back to expose what no one is talking about: the hidden costs, the inflated promises, and the hard data that shows how video might actually be hurting your show more than helping it. He also shares what *really* happened behind the scenes when Buzzsprout went all-in on video—and t...

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25:19

Podcast Growth Myths Debunked by Buzzsprout’s Head of...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/04/02

You could record another episode. You could double down on promotion. You could even guest on a hundred other podcasts. But if your show isn’t built to attract the right listeners? None of it will work. In this episode, Alban Brooke, Head of Marketing at Buzzsprout, rips apart the most common (and costly) podcast growth myths—like why simply “putting out great content” isn’t enough and why most marketing tactics are a waste of time. So if you’re ready to quit the endless cycle of more content...

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19:32

How to Make Your Podcast Worth Every Second You Spend...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/27

Spending hours on your podcast but still waiting for it to pay off? PodLaunch® graduate Jen Edmonds was too—booking guests last minute, scrambling to release episodes, and promoting nonstop with nothing to show for it. The fix? A streamlined podcast strategy that turned her show into an audience growth engine. In this episode, we’re breaking down the exact shifts Jen made, what happens when you treat your podcast like an asset instead of an afterthought, and the podcast systems you need...

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21:19

Q + A | Can’t Break 200 Downloads an Episode? Let’s...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/26

If you’ve been told that sharing your podcast on social media will grow your audience—spoiler alert—it won’t. And if you’ve been stuck at the same download count despite posting, guesting, and promoting your show, this episode will show you why. We’re busting the biggest misconceptions about podcast growth, including why consistency alone won’t build your audience (and what will), why guesting on bigger podcasts doesn’t guarantee more listeners, and the one thing you must have in place before...

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12:22

What to Include in Your Guest Release Form for Total...

Insider Secrets to a Top 100 Podcast with Courtney... ·

2025/03/20

If you don’t have a guest release form in place, this episode is your wake-up call. If you do have one, are you sure it actually protects you? Podcasting attorney Gordon Firemark is back to break down why every podcaster (yes, even small shows) needs a rock-solid guest release before hitting record. He shares exactly what it should include, when your guests should sign it, and the real-life story of a podcaster who skipped this step—and got sued for it. So if you want peace of mind know...

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363 results

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