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PODCAST

Value Driven Data Science: Boost your impact. Earn what you’re worth. Rewrite your career algorithm.

Dr Genevieve Hayes

Are you tired of spending hours mastering the latest data science techniques, only to struggle translating your brilliant models into brilliant paychecks? It’s time to debug your career with Value Driven Data Science. This isn’t your average tech podcast – it’s a weekly masterclass on turning data skills into serious clout, cash and career freedom. Each episode, your host Dr Genevieve Hayes chats with data pros who offer no-nonsense advice on: • Creating data solutions that bosses can’t ignore; •

technology

All Episodes

9:13

Episode 73: [Value Boost] How to Trust Social Media...

Value Driven Data Science: Boost your impact. Earn... ·

2025/07/23

Social media data drives countless business decisions, but up to 40% of social media engagement may be artificial or manipulated by bots. For data scientists accustomed to cleaning messy data, deliberately manipulated data presents an entirely different challenge that requires specialized detection techniques.In this Value Boost episode, Tim O'Hearn joins Dr. Genevieve Hayes to reveal practical strategies for identifying and filtering out bot activity from social media datasets to extract

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22:01

Episode 72: The Social Media Hacker's Guide to Better...

Value Driven Data Science: Boost your impact. Earn... ·

2025/07/16

Social media algorithms silently shape what billions of people see and how they interact online. While most data scientists work to optimize business value within platform rules, there's valuable knowledge to be gained from understanding how these systems can be exploited - knowledge that can make ethical data scientists better at their jobs.In this episode, Tim O'Hearn joins Dr. Genevieve Hayes to share insights from his experience manipulating social media platforms, revealing what

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11:28

Episode 71: [Value Boost] Why Most Dashboards Fail...

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2025/07/09

Most dashboards and reports get ignored despite all the technical expertise that goes into creating them. The reason isn't technical limitations or poor data quality - it's that they fail to deliver value to the people who are supposed to use them.In this Value Boost episode, Nicholas Kelly joins Dr. Genevieve Hayes to reveal proven strategies for increasing dashboard adoption and showcasing your value as a data professional.In this episode, you'll discover:The number one reason why

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28:40

Episode 70: How to Interpret Data Like a Pro in the...

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2025/07/02

Despite unprecedented data abundance and widespread data science education, even experienced data professionals still struggle to interpret data effectively. They draw wrong conclusions, miss critical insights, or fail to communicate findings in actionable ways.In this episode, Nicholas Kelly joins Dr. Genevieve Hayes to tackle the critical challenge of data interpretation - revealing why technical expertise alone isn't enough and sharing practical frameworks for transforming raw data into

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8:47

Episode 69: [Value Boost] The Value Proposition...

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2025/06/25

Can you clearly articulate what makes your data science work valuable - both to yourself and to your key stakeholders? Without this clarity, you'll struggle to stay focused and convince others of your worth.In this Value Boost episode, Dr. Peter Prevos joins Dr. Genevieve Hayes to share how creating a compelling value proposition transformed his data team from report writers to strategic partners by providing both external credibility and internal direction.This episode reveals:Why a clear

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25:10

Episode 68: How to Market Your Data Science Skills...

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2025/06/18

Internal data science teams face a unique challenge - they're providing an invisible service that only gets noticed when something goes wrong. This puts data scientists in the awkward position of having to market themselves within their own organization, without any marketing training.In this episode, Dr. Peter Prevos joins Dr. Genevieve Hayes to share how he applied his PhD research in services marketing to transform his water utility's data team from "report writers" to strategic partners

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8:23

Episode 67: [Value Boost] The 3 Level Hierarchy That...

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2025/06/11

When deadlines loom, it's easy for data scientists to fall into the trap of cutting corners and bending analyses to deliver what stakeholders want. But what if a simple framework could help you maintain quality under pressure while preserving your professional integrity?In this Value Boost episode, Dr. Brian Godsey joins Dr. Genevieve Hayes to reveal his powerful "Knowledge first, Technology second, Opinions third" hierarchy - a framework that will transform how you handle stakeholder

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24:07

Episode 66: How to Think Like a Data Scientist (Even...

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2025/06/04

The data science world has always been obsessed with tools and techniques - a fixation that's only intensified in the era of generative AI. Yet even as ChatGPT and similar technologies transform the landscape, the fundamental challenge remains the same - turning technical capabilities into business results requires a process most data scientists never learned.In this episode, Dr. Brian Godsey joins Dr. Genevieve Hayes to discuss why the scientific process behind data science remains more

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13:13

Episode 65: [Value Boost] How to Upgrade Your Data...

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2025/05/28

Even the most brilliant data analysis can fall flat when presented with poor visualisations. Many data scientists simply use default charts from their analysis software, missing the opportunity to create compelling visuals that drive understanding and decision-making.In this Value Boost episode, Bill Shander joins Dr. Genevieve Hayes to share the design principles that can transform technical charts into powerful communication tools - even for those without formal design training.This

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25:59

Episode 64: Stop Being a Data Waiter and Start...

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2025/05/21

Data scientists can often find themselves in a frustrating cycle - meticulously executing stakeholder requests only to discover what they delivered isn't what was actually needed. The disconnect between what stakeholders ask for and what truly solves their problems can derail projects and limit advancement of your career.In this episode, Bill Shander joins Dr. Genevieve Hayes to reveal the "Stakeholder Whispering" approach from his new book - a methodology that transforms technical experts

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10:59

Episode 63: [Value Boost] 3 Affordable AI Tools Every...

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2025/05/14

Looking for powerful AI tools that can dramatically boost your impact, regardless of the size of the businesses you serve? You don't need an enterprise-size budget to transform your work and create massive value for your stakeholders.In this Value Boost episode, Heidi Araya joins Dr Genevieve Hayes to reveal three high-impact, low-cost AI tools that deliver exceptional ROI for both your data science career and for even the most budget-conscious clients.In this episode, you'll uncover:Why

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26:02

Episode 62: The Data Science Gold Mine Hidden in...

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2025/05/07

While most data scientists chase after scraps at the big business table, a hidden gold mine sits completely ignored. Small businesses are desperate for AI solutions but can't get help because everyone thinks they're "too small."The truth? These overlooked clients - representing a staggering 99.8% of all businesses - are willing to pay real money for simple AI implementations that deliver jaw-dropping ROI. We're talking five to seven-figure returns from solutions you could build in your

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7:40

Episode 61: [Value Boost] The 90-10 Rule for...

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2025/04/30

Would you believe that sharing a conversation in the lunch room could be more valuable to your data science career than spending countless hours behind a computer, perfecting algorithms and models? It's a radical idea, but it's exactly the kind of thinking that transforms good data scientists into exceptional ones.In this Value Boost episode, AI strategist Gregory Lewandowski joins Dr Genevieve Hayes to explain his controversial 90-10 rule: that success in AI and data science is 90% about

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00:08:41

Episode 59: [Value Boost] How Data Scientists Can Get...

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2025/04/09

Genevieve Hayes ConsultingEpisode 59: [Value Boost] How Data Scientists Can Get in the AI Room Where It Happens Everyone’s talking about AI, but the real opportunities for data scientists come from being in the room where key AI decisions are made.In this Value Boost episode, technology leader Andrei Oprisan joins Dr Genevieve Hayes to share a specific, proven strategy for leveraging the current AI boom and becoming your organisation’s

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00:25:25

Episode 56: How a Data Scientist and a Content Expert...

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2025/03/19

Genevieve Hayes ConsultingEpisode 56: How a Data Scientist and a Content Expert Turned Disappointing Results into Viral Research It’s known as the “last mile problem” of data science and you’ve probably already encountered it in your career – the results of your sophisticated analysis mean nothing if you can’t get business adoption.In this episode, data analyst Dr Matt Hoffman and content expert Lauren Lang join Dr

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00:50:27

Episode 51: Data Storytelling in Virtual Reality

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2024/12/04

Genevieve Hayes ConsultingEpisode 51: Data Storytelling in Virtual Reality In the 2002 movie, Minority Report, the future of data interaction is depicted as Tom Cruise standing in front of a computer monitor and literally grabbing data points with his hands. Data interaction is shown to be as easy as interacting with physical objects in the real world.This vision of a world where data is accessible to all was considered to be science fiction when

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00:42:33

Episode 49: AI-Generated Advertising and the Future...

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2024/11/06

Genevieve Hayes ConsultingEpisode 49: AI-Generated Advertising and the Future of Content Creation The idea of targeted marketing is nothing new. Even before the advent of computers and data science, businesses have always tried to optimise their advertising campaigns by tailoring their advertisements to their ideal buyers.Data science allowed businesses to become more effective at this targeting. However, it was still necessary for businesses to

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00:49:28

Episode 48: Overcoming the Machine Learning...

Value Driven Data Science: Boost your impact. Earn... ·

2024/10/23

Genevieve Hayes ConsultingEpisode 48: Overcoming the Machine Learning Deployment Challenge It’s been 12 years since Thomas H Davenport and DJ Patil first declared data science to be “the sexiest job of the 21st century” and in that time a lot has changed. Universities have started offering data science degrees; the number of data scientists has grown exponentially; and generative AI technologies, such as Chat-GPT and Dall-E have transformed the

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00:49:51

Episode 44: Designing Data Products People Actually...

Value Driven Data Science: Boost your impact. Earn... ·

2024/08/28

Genevieve Hayes ConsultingEpisode 44: Designing Data Products People Actually Want to Use As a data scientist, there’s nothing worse than devoting months of your time to building a data product that appears to meet your stakeholders’ every need, only to find it never gets used. It’s depressing, demotivating and can be devastating for your career.But as the old saying goes, “You can lead a horse to water, but you can’t make it drink”. Or can

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00:48:54

Episode 42: Should You Outsource Your Data Team?

Value Driven Data Science: Boost your impact. Earn... ·

2024/07/31

Genevieve Hayes ConsultingEpisode 42: Should You Outsource Your Data Team? Chances are, you’re reading this summary on a device you didn’t build yourself. Why would you? Tech companies can build you a far better device for a much lower cost than you could ever manage alone. As with many other cases in life, this is an example of where it is better to buy than to build.Yet, in building a data team, many organisations assume the only solution is to

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47 results

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