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PODCAST

The Conversion Show

Erik Christiansen, CEO & Co-Founder of Justuno

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel

business marketing

All Episodes

49:24

Strategies and Challenges Behind Managing Multiple...

The Conversion Show ·

2023/06/22

In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience. Mona and Erik discuss:the role of AI tools and automation in reducing bounce

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51:12

Building Powerful Seeds: A Roadmap For Zero &...

The Conversion Show ·

2023/06/15

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir,VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.Rita and Erik talk through:The importance of using data effectively, not just collecting it.Providing true value to customersMobile-first customer experience’s & the role of mobile appsChannel diversification & segmentation for prioritization

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45:20

Unleashing the Power of Storytelling: Leveraging...

The Conversion Show ·

2023/06/08

In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and investing in brand, particularly for mission-driven brandsanalyzing a brand's mission and story, and how to calibrate the mission to the

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42:07

The Formula One Approach to Scaling Revenue and...

The Conversion Show ·

2023/06/01

In this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes, as well as the need for brands to focus on Conversion Rate Optimization in order to improve profitability and scale revenue. The episode

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42:45

DTC Digital Marketing Strategy: Constant Testing &...

The Conversion Show ·

2023/05/25

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team. Key topics discussed:Challenges of building a

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41:08

Sustainable Growth: How to Build a Successful...

The Conversion Show ·

2023/05/18

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups. Sully and Erik talk through:the benefits of

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39:11

Connecting Online and Offline Customer Experiences -...

The Conversion Show ·

2023/05/11

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company. They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and offline. CJ and Erik discuss:store locator softwaresubscription models vs getrepeat.iothe challenges of reporting and troubleshootingfirst party data and

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47:41

Creating Memorable Website Experiences - with Ashley...

The Conversion Show ·

2023/05/04

In this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization. Erik and Ashley discuss:creating memorable website experiencescurrent trends in

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43:53

Maximizing Sales through Customer Experience - with...

The Conversion Show ·

2023/04/27

In this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore:different strategies for improving the customer experience and increasing salesJohn's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every monthhow to prioritize acquiring, converting, and retaining customersshipping, engaging

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53:25

The Art of Being Punny in Marketing - with Frank...

The Conversion Show ·

2023/04/20

In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make

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33:34

Winning the E-commerce Game: The Power of...

The Conversion Show ·

2023/04/13

If you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.Erik and Ashland talk about:Ashland's experience as an entrepreneurthe challenges of managing inventory in retail and its impact on

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42:50

From Traffic to Profit: The Importance of Retention...

The Conversion Show ·

2023/04/06

In this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty. Andrew and Erik talk through:What exactly is "lifecycle marketing"?!How Email and

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42:37

Humanizing the Customer Experience to Drive More...

The Conversion Show ·

2023/03/30

Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.Jon and Erik talk through:The laws of conversion optimization Why it's so hard to optimize your own siteHow to avoid disruptive website experiencesTreating website visitors like the humans they

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50:48

The Ultimate Website Conversion Optimization Strategy...

The Conversion Show ·

2023/03/23

Zach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV.This episode is jam-packed with real-life examples and advice to optimize your website visitor experience and conversion optimization.Zach and Erik talk all things conversion

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44:55

Commerce Enablement: Which Tools Create the Best...

The Conversion Show ·

2023/03/16

Derric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.In this episode, Derric and Erik talk through:How E-Commerce merchants can evaluate and select the best

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43:33

How to Write Marketing Copy that Converts - with...

The Conversion Show ·

2023/03/09

We're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to

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57:40

How Retailers Can Replicate the Amazon Experience -...

The Conversion Show ·

2023/03/09

Erik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon.How to replicate the Amazon experience for e-commerce success:Communication is key - over-communication FTWFocus on an easy shopping, checkout, delivery, and return experience3 things your customers love that won't change (per Jeff Bezos): Low prices, fast delivery, great customer experience^^ How to achieve all 3 of theseThe importance of walking through your own brand's

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27:23

Setting up Cross-Border Commerce for a Better...

The Conversion Show ·

2023/02/27

Erik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce. Together, they cover:The intricacies of selling cross-borderInternationalization, Transactions regulations, Retail MarginsVarious barriers merchants face (customs, tariffs, payment options, shipping rates)Website personalization and geographic locationHow website and checkout internationalization can improve website conversionsImproving the overall customer experience on your e-commerce

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