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PODCAST

Higher Ed Marketing Lab

Engage with some of the brightest minds in marketing and higher education to uncover practical insights you can use to level up your institution’s marketing and enrollment efforts.

education higher education

All Episodes

54:03

Making DEI Practical at University of St. Thomas

Higher Ed Marketing Lab ·

2022/02/11

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'll hear from two marketing leaders at the University of St. Thomas - Minnesota who have a unique perspective on how to make it less intimidating and more actionable.

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47:09

Fostering Collaboration Across Decentralized...

Higher Ed Marketing Lab ·

2022/01/25

Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transforming the way their university's decentralized marketing teams work.

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43:36

Differentiating Your School Through Smart Strategy

Higher Ed Marketing Lab ·

2021/10/07

We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace.

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53:32

Managing a Team That Spans Four Generations

Higher Ed Marketing Lab ·

2021/09/03

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.

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47:46

How to Win Faculty and Influence Staff (and Athletics)

Higher Ed Marketing Lab ·

2021/08/11

In part three of our VP Summer Series, we talk with Brad Pochard, AVP for Enrollment and Dean of Admissions at Furman University, about building collaborative relationships with colleagues across the campus.

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55:34

Trusted Advisors: Working Well with Your Board of...

Higher Ed Marketing Lab ·

2021/07/31

As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. As a result, most leaders end up learning through experience (read: observation, hard work, and some painful mistakes). In our latest VP Summer Series podcast, we sit down with Joel Bauman, SVP of Enrollment at Duquesne University, and Karen Foust, former EVP of Enrollment at Hendrix College, to talk about the finer points of building collaborative, productive

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55:53

Becoming a VP (Or Becoming One on Another Campus)...

Higher Ed Marketing Lab ·

2021/07/21

This is the first installment in our VP Summer Series, a podcast mini-series focusing on the unique challenges facing senior enrollment and marketing leaders. In this episode, we’ll be discussing the role of the Vice President--how it differs from other roles someone would occupy on the way to a VP-level position and what it takes to be a strong candidate if you’ve got your sights set on a VP-level job. Joining us in the conversation is Mary Napier, Principal Consultant at Napier Executive Search

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23:31

Financial Aid Leveraging with Jimmy Jung

Higher Ed Marketing Lab ·

2021/06/18

In this episode, we talk about financial aid leveraging—the common, but sometimes controversial, practice of using data-driven approaches to inform how schools award financial aid. Joining us in the conversation is Echo Delta data scientist and consultant, Dr. Jimmy Jung. As a higher ed veteran with over 20 years of experience, Jimmy has successfully led enrollment management at multiple institutions around the country and has consulted internationally in the areas of marketing, program evaluation,

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41:10

How to Give Better Feedback on Creative Work

Higher Ed Marketing Lab ·

2021/05/27

The quality of input you deliver on creative work can be a make or break factor that helps your team reach new creative heights or sends them spiraling into uncertain territory. Echo Delta's Creative Director, Rachel Newell, joins us to talk about how to deliver the kind of feedback your team needs to reach the full potential.

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42:16

Marketing Analytics: How to Build Your Team's...

Higher Ed Marketing Lab ·

2021/03/22

Tracking and attributing marketing activities in the real world is far from straightforward. In this episode, analytics consultant and agency vet, Chris Sietsema, explains how analytics-savvy organizations get it right.

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43:18

Strategies for Engaging Parents During College Search

Higher Ed Marketing Lab ·

2021/02/19

We sit down with Will Patch, Enrollment Marketing Leader, at Niche.com to talk about strategies for more effectively engaging parents during the college search process. We start our conversation with a review of some key findings from a recent survey the Niche team conducted with parents, then we dive into concrete steps schools can take to engage parents more effectively.

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47:56

Getting Your Campus Social Media Strategy Right

Higher Ed Marketing Lab ·

2021/02/05

Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.

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34:42

How to Optimize Your Website for Search in 2021

Higher Ed Marketing Lab ·

2021/01/22

Echo Delta's Senior SEO Strategist, Catherine Reich, joins us to discuss the long-term trends shaping organic search today, along with a major algorithm update Google will be rolling out in 2021. As an episode bonus, Catherine has developed a guide you can share with your web developer to optimize your site. The guide is available for download in this episode's show notes at EchoDelta.co.

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27:40

Journey Mapping at Mayo Clinic College of Medicine...

Higher Ed Marketing Lab ·

2020/12/04

In this episode, we talk with Matt Sluzinsky, Director of Web Strategy and Services at Mayo Clinic College of Medicine and Science. While Mayo Clinic is one of the most recognizable names in medicine, many are surprised to learn the clinic also provides over 400 academic programs ranging from entry-level certificates to elite residency programs. As part of the school's efforts to raise awareness about the extraordinary range of opportunities available at the college, Matt and his team partnered with

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37:59

Responding to COVID-19 at University of the Ozarks

Higher Ed Marketing Lab ·

2020/03/26

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one school is coping with profound and rapid change.

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24:24

Podcasting at Penn State's McCourtney Institute for...

Higher Ed Marketing Lab ·

2020/02/14

Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train? We tackle these questions and more in our latest Higher Ed Marketing Lab podcast. Joining us is Jenna Spinelle from Penn State’s McCourtney Institute for Democracy, Since 2018, Jenna's produced and promoted the Institute's

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28:15

How to Gracefully Sunset a Tired Social Media Account...

Higher Ed Marketing Lab ·

2020/01/05

In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. Joining us in the conversation is Rebecca Stapley. As former Assistant Director of Social Media at Nazareth College, Rebecca has first hand experience managing social media at her school and engaging with colleagues in other departments who want to or maybe already are running their own accounts on behalf of the school. You’ll

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28:14

Leading Web Accessibility Initiatives at Colorado...

Higher Ed Marketing Lab ·

2019/09/15

We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and Human Sciences. In this discussion, we shy away from the technical details surrounding accessibility, and instead focus on how to effectively align people and resources within an organization to get the work done. You’ll hear from David and Jennifer about

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34:02

Humanizing the Digital Experience and more from...

Higher Ed Marketing Lab ·

2019/08/09

Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. I met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s conference. We discussed: How to humanize digital experiences (which was the topic of a talk Jason delivered). We talked about why today’s students place such a high priority on authenticity and how schools are attempting to provide it. Some of the more interesting

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45:00

Optimizing the Campus Visit with Jeff Kallay

Higher Ed Marketing Lab ·

2019/07/19

The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences. His work on campus visits has been featured in numerous publications including the Chronicle of Higher Education, University Business Magazine, and the New York Times, and we were lucky enough to have him join us on the Higher Ed Marketing Lab podcast to share some of his best

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52 results

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