PODCAST

B2B Growth

Sweet Fish

Sharing lessons learned from the best content on the internet with B2B marketers.

business marketing

All Episodes

18:13

Does Salesforce need a rebrand?

B2B Growth ·

2024/07/16

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.Connect with us:James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/John Morris:

17:32

Guests are a BAD show growth strategy

B2B Growth ·

2024/07/09

Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss:Building an Audience vs. Generating LeadsWhy you can’t build a brand with an ABM podcastThe power of personality-led contentConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

15:56

IBM's Odd Marketing Problem - Nobody Understands Them

B2B Growth ·

2024/07/02

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.Join as we discuss:What can IBM do to reinvent themselves Leaning in to tell your story betterIs IBM so big that they don’t need to (or even can) promote themselves?Connect with us: James Carbary:

21:05

What expert marketers wish they knew in year one

B2B Growth ·

2024/06/25

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/John Morris:

15:40

The New B2B Manifesto

B2B Growth ·

2024/06/18

We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/Connect with us: Benji:

15:52

Coca-Cola launches a B2B media brand

B2B Growth ·

2024/06/11

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your contentThought leadership and brand building through media contentConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Link to Post discussed in this

24:24

How to become a thought leader

B2B Growth ·

2024/06/04

James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52sLearn more about the Creator House:

25:08

Who’s producing the best B2B content today?

B2B Growth ·

2024/05/28

We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable and resonates with your audiencePaid media to promote owned mediaOur Draft Picks: AudiencePlus - https://audienceplus.com/Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/Ahrefs - https://ahrefs.com/Moz -

19:19

Buying a NYC billboard to get in front of a prospect

B2B Growth ·

2024/05/21

What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective. Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Brent:

42:38

You Haven't Tried these 5 Digital Marketing Strategies

B2B Growth ·

2024/05/14

Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted

13:53

Substack is GUTTING their business

B2B Growth ·

2024/05/07

Substack's recent changes have raised questions about the platform's business model and its impact on creators.In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify

22:54

This ugly newsletter makes $30M/yr

B2B Growth ·

2024/04/30

How can a newsletter devoid of design be raking in millions per year? In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newslettersConnect with us: Benji: https://www.linkedin.com/in/benji-block/James:

18:29

This changed marketing forever

B2B Growth ·

2024/04/23

The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.Link to Post:https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktopConnect with

16:00

Salesforce+ has driven $600M in pipeline?! (Bonus...

B2B Growth ·

2024/04/22

Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/

23:19

Fast-growing SaaS companies have a SECRET

B2B Growth ·

2024/04/16

Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.Link to

24:35

The MISTAKE Brands keep making on YouTube

B2B Growth ·

2024/04/09

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.Discussed in this Episode:Why successful YouTube channels are like radio stationsThe reason you should stop copying MrBeastThe importance of audience feedback and signalsLink to Posts: Why companies suck at

10:09

April Fools' Day 2024 - Marketing Hits and Misses

B2B Growth ·

2024/04/04

In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers. Did we miss one? Be sure to let us know! Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Scot: https://www.linkedin.com/in/scot-leonard-928158269/

15:55

You're hired! (If you do THIS)

B2B Growth ·

2024/04/02

On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.Link to

24:46

Hierarchy of content bullsh*t

B2B Growth ·

2024/03/26

Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience. Link to Post: https://future.com/cohort-based-courses/Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

22:50

Marketing with ZERO cash

B2B Growth ·

2024/03/19

In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal brands, targeted outreach, and bottom-of-funnel content.Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.Link to Posts:The death

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B2B Growth

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