x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sam Hollis and Marcus Ahmad

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast for professional headshot and brand photographers. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you"ve always wanted. Stop guessing and start growing

business marketing

All Episodes

00:20:24

Blogging: Why it is so essential to your marketing as...

Commercial Photographer: Your Guide to Marketing,... ·

2025/06/30

Why blog?It's amazing for SEOIt gives you things to talk about on socialIt gives you content for your newsletterIt’s good for authority marketingIt increases engagement on your websiteSam explains that if you only write your blog and don’t promote it, no one will ever find it. He says your blog needs to be about a theme. It needs to be about a topic and help to show that you are an expert in your field. For example, Samsuggests that a wedding photographer could review wedding venues. A blog

en

00:29:42

Could the Photographers United Pro Community help you...

Commercial Photographer: Your Guide to Marketing,... ·

2025/06/24

Phillip Noth Coombes started Photographers United as aFacebook group. Graham Diprose is also a part of this. He was a commercial photographer in the 70s to 90s. And then taught at the London College of Communication.He also wrote books about the River Thames, and one about Henry Taunt. You can find all Graham's books hereThe group is now called Photographers United Pro. The group started in 2018 from an idea Phil had on a dog walk. He thought photographers were all working alone at home, and he

en

00:21:01

Styling yourself as part of your brand.

Commercial Photographer: Your Guide to Marketing,... ·

2025/06/17

Marcus is going to talk about your personal brand. He wantsto talk about the aesthetics of this. First, what is a personal brand. So, it’s a combination of who you are, what you do, what you are known for a who is your target audience. Marcus is going to focus on how we look. Marcus thinks women are much better at this than men. Marcus thinks that when people book a photographer, they have certain expectations. He thinks people expect photographers to be cool and a little arty. This expectation

en

00:20:25

What are AIs weaknesses with our guest who has...

Commercial Photographer: Your Guide to Marketing,... ·

2025/06/09

He works as a top beauty photographer, particularly for hair brands in the US. He is also the fastest 100-metre runner of his age. Marcus points out we have a show about getting into hair photography.Alec also does some cinematography work and went to film school. He also went to Harvard to study digital media. He says he now uses AI a lot in his work. He uses it to create mock-ups of how shoots might work, in shoot planning. He also uses it for backgrounds. He says this was a key part of his time

en

00:29:39

Brand Photography, make it about purpose, not poses...

Commercial Photographer: Your Guide to Marketing,... ·

2025/06/03

This week, Marcus is talking to Heike Delmore, while Sam is on a break, so not part of the show. Heike is a branding photographer. She started in marketing both in Germany and Canada. About 13 years ago, she married her photography and marketing skills together and made her brand photography business. She says many customers don’t know what brand photography is. Many of them come for a headshot, but they don’t want this. They want brand photos but don’t always know how to verbalise this. Heike

en

00:16:58

Marcus gets interviewed about his journey as...

Commercial Photographer: Your Guide to Marketing,... ·

2025/05/27

Marcus started as a bass guitar session musician. He did this freelance for about ten years during the 90s. So, in his early 30s, he had a change of direction. He got hold of a camera and thought this was what he wanted to do next. He realised that as a session musician, he was always playing other people’s ideas, while with photography, he could be much morecreative. Marcus then went to university to study photography. While studying, he worked as a session musician and photographer. He moved after

en

00:26:39

FInd out how Christian Schu gets work from high end...

Commercial Photographer: Your Guide to Marketing,... ·

2025/05/20

Christian is an expert in cinematic storytelling. They don’tjust look beautiful, but sell beautifully. Christian started as an insurance broker and then moved on to setting up his own business. But eventually, he thought something was missing. He didn’t start knowing he wanted to move into filmmaking,he just knew he wanted to do something different. Based on a childhood memory, he went to film and started by setting up a green screen studio. He did this with no training or knowledge about filming

en

00:23:14

Photography Educator Fabrizia Costa shares her story

Commercial Photographer: Your Guide to Marketing,... ·

2025/05/13

Fabrizia started with family photography, but moved into brand photography. She says brand and pet photography are the two rising genres. She started as a brand photographerwas emerging. She used to work as a fashion and beauty editor. She started photographing young people and managed to get a headshot of an author (family friend) of hers to be published on the book cover. In her 50s, she made a move to be a photographer. At the time, she was living in a tiny village in the Austrian mountains, so

en

00:18:37

Sam becomes the guest as Marcus asks him about his past.

Commercial Photographer: Your Guide to Marketing,... ·

2025/05/06

In this show, Marcus interviews Sam.Marcus asks Sam to start at the beginning, and Sam splits this in two and starts sharing his photography story. Sam’s Dad was a professional photographer who shared his interest in photography with Sam. He had cameras from a young age and an SLR from a young age. Sam says that after university, he was travelling. One thing he did was photograph white water rafting trips in Nepal. He sold images to the rafting clients of their trip. Sam also talks about his

en

00:27:49

Ros Jones explains how the only person blocking your...

Commercial Photographer: Your Guide to Marketing,... ·

2025/04/25

Ros Jones helps people grow their business while avoidingburnout. Ros started in corporate in London, working in change and systems management. With her last job, she was feeling very discontented, getting bored and felt she couldn’t go anywhere. She was thinking of moving into training. But then she got a call to buy into a business coaching franchise, which she did. Ros introduces a formula from the book "7 habits of highly effective people" by Steven Covey Be * Do = Have. She says there

en

00:26:53

How to use personality profiling to help your...

Commercial Photographer: Your Guide to Marketing,... ·

2025/04/17

Kate works at Humber HR and has been doing HR for over 20years. Kate has lived in several European cities before coming back to Yorkshire. Kate says understanding how people present and communicate at work is useful for photographers. Understanding how this works will help us work better with more clients. Kate’s degree is in psychology, and she says the waywe present ourselves to the world depends on a huge number of factors. She says people present themselves in several ways. Extraverts and

en

00:15:25

Building your position of authority to get more leads

Commercial Photographer: Your Guide to Marketing,... ·

2025/04/10

This show is about how to be seen as an expert in a particular topic without being seen as a poser and a know-it-all. How do we get that balance? The relevance of building a position of authority is linked to the type of photography you do. How can you build authority?Posting authoritative content on Linkedin. Use your knowledge and experience to help people rather than explain things to them. And in helping them, you are building your authority. Engaging and commenting on other people's content

en

00:25:28

What is it like working in Thailand as a brand...

Commercial Photographer: Your Guide to Marketing,... ·

2025/04/04

Charlotte set up Shot by Char in 2019 and is a brand Photographer. Charlotte studied fine art photography at the University of Manchester. After university, she started working for photographic studios, selling portrait vouchers on the streets. From there, she also managed to secure work as a photographer in the studios. While working in a studio, she also started to build her own business. Eventually, she earned enough money to pay off her debt and started to travel. And while travelling she taught

en

00:25:28

A chat about niching, helping other photographers and...

Commercial Photographer: Your Guide to Marketing,... ·

2025/03/27

The first Shoot to the Top Webinar is on the 2nd of April and it’s all about getting higher value clients for your business. ⁠⁠⁠⁠To find out more and book click here.⁠⁠⁠Dan started as an engineer and then moved over to running a photography business. Dan got a studio early in his career. When he started, there was a group of local businesseswith a shared space where he started with a desk. Then, as others left, he took over more of the space to make it his studio. Sam likes a few things on his

en

01:00:42

The 100th Episode of Shoot to the Top with Jeff...

Commercial Photographer: Your Guide to Marketing,... ·

2025/03/20

This is the 100th episode of the show with Jeff Brown, Zoe Hiljemark, Gillian Devine and Martin Hobby. All our guests have been on other shows and you can listen to them here:⁠Using LinkedIn to its full potential as a photographer with Jeff Brown⁠ ⁠Jeff Brown, Photography mentor⁠ ⁠Guest Interview with Zoe Hiljemark⁠ ⁠How to not leave “money on the table” with Gillian Devine⁠ ⁠Guest Interview with Gillian Devine⁠ ⁠Guest Interview with Martin Hobby⁠ Here are a few of the people you might want to check

en

00:28:17

A fireside chat with photographer Andrew Collier...

Commercial Photographer: Your Guide to Marketing,... ·

2025/03/14

The first Shoot to the Top Webinar is on the 2nd of April and it’s all about getting higher value clients for your business. ⁠⁠⁠To find out more and book click here.⁠⁠⁠After school, Andrew worked for an advertising agency. In2002, he bought a camera, having hardly taken a photo since he was young. That camera rekindled his interest. But he said that he still had a fear of taking photographs of people. And when he went to a local camera club recently, he found that was what they were afraid of too

en

00:18:39

Keeping fit and looking after your body as a...

Commercial Photographer: Your Guide to Marketing,... ·

2025/03/07

This week, Sam and Marcus discussed keeping fit as a photographer. Many types of photography take a physical toll on the body, such as events where you can be moving quickly and carrying a lot of kit. The job also involves a lot of desk work, which can be bad for the body again, but in a different way.There are three areas covered in the showExercise and keeping fitProtecting yourself while on the jobBest practice working at the deskMarcus and Sam agree that with exercise and keeping fit, the

en

00:30:52

Getting great leads from LinkedIn with Craig Dean

Commercial Photographer: Your Guide to Marketing,... ·

2025/02/27

Craig helps lots of people to enhance their presence on LinkedIn and generate leads and calls on LinkedIn. Craig used to work in recruitment after leaving the forces. His last employed job was working for Indeed.com. He was using LinkedIn to get leads as he hated making calls. He discovered a great way to get leads from LinkedIn. His boss noticed that Craig was getting lots of leads without making any calls and wanted to know why. Craig was asked to train the team. The Craig realised that he could

en

00:25:21

Could an e-learning course get recurring income for...

Commercial Photographer: Your Guide to Marketing,... ·

2025/02/20

Jamie is passionate about sales strategy, LinkedIn, socialmedia, and sales training to help businesses improve their revenue and processes. Focusing on selling to different personalities! In this show, he talks about setting up an e-learning course, and we could do this as photographers. After being a podcast guest, the host asked Jamie if he wanted to make an e-learning course with him. They used software called Zenler for the course. Jamie provided the content. When building a course, you need to

en

00:18:42

Why Street Photography is essential for photographers...

Commercial Photographer: Your Guide to Marketing,... ·

2025/02/13

To get the Shoot to the Top Podcast in your inbox every week to ensure you don't miss an episode,⁠⁠⁠⁠click here ⁠⁠⁠⁠Join the⁠⁠⁠⁠Shoot to the Top Facebook⁠⁠⁠⁠ group to meet fellow photographers, guests and Sam and MarcusMarcus says street photography is about capturing incidentshappening around you. He also says there is so much to learn from street photography that all photographers should be doing it. He says the need to work at the moment as you see things is perfect training for other types

en

136 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...