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PODCAST

Event Engine Podcast

Exploring strategy and technology to help conference and event organisers plan, market, and deliver epic events for their communities. #EventProfs #EventProfsUK

business marketing

All Episodes

00:39:45

4:7 Niche website to global event - Adam Parry

Event Engine Podcast ·

2024/02/15

Event Tech Live has grown from niche website to global industry phenom in just over a decade. So how’d they do it? This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam keeps it real about their against-the-odds journey to heavy-hitter status. Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why

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00:27:19

4:6 The science behind human connections - Lisa...

Event Engine Podcast ·

2024/02/08

Face to face or screen to screen? Which leaves you feeling more connected? In this episode Lisa and I discuss recent research showing that in-person interactions trigger increased neural activity compared to virtual interactions. We explore a study analysing the differences in brain activity and eye contact when people interacted live versus through video chat. The results indicate our minds are wired to be more engaged with physical proximity - but why is that so? Lisa and I unpack the

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00:15:21

4:5 Finding the best event tech solutions - Max Mitchell

Event Engine Podcast ·

2024/02/01

As event organisers, finding partners we can trust is crucial yet daunting. Between flashy marketing and empty promises, how can we cut through the noise to assess what solutions will truly support our event vision? In this revealing episode, I roleplay an event organiser grilling a potential event technology supplier. My guest? Max from Canapii - an all-in-one event management platform. With a conversational approach, I put Max in the hot seat with questions we as organisers need answered

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00:21:10

4:4 Are year-round communities overrated? - Dax Callner

Event Engine Podcast ·

2024/01/26

What if trying to build an engaged, year-round event community was actually detrimental to your event's success? Event organisers are aften advised to create 365 communities around their events, nurturing relationships long after an event wraps. But event strategy expert Dax Callner argues most organisers lack the skills and bandwidth for ongoing community management. In this episode, Dax asserts that overextending resources to force year-round conversations does a disservice to both

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00:19:06

4:3 Creating year-round community - Neil Thompson

Event Engine Podcast ·

2024/01/18

Would building a year-round community around your event allow you to offer more value? In this episode, I interview Neil Thompson from Delegate Wranglers. He shares his journey growing a Facebook community that exceeded any expectations. We learn how he grew and monetised his platform, starting with just a simple newsletter and expanding to customised campaigns working with global brands. Neil also shares the amazing value he could add during the tough times of the pandemic, quickly pivoting

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00:15:31

4:2 This event company keeps relevant at 50+ with...

Event Engine Podcast ·

2024/01/11

How do you create unforgettable events that spark meaningful connections and delight attendees year after year? One company has spent decades perfecting their recipe. Since the 1970s, VOK DAMS has pioneered corporate events that spark lasting buzz. In this episode, we trace how current CEO Colija Dams and his family built VOK DAMS' legacy across 50 years of event innovation. From analog to digital transformations, Colija shares insights spanning generations of leadership in creating

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00:16:57

4:1 Keys to year round engagement - Felicia Asiedu

Event Engine Podcast ·

2024/01/04

Ever feel like once your event ends, so does your connection with attendees? Learn how to cultivate attendee loyalty that lasts in this eye-opening chat with Cvent’s Felicia Asiedu. Discover strategic ways to nurture post-event communities through thoughtful content plans, small meetups, and meaningful digital touchpoints. You’ll gain insights on the role marketers and event planners each play in driving ongoing engagement. Uncover the common mistakes companies make that fail to support

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00:26:11

3:5 Decoding social media for event marketers -...

Event Engine Podcast ·

2023/10/20

Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marketing tactics to boost your next event. Learn how to select platforms strategically based on where your target audience spends time. Get tips on creating engaging content like speaker videos, event teasers, and more. Discover how to educate and collaborate with sponsors to mutually promote

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00:27:42

3:4 Small changes for a more sustainable event - Lee...

Event Engine Podcast ·

2023/10/04

Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once! Starting with a few small wins, you can easily build up to an event that reduces it's impact on the environment, and maximises the experience of your attendees creating memories that will last a lifetime. In this episode, Lee Hird, expert in sustainable event management, shares how to take the first

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00:31:59

3:3 Sell your next event with attendee videos - Dan...

Event Engine Podcast ·

2023/09/20

Struggling to get the word out about your event? Tired of expensive video productions that feel out of touch? What if the secret to selling your next event was already in your attendees' pockets? In this episode, Dan Gable shares how smartphone videos filmed by attendees could provide authentic, cost-effective event promotion. Discover new techniques to capture organic event moments that professional shoots often miss. Learn how Dan's platform Shout Out makes it easy to share real-time videos

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00:34:29

3:2 The real impact of AI on event marketing - Alex...

Event Engine Podcast ·

2023/08/23

Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers. Alex shares fascinating real-world examples of how AI is automating tedious tasks while actually unleashing more human

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00:28:02

3:1 - Building memories sustainably: Ticketbutler -...

Event Engine Podcast ·

2023/06/09

In the ever-evolving world of event management, creating lasting memories for attendees is the ultimate goal. But how can we achieve this while also making sustainable choices that are not only good for the planet but also enhance the brand of the event? In this episode of Event Martech, host Lee Matthew Jackson and guest Mads Kjer of Ticketbutler, a seasoned professional in the event industry, delve into this very topic... Full show notes:

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00:06:29

2:7 - Diversity & Inclusion: Creating welcoming...

Event Engine Podcast ·

2023/04/21

Attending an event can be an amazing experience, but it's not always easy to ensure that everyone feels included and valued. In this episode Lee explores why promoting diversity and inclusion is crucial, what creating a welcoming space for all attendees entails, and shares actionable strategies to ensure everyone feels included. Full show notes: https://eventmartech.com/diversity-inclusion-creating-welcoming-spaces

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00:11:01

S2E6 - Which is right? In-person or virtual? - Lee...

Event Engine Podcast ·

2023/04/13

Choosing between in-person or virtual events? Explore key advantages of both formats in this episode to make an informed decision that aligns with your goals, engages your audience, and fits your budget. Full show notes: https://eventmartech.com/in-person-or-virtual/

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00:10:07

S2E5 - Five sustainable event strategies - Lee...

Event Engine Podcast ·

2023/03/29

As the world faces environmental challenges like climate change and plastic pollution, event planners have the power to make a positive impact and create events that align with attendees' values. Discover how prioritising sustainability can connect you with like-minded sponsors, boost your brand's reputation, and leave a lasting legacy. Full show notes: https://eventmartech.com/five-sustainable-event-strategies

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00:07:39

S2E4 - Digital event best practices - Lee Matthew...

Event Engine Podcast ·

2023/03/23

Tired of technical glitches and frustrated attendees during your virtual events? Look no further! In this episode we're revealing the secret sauce to hosting successful digital events that keep participants engaged and coming back for more. Full show notes: https://eventmartech.com/digital-event-best-practices

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00:23:00

S2E3 - The secret to boosting event website traffic -...

Event Engine Podcast ·

2023/03/17

Struggling to drive traffic to your website in order to sell tickets? With so much competition out there, it can be tough to stand out in search engine results. In this episode, we're joined by Daniel Hutt, head of content for ZeroToMastery, to explore one of the easiest ways to increase traffic to your event website: schema markup. Full show notes: https://eventmartech.com/boost-event-website-traffic/

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00:12:31

S2E2 - Unconventional venues: Making your event stand...

Event Engine Podcast ·

2023/03/09

Ready to create an unforgettable experience for your attendees? Say goodbye to the mundane and hello to the extraordinary as we explore the world of unconventional event venues in this episode of the Event Martech Podcast. Lee gets personal as he shares his experience organizing an international conference at a local community church. He goes beyond his story and provides insights into the benefits and challenges of hosting events in non-traditional spaces. But that's not all! Lee also dishes

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00:11:33

S2E1 - Irresistible sponsorship proposals: Using the...

Event Engine Podcast ·

2023/03/02

Are you struggling to attract high-value sponsors to your event? Today I'll be sharing a game-changing strategy that helped me turn my in-person conference from a loss to a profitable and vibrant event. By the end of this episode, you'll have a clear understanding of what room run rate is and how to use it to position your event to potential sponsors. This will give you the edge you need to create successful, profitable events that meet the needs of both your attendees and sponsors. Full

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00:22:20

#12 - Virtual vs digital events - Lee Matthew Jackson

Event Engine Podcast ·

2020/06/24

Virtual events have become essential during the Covid19 outbreak. Yet is virtual the right word? Virtual suggests something is not quite real, yet we as event organisers are creating something that is very real to all involved. Full show note: https://eventmartech.com/virtual-vs-digital-events/

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51 results

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