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PODCAST

Art Wisdom Podcast

Building a successful art business means mastering marketing, sales, social media, & more. Join entrepreneurial artists, Cathrin Machin and Chris Mercer as they teach you how.

arts visual arts

All Episodes

32:51

AW23 - How to find your niche as an artist.

Art Wisdom Podcast ·

2022/06/30

All successful artists have something in common - they all understand their niche in depth. Chris and Cat will take you through how you find and refine your style, and most importantly how you communicate your purpose and your mission to those who look at your art.

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01:19:00

AW21- How to get infront of your dream buyer using...

Art Wisdom Podcast ·

2022/04/26

Ever had a person you wanted to paint for but thought it would never be possible? Adam Rosen explains the step by step of how to use cold email to make connections with your dream clients and sell

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49:56

AW22 - Answering your biggest questions

Art Wisdom Podcast ·

2022/04/03

Your burning questions answered, from "Do you have days when you don’t feel like painting?", "Are oils the hardest paints to use?", "How do you get inspired?" and more. Join Cat and Chris as they share their art wisdom on all the things you’ve always wanted to ask.

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59:04

AW20 - Artist Mastermind with Pilar Goga

Art Wisdom Podcast ·

2022/04/03

Pilar went from selling artwork in the hundreds of Euros, to the thousands. She explains how she sold a piece for 1375 Euros, that was previously listed for 300 from listening to and using the Art Wisdom podcast tools.

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45:23

AW19 - How to set up and run Art Shows and Exhibitions

Art Wisdom Podcast ·

2022/04/03

Selling your work at in-person events is an art in itself. Learn what to do to avoid the pitfalls and make your show a huge success. From hanging pictures to making sales Chris and Cat cover it all.

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33:32

AW18 - How to Host Art Auctions

Art Wisdom Podcast ·

2022/02/10

Have you ever wanted a stress free way to sell your art? Hosting your own sealed bid auction may be for you. Cat and Chris detail the easy to follow steps so you can try it yourself.

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58:24

AW17 - How to use influencer marketing and set up...

Art Wisdom Podcast ·

2022/02/10

Organic reach is getting harder and harder to achieve when platforms tweak their algorithms making it challenging to get your artwork infront of the people who care about what you're doing. Working with other businesses and influencers to boost each other, share resources, to work alongside will help you not only put your work infront of those who it will value, but you can create lifelong friendships that will make the business journey so much more fun and enjoyable. In this episode, cat and chris

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52:46

AW16 - How to manage emotions and uncertainty as an...

Art Wisdom Podcast ·

2021/12/21

There's no business on earth that doesn't face challenges, and its even more so with an art or creative business. Are you good enough, where is the next sale coming from, what if they don't like you - This episode Chris and Cat take you through how to master these moments and give you their top tips to get through it all. As promised here are the 5 problem solving questions Chris mentioned in this episode (source Tony Robbins) 1/ What is great about this problem 2/ What is not perfect yet 3/ What

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32:05

AW15 - How to sell art and prints using your email lis

Art Wisdom Podcast ·

2021/12/09

Once you have people on your email list, what do you do with them? The art of email selling can allow you to not only make lots of art sales but to allow you to gain repeat buyers too. In this episode, Cat and Chris cover everything from how to write your emails though to all the pitfalls you should avoid.

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39:43

AW14 - How to build your email list

Art Wisdom Podcast ·

2021/12/02

Ever struggled getting art or photography sales? Well, If you want to turn your creative projects, into something that pays your bills, then building your email list is the number one way to do that. In this episode, Chris and Cat talk about how to get set up, and 8 different ways you can build your list.

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40:07

AW13 - How to sell and price prints

Art Wisdom Podcast ·

2021/12/02

How would you like it if your art revenue quadrupled without you having to create more art? Prints are the perfect way to allow you to share your wonderful products with more people leveraging your work to create the life you want. In this episode Cat and Chris explain the whole process from how to set up a project, how to launch, Facebook advertisements and more.

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01:00:20

AW12 - How to make prints

Art Wisdom Podcast ·

2021/11/18

AW12 - How to make prints The problem around being an artist is that you can only sell a painting once until you start making prints. Making prints allow you to offer products to those who can't afford your originals, and it allows you to create an ongoing revenue stream. In today's podcast,chris and cat talk about the inns and outs of making your own prints from how to take pictures of your artwork, to how to choose the paper

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26:07

AW11 - Confidence in front of the came

Art Wisdom Podcast ·

2021/10/29

If you want to connect with collectors to allow them to build trust with you, video is the best way forward. But, coming across authentically and less like wooden takes time and skill. In this episode, Chris and Cat show you their top tips on how to nail being on camera whilst making it easy and fun.

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50:01

EA10 - Getting motivated as an artist

Art Wisdom Podcast ·

2021/10/20

Have you ever procrastinated on getting something done? Motivation can sometimes feel like an uphill battle, but don’t lose hope. Chris and Cat break down getting motivated as an artist, so you can nail your tasks, and build your way to success.

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53:32

EA09 - How to grow your Instagram for your art business

Art Wisdom Podcast ·

2021/10/12

Mastering Instagram is critical to connecting with collectors and getting your art out there. Chris and Cat talk about all aspects of Instagram, how to grow your following, what to avoid, and the top tips to building your social media audience.

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47:17

EA08 - Where and how you can Sell your art

Art Wisdom Podcast ·

2021/09/30

If you don't have a process for people to purchase your art you're missing out. We talk about all the different options that you can take as well as all our tips on how to do it the right way

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47:24

EA07 - How to Build an Audience for your Art?

Art Wisdom Podcast ·

2021/09/15

Every successful entrepreneurial artist has mastered the art of building an audience. We'll show you the essential steps to getting your message out there and building an audience full of raving fans that support you in your artistic journey.

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35:32

EA06 Planning - How do you Plan for an Art Business?

Art Wisdom Podcast ·

2021/09/07

You may have been told if you fail to plan you plan to fail, but writing a business plan down is daunting if you've not done one before. What goes into it? How often do you do it? There's a lot of questions and we answer them in this podcast.

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29:08

EA05 Avatar - Who are you selling your art to?

Art Wisdom Podcast ·

2021/08/26

If you're an artist who wants to sell more work, first you're going to have to work out who you're selling to. If you're trying to write messages aimed at everyone you end up hitting no one. Understanding your avatar is the magic behind making marketing messages that land, and being able to deeply connect with your collectors.

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24:43

EA04 - How your values can help you sell more art.

Art Wisdom Podcast ·

2021/08/08

Ever worked with someone you didn't gell with? Most likley your values dont align. Getting your values right means knowing what you stand for and allows you to find the right clients, Join Chris and Cat as they share their values, and give you tips on how to nail yours. Ensuring you find more of the right clients and less of the wrong ones.

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43 results

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