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PODCAST

Grow Your Video Business with Ryan Koral

🎬 The podcast for ambitious filmmakers who want to build a thriving business—without burning out. Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video. Every episode is packed with real talk, tactical strategies, and candid conversations to help you: + Book better clients (at better rates) + Build systems that don’t rely 100% on you + Charge what you"re worth—with confidence +

business marketing

All Episodes

48:10

439. When Value Beats Hourly Rates and Accelerates...

Grow Your Video Business with Ryan Koral ·

2025/05/26

Sam Hanson shares his journey from leaving a 10-year job to starting his own motion design business that's doubled every month, offering insights on finding your worth as a creative and the importance of genuinely helping clients rather than just focusing on billing hours. Key Takeaways Understand your value by asking clients what solving their problems is worth to them - don't just set an hourly rate based on what you think you deserve Being helpful, cheerful and consistent creates relationships

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57:16

438. From Ego to Impact: Matt Davis on Building a...

Grow Your Video Business with Ryan Koral ·

2025/05/19

In this candid conversation, former co-host Matt Davis shares his journey launching a legacy film business while reflecting on how sobriety and community support helped him overcome perfectionism and finally pursue his passion project after years of hesitation. Key Takeaways Don't wait for everything to be perfect before launching something new – get feedback from past clients and build as you go Being part of a supportive community that holds you accountable is crucial for pushing through

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46:14

437. Building Authority That Converts with Adam...

Grow Your Video Business with Ryan Koral ·

2025/05/12

In this episode, Ryan talks with Adam McChesney about his journey from medical device sales to building two seven-figure digital marketing businesses. Adam shares valuable insights about personal branding, the importance of creating authentic content, and specific digital marketing strategies for service-based businesses that want to grow. Key Takeaways Get clear on what YOU want in your business rather than building what others think you should Build personal brand authenticity by sharing your

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48:54

436. The Power of Words in Building Your Dream...

Grow Your Video Business with Ryan Koral ·

2025/05/05

Mignon Francois, founder of The Cupcake Collection and self-proclaimed "Director of Joy," shares her incredible journey from a struggling mom who couldn't pay her electric bill to building a destination bakery that ships nationwide. She discusses the power of vision, the importance of joy even during trials, and why storytellers have such an important responsibility. Key Takeaways Nothing exists apart from words - your vision and what you speak about your business has the power to create your

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51:56

435. Why Clients Choose You Over AI with Lindsay...

Grow Your Video Business with Ryan Koral ·

2025/04/28

Lindsay Tjepkema, founder of Human Brands Win, shares her expertise on how video professionals can differentiate themselves through authentic storytelling and relationship building. She provides practical strategies for sharing your unique value without feeling "braggy" and explains why human connection remains your biggest competitive advantage in an AI world. Key Takeaways Your story isn't about bragging - it's about connecting with clients who share your values and helping them understand how

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01:02:01

434. The Truth About $100K Video Projects with Mark...

Grow Your Video Business with Ryan Koral ·

2025/04/21

Mark Bone and Michael Del Monte, Founders of Art of Documentary, share their journey from running track to becoming successful filmmakers and educators. They dive deep into how filmmakers can create more value, communicate better with clients, and balance passion projects with strategic business decisions in today's changing industry. Key Takeaways Focus on what a video will DO for a client, not just how it will LOOK - clients care about results and problems solved, not your gear Create multiple

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50:09

433. From Financial Disaster to Thriving Video...

Grow Your Video Business with Ryan Koral ·

2025/04/14

Johnny Mendez shares the raw story of how his successful video production company hit rock bottom financially in December 2017, and the seven-year journey of rebuilding with better systems, mindset, and business foundations. He reveals how this painful experience transformed not just his company but his entire approach to life, work, and personal growth. Key Takeaways The shift from being "filmmakers who had a business" to "business owners who provide filmmaking services" is crucial for long-term

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49:35

432. Automating Your Way to More Freedom and Profit...

Grow Your Video Business with Ryan Koral ·

2025/04/07

Carter Hogan shares his journey from filmmaker to software founder and reveals why most video professionals don't actually have a lead generation problem - they have a lead nurturing problem. He breaks down practical ways to automate the "low-value activities" in your business so you can focus on the creative work that matters most. Key Takeaways Your leads need 7-8 touchpoints before they'll trust you enough to hire you - if you're not consistently staying in touch, you're leaving money on the

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48:50

431. The Communication Mistake That Could Be Costing...

Grow Your Video Business with Ryan Koral ·

2025/03/31

Jason Raitz shares his journey from public speaker to communication coach and reveals how seemingly small changes in how we speak with (not at) people can dramatically impact trust, relationships, and revenue. Through powerful stories and practical advice, Jason shows how better communication isn't just nice to have - it's essential for business growth and client retention. Key Takeaways: Most leaders communicate out of fear, manipulation, or force for short-term results - but this approach

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45:40

430. Why Most Video Projects Fail Before They Start...

Grow Your Video Business with Ryan Koral ·

2025/03/24

Ryan Holck shares his journey from creative implementer to strategic partner, revealing how the right questions at the beginning of a project can completely transform both your client relationships and your bottom line. He breaks down exactly how to stop wasting time on prospects who aren't aligned with your value and start positioning yourself as more than just someone with a nice camera. Key Takeaways Asking "Who's the top person we're trying to reach and what's the next step you hope they'll

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01:04:53

429. Turning Your Expertise Into a Thriving Practice...

Grow Your Video Business with Ryan Koral ·

2025/03/17

Matt Church shares his revolutionary approach to building a fulfilling business centered around your unique expertise and preferences rather than chasing market opportunities. He explains why the "third choice" of running a practice (not just a job or business) creates more freedom, impact, and alignment with who you truly are. Key Takeaways You have three choices: get a job, start a business, or run a practice – and running a practice around what you know gives you more control and fulfillment

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01:03:11

428. Making Videos, Changing Lives: The Journey from...

Grow Your Video Business with Ryan Koral ·

2025/03/10

In this reunion episode, Ryan catches up with his old friend Sean Stockman (Midlife Stockman), who went from editing wedding videos to building a YouTube channel with over 600,000 subscribers by simply filming property transformations with his phone. Sean shares his journey from corporate America to full-time content creator and how his passion for serving others has created real-world impact beyond the screen. Key Takeaways You don't need fancy equipment to start creating content that resonates -

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23:11

427. Breaking Free from Feast or Famine

Grow Your Video Business with Ryan Koral ·

2025/03/03

In this value-packed solo episode, Ryan dives into why focusing on one thing is the key to building a sustainable video business. He shares practical insights on breaking free from the feast-or-famine cycle and getting crystal clear on what you really want from your business. Key Takeaways Consistency in marketing wins - but you need to know what to be consistent with Pick 2-4 main goals instead of spreading yourself too thin across many objectives Focus on making one income stream overflow before

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49:42

426. Master Documentary Storytelling with Vanessa Carr

Grow Your Video Business with Ryan Koral ·

2025/02/24

Cinematographer Vanessa Carr shares her journey from indie films to Netflix documentaries, revealing the techniques and mindset shifts that have helped her capture authentic, emotional stories. She opens up about working with high-profile clients like Prince Harry while staying true to the heart of documentary storytelling. Key Takeaways The power of silence in interviews - let those awkward moments hang and magic often follows Stop thinking about "B-roll" and start thinking about "world building"

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56:05

425. Stop Overthinking Your Content Strategy with...

Grow Your Video Business with Ryan Koral ·

2025/02/17

Austin Armstrong, CEO of Syllaby, shares his journey from video marketing agency owner to AI software pioneer. In this value-packed episode, he breaks down how to leverage AI tools for content creation while maintaining authenticity, and reveals some surprising strategies for boosting engagement on social media. Key Takeaways Different types of content serve different audiences - don't limit yourself to one format Repurposing and reposting content is not just okay - it's smart strategy The key to

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41:30

424. Making Videos That Actually Move People with...

Grow Your Video Business with Ryan Koral ·

2025/02/10

Storytelling consultant Katie Quesada breaks down why polished perfection isn't always the answer in video content, and how to create stories that actually move people to take action. She shares practical frameworks for helping people tell better stories and why those raw, behind-the-scenes moments often create deeper connections than highly produced content. Key Takeaways If you want to make someone do something, you have to make them feel something - and stories are the best way to do that Raw,

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46:25

423. Why Your Creative Business Should Evolve with...

Grow Your Video Business with Ryan Koral ·

2025/02/03

Artist and creative strategist Mike Brennan opens up about the journey of building a business that aligns with who you are, even as that changes over time. He shares powerful insights about avoiding creative burnout, finding fulfillment outside of client work, and giving yourself permission to evolve. Key Takeaways Give yourself permission to evolve - what worked for you years ago might not be what's right for you now Have creative outlets separate from your paid work to avoid burnout and keep your

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35:13

422. Going From Solo Filmmaker to Studio Owner with...

Grow Your Video Business with Ryan Koral ·

2025/01/27

Freelance filmmaker Ryan Blaske opens up about his journey from one-man-band to building a production studio, sharing his passion for documentary storytelling and desire to scale without sacrificing quality. He talks candidly about dealing with burnout and his exciting plans to grow Blaske Studio while staying true to the work he loves. Key Takeaways You don't need employees to start operating like a studio - begin by building a reliable network of contractors and freelancers Focus on what you do

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56:48

421. The Personal Branding Data That Will Change Your...

Grow Your Video Business with Ryan Koral ·

2025/01/20

Brand Builders Group's Jeremy Weber reveals compelling research about the impact of personal branding on business growth and provides a practical framework for building authority without getting distracted from your core business. He shares how to strategically position yourself as an expert while maintaining focus on your primary revenue streams. Key Takeaways Focus on building your personal brand as an extension of your business, not a separate entity Start with one-to-one work before scaling to

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57:39

420. Why Hustle Culture is Killing Your Business with...

Grow Your Video Business with Ryan Koral ·

2025/01/13

Author and speaker Terry Weaver challenges conventional hustle culture wisdom and shares a more sustainable approach to building a successful business. He discusses why true success means defining it on your own terms and building intentional rest into your business model. Key Takeaways Success looks different for everyone - define it based on the life you actually want Build intentional seasons of rest into your business model Focus on creating genuine value and relationships instead of just

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