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PODCAST

It"s No Fluke

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop

business marketing

All Episodes

00:33:01

E252 Julie Alvin: The Next Trillion-Dollar Brand Hack...

It"s No Fluke ·

2025/10/17

Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, TheSkimm, InStyle, Real Simple, and Bustle, and now has her own content strategy and brand marketing consulting practice, taking on clients across fashion, beauty, lifestyle, wellness, tech, politics, and the nonprofit space. She is a former adjunct professor for NYU’s master’s in publishing program, a founding member of Chief executive women’s network, a

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00:42:44

E251 Bill Zimmerman: Penn State is Developing a...

It"s No Fluke ·

2025/10/17

Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He’s the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new course launching Penn State's content creator certificate program

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00:39:51

E250 Lucinda Bounsall: Rage for the Machine - How...

It"s No Fluke ·

2025/10/14

With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagining how strategy is applied for the way modern brands actually operate. The result is a sharper, more

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00:40:00

E249 How Giant Spoon Revved Up a "Driven" Campaign...

It"s No Fluke ·

2025/10/13

If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.” Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors,

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00:43:00

E248 Latha Sarathy: What You Can and Cannot Measure

It"s No Fluke ·

2025/10/10

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently, she

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00:42:48

E247 Jordan Matter: How to Evolve With Your Audience

It"s No Fluke ·

2025/10/09

Jordan Matter is a two-time New York Times bestselling author (Born to Dance and Dancers Among Us) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views.Jordan’s path to becoming one of the most prominent creators in the world began in photography, with his street portraits and

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00:38:17

E246 Sara Rezaee: Why 65% of Consumers Trust Creators...

It"s No Fluke ·

2025/10/07

Sara Rezaee is Head of Creator Marketing for North America at Edelman, where she leads a best-in-class team of Creator specialists and helps clients across sectors harness the power of the Creator Economy to drive meaningful business impact. With 17+ years of experience in digital and communications, she has shaped DJE’s global approach to creator marketing, building deep relationships with creators, agencies, and platforms worldwide. Her award-winning work—recognized by the Webbys, Shortys, Clios,

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00:36:17

E245: Vikki Chowney: The Power of Community...

It"s No Fluke ·

2025/10/06

Vikki Chowney has spent over 20 years shaping how brands create and connect through content - spanning social, partnerships, and influencer strategy. At Burson, she leads the global influencer team, helping protect and build brand reputation through credible, creative, and data-driven collaboration.Previously, she was Global Head of Content & Publishing and U.S. Innovation & Creative Lead at Hill & Knowlton, where she built the agency’s U.S. Innovation & Creative Hub and led a global

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00:37:11

E244 Josh Ott: How Black Culture Shapes Modern Brand...

It"s No Fluke ·

2025/10/02

Josh Ott is a sales and marketing leader with over 15 years of experience in startups and media. He is currently Head of Revenue at The Shade Room, the leading digital media platform covering Black culture, with over 42 million followers across social channels. The early years of his career were spent leading ad sales and partnerships with former roles at ABC, BET, MTV,Scripps, and Pivot. His entrepreneurial spirit led him to create a successful grass-fed beef company, which further fueled his

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00:30:48

E243 Madeline Temple: Crafting Your Opening Line

It"s No Fluke ·

2025/10/01

Madeline Temple is a global brand and communications strategist who has spent many years flinging herself into the unknown. It seems to be a theme in her life. That, and good hair. Fingers crossed both continue.She is a firm believer in taking calculated risks, both personally and professionally. Sometimes they don’t work out as planned, but the stories have always been worth it.Madeline’s calculated risks have provided real-world, international experience you can't find in a style guide or the

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00:30:50

E242 Patrick Zielinski: B2B Creators are a Marketing...

It"s No Fluke ·

2025/09/29

Patrick Zielinski has been creating content since before it was called content. He'd record skateboarding videos to tape and play his boombox in the background to underlay music – everything from filming, editing, and burning videos to disc drives in the early days of digital media.He understands the creator hustle because he lived it, working in TV, film, and digital entertainment through high school, college, and the early days of YouTube. His career spans talent representation and leading

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00:35:07

E241 Fabienne Fourquet: What YouTube's Latest Moves...

It"s No Fluke ·

2025/09/26

Former A+E Networks and Canal+ executive, Fabienne Fourquet founded 2btube along with her friend and media veteran Bastian Manintveld in september 2014. 2btube is a leading digital content solutions consultancy working with more than thousand brands and managing content from more than 700 creators and media channels worldwide managing creators, brands and media digital presence with an original focus in Spanish speaking markets. Its audience exceeds 500 million subscribers and reaches 5 billion

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00:37:10

E240 Tinja Anderson: Here For The Journey, Not The...

It"s No Fluke ·

2025/09/25

Tinja Anderson is an award winning wealth manager and certified exit planning advisor dedicated to driving excellence through comprehensive financial planning strategies that grow and preserve wealth for her clients. As Chief Revenue Officer for EG Capital Holdings, a boutique investor solution firm, she brings strategic leadership and deep market expertise to institutional investment management.Raised in her family's consultancy, Tinja understands firsthand the critical importance of planning

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00:34:57

E239 Jerrica Long: Greenlight Yourself

It"s No Fluke ·

2025/09/22

Jerrica Long is a creative strategist and digital showrunner with 12+ years shaping stories, brands, and fanbases at CAA, DreamWorks, Lionsgate, and Netflix. She’s worked on Harry Potter, Barbie, American Girl, and UNO, while also championing pay equity and fair creative labor. Today, she runs Studio Jerrica, a TV and Film studio, and Greenlight Yourself, a consultancy helping creators and companies build loyal audiences without Hollywood-sized budgets.

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00:46:46

E238 Cam Hogan: A Thoughtful Introspection on What...

It"s No Fluke ·

2025/09/18

Cam Hogan is a creative strategist, outdoor enthusiast, and lifelong believer in the power of reinvention.He’s helped shape campaigns and brand storytelling for tech and product powerhouses like Crypto.com, Instagram, IBM, Microsoft, Nuvei, and Samsung, crafting narratives that span from product launches to cultural relevance. At Meta, he played a key role in launching the Ray-Ban Meta AI glasses, ensuring the experience felt both intuitive and intelligent.When he's not behind a screen, Cam is

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00:32:37

E237 Lori Zoss Kraska: Start with The Why

It"s No Fluke ·

2025/09/17

Lori Zoss Kraska, MBA, CFRE is the Founder and CEO of Growth Owl, LLC and author of The Boardroom Playbook: A Not So Ordinary Guide to Corporate Funding for Your Purpose Driven Organization. She's a recognized leading expert in generating corporate sponsorship support from Fortune 1000 companies on behalf of creators and purpose-driven organizations throughout the United States. Lori has earned a reputation for establishing pathways quickly to help clients exceed revenue/fundraising goals via

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00:42:57

E236 Real Good Touring: When to Take The Parasocial...

It"s No Fluke ·

2025/09/11

Brent Lilley is an accomplished entertainment executive and entrepreneur at the forefront of digital media and live events. As Co-Founder and Managing Partner of Real Good Touring, Brent has redefined the touring landscape for creators, leading the charge in producing large-scale live experiences for the world’s most influential YouTube and digital talent.In addition to his work at Real Good Touring, Brent serves as the driving force behind Game Grumps, the wildly popular comedy-gaming brand that

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00:38:42

E235 Haddie Djemal: Think Like a Journalist

It"s No Fluke ·

2025/09/09

Haddie Djemal is a media trainer, consultant, and the founder of the #Hire a Journalist initiative, a platform dedicated to advocating for journalists’ skills in today’s communications landscape. With more than a decade as a national correspondent, producer, and host, Haddie built her career in both traditional newsrooms and branded entertainment, where she developed a reputation for turning complex ideas into compelling stories that resonate with diverse audiences.As a consultant, Haddie helps

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00:42:51

E234 Kate Terentieva: This is Off The Record

It"s No Fluke ·

2025/09/08

Kate Terentieva is a self-proclaimed chatterbox, passionate about intentional, thought-provoking conversation. Growing up, she was the girl who could talk to anyone. As she got older, she noticed conversations often remained at the surface. In fact, we have meaningful dialogue less than 50% of the time!Realizing she wasn’t the only one struggling with post-pandemic loneliness and increased disconnection, Kate created Off The Record as a way to foster and encourage conversations of substance. After

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00:35:50

E233 Josh Cons: Optimizing for Human Connection

It"s No Fluke ·

2025/09/05

Josh Cons is leading the team at Notice Me(dia), helping build "The Modern Day PR Firm" (a group of specialized content agencies serving B2B teams). Josh spent the last 6 years, since the age of 16, building in technology, startups and Venture Capital. He spends 90% of his day consuming content on LinkedIn and strategizing GTM pushes for some of the most forward-thinking companies.

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