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PODCAST

Rockstar CMO FM

In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he"s no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

22:33

The Rose & Rockstar - Free Work for Hire

Rockstar CMO FM ·

2025/08/02

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net. They discuss: Making assumptions before you can do proper discovery Whether

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22:38

A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

Rockstar CMO FM ·

2025/07/31

This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process. Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Rockstar CMO Presents: The 5

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21:36

The Rose & Rockstar: Culture Jacking

Rockstar CMO FM ·

2025/07/26

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert. Key

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42:39

The Rockstar CMO Studio: 5 F'in' Things That Simon...

Rockstar CMO FM ·

2025/07/23

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show. In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer. Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss: The definition of a campaign

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12:15

The Rose & Rockstar: What are you teaching AI?

Rockstar CMO FM ·

2025/07/19

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old

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38:20

The Rockstar CMO Studio: Budget Research Hits

Rockstar CMO FM ·

2025/07/16

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports. Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things. The six highlights they discuss: Marketing budgets are in decline (or are they?) Comparing apples with apples Expectations management Martech is down, paid media up Data & analytics is marketing’s biggest challenge

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19:04

The Rose & Rockstar: The Marketing Bar Tab

Rockstar CMO FM ·

2025/07/13

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams. They explore various budgeting methods, the challenges of aligning marketing goals with

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29:59

The Rockstar CMO Studio: Cathy’s Orchestrated Content

Rockstar CMO FM ·

2025/07/02

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration. Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about? Some talking points from their conversation: Understanding content operations and orchestration The role of technology in content operations Content strategy and audience engagement

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27:28

The Rose and Rockstar: Educating the LLMs

Rockstar CMO FM ·

2025/06/28

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago. They discuss: How our content gets served, aggregated, and we don’t pick the

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36:48

Rockstar CMO Studio: Budget Benchmarking

Rockstar CMO FM ·

2025/06/25

This week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.They discuss Jeff’s 5 tips: Why is benchmarking important? Don’t confuse a peer set with your competitive landscape Comparing apples with apples - STARS model Understand what the benchmark considers to be marketing budget Determine the timeframe to align

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26:37

The Rose & Rockstar: The From Line

Rockstar CMO FM ·

2025/06/21

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave? They discuss: AI is influencing how we perceive content

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40:09

Rockstar CMO Studio: What say you Simon?

Rockstar CMO FM ·

2025/06/18

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates. Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the

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25:28

The Rose & Rockstar: AI is Fiiiiiine

Rockstar CMO FM ·

2025/06/14

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for

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37:36

The Rockstar CMO Studio: 5 F'in' Event Tips

Rockstar CMO FM ·

2025/06/11

This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning. Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams. In this episode, they discuss: Make each event part of an existing campaign Defining the event goals Determine who can deliver your audience Considering the audience

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39:46

The Rockstar CMO Solo: Creating ART with Content...

Rockstar CMO FM ·

2025/06/07

As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. The main points

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35:44

The Rockstar CMO Studio: Cathy on Acquisitions

Rockstar CMO FM ·

2025/06/04

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions. Some talking points from this week: Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record. The need to understand the different motivations for an acquisition and what has driven the

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22:20

The Rose & Rockstar: Uncommon Value

Rockstar CMO FM ·

2025/06/01

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage. The

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39:09

The Rockstar CMO Studio: Being the Voice of the Market

Rockstar CMO FM ·

2025/05/28

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing. In this episode, they discuss: CMOs should shift from being just marketers to market analysts. Understanding internal stakeholders' needs Build credibility by creating relevant internal content Leveraging external networks enhances the CMO's credibility. How this

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27:55

The Rose & Rockstar: Epissedomology

Rockstar CMO FM ·

2025/05/24

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best

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35:03

The Rockstar CMO Studio: The Post Sale CMO

Rockstar CMO FM ·

2025/05/21

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch. In this episode, they discuss: Customer loyalty in the experience economy Five CMO considerations for customer loyalty Managing the brand gap Nurturing customer

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333 results

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