PODCAST

Marketing Operators

Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

business marketing

All Episodes

01:20:16

Spending More & Reaching Less? Fix Your Meta Account...

Marketing Operators ·

2025/07/15

Today, we dig into the Meta performance issues we’ve been seeing firsthand - where spend is up, reach is down and performance isn’t tracking the way it used to. We unpack what’s been going wrong, and share the tactical changes we’ve tested to get better results.We get into where we’ve historically over-invested or moved too slowly, how we’re thinking about creative and spend caps right now, and why simplifying account structure might be more powerful than layering on more campaigns. We also discuss

01:26:35

E067: How Marketers Should Actually Be Using AI, with...

Marketing Operators ·

2025/07/08

In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won’t drive results on its own. James shares how he’s using MCPs to improve creative output, how agents differ from real workflows today,

01:22:04

E066: DTC Marketers - Where Are You Wasting Your Time?

Marketing Operators ·

2025/07/01

In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance?In this episode, we break down the marketing workflows, habits, and internal processes that slow teams down and drain resources, from spending too long refining content that

01:07:53

E065: Using Spending Power to Plan and Spend Smarter...

Marketing Operators ·

2025/06/24

This week, we’re talking AI creative, product page testing, and Shopify updates - plus, we’re joined by Steve Rekuc from Common Thread Collective who walks us through how he built the Spending Power metric at CTC, what it tells us about shifting consumer demand, and how brands can use it to adjust spend and planning month to month. We also dig into seasonality vs macro-driven variability, and why awareness of your environment is key to making smarter decisions.We also discuss the viral Kalshi ad and

01:20:52

E064: Does Conversion Rate Matter? Dylan Ander on CRO...

Marketing Operators ·

2025/06/17

Today we’re joined by Dylan Ander, founder of heatmap.com, to talk attribution, LTV, CAC, creative testing, and what actually moves the needle in media buying performance.We unpack why conversion rate alone isn’t the best indicator of success and what to look at instead, from holdout testing and CAC payback windows to 60-day LTV. Dylan shares his approach to attribution when platform data (especially from Meta) falls short, and how to build creative testing frameworks that truly help scale spend.We

01:14:29

E063: Quick Hits – What’s Shifting on Meta, Shopify’s...

Marketing Operators ·

2025/06/10

In this episode, we dive into Meta ad performance, Shopify’s latest AI features (including Sidekick), and we answer your DTC marketing questions from our MOps Hotline.We start with unpacking how Meta is performing for us right now - why it’s still the most powerful channel in the stack, but also less forgiving than it used to be. Cody shares the thinking behind his recent tweet on Meta volatility and how we’re adapting creative and media buying to respond.Next, we discuss to Shopify’s latest AI

00:57:56

Bonus Episode: Marketing Operators X Meta Summit

Marketing Operators ·

2025/06/07

Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta. The Marketing Operators hosts have a live discussion about marketing at the Meta Summit. They discuss the concept of incrementality in marketing, exploring its significance, measurement techniques, and the evolving

01:18:08

E062: Running a Sweepstake for Your DTC Brand? Here’s...

Marketing Operators ·

2025/06/03

How can DTC brands run sweepstakes that actually drive results? In this episode, we break down the full sweepstakes checklist: how to plan, set up, promote, and track a campaign that performs.We’ve been getting a lot of questions from marketers and DTC founders about sweepstakes, and for good reason - when done right, they can drive serious attention, grow your email list, and create a brand moment that doesn’t depend on constant discounting.We walk through everything you need to know to run a

01:21:13

E61: Quick Hits – Campaign Wins, Team Structure & AI...

Marketing Operators ·

2025/05/27

In this episode, we get into a few different areas we've been working through recently, from campaign performance to org structure to how we’re using AI in our day-to-day. We dig into how recent promotions performed across our DTC brands, including Mother's Day and Memorial Day campaigns, and share what we’ve seen work (and not work) when it comes to bundling, gift-with-purchase offers, and mystery boxes.We also talk through how ecommerce teams are structured inside the brands we work with,

01:26:56

E060: Go-To-Market Strategy: How 9-Figure Brands...

Marketing Operators ·

2025/05/20

In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for our DTC brands, from the initial product brief to strategy development, creative asset production, cross-functional collaboration, and post-mortem analysis.We share how we tier our launches, how different teams contribute (from product marketing to paid media), and the systems we use to keep everything moving, including ClickUp, Figma, and Notion. We

01:14:45

E059: Meta Shifts, Margins & Smarter Growth with...

Marketing Operators ·

2025/05/13

As our unofficial “shadow guest”, Taylor Holiday, CEO of Common Thread Collective, finally joins us to unpack what growing a brand actually looks like in 2025. From shifting Meta performance and rising creative demands to tighter margins and changing consumer behavior, we explore the real constraints shaping how brands operate today.We talk about how the best brands are adjusting their messaging to drive performance, how to think about media spend through a margin-first lens, and why bundling, offer

01:26:49

E058: Marketing in a Recession - Cuts, Bets, and What...

Marketing Operators ·

2025/05/06

With rising costs, tariff uncertainty, and declining consumer confidence, brands are being forced to do more with less - and in today’s episode, we break down what that actually looks like in practice, and how we’re adapting our marketing strategies in today’s tough economic environment.We cover what we’re cutting, what we’re keeping, and where we’re doubling down. From headcount and forecasting to channel prioritization, vendor negotiations, and creative strategy, we share the shifts we’re making

01:37:42

E057: Inside Tecovas: Reporting, Merchandising &...

Marketing Operators ·

2025/04/29

Today on the show, we’re joined by Krista Dalton, the CMO and SVP of Digital at Tecovas, as she takes us inside the brand’s marketing strategy. We get into how Tecovas leverages data, reporting, and merchandising to expand and evolve the brand, all while staying true to its roots. We discuss the importance of understanding customer needs, how to balance creative and data-driven decisions, and the key role of brand evolution in driving growth. Krista also discusses how Tecovas is expanding into new

01:18:38

E056: Redefining Your Ad Creative Strategy and...

Marketing Operators ·

2025/04/22

In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody’s 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta’s “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt

01:03:00

E055: Meta's Conversion Lift Testing, AI in Creative,...

Marketing Operators ·

2025/04/15

In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised,

01:16:49

E054: From Product Drops to Post-Purchase Plays -...

Marketing Operators ·

2025/04/08

Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending these can lead to significantly higher conversion rates and long-term revenue. She walks through what a 30-day+ welcome flow

01:14:28

E053: Our Takes on Saratoga's Viral Moment, Meta's...

Marketing Operators ·

2025/04/01

Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.We also get into Meta’s Andromeda engine - the machine learning upgrade

01:25:25

E052: How We Set KPIs, Structure Reporting and Run...

Marketing Operators ·

2025/03/25

How do you set KPIs that actually drive results? And how do you structure reporting and meetings to keep your team aligned and effective?In this episode, we break down how we set, track, and adjust KPIs, how we use reporting to make smarter decisions, and how we run meetings that keep everyone accountable without wasting time. We discuss how transparency in reporting impacts performance, how to ensure KPIs reflect business priorities without creating misalignment, and how we balance individual

01:09:17

E051: Why Meta Purchase Conversion Isn’t Enough -...

Marketing Operators ·

2025/03/18

Scaling with Meta ads isn’t as simple as running purchase conversion campaigns anymore and as the platform evolves, marketers need new strategies to drive true incremental growth. Many brands are ealizing that Meta’s algorithm has shifted towards targeting people already in-market, making it harder to reach truly new customers at scale, leading to rising costs and diminishing returns.In this episode of Marketing Operators, we break down why optimizing solely for purchase conversions might be

01:14:45

E050: Tecovasgate: Is This Growth Marketing? Plus...

Marketing Operators ·

2025/03/11

It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss

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