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PODCAST

Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the

business entrepreneurship

All Episodes

00:54:42

S6E19 - Future-Proof Your GTM Strategy: From AI Hype...

Grow Your B2B SaaS ·

2025/06/24

Sales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast, Joran Hofman sits down with Frank Sondors CEO at Forge, who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank shares how he built his own company to $3 million in revenue in just one year by combining AI with smart

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00:36:20

S6E18 - The 3-Step GTM Playbook to Grow Your SaaS...

Grow Your B2B SaaS ·

2025/06/17

In this episode of the Grow Your B2B SaaS podcast, we sit down with Alexander Estner to talk about how to grow a SaaS company from zero to $1 million in ARR — and why many founders struggle to get there. Alex is a SaaS expert who has helped lots of startups build strong go-to-market (GTM) strategies. He shares a simple, step-by-step playbook that breaks the journey into three key stages: hustle, focus, and expansion. You’ll hear why it’s so important to start with a clear plan, how to avoid common

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00:43:32

S6E18 - Acquisition Was 99% Done… Then They Backed...

Grow Your B2B SaaS ·

2025/06/12

Welcome back to another episode of the "Grow Your B2B SaaS" podcast. In this episode, the host, Joran, takes a unique approach by interviewing himself. This episode is particularly personal and fresh, as Joran shares a recent experience involving an acquisition that was 99% complete before it unexpectedly fell through. The purpose of this episode is to provide insights and lessons learned from this experience to help other founders navigate similar situations.This episode offers a candid

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00:38:48

S6E16 - You Built It, Now Sell It: Mastering...

Grow Your B2B SaaS ·

2025/06/03

Imagine this: you’ve finally finished building your product after countless late nights. The code works, the demo is ready, and your first prospect is waiting. Your heart races because you know one thing for sure: if this person says no, nothing else matters. On this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman chats with Zoltan Vardy, founder of The Launch Code, about why this exact moment is so important. As a founder, you're not just pitching a product—you are the

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00:48:40

S6E15 - Why Your Paid Ads Aren’t Working — And How to...

Grow Your B2B SaaS ·

2025/05/27

Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it?In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn’t already have demand, paid search will likely drain your budget without meaningful returns. Instead, companies should assess how much of their total

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00:42:29

S6E14 - Building Habit-Forming Hybrid Onboarding:...

Grow Your B2B SaaS ·

2025/05/20

Struggling to turn new sign-ups into loyal, paying customers? You’re not alone, and the problem might not be your product, it might be your onboarding. In this episode of Grow Your B2B SaaS, we’re joined by onboarding expert and best-selling author Ramli “RJ” John to break it all down. Ramli exposes what most SaaS companies miss: onboarding isn’t a feature — it’s a full-blown business strategy. We explore how to craft onboarding experiences that form habits, boost user activation, increase

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00:45:51

S6E13 - Future-Proof Your B2B SaaS Pricing:...

Grow Your B2B SaaS ·

2025/05/13

In this episode, we explore how SaaS companies can build smart pricing strategies that stay relevant, especially with the rise of artificial intelligence (AI). learn how to Future-Proof Your B2B SaaS Pricing Our guest, Kevin Lems, Commercial Director for Europe at Younium, shares lessons from his years of experience in SaaS sales, subscription management, and revenue growth. His insights are especially helpful for B2B SaaS leaders trying to improve or rethink their pricing.KeyTimecodes(0:03) -

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00:35:48

S6E12 - How to Scale your SaaS Internationally: A...

Grow Your B2B SaaS ·

2025/05/06

In this episode, Joran welcomes Nicola Calabrese, the founder of Undertow, a localization agency focused on aiding SaaS businesses in their international growth. Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and localization technologies. The episode explores the importance of scaling SaaS internationally through internet

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00:36:01

S6E11 - The SaaS CFO Playbook: Metrics, Margins, and...

Grow Your B2B SaaS ·

2025/05/02

Ready to crack the code on SaaS finances? In this episode, we’re breaking down the numbers behind successful SaaS businesses—without the boring jargon. We’re joined by Ben Murray, better known as The SaaS CFO, who brings over two decades of real-world finance and operations experience. He’s been in the CFO seat at multiple SaaS companies, and now he’s on a mission to help founders and finance leaders make smarter, data-driven decisions.Ben walks us through his popular Five Pillar SaaS Metrics

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00:35:39

S6E10 - The SaaS Founder’s Guide to ICP: Messaging...

Grow Your B2B SaaS ·

2025/04/22

Ever wondered who your perfect customer really is? In this episode on the Grow Your B2B SaaS Podcast, we explore the power of the Ideal Customer Profile (ICP) a must-know for B2B SaaS founders looking to grow smart. Our guest, Craig Brown, founder of Troubadour (a product marketing agency for SaaS startups), breaks it all down. With experience at HSBC, Beemri, and mentoring startups across the U.S., Craig brings a mix of deep business insight and stand-up comedian charm to the conversationKey

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00:37:15

S6E9 - Strategic Storytelling for SaaS: Getting...

Grow Your B2B SaaS ·

2025/04/16

In this episode of the Grow Your B2B SaaS podcast, Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow, Elliott has deep roots in the sports and tech arenas, Elliott brings a fresh, insider perspective on how to craft narratives that cut through the noise. In a world brimming with sameness, he shows us how the right story can become your unfair advantage.Key Timecodes(0:00) - Elliott on storytelling and strategic narrative(0:46) -

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00:38:30

S6E8 - SaaS Growth Strategy: How Founders Can Quickly...

Grow Your B2B SaaS ·

2025/04/08

In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale.Key Timecodes(0:00) - Introduction to the episode: understanding your audience(0:30) - Overview of SaaS growth strategy (0:43) - Guest

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00:35:34

S6E7 - Mastering SaaS Hiring: How B2B SaaS Founders...

Grow Your B2B SaaS ·

2025/04/01

Building a high-performance team is essential for any business, especially in the B2B SaaS industry. In the latest episode of the "Grow Your B2B SaaS" podcast, Mina Golesorkhi shares her expertise on this topic. Mina has extensive experience, starting as an in-house talent partner and later becoming the head of people and culture. She has worked with over 160 startups across different sectors, helping them hire the right talent. She also co-founded a consulting agency and created Hi

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00:47:43

S6E6 - How Top B2B SaaS Companies Are Dominating SEO...

Grow Your B2B SaaS ·

2025/03/25

In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro, is the founder and CEO of Strata Beat. He shares his knowledge and experience, including how he helped grow iProspect from $12 million to $75 million in yearly revenue. As an expert in neuroscience, psychology, and behavioral intelligence, Tom offers a fresh way to think about SEO and audience engagement.Key Timecodes(0:48) - Guest Introduction: Tom Shapiro and his background(1:32) -

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00:43:56

S6E5 - Triple Your B2B SaaS Revenue with UX: How to...

Grow Your B2B SaaS ·

2025/03/18

Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the "Grow Your B2B SaaS" podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving, founder of UserActive, a top-tier SaaS design agency that helps businesses grow through better UI and UX. In this episode, Peter

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00:41:08

S6E4 - Mastering Product-Led Growth: Strategies for...

Grow Your B2B SaaS ·

2025/03/11

In this latest episode of the "Grow Your B2B SaaS Podcast," host Joran sits down with Pablo Asensio, founder of 8% Growth, to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as the main driver of growth. This approach allows users to see the product’s value before committing

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00:43:58

S6E3 - How to Build a High-Impact Demand Gen Strategy...

Grow Your B2B SaaS ·

2025/03/04

Are you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast, host Joran talks with Clark Barron, CEO of Ronin, a cybersecurity marketing agency, and co-host of the Late Stage Demand podcast. They discuss demand generation, brand building, and how marketing strategies compare to cybersecurity tactics. Clark shares his views on the changing role of demand generation in B2B SaaS, common mistakes in growth strategies, and why knowing

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00:35:21

S6E2 - From Impossible to Inevitable: How to Create...

Grow Your B2B SaaS ·

2025/02/25

In this episode, we explore How to Create Predictable Revenue for your SaaS with Aaron Ross, a top sales expert and author of books like Predictable Revenue and From Impossible to Inevitable. He breaks down why having a steady flow of sales is a game-changer for B2B SaaS founders and how today’s fast-changing world impacts it. Even when things feel uncertain, the core rules of growing revenue never change.Aaron shares powerful insights to help founders tackle challenges and grab new opportunities

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00:38:11

S6E1 - The CS Playbook: How to Scale Retention &...

Grow Your B2B SaaS ·

2025/02/18

In the first episode of season 6 of the Grow Your B2B SaaS podcast, we discuss how customer success helps B2B SaaS companies grow by keeping customers happy and reducing churn. Our guest, Kristi Faltorusso, has 13 years of experience in customer success and SaaS. She shares how to create and manage customer success strategies. Kristi is the Chief Customer Officer at ClientSuccess, a founding member of the Gain, Grow, Retain CS Community, and a limited partner at Stage2 Capital. She also co-hosts

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00:35:18

S5E22 – How to grow your B2B SaaS to 10M ARR? Advice...

Grow Your B2B SaaS ·

2025/02/13

Are you building a B2B SaaS andaiming to hit 10M ARR? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helpsmanage affiliate programs for B2B SaaS companies, this episode pulls together key lessons from earlier episodes to guide founders aiming for this big milestone.Key

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