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PODCAST

The Purposeful Marketing Podcast

Mary Keough, Aaron Weekes and James Boeckmann

Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you"re ready to discover how to make purposeful marketing work for you,

business marketing

All Episodes

00:19:26

#99.2: Part 2 - B2B marketing podcast lessons and...

The Purposeful Marketing Podcast ·

2024/08/30

In this episode, Aaron and Mary reflect on reaching episode 99 of their podcast and discuss their favorite moments and the lessons they've learned. They talk about the importance of consistency and having a purpose in podcasting. Mary shares how being on the podcast has made her a better communicator, while Aaron emphasizes the value of empathy and diverse perspectives. They also discuss the possibility of implementing a format and incorporating more storytelling in future episodes.Subscribe to

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00:40:20

#99: Part 1: Celebrating A Milestone!

The Purposeful Marketing Podcast ·

2024/08/02

In this episode, Aaron and James celebrate reaching episode 99 of the Purposeful Marketing Podcast. They reflect on their journey, discuss their favorite moments and episodes, and share how the podcast has impacted them personally and professionally. They also emphasize the importance of active listening, the value of bringing on guests from different industries, and the need to promote the podcast more to attract diverse and interesting guests. The hosts also acknowledge the contributions of their

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00:34:51

#98: How do B2B marketers master trade shows? Ft....

The Purposeful Marketing Podcast ·

2024/07/16

"What do you do when you're asked to do a trade show or conference with zero experience?"In this episode of The Purposeful Marketing Podcast, Aaron and Mary sit down with Emily to explore the intricacies of trade shows. From planning and stakeholder alignment to effective communication and measuring success, Emily shares her firsthand experiences and insights, offering valuable takeaways for marketers looking to excel at trade shows and conventions. Subscribe to

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00:33:34

#97: How to overcome barriers to thought leadership...

The Purposeful Marketing Podcast ·

2024/06/26

In this insightful episode of The Purposeful Marketing Podcast, hosts Aaron and Mary dive deep into the world of thought leadership with special guest Molly Godfrey, Co-founder of Build Impact Convert. They explore the various barriers to starting thought leadership, including imposter syndrome and childhood experiences. The discussion emphasizes the importance of mindset and behavior changes in becoming a thought leader. The conversation highlights the pivotal role of CEOs and founders in thought

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00:30:07

#96: Should you monetize your B2B marketing experience?

The Purposeful Marketing Podcast ·

2024/06/18

In this thought-provoking episode of The Purposeful Marketing Podcast, Aaron, Mary and James put their ethics hat on to delve into the nuanced question of whether individuals should be allowed to monetize their expertise. They explore the ethical considerations, potential benefits, and strategic implications of turning one's knowledge into a revenue stream. The conversation touches on important topics such as non-compete agreements, the inherent value of expertise, and the importance of building

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00:42:02

#95: How do you build a purposeful career in B2B...

The Purposeful Marketing Podcast ·

2024/06/11

How do you build a career with purpose? In this insightful episode of The Purposeful Marketing Podcast, Aaron and James are joined by Andrew Hill, Marketing Strategist Intern at Gorilla 76, to answer Andrew's questions on how to level up your career in B2B marketing. The hosts draw from their personal experiences and professional journeys. The conversation emphasizes the importance of asking the right questions, building trust, and learning through thoughtful reflection. They explore the need

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00:29:51

#94: How to Humanize Messaging for Deeper Impact? Ft....

The Purposeful Marketing Podcast ·

2024/05/30

In this inspiring episode of The Purposeful Marketing Podcast, Aaron, James, and Mary sit down with Shannon O'Malley, Founder of Shan& and an Everyday Feminist Fellow at the Global Fund for Women. Shannon is a social impact strategist at the intersection of brand and storytelling to push social change. The hosts chat with Shannon about the intricacies of grassroots feminism and the pivotal role of messaging and positioning in advocating for meaningful change. The lessons shared in this

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00:32:40

#93: How to embrace change and redefining success in...

The Purposeful Marketing Podcast ·

2024/05/15

In this heartfelt episode of The Purposeful Marketing Podcast, Aaron and Mary engage in a candid conversation with Kylene Herr, a seasoned marketer who shares her journey of navigating the challenges and uncertainties of a marketing career.Kylene opens up about her personal experiences of feeling undervalued and unfulfilled in previous roles, and the bold decision to leave the agency world behind. Together, they delve into the significance of finding a role that truly aligns with your values,

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00:40:41

#92: How to make messaging matter in B2B marketing?...

The Purposeful Marketing Podcast ·

2024/05/10

Join us for an insightful episode of The Purposeful Marketing Podcast as Aaron, Mary, and James jam about the art of messaging alongside special guest ⁠Anthony Pierri⁠, co-founder and partner of Fletch PMM, a renowned product marketing consultancy for Early Stage B2B SaaS Startups. In this illuminating conversation, our expert panel dissects the common pitfalls companies face in messaging and unveils strategies for crafting messages that resonate with audiences on a profound level. From

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00:30:40

#91: First hand B2B marketing lessons on messaging...

The Purposeful Marketing Podcast ·

2024/04/29

What happens to alignment when you're marketing and sales?Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales. In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving out

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00:27:22

#90: How should B2B marketers think about lifecycle...

The Purposeful Marketing Podcast ·

2024/04/23

On today's big question, the Purposeful Marketing crew chatted about lifecycle marketing with Leni Vasquez, a seasoned marketing manager at Quotebeam. In this insightful conversation, Leni dispels common misconceptions surrounding lifecycle marketing, emphasizing that it's not a standalone strategy but an integral part of the overall marketing framework. As she shares her expertise, listeners gain invaluable insights into differentiating lifecycle marketing from demand generation and

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00:34:12

#89: How can B2B marketers navigate marketing and...

The Purposeful Marketing Podcast ·

2024/04/12

Marketing and sales alignment is critical to reaching goals. No matter if you're a B2B marketer in SaaS, industrial, or professional services space. Today, the hosts ask thought-provoking questions on navigating alignment in an industrial company with Clint Kuykendall, Sales and Marketing at Quality Reel Solutions. In this captivating conversation, the trio delves into the intricacies of alignment in industrial marketing, exploring the nuanced relationship between sales and marketing

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00:39:41

Ep #88: What does marketing alignment really mean for...

The Purposeful Marketing Podcast ·

2024/04/05

To answer the question on this episode of The Purposeful Marketing podcast, Mary, Aaron, and James have invited Luke Wittenbraker, Marketing and Sales Director of Mactech, to provide real-world advice on aligning marketing and sales within organizations on this enlightening episode.The trio underscores the critical importance of accountability and clear objectives in fostering synergy between marketing and sales teams. Throughout the conversation, the hosts and guest emphasize the transformative

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00:35:58

#87: How should B2B marketers think about generative...

The Purposeful Marketing Podcast ·

2024/03/28

Dive into the world of SEO and generative AI with Aaron, Mary, and special guest Nik Vujic, an SEO expert and Marketing Director at Veza Digital, in this illuminating episode of the Purposeful Marketing Podcast.In this captivating conversation, the trio delves into the profound impact of generative AI on SEO. They dissect the delicate balance between trust and human interaction in search results, shedding light on the nuances and ethical considerations surrounding AI-generated content. Nik shares

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00:42:36

#86: What should B2B marketers do if leadership does...

The Purposeful Marketing Podcast ·

2024/03/20

What should B2B marketers do if leadership does not get marketing?In this insightful discussion, Julie Runez, Marketing Communications at Lehnen Industrial Services, candidly shares her firsthand experience of working in a company where the leadership initially struggled to grasp the essence of marketing. She emphasizes the pivotal role of trust-building and alignment with leadership, highlighting the importance of cultivating a company culture that resonates with one's values. As the

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00:22:42

#85: How should B2B marketers think about personal...

The Purposeful Marketing Podcast ·

2024/03/12

Join Aaron and Mary in an engaging discussion on the latest episode of the Purposeful Marketing Podcast as they chat about personal branding for B2B companies and its pivotal role in selling.In this insightful episode, the hosts explore the significance of mindset and authenticity in crafting a compelling personal brand. From debunking common myths to highlighting the importance of aligning content with audience interests, Aaron and Mary provide invaluable insights into the art of building an

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00:20:57

#84: Should B2B Marketers Give Up On Paid Ads?

The Purposeful Marketing Podcast ·

2024/03/05

Join Aaron and James in an insightful conversation on the latest episode of the Purposeful Marketing Podcast as they challenge the prevalent reliance on paid ads in marketing strategies.In this episode, the hosts delve into the fundamental question: are paid ads merely a tactic, a strategy, or a business objective? As they dissect the nuances of this issue, they underscore the importance of prioritizing customer-centric approaches and delivering valuable content to audiences rather than viewing

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00:29:20

#83: Exploring B2B Marketing Questions from Redditors

The Purposeful Marketing Podcast ·

2024/02/27

Join Aaron and Mary as they dive into a lively discussion fueled by questions from Reddit on the latest episode of the Purposeful Marketing Podcast. From defending marketing to niche specialization and the value of listening, this episode covers various topics relevant to B2B marketers of all levels.Key Takeaways Defend marketing by asking questions, advocating for yourself, and mirroring the expectations of others. Focus on business metrics rather than being measured solely on activities.

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00:44:35

#82: How to build a culture with purpose? Ft. Rand...

The Purposeful Marketing Podcast ·

2024/02/20

Join Aaron, Mary, and James in an enlightening conversation with Rand Fishkin, co-founder of SparkToro & Snackbar Studio, on the latest episode of the Purposeful Marketing Podcast, where they explore the significance of nurturing a purpose-driven culture within organizations. The episode kicks off with light-hearted banter about cooking, setting the stage for a deep dive into the intricacies of building a purposeful culture. Rand shares his insights on the pervasive pressure of achieving rapid

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00:30:14

#81: How can B2B marketers achieve marketing and...

The Purposeful Marketing Podcast ·

2024/02/13

Join hosts Aaron and James as they discuss sales and marketing alignment with special guest Patrick Burns, founder of Patrick Burns Company, in the latest episode of the Purposeful Marketing Podcast. In this illuminating discussion, Patrick shares his expertise and insights on overcoming the challenges and pain points that often plague the relationship between sales and marketing teams. Key takeaways Alignment between sales and marketing is crucial for achieving revenue growth. Breaking down the

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