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PODCAST

The Flow State Podcast

Stuart P. Turner

How are modern B2B teams proving marketing ROI? What does it take to align sales and marketing around the same goals? How do you build a revenue engine that shows which programs actually work?The Flow State Podcast brings you conversations with marketing and sales leaders who are rethinking growth. Hosted by Stuart P. Turner, each episode explores the strategies, frameworks, and real-world experiences behind measurable pipeline growth.From account-based execution to social selling programs, RevOps

business marketing

All Episodes

12:50

Special Episode: Revisiting The Implications of AI in...

The Flow State Podcast ·

2025/06/26

Today Stu is joined by his two new imaginary (or are they?) friends, Greg and Gloria, to recap The Implications of AI - the glorious first season of The Flow State Podcast recorded way back in 2023. RECAP This miniseries of the Flow State podcast, hosted by Flow State founder and managing director Stuart P. Turner, delves into the implications of AI, aiming to cut through the hype and discuss real-world use cases, examples, and what AI means for people in their day-to-day jobs. Stuart speaks

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74:24

S02 E11 - Ashton Tuckerman - The art and science of...

The Flow State Podcast ·

2025/06/13

This episode features a wide-ranging conversation between host Stuart P. Turner and Ashton Tuckerman, focusing on Ashton's career journey in marketing, her current pursuit of an MBA, and broader discussions about the marketing industry, particularly in the context of startups and the current economic climate. Key themes include the in-house versus agency debate, the challenges of attributing marketing ROI, the value of continued education, and the fundamental role and challenges of marketing

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69:02

S02 E10 - Alex Boyd - LinkedIn, Services, Saas and...

The Flow State Podcast ·

2025/05/30

In this episode host Stuart P. Turner speaks with guest Alex Boyd, the co-founder of Aware. They discuss the challenges and benefits of using LinkedIn for business, focusing on strategic approaches beyond simply using the platform and addressing common complaints about its evolving nature. Alex introduces Aware as a tool to improve LinkedIn usage, born from his personal need while growing his previous service business and generating significant revenue through the platform. The conversation also

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70:43

S02 E09 - Stu speaks to Amanda Behre about the...

The Flow State Podcast ·

2025/05/15

Stu and Amanda Behre discuss the challenges and opportunities faced by mid-career marketers. Amanda, who recently launched a business called Dear Thrive, explains that her platform connects mid-career professionals with coaches and advisors to address various work-related issues, from soft skills like communications and leadership to technical expertise like navigating new technologies. They explore the pressures of this career stage, the changing landscape of marketing due to technology and

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21:11

S02 Ep08 - Giving Voice to a Brand to Stand Apart...

The Flow State Podcast ·

2024/12/05

In the third of three conversations on the importance of brand, Brooke and Stu get into the practicalities of bringing your brand to life with intent and meaning.Listen in to hear how the pair have come at this challenge and how to avoid some of the common pitfalls that working across multiple teams and agencies can create in the process. The most important thing? Just get started! You have to start from somewhere, once you have that point of origin, you'll very quickly see where you can go next

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21:54

S02 Ep07 - Unlocking Creativity For Everyone - Brooke...

The Flow State Podcast ·

2024/11/21

Brooke and Stu are back! This time the duo are talking having fun at work, and why it's so important to hit the brakes and just stop sometimes.It can feel like you're constantly under pressure juggling plates, getting deliverables out and managing stakeholders with little time for contemplation or creativity. This is somewhat ironic in an industry (marketing) that is stereotypically populated by extra creatives full of wild ideas. So what's happened? And how do we rediscover the joy in our jobs and

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22:11

S02 Ep06 - Unlocking Creativity with AI Technology...

The Flow State Podcast ·

2024/11/07

Brooke rejoins Stu 18 months on from their predictions in The Implications of AI series last year, to discuss how they are both using (and thinking about) AI technology.Thankfully the creative arts; specifically branding and copywriting, have survived the AI explosion. While adoption has been rapid, a lot of people and brands are still feeling their way through the what, how and why of AI for their specific use cases. Flow State and Wonderthink are both advocates of the technology. In this episode

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27:10

S02 Ep05 - Product Marketing for SaaS with Tino Ho...

The Flow State Podcast ·

2024/10/24

Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing.In the second part of the conversation, Stu and Tino discuss how your mentality around growth can have significant implications across the business beyond just marketing or sales. Looking at things like Customer Lifetime Value (CLTV) and going beyond the classic marketing funnel help shift us to a more holistic way of thinking. At the early stages of a business, that can

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26:00

S02 Ep04 - Product Marketing for SaaS with Tino Ho...

The Flow State Podcast ·

2024/10/10

Stu is joined by ex-colleague / fellow B2B professional Tino Ho to discuss the current state of play in SaaS product marketing. Since the shift from "growth at any costs" to "wait, we need you to make a profit" driven by market conditions and, let's be honest, investors, the SaaS and tech world as a whole has seen some massive cuts and shifts in team structure. Tino and Stu dig into what this means for marketers or growth professionals in these businesses and how often tension arises because the

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30:44

S02 Ep03 - Voice of the Customer with Jennifer Arnold...

The Flow State Podcast ·

2024/09/26

Join Jen and Stu for the final part of the trilogy on customer relations. What started out as a genuine quest for data that could improve our lives has become an unchecked obsession that often results in data hoarding, processes or KPIs at odds with business strategy and a whole lot of very futile feeling interactions in our daily lives.Jen and Stu walk through how digital permeates almost every layer of customer thinking in a business and how it can lead to some very poor outcomes or, at worst,

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27:43

S02 Ep02 - Voice of the Customer with Jennifer...

The Flow State Podcast ·

2024/09/12

Jen and Stu are back for the second of three conversations on customer experience. Much like three kids in a trenchcoat, the various parts of a large company are often poorly balanced and easy to spot despite their best efforts to appear like one functioning person. Is this simply due to process misalignment, or is the bottomless hunger for data points and obsession with technology getting in the way of simple, human touchpoints that make or break a relationship? Listen in as Jen and Stu dig into

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29:23

Voice of the Customer Ep01 with Jennifer Arnold - Are...

The Flow State Podcast ·

2024/08/29

What is the role of the savvy marketer in the post-sale glow of a new customer relationship? Once you've got someone "over the line" do you simply palm them off on Customer Success and start thinking about your next campaign? Or are you more holistically minded, bringing your acquisition smarts to the table to build long, er, sticky relationships that last way beyond that first pain point?In the first of three conversations on the importance of customer relationships, Jen and Stu discuss a range

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45:43

Why has AI suddenly captured everyone's attention,...

The Flow State Podcast ·

2023/10/12

AI has actually been in existence for quite some time, so why has it suddenly exploded out into the public consciousness? Eve and Stu dive into the current state of AI tools and how they can be successfully leveraged to drive forward digital transformation for brands, as well as the more dangerous real world implications of adopting AI models being used in areas like mental health and support services.References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect

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52:00

Authors and copywriters; don't panic! AI can't get...

The Flow State Podcast ·

2023/09/29

AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience. Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya

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51:12

You should be utilising AI as much as you can (if you...

The Flow State Podcast ·

2023/09/15

To the practiced eye, it's still easy to tell the difference between a human crafted piece of written copy and a ChatGPT stock output (for now), however that doesn't mean that the current models can't help you. Lee and Stu talk human vs. robots, the opportunities and limitations surrounding the current models and why there's only so much you can learn by putting things in your mouth. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya

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48:32

AI can enhance our capabilities and break down...

The Flow State Podcast ·

2023/09/01

Navigating the incredible complexity of the buyer journey in the B2B data products space, Melinda and Stu discuss how AI can help simplify complex concepts, bridge cross functional gaps inside global brands and enhance your team just like our old friend Clippy used to in 1990s Microsoft Word. References Hard Fork https://www.nytimes.com/column/hard-fork Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking https://www.youtube.com/watch?v=yT8KoWpqUgg AI chatbot ‘encouraged’ man

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41:06

Will AI help us escape the algorithm echo-chamber and...

The Flow State Podcast ·

2023/08/18

AI has the potential to help us create solutions to some of the biggest issues we face as a species right now - but will it be deployed as a force for good or simply become another tool in the advertising / capitalist machinery? Terri and Stu discuss the implications for the next generations if AI becomes part of every day life, the dangers of the commercialisation of education and why you should always listen to your Nan. References: Hard Fork https://www.nytimes.com/column/hard-fork Can A.I

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