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PODCAST

The Campaign Podcast

Welcome to Campaign magazine"s podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign"s editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

30:59

What kind of Cannes Lions will it be in 2025?

The Campaign Podcast ·

2025/06/03

Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and

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25:54

What do companies need to win the talent race?

The Campaign Podcast ·

2025/05/27

VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.That then leads to further chat about

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34:12

Media360: Has social media killed the TV star?

The Campaign Podcast ·

2025/05/23

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism.Jamie Laing opened the conference in the hot seat questioned by Campaign editor

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32:43

Private View with Laura Rogers, Caitlin Ryan, Jonny...

The Campaign Podcast ·

2025/05/20

In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads.Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative.The creatives discuss the longevity of brand mascots, their favourite type of crumpets and how the PG Tips Monkey has

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41:26

Is burnout getting worse in advertising?

The Campaign Podcast ·

2025/05/13

The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign launched an investigation into the darker side of agency work and in this year’s follow up, it seems little progress has been made.This week is Mental Health Awareness week, and in this episode Campaign speaks to Sue Todd, chief executive at advertising and media charity

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32:11

Why are brand experiences bucking the decline in...

The Campaign Podcast ·

2025/05/06

Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out their homes to attend an event.Louisa O'Conner if the founder and managing director of experiential agency Seen Presents. She joins the podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots events to premium and how the pressure put on live experiences makes them

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36:49

What happened to the progress in female creative...

The Campaign Podcast ·

2025/04/29

Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census reported a widening pay gap, increasing to almost 20% in 2024.This episode welcomes Laura Jordan Bambach to the studio, founder and chief creative officer of female founded Uncharted. Alongside editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings, they discuss why it’s got worse, if

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22:44

Why are brands overcomplicating gaming?

The Campaign Podcast ·

2025/04/23

Last week, the greats of UK media gathered in London to celebrate the Campaign Media Awards 2025. The coveted Commercial Team of the Year award went to LADbible while Spark Foundry’s Mondelez Team took home Agency Team of the Year.The winning Campaign of the Year was awarded to PHD and "Stream of (un)consciousness" for the British Heart Foundation. The gaming campaign worked with Twitch creators, interrupting their streams to teach viewers how to do CPR, and the results were powerful, with someone’s

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26:17

Will government AI regulation harm creative...

The Campaign Podcast ·

2025/04/15

In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.It was met with harsh criticism, rallying "Make it fair" campaigns and rejections from both creatives and tech platforms alike, albeit for opposite reasons. Google and OpenAI responded to the

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28:17

Is there such a thing as an original (OOH) idea?

The Campaign Podcast ·

2025/04/08

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" by Saatchi & Saatchi also had a similar minimalist style and more

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30:34

What happens to an agency after it wins an Agency of...

The Campaign Podcast ·

2025/04/03

Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.This episode chats to three of the big winners: Mother, who took home Creative Agency of the Year, MG OMD which won Media Agency and Rapp which celebrated five awards with three golds: Performance Marketing Agency, New Business Leader and Customer Engagement Agency Leader.MG OMG's CEO Natalie Bell talked about the importance of an

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26:17

Why is principal-based media buying so controversial?

The Campaign Podcast ·

2025/04/01

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark.In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has been leading to "tensions" between advertisers and agencies. TheIPA hit back at ISBA for suggesting "systemic malpractice" in

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32:12

What do Campaign's 2025 School Reports reveal about...

The Campaign Podcast ·

2025/03/25

Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports, in partnership with Nielsen.In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by analysing the billings across media and creative and how diversity has been impacted in the last year. They discuss how creativity fared in 2024 and the consequence of a few huge media

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40:27

Is pre-testing a ‘no-brainer’? With Martin Beverley

The Campaign Podcast ·

2025/03/18

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer at Adam&Eve/DDB.Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity while others argue it’s a sure method to improve advertising effectiveness.Marketing professor Mark Ritson said it wasn’t

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38:08

Five years on from Covid, has the industry changed...

The Campaign Podcast ·

2025/03/11

"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus.Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, has it changed for the better, or is it still looking back to years gone by?In this episode, the campaign team will answer the

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32:15

Do holding company solutions undermine agency brands?

The Campaign Podcast ·

2025/03/04

Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions.Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.Holding companies have been expanding their offerings across creative, media, tech and data to service client needs, but do these

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31:56

What is Group M?

The Campaign Podcast ·

2025/02/25

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the last 12 months including losing Sky, the closure of EssenceMediacom X and axing its global agency CEO roles, and what

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46:29

Is adland ignoring its climate impact?

The Campaign Podcast ·

2025/02/18

The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change and whether tech platforms really doing enough.Before we speak to Stephen, Campaign's journalists gather to discuss

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26:35

Super Bowl ads review with Lynsey Atkin, Noel Bunting...

The Campaign Podcast ·

2025/02/11

In this bonus episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, is joined by Maisie McCabe, Campaign’s UK editor, to discuss the ads that aired throughout the 59th Super Bowl on 10 February.Rawlings and McCabe are joined by Lynsey Atkin, outgoing chief creative officer at McCann London; Noel Bunting, CCO at Publicis London; and David Kolbusz, CCO at Orchard.The trio of creatives discuss Buffalo sauce, Steve Rogers’ love for donkeys and whether the

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31:01

How should a new agency leader make their mark? With...

The Campaign Podcast ·

2025/02/11

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That’s how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks atbalancing

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126 results

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