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PODCAST

Success With Jewelry Insiders

Laryssa Wirstiuk and Liz Kantner

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We"re Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in

business marketing

All Episodes

46:58

103 - Laryssa Interviews Iz Alayon, Founder of Iz &...

Success With Jewelry Insiders ·

2024/10/07

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. Welcome to episode #103. In this episode, we'll be chatting with Iz Alayon, founder of Iz & Co., specializes in crafting edgy, bold, and meticulously designed fine jewelry in New York City, with a focus on custom engagement rings and a commitment to making the buying process easy and stress-free. Iz actually approached us to chat about

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48:35

102 - Laryssa and Liz Re-Introduce Themselves...

Success With Jewelry Insiders ·

2024/09/30

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #102! We reintroduce ourselves and dive into what we do outside the podcast. You’ll hear what we each specialize in and how you can work with us. Plus, we share the top strategies we're advising our clients to implement right now. In the bonus content, we answer the question: what are the top things we're encouraging our

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38:49

101 - Laryssa and Liz Interview Melissa Dusenberry,...

Success With Jewelry Insiders ·

2024/09/23

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #101! In this episode, we'll chat with Melissa Dusenberry, founder and creative director of All The Brilliants, an online community of women jewelry designers. She shares some successes and failures she’s experienced with direct outreach and nurturing her clients. For Insiders only, she also shares her top tips for

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26:15

100 - Laryssa and Liz Share Biggest Takeaways From...

Success With Jewelry Insiders ·

2024/09/16

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #100! In this episode, we share big takeaways from our listeners as well as our future plans for the podcast (hint: it might include fun merch!). We also guide you to our most important episodes. As an Insider, visit https://SUCCESSWITHJEWELRY.com to engage with us and the community. Liz Kantner works with independent

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25:48

99 - Laryssa and Liz Share Tips For Holiday Planning...

Success With Jewelry Insiders ·

2024/09/09

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #99! In this episode, we continue our holiday planning series by focusing on crafting an effective marketing plan and enhancing the customer experience. If you missed the first part, be sure to check it out—it's never too early to start preparing! We’ll cover key strategies for creating engaging holiday marketing campaigns,

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28:03

98 - Laryssa and Liz Share Tips For Holiday Planning...

Success With Jewelry Insiders ·

2024/09/02

Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive. This is episode #98! In this episode, we cover everything you need to know about holiday planning for your jewelry business, including why it’s never too early to start. We’ll discuss the importance of setting clear goals, understanding consumer trends, and managing inventory effectively to maximize sales and customer satisfaction during

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34:33

97 - Laryssa and Liz Recap the NYC Jewelry Trades...

Success With Jewelry Insiders ·

2024/08/19

Welcome to episode #97. In this episode, we recap our trip to New York City to attend the trade shows. We’ll chat about the shows we walked, trends we noticed, and the insights we learned. Just for Insiders, we also discuss what we think is going on in the industry and our uncensored thoughts. Brands mentioned in this episode: 12th HOUSE https://12thhousejewelry.com/ Ciara Bowles Jewellery https://www.ciarabowles.com/ Hilary Finck Jewelry https://hilaryfinck.com/ Karin Luvaas

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48:40

96 - Laryssa and Liz Interview Jewelry Influencer...

Success With Jewelry Insiders ·

2024/08/12

Welcome to episode #96. In this episode, we're thrilled to have jewelry influencer "Jewel Boxing" with us. Xarissa is a fine jewelry collector and styling queen based in New York City and New Jersey. You can find her on Instagram @jewel_boxing and on TikTok @jewelboxing. In this episode, we discuss TikTok and how it can benefit jewelry brands. We also dive into which other platforms jewelry brands should focus on right now. Brands mentioned in this episode: Susannah King London:

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38:13

95 - Laryssa and Liz Chat About Identifying Your...

Success With Jewelry Insiders ·

2024/08/05

Welcome to episode #95. In this episode, we'll be auditing Liz's website to model what it's like to go through the process and hopefully inspire you to audit your own website. We'll also be taking everything we learned from the website audit and creating an action plan. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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54:03

94 - Laryssa and Liz Chat With Jewelry Editor Emili...

Success With Jewelry Insiders ·

2024/07/29

Welcome to episode #94. In this episode, we chat with well-known jewelry industry writer and editor Emili Vesilind. She's the Editor-in-Chief of Gem + Jewel and the co-host of the Rough Cut Podcast. In this episode, Emili shares her point of view as an editor and what stands out to her when she looks at jewelry brands. Designers mentioned in this episode: Alexa Horton (I seira) - https://iseira.com/ Amedeo - https://amedeo.shop/ Danielle Miele (Gem Gossip) - https://gemgossip.com/ Leen Heyne

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32:07

93 - Laryssa and Liz Chat About How to Change Gears...

Success With Jewelry Insiders ·

2024/07/22

Welcome to episode #93. In this episode, we’ll discuss how to audit the marketing in your business and what to do when your business is feeling stuck. Check out our marketing stats: https://docs.google.com/spreadsheets/d/1BskQ4UpHMIT_nXjpZVJT-7f3jxbvIrhpCCHDph5JloE/edit?usp=sharing Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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28:53

92 - Laryssa and Liz Chat With Christine Mighion,...

Success With Jewelry Insiders ·

2024/07/15

Welcome to episode #92. In this episode, we're thrilled to have Christine Mighion with us. Christine is not only a talented designer and maker but also the host of the Slowmade Podcast. In this episode, we'll be delving into the art of storytelling and showcasing the handmade process in your work. We also share some of our favorite makers who excel at showing their process. Check out the Slowmade Podcast: https://podcasts.apple.com/us/podcast/slowmade-podcast/id1715184392 See Christine's Work:

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31:56

91 - Laryssa and Liz Chat About Imposter Syndrome -...

Success With Jewelry Insiders ·

2024/07/08

Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. For Insiders only, we also discuss some of the things we’re feeling insecure about in our own businesses. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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52:52

90 - Liz Interviews Christina T. Miller, Sustainable...

Success With Jewelry Insiders ·

2024/07/01

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry enter the new era of responsible and sustainable businesses. They share their deep knowledge of the jewelry market and connect their commitment to addressing

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30:25

89 - Laryssa and Liz Chat About Their Favorite...

Success With Jewelry Insiders ·

2024/06/24

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. For Insiders only, we share what’s on our minds now and brainstorm ideas for future episodes. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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40:57

88 - Liz Chats With Jewelry Influencer Kylie aka...

Success With Jewelry Insiders ·

2024/06/17

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/\ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talks about her passion for collecting fine jewelry, influenced by her mother and grandmother's collections. Kylie shares how she creates engaging

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40:26

87 - Laryssa and Liz Chat About JCK Vegas 2024 and...

Success With Jewelry Insiders ·

2024/06/10

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram We also chat about Vegas trends Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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29:16

86 - Laryssa and Liz Chat About Collaborations For...

Success With Jewelry Insiders ·

2024/06/03

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations Examples of jewelry brand collabs How to look for potential collaborators Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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30:22

85 - Laryssa and Liz Chat About Advocating For Your...

Success With Jewelry Insiders ·

2024/05/27

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also dive deeper into how advocating for your brand can lead to opportunities. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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30:40

84 - Laryssa and Liz Chat About Meta's Recent...

Success With Jewelry Insiders ·

2024/05/20

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? How to know if your social media strategy is working for you. Please visit https://SUCCESSWITHJEWELRY.com to join the conversation around this episode and other relevant topics.

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127 results

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