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PODCAST

I Am That Content Creator Podcast

Kristen Werner & Mia Steel

"I Am That Content Creator" with Kristen & MiaTurn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you"re diving into user-generated content (UGC),

business entrepreneurship

All Episodes

29:50

Ep#86 You're Not Failing, You're Finding Your Path:...

I Am That Content Creator Podcast ·

2025/04/27

The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too. As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a ...

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21:39

Ep#85 Scaling From Zero to Six Figures: The Business...

I Am That Content Creator Podcast ·

2025/04/20

Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design. As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's Business by Design isn't just another digital course—it's a comprehensive system that actually del...

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21:22

Ep#84 Crafting Hooks That Convert: Why People Scroll...

I Am That Content Creator Podcast ·

2025/04/13

Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll. The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, exploring the power of layering visual elements (camera movement, bright colours, unexpected action...

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27:32

Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk...

I Am That Content Creator Podcast ·

2025/04/06

The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape. We've reached the point of no return with AI – it's not going back in the box. So how do we adapt rather than resist? Should w...

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34:37

Ep#82: One Platform, One Offer, One Traffic Source...

I Am That Content Creator Podcast ·

2025/03/30

Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things. This year, we chose "focus" as our word of the year, and just three months in, it's completely transformed our approach. We've learned that constantly pivoting after success (rather th...

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26:37

Ep#81 TikTok Shop Australia: Learn How Aussie...

I Am That Content Creator Podcast ·

2025/03/23

Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! This podcast episode as we dive deep into how TikTok Shop could change everything for local creators. 🌟 What You’ll Learn: Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, allowing creators to earn through direct sales.Earning Potential: Explore the commission-based earning mode...

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27:39

EP#80: How To Use Trials Reels? Instagram’s Latest...

I Am That Content Creator Podcast ·

2025/03/17

Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for. Instagram has always been a bit of a tease, right? Like that elusive boyfriend who keeps you guessing. But with Trial Reels, things are looking up. This feature lets you test new waters without messing up your feed. It's all about experimenting b...

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16:14

Ep#79 Breaking the Self-Doubt Cycle: How to Transform...

I Am That Content Creator Podcast ·

2025/03/10

Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought. The exercise begins with honesty—writing down every negative thought you've had about yourself as a content creator. "I don't have what it takes," "My content ...

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11:48

Ep# 78 The Truth Behind Overnight Success and...

I Am That Content Creator Podcast ·

2025/02/25

Mia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and entrepreneurship. Key Points Discussed: The Myth of Overnight Success: We explore why success in business is more about the marathon than the sprint, debunking the myth that success comes quickly or easily.Value of User-Generated Content (UGC): Discove...

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45:53

Ep#77 Earning More as a Creator: Strategies for...

I Am That Content Creator Podcast ·

2025/02/23

Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world. In This Episode: Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll share why your first content might not be your best, and why that’s totally okay.Building Real Confidence: Confidence isn't born; it's built through action. Get th...

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57:25

Ep#76 Unlocking Content Success by Embracing Unique...

I Am That Content Creator Podcast ·

2025/02/16

In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC). Mia highlights the importance of community, income diversification, and building authentic relationships with brands. She also provides insights into crafting high-converting UGC ads a...

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33:04

Ep#75 Empowering Women Over 40 in Content Creation:...

I Am That Content Creator Podcast ·

2025/02/02

Join us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a partnership that's revolutionising the user-generated content (UGC) landscape for creators, especially entrepreneurial women over 40. In This Episode, You'll Learn: The KiteSite Journey: How KiteSite's tools help creators streamline operations and maximize earnings.Personal Branding Mastery: Kristen discuss...

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9:11

Ep#74 Elevate Your Influence: Mastering Affiliate...

I Am That Content Creator Podcast ·

2025/01/28

Join Kristen Werner and Mia Steele as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering User-Generated Content (UGC) affiliate program, offering an unprecedented 40% commission rate.Key Highlights of This Episode:Understanding Affiliate Marketing: Dive into the basics of affiliate marketing and how it serves as a modern word-of-mouth advertising ...

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38:15

Ep#73 The TikTok Ban Explained: Instagram Changes and...

I Am That Content Creator Podcast ·

2025/01/26

Are you ready to transform your content creation game and stay ahead of the curve in a rapidly changing social media landscape? In this episode, Mia and Kristen break down the impact of the U.S. TikTok ban, Instagram's latest updates, and how creators can pivot and thrive.We dive into:The TikTok Ban: What it means for 170 million U.S. users and why creators need a diversified digital strategy.Instagram's Evolution: From grid customization to longer videos and advanced editing tools, discover ...

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11:36

Ep# 72 How to Monetise Your Social Media: Unleashing...

I Am That Content Creator Podcast ·

2025/01/19

Ever wondered how to turn your social media profile into a powerhouse of profit without breaking the bank? That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re diving into the nitty-gritty of choosing the perfect "link in bio" service, focusing on options that won’t cost you a fortune. Join us as we unveil our top pick—Stan Store—and explain why it's a game-changer for selling digital products like courses and PDFs directly through...

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31:18

Ep#71: Word Of The Year: How One Word Can Transform...

I Am That Content Creator Podcast ·

2025/01/15

Choosing a word of the year can anchor your goals and enhance your personal growth. In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words for the year ahead.• Discussing the significance of the podcast name change • Sharing personal journeys as neurodivergent content creators • Exploring the impact of last year’s words and their lessons • Emphasising the importance of focus in business and creativity • Encourag...

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9:50

Ep#71 Mastering Your Personal Brand: Strategies for...

I Am That Content Creator Podcast ·

2024/12/29

Welcome to a transformative exploration of personal branding with your hosts, Mia and Kristen. In this episode, we delve into how crafting a powerful personal brand can open doors to endless opportunities. Drawing parallels between personal and business branding, we emphasize the importance of consistency in storytelling, energy, and appearance. Discover how even the smallest details, like a signature accessory, can define and enhance your brand identity.Key Insights You'll Gain:The Power of ...

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7:26

EP#69: Unlocking Creative Success: From Scrolling to...

I Am That Content Creator Podcast ·

2024/12/17

Are you tired of scrolling endlessly without making progress in your creative projects? Join Kristen Werner and Mia as they delve into an inspiring journey of transformation that could redefine your approach to content creation.In this episode, we feature the story of a creator who went from zero engagement and no gigs to securing high-paying projects with major brands—all by shifting her mindset. From mindless doom-scrolling on TikTok to crafting successful strategies, her experience highlig...

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26:31

EP#68 Authentic Instagram Growth: Thriving Without...

I Am That Content Creator Podcast ·

2024/12/16

In today's episode, we delve into the world of authentic Instagram growth with Amy from @the_reel_amy, who has mastered the art of building genuine engagement and achieving six-figure success without relying on viral trends or a massive following. Discover the benefits of staying true to your personal brand and the risks associated with the 'follow-the-leader' approach that dominates much of social media today.Amy's story underscores the power of authenticity and highlights the pitfalls of ad...

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7:00

EP#67: Pricing Power: How to Master Content...

I Am That Content Creator Podcast ·

2024/12/11

Are you ready to unlock the secrets to setting the right price for your content? Join us as we unlock the secrets of effective pricing strategies for content creators! Whether you're making waves on TikTok, Instagram, or any digital platform, understanding how to set the right price for your content is crucial.In this deep dive, we explore various elements that influence how much you can charge for your user-generated content (UGC) and brand deals. Learn about the importance of audience ...

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85 results

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