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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

23:10

10 creative ways to use awareness days to make sales...

Your pet business, Your way ·

2024/12/03

Have you ever considered doing something special around an awareness day to grow your pet business?From pitching to the press to running events and sales on relevant products, there is so much more to awareness days than a simple social media post.Used in the right way, they can help you connect with your audience, build relationships, and grow your business in creative ways.And help you make sales. Niki French, creator of Don't Walk Your Dog Day, made thousands of sales of her book, Stop Walking

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21:26

Introducing Your Pet Business Content Planner and...

Your pet business, Your way ·

2024/11/28

Introducing - Your Pet Business Content Planner and Companion, designed for people in the pet industry to help with visibility.It has everything you’d look for in a content planner, like monthly themes, awareness days, and space to capture your ideas, goals, and reflections.The Companion part is a guided journal, with exercises created for pet business owners to help you navigate the common challenges that come along.I’m so excited to share this planner with you because it brings together everything

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53:01

How to grow a cat business you love, and that makes...

Your pet business, Your way ·

2024/11/19

When Katie Gwilt decided to leave her corporate career in science, she didn’t know it would lead to becoming a leading advocate for cats and their care across the UK.Katie’s journey into the cat care industry began by accident as she recovered from being seriously ill and realised she wanted to do something that brought her joy - working with cats. Like many pet professionals, growing up, she thought the only way this could be a career was to be a vet, but after leaving her old career, decided to

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39:13

How to build habits you can stick to in your pet...

Your pet business, Your way ·

2024/11/12

Have you ever tried to start something new in your pet business, like a newsletter or a weekly piece of content?At first, it feels easy, but then life gets in the way, and it falls to the bottom of the to-do list. After a while, it has stopped altogether.First, don’t beat yourself up. Running a business is a slog, and there are only so many plates you can spin, especially if you’re on your own.When I have conversations about things people want to be doing, they often talk about willpower and a lack

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54:38

In the spotlight with Jessica Morris from The Canine...

Your pet business, Your way ·

2024/11/05

When Jessica Morris forgot to pack a treat for her dog Rudy on a day out to the pub, she didn’t realise it would spark the idea for a business that would soon have tails wagging across the UK.Jess wanted something to occupy Rudy as she had a drink with friends at the end of a long walk, and it was getting a 'no' from the barperson that sparked a lightbulb moment.Now, four years on, Jess is co-founder of The Canine Menu, a business supplying hospitality venues with everything they need to keep their

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35:36

Why community matters for you and your pet business

Your pet business, Your way ·

2024/10/29

Running a pet business is incredibly rewarding, but it can also feel isolating. Whether you’re a product maker or service provider, you’re juggling everything - creating products or delivering services, marketing yourself, managing social media, connecting with clients, and handling the day-to-day.If you’re doing it on your own, it can sometimes feel like you’re shouting into the void.But you don’t have to go it alone. Being part of a supportive community can transform your experience, giving you

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35:09

Building a new business without social media with...

Your pet business, Your way ·

2024/10/22

Have you ever wondered what you’d do if you were kicked off Facebook and couldn’t use Instagram or WhatsApp anymore?Or what it would be like to move your pet business to a completely new area where nobody knows you?That’s exactly what happened to Gill Gallagher, and in this episode, I’m chatting with her about how she handled both of these challenges.Gill is the founder of Speaking Spaniel and has been working as a dog trainer since 2016.After losing access to Meta platforms and relocating her

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24:03

How to tackle procrastination in your pet business...

Your pet business, Your way ·

2024/10/15

Do you have tasks in your business that you keep putting off, and you can't quite figure out why? Maybe it’s your accounts, social media, or even sending invoices that would really help your business.In this episode of the Your Pet Business, Your Way podcast, I’m diving into the topic of procrastination—why we do it, how it impacts our work, and practical strategies to overcome it.I explore the common reasons behind procrastination among pet business owners, including fear of failure, overwhelm, and

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01:02:15

Building resilience as a pet professional with Andy Hale

Your pet business, Your way ·

2024/10/08

Do you feel resilient as a pet professional? Are you able to recover from setbacks and keep moving forward?It can be tough managing your energy and navigating challenges while meeting the demands of caring for animals and their humans.In the second of a two-part podcast on taking care of your mental health as a pet professional, I’m chatting to Andy Hale on the topic of resilience.Andy is a dog behaviourist with a background in psychology, and we cover why resilience is crucial for personal and

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01:13:18

Protecting your emotional wellbeing as a pet...

Your pet business, Your way ·

2024/10/01

Taking care of your emotional wellbeing is essential for anyone in the pet care industry, where the demands of supporting animals and humans can take their toll. Andy Hale is a dog behaviourist, behaviour consultant for Pet Remedy and expert advisor for Canine Arthritis Management and combines his expertise in training with an understanding of mental health.With a background in human psychology, Andy is passionate about supporting pet professionals like you in balancing client care with your

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33:12

Take a moment to look back and see how far you've come

Your pet business, Your way ·

2024/09/24

Do you ever take a moment to stop, look back and see how far you've come in your pet business?We can be so busy trying to figure out the many things we need to do as business owners, and spinning so many plates, we forget to acknowledge our successes.In this week’s episode, I’m sharing experiences from my time as a journalist - where success was quickly forgotten - to now, where I’ve learned the importance of pausing to reflect on achievements through my coaching and mentoring.You’ll also hear from

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01:01:18

In the spotlight with Rachel Down from Boil and Broth

Your pet business, Your way ·

2024/09/17

Rachel Down is the founder of Boil and Broth and The British Broth Company, and she began making bone broth after experiencing her own health challenges.Rachel suffered from chronic health problems and discovered that bone broth could help her body heal itself.When she found that there wasn’t a product on the market that didn’t contain ingredients she was intolerant to, she decided to make her own.What started out as a trip to the butcher and an experiment in her kitchen led to a total health

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16:31

How to choose the right pet business coach - 3 styles...

Your pet business, Your way ·

2024/08/27

Are you looking for a coach to support you in growing your pet business?Working for yourself can be hard, and having a coach means that you have someone in your corner to support and guide you.Like dog training, the coaching industry is unregulated, and there are lots of different kinds of coaches you can turn to.In this podcast episode and blog, I'm exploring three different approaches to coaching you can choose from, so you can figure out which best suits you.Key topics and timings in this

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45:15

Five hidden Instagram features every pet business...

Your pet business, Your way ·

2024/08/20

Are you looking to grow your pet business by using Instagram?Charlotte Perrott is a social media manager and coach for pet businesses, and she stays on top of the latest Instagram features and trends.It’s a platform that can sometimes feel overwhelming, and mastering how to use it can put you in front of pet parents who need what you have to offer.Charlotte, who runs Canine Marketing Support and Pet Business Support, loves Instagram, and in this podcast episode, she explains how you can too, with

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36:57

What do you want your pet business to be known for?

Your pet business, Your way ·

2024/08/13

What do you want to be known for in your pet business?And what would you like people to say about you when someone asks about your business or what you offer?That’s the topic of this week’s podcast, as it’s a common theme that comes up in my coaching and membership calls.In this episode, I’m exploring how to figure out what you want to be known for, and how to bring that to life.There’s a simple four-step process to follow, with examples from two pet business owners, Kim O’Donnell from Leo, Charley

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29:40

Microbiome testing for happier, healthier dogs with...

Your pet business, Your way ·

2024/07/30

You've heard of microbiome tests for humans, and this week on the podcast, I have an interview with Dr. Joe Inglis from Biome9, who creates the same for dogs.Your dog's gut health offers a window into their overall well-being. Their gut microbiome can reveal valuable insights into their digestive health, nutrient absorption, and general health. This test provides a 'gut health score' and personalised dietary recommendations to support your dog's long-term health.The results can help identify issues

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21:10

How to create a pet business Social Media Calendar

Your pet business, Your way ·

2024/07/23

As a pet business owner, showing up regularly and having a social media strategy is key for reaching and engaging with your target audience.One of the best ways to ensure you’re consistent and can make the sales you hope for is by creating a social media calendar.In this podcast, I'm chatting about the key reasons why you should create a social media calendar for your pet business, as well as the step-by-step process to make it happen.Key topics and timings in this episode: 0.02 - Episode

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59:50

In the spotlight with Fiona Pedley The Canine VA

Your pet business, Your way ·

2024/07/16

Fiona Pedley is known as The Canine VA, a virtual assistant specialising in supporting dog businesses.A former executive assistant working in corporate, Fiona began her self-employed journey in the 2020 lockdown, making the leap to start her own business.As a dog mum and having studied and worked as a dog trainer, she gravitated towards working with dog-related businesses and in 2024 rebranded as The Canine VA.In this episode, we chat about the challenges and lessons she’s learned along the way, how

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33:00

Behind the scenes of the first year running Sunnyside...

Your pet business, Your way ·

2024/07/09

In June 2023, I launched my first pet-related business, a dog-friendly holiday let called Sunnyside Cottage in Robin Hood’s Bay.In the first year, the bookings and takings have doubled compared to the previous year, and I’m sharing how in this podcast episode.It has always been a dream to have a holiday cottage and to make it as dog-welcoming as possible, so this has been an absolute joy.It’s also been an opportunity to try out the tactics I teach my clients when it comes to publicity and

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42:59

Heather Stevens' mission to educate pet professionals...

Your pet business, Your way ·

2024/07/02

Can understanding the different functional characters of the dogs you support help you as a pet professional?Heather Stevens is a dog trainer who is on a mission to educate people in the industry around this topic and believes it can.She'd spent her life training dogs and 10 years studying the different functional characters and helping pet professionals and owners identify the characters of different dogs.The process is a little like the Myers-Briggs personality tests you might have taken in the

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256 results

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