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PODCAST

Heavy Business

C Squared Music

Heavy Business is a metal marketing podcast presented by C Squared Music. You"ve toiled away to make your music great, don"t drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.

business marketing

All Episodes

00:39:36

396 - Greg Kennelty (Metal Injection, Embalmer...

Heavy Business ·

2024/04/02

Greg Kennelty joins Cori and Aliyah to talk about his new label, Embalmer Records - "a record label focused on unearthing and preserving classics from across the metal genre." We also chat about what keeps a site like Metal Injection going strong, when we see many other metal sites folding. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network

en

00:28:42

395 - Top 5 Music Industry Scams with Ian Chainey...

Heavy Business ·

2024/03/26

Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunitiesRead Ian's Column: The Black Market: The Month In Metal - Stereogum Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United

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00:51:53

394 - Belgian Jasper: Discussing AI's Role in Art and...

Heavy Business ·

2024/03/19

Is AI something we should try to keep out of art and music, or is it just one more of many tools being used in art and music today? From working in technology for many years, Jasper brings nuanced thoughts and rationale to the conversation. Check out Jasper's YouTube channel! https://www.youtube.com/c/belgianjasper Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social

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00:28:55

393 - Cori Westbrook #3: Beyond Paid Ads: Why...

Heavy Business ·

2024/03/12

Specific examples, explanations of ROI and why ads cost so much, and even MORE if you don't have some key pieces in place. And also, sourdough tips.Expounding on this blog article: https://csquared.info/beyond-paid-ads-why-emerging-musicians-should-focus-on-organic-growth/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and

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00:33:33

392 - Duncan Evans: DIY Albums, Tours, Promo + More!

Heavy Business ·

2024/03/05

UK-Based musician Duncan Evans chatted with us about his upcoming release strategies. Tune in to see what tips you can pick up for your next release. Check out Duncan Evans https://www.duncanevans-music.co.uk/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the

en

00:33:22

391 - Emma Kramer-Rodger: FLUTES + Sound Design for...

Heavy Business ·

2024/02/28

Bio:Emma has over twenty years of playing experience, and has received national recognition from the Royal Conservatory of Music in Canada. Although flute has been her main focus for many years, in university she developed a love of video game music and sound. She began to expand upon those skills and now splits her time working as a sound designer and editor, a session musician and as a flute folk metal solo artist under the name Ember Belladonna. Interested in our services? C-Squared is a

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00:19:20

390 - Cori Westbrook (C-Squared, KNOTFEST, RPM):...

Heavy Business ·

2024/02/20

C-Squared cofounder Cori Westbrook and Aliyah dive into a recent blog post from the C-Squared blog about exclusive premieres, why they are a dying practice, and what you can do instead! Read the blog post https://csquared.info/rethinking-the-strategy-why-premiering-your-track-or-video-on-a-website-might-not-be-ideal/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social

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00:36:27

389 - Randy Ojeda (Music Lawyer): Legal Fundamentals...

Heavy Business ·

2024/02/13

In today's episode, Randy talks about the seminar "Legal Fundamentals for Musicians" - and why legal issues matter to all bands: professional, solo, or passion projects - and what you can do to protect your music and your legacy. LEARN MORE: https://csquared.info/seminar-legal-fundamentals-for-musicians/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social

en

00:53:33

387 - Tank the Tech: Tour Managing? How to Make it as...

Heavy Business ·

2024/02/06

Now Electric Callboy's Tour Manager, Tank the Tech came on the podcast to discuss what exactly goes into tour managing, how he got there, and what other roles play a major part in a tour's success. #musicbusiness #musicindustry #touring #tourmanager

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00:47:01

386 - Ian Chainey (STEREOGUM): Building Community...

Heavy Business ·

2024/01/30

Ian Chainey, famous for the off-topic interview, discusses why fans are interested in artists outside of the bounds of their music, and how you can tune into this to build community around these things. What should bands post about other than their music, and to what extent should they do this? Hear what Ian, Curtis, and Aliyah have to say about the topic on this week's episode of HEAVY BUSINESS. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing

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00:53:01

385 - Pedro Almeida (A&P Reacts): All About Networking

Heavy Business ·

2024/01/23

Pedro Almeida is back to talk about networking. Pedro has grown his channel to be a major metal media force! From local to international, from in person to from your computer or smart phone, take heed of the lessons he shares here and up your networking game. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting

en

00:42:18

384 - Cori Westbrook (C-Squared, KNOTFEST): Meet the...

Heavy Business ·

2024/01/16

Please join me, Aliyah, in welcoming BACK the illustrious Cori Westbrook as a co-host on the podcast! Tune in to hear about what's been happening in her life since she took her hiatus from the podcast, and the experience she now brings to the table. Cori Westbrook is the co-founder of and production manager for C-Squared, managing editor for KNOTFEST, and head of marketing for Reigning Phoenix Music, the US counterpart to Atomic Fire Records. Interested in our services? C-Squared is a

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00:51:27

383 - Naaman Snell (Space Cowboy Music): How to Get...

Heavy Business ·

2024/01/10

As a music supervisor, Naaman organizes music placements in major marketing pieces and more. We got to chat about how the process works, from the first contact to the final approvals, and how you can get your music into the ears of the right people. Check out Naaman's work https://www.spacecowboymusic.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network

en

00:34:30

382 - Keefy (Ghost Cult Magazine): 5 Tips for...

Heavy Business ·

2023/12/19

Join us and Keefy in chatting about how to set yourself up for success in the new year. From the act of making a plan, to delegating the needed tasks, we hope you find some inspiration for goals you can have in the new year! Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United

en

00:49:17

381 - Justin Roth (War Curse): Thrash is Dying + The...

Heavy Business ·

2023/12/12

Spotify numbers, "cash grabs", and more, join Aliyah, Curtis, and Justin as we talk about the state of the scene and existential questions like: Do artists have an obligation to make the music their fans want? What is "success"? Check out WAR CURSE: https://open.spotify.com/artist/1jMEZfytMQyR27eylQlC5R?si=BV2KgqhXS1eawtViZ-gE1A Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour

en

00:44:42

380 - Dan Malsch (Ghost, Gojira, A7X): Tips from a...

Heavy Business ·

2023/12/06

We were so thrilled to get to speak with Grammy-nominated mix engineer Dan Malsch! Diving into the topics of home recording, self-producing, and even down to the brass tacks of how to record vocals at home, we got to discuss some very valuable insights with an incredibly experienced pro. Make sure to take notes, this one is a game-changer! Check out Dan Malsch and his recording academy https://www.danmalschmusic.com/ Interested in our services? C-Squared is a multinational team specializing in

en

00:24:40

379 - Doro Pesch: Celebrating 40 Years of Metal...

Heavy Business ·

2023/11/28

With 40 years of experience in the metal industry, Doro offers unique insight. Tune in to hear about her songwriting process, how music videos have changed, and what to look out for in a label deal. Check out her new album "Conqueress: Forever Strong and Proud" https://open.spotify.com/album/4wipTcBmFnzGXk6yC98810?si=fUP_2LXTRcybt8LzLnAhnA Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour

en

00:40:30

378 - Kragen Lum (Heathen, Nuclear Blast): Keeping...

Heavy Business ·

2023/11/21

It was awesome to get to sit down with Kragen once again, this time to discuss a bit of his time with Activision, and how the knowledge he gained there crossed over into the record business. We got into video game music licensing, as well as bedroom record labels, and the corporatization of the music industry. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network

en

00:42:21

377 - Randy Ojeda (Music Lawyer): A Tale of Two...

Heavy Business ·

2023/11/14

There is so much to understand about music law, but today we dig into one of the major ones: Royalties. Doesn't your distributor collect them for you? That's only one side of the story. Tune if you'd like a better understanding of music law. Need a band agreement or contract looked over? https://www.randyojedalaw.com/ Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR

en

00:38:13

376 - Keefy (Ghost Cult Magazine): What PR Strategy...

Heavy Business ·

2023/11/07

Surprise drops, 5-month campaigns, and everything in between - we discussed the different strategies we've been seeing, from big-time bands to artists just starting out. Which one suits your band's next release? Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States

en

413 results

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