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PODCAST

The Entail AI Podcast

Welcome to The Entail AI Podcast! Join host Tom Amitay, CEO of Entail, as he sits down to discuss ground-breaking insights with industry professionals as they share the techniques that shaped their success. Each episode promises fresh, uncensored discussions that go above and beyond the mainstream to give you the edge in the competitive marketing arena and help you create content that stands out.

business marketing

All Episodes

00:29:18

Communicating better with video: The Vyond approach

The Entail AI Podcast ·

2024/03/07

Are you leveraging the power of video to drive real business impact? Enrique Olives, Head of Product Marketing at Vyond shares insights on why modern marketers must embrace video as the supreme content format for cutting through the noise. He shares creative tactics for using video across your entire marketing and sales funnel - from brand awareness to conversion. Whether you're producing videos in-house or leveraging an enterprise-grade platform, this episode will open your eyes to

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00:31:10

The power of open source with Gregory Chase

The Entail AI Podcast ·

2024/03/04

Welcome to season 2 of The Entail AI Podcast! In this episode, we dive into the role of open source projects in B2B marketing with Greg Chase, Director of Product Marketing at PagerDuty. Discover the secrets behind leveraging open source projects to drive growth and engagement in your business. More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/ More about Gregory Chase: LinkedIn: https://www.linkedin.com/in/gregorychase/

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00:24:44

How to create evergreen content with Kathy Bryan

The Entail AI Podcast ·

2024/02/29

In our latest episode we dive deep into the world of organic content with Kathy Bryan, EVP of Marketing at Electives.Discover how organic content offers long-term gains and greater control compared to the fast-paced world of social media algorithms and how Electives is revolutionizing live learning and making it accessible for lean people teams, all while building brand awareness and driving engagement. More about EntailAI: LinkedIn: https://www.linkedin.com/company/entailai Website:

en

00:48:19

Building successful brand narratives with Shlomi...

The Entail AI Podcast ·

2024/02/26

In this episode, Tom speaks with Shlomi Ashkenazi, Head of Brand at Cybellum, about the importance of building a strong brand narrative for businesses, especially in the B2B space. They also discuss: 💡 The value of branding alongside performance marketing and how it can drive exponential returns in the long run 💡 The process of "brand engineering" – understanding the customer, mapping their pains and needs, analyzing the competitive landscape, and crafting a focused narrative that

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00:46:17

Aligning content strategy and marketing for...

The Entail AI Podcast ·

2024/02/21

The world of cybersecurity marketing may be complex, but it's not an impossible code to crack. In our latest episode, Armando Diana, head of product marketing at Fortinet, breaks down the journey from creating technical content to building brand trust in cybersecurity marketing. We also covered Marketing in the highly technical cybersecurity domain Creating accurate and appealing content for both users and buyers Targeted value-driven content for buyers Tailoring messaging and channels

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00:51:29

Navigating generative AI's impact on marketing with...

The Entail AI Podcast ·

2024/02/16

How do you adapt to marketing and search when generative AI is changing the game? In this episode, we dive into the opportunities and challenges facing marketers in the age of AI with Ryan Pollock, marketing expert. He provides unique insights on how tools like ChatGPT threaten Google's ad model by reducing clicks. We discuss the shift away from Google searches toward AI assistants for queries. Ryan explains why thoughtful, authoritative content is still critical for establishing trust. Other

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00:53:52

Crafting B2B SaaS content that connects and converts...

The Entail AI Podcast ·

2024/02/06

Tune in for an enlightening look at the renewed power of authentic content marketing. In this episode, we speak with B2B marketing expert Lora Osborn about how marketers can cut through the noise and connect authentically in an AI-saturated world. Lora shares insightful tactics on owned, earned, and organic social media and why high-quality, customer-focused content will be key for growth in 2024 and beyond. For more information about EntailAI, visit our website or LinkedIn: LinkedIn:

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00:52:47

How to leverage UGC and organic marketing for SaaS...

The Entail AI Podcast ·

2024/02/05

Looking to discover the secrets of SaaS Growth? In our latest episode, we sat down with Lomit Patel, CMO at Tynker, who has scaled marketing for startups like Roku and Texture/Apple News. Lomit unpacks marketing fundamentals, how to utilize SEO and UGC, video content and how to understand your value proposition and target audience. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/

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00:45:28

Creating trust and authenticity in financial...

The Entail AI Podcast ·

2024/02/01

Ready to break through the noise and forge meaningful connections with your customers? Tune into our latest episode with Oleg Lebedev, head of marketing at Vnoska, where we dive into marketing strategies that balance high-tech tools with high-touch relationships. From learning how to rapidly create engaging SEO content at scale with AI, to tips for nailing creative, expert-led video content, this episode has it all! For more information about EntailAI, visit our website or LinkedIn: LinkedIn:

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00:52:30

How AI affects content creation with Amy Tobin

The Entail AI Podcast ·

2024/01/26

What lies ahead for content creators working with generative AI and LLMs? Join us as we explore the world of AI-powered content creation with B2B expert Amy Tobin. Whether you're a marketer, content creator, or simply curious about the future of content, this episode is a must-listen. For more information about EntailAI, visit our website or LinkedIn: LinkedIn: https://www.linkedin.com/company/entailai Website: https://entail.ai/

en

00:47:02

How to build a brand that lasts with Ari Yablok

The Entail AI Podcast ·

2024/01/25

Most searches on the internet that lead to sales are branded searches. So what's holding you back from investing in your brand? We sat down with Ari Yablok, head of brand at Island, to chat all things BRAND. Ari breaks down the challenges and complexities behind building a lasting brand. He also unpacks a powerful product strategy while sharing the impact that a brand can have on your sales. For more information about EntailAI, visit our website or LinkedIn: LinkedIn:

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00:49:34

Influencer marketing: Creating content on autopilot...

The Entail AI Podcast ·

2024/01/19

Welcome to Episode 1 of the EntailAI podcast! Join us for an eye-opening discussion where Sandra Stepan, an e-commerce expect, shares strategies on automating your content creation process, allowing you to focus on what matters most.Sandra's innovative approach to influencer marketing involves exploring practical tips and tools to make your content creation journey smoother. From harnessing the power of automation tools to mastering time-efficient techniques, Sandra's insights will empower

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32 results

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