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PODCAST

For The Daring Growth Seekers - Marketing In The AI Era

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders

business marketing

All Episodes

00:13:40

Why We Killed the 'Marketing Mindset' Podcast

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/05/21

In this episode, we ditch Marketing Mindset and launch For the Daring Growth Seekers.Marketing in the AI era stays front and centre, but now you also get the unfiltered story of building an agency as a married team. This is your go-to show for ambitious leaders in Australia and New Zealand who want clear, actionable marketing strategies and honest conversations about the real journey behind building a business with purpose.🎙️ Each week, we bring you two types of episodes:[Strategy]: Tactical

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00:36:40

How We've Built Our Business: Our Special 5-Year...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/04/10

Join the entire Done By Nine team - Jordan, Jac, Renee, Aarti, and Flynn - for a special anniversary episode celebrating five years in business!In this roundtable discussion, the team reflects on how marketing and design have transformed since Done By Nine's inception, from the early Canva days to today's AI-driven landscape. Discover the challenges of constant platform changes and how staying adaptable has been crucial to their success.The team shares memorable client success stories and

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00:19:16

Relevant Marketing Beats Personalisation: Google's...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/04/02

Google's latest marketing research has destroyed "Hello [First Name]" emails, revealing only 18% of consumers care about seeing their name on product recommendations.What customers actually want is content relevance in digital marketing - messaging that directly addresses their problems, pain points, and desires at the right moment in their buyer journey.In this episode, I break down Google's surprising consumer behaviour research that challenges conventional personalisation

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31:31

Building a Business & Life Together: Celebrating 5...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/03/19

We're marking a special milestone over the next month - 5 years of building our business, Done By Nine! In this episode, we turn the tables and invite my wife and business partner, Jacqueline, into the studio to reflect on our journey of building a digital marketing agency from scratch. From our humble beginnings during COVID lockdowns (with a newborn baby on the way!) to selling Jacqueline's salon business to running our agency remotely from Mexico for three months - we open up about the rea...

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18:14

Why ChatGPT Isn't Talking About Your Business

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/03/11

While most business owners are obsessed with using AI to create content, they're missing something far more significant: AI is completely transforming how customers discover businesses. In this episode, we reveal how tools like ChatGPT and Google Gemini are already deciding whether to recommend your business to potential customers without you even knowing it. You'll discover: How AI referral traffic is already driving conversions for businesses with strong digital footprintsWhat determines wh...

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18:42

Is AI Making Us Lazy Marketers? A Wake-Up Call for...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/02/19

We're exploring how businesses are getting AI content creation completely wrong and the hidden cost it's having on marketing teams and creativity. Recent research from Microsoft and Carnegie Mellon University reveals a disturbing trend: as marketing teams become more reliant on AI tools, their critical thinking and creativity are quietly declining. While AI promises increased efficiency, it might be creating a generation of lazy marketers. In this episode, we'll uncover why increased AI effic...

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25:15

The Digital Marketing Funnel Is Dead

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/02/03

Is the traditional 'marketing funnel' dead - and what's replaced it in 2025? Taking my 6-year-old to the toy store revealed something fascinating about modern customer behavior: the path to purchase isn't linear anymore. Instead, it's a chaotic web of AI recommendations, social proof, and endless options. Google calls this the "messy middle" - that space between first interest and final purchase. While this concept isn't new, it's taken on a whole new meaning in our AI-driven world. In this e...

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19:36

What TikTok Knows About Marketing (For Businesses...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/01/23

Love it or hate it, it appears that we can't ignore the powerhouse that is TikTok, and today we're exploring a fascinating paradox in modern marketing: as AI tools become more sophisticated, TikTok's 2025 Trend Report that they just released reveals that authentic, human-driven content matters more than ever.With 1.8 billion monthly active users and recent political challenges, TikTok's influence on global marketing is undeniable. But beyond the platform's success lies a crucial lesson for ev...

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20:31

How To Use AI Content Tools the Right Way

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/01/15

On this episode we're exploring how businesses are getting AI content creation completely wrong - and how to fix it.With Google's recent shifts towards AI-organised search results and the rising importance of video content, understanding how to use AI tools strategically has never been more crucial for your marketing success.The key to winning with AI content tools isn't about replacing human creativity - it's about finding the sweet spot where AI enhances your authentic voice rather than ove...

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23:31

AI Will Transform Marketing in 2025, Start Preparing Now

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/01/07

Welcome to 2025's first episode of Marketing Mindset, where we're tackling the biggest shift in marketing since the internet: AI's transformation of how customers find and choose businesses.This is going to mark the year where AI stops becoming just like a buzzword that you see on LinkedIn every now and then.It's not just going to be a fancy shiny object tool that you're going to be using every now and then. It is going to become a fundamental part of how customers find and how customers choo...

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26:01

Why Everything You Know About Meta Advertising Is...

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/12/10

The social advertising landscape has transformed dramatically, and what worked even six months ago might be costing you money today. Today's episode is a must-listen if you're managing ad budgets between $500 to $50,000 per month and feeling overwhelmed by all the changes - many driven by AI and Advantage +We're bringing you actionable insights on what's actually working right now in Facebook and Instagram advertising, and more importantly, how to position your business for success in 20...

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15:53

Where Did All Your Website Traffic Go? How To Thrive...

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/11/06

Today I want to look into the changing landscape of digital marketing and the rise of "zero-click" content. Inspired by the declining website traffic many businesses are experiencing, I want to explore why traditional metrics may no longer tell the whole story of marketing success. In this episode, we'll cover:The concept of "zero-click" content and why it's becoming increasingly prevalent in the digital marketing world.How search engines and social media platforms are evolving to keep users ...

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26:14

Are CEOs From 100 Years Ago Cringing at Today's...

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/10/23

This episode was Inspired by a viral meme suggesting that today's business owners are uniquely burdened with content creation, and I wanted to explore whether this perception was accurate.Joined by Aarti Desai, we'll look at:Historical examples of successful content marketing from well-established brands like Edmonds, John Deere, and Yates.How these companies used cookbooks, magazines, and gardening guides to build trust, community, and brand loyalty long before the digital age.The parallels ...

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19:08

Sales and Marketing Are Feuding (And It's Costing You)

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/10/09

We've all heard the blame game: sales blaming lead quality, marketing blaming a lack of understanding of prospect needs, and CEOs blaming poor communication. But here's the truth: alignment between sales and marketing is absolutely crucial for sustainable growth.In this episode, we'll explore:How to identify if you've got a misalignment problemThe impact of misalignment on your customer journey and business growthStrategies to achieve better alignment, including: Setting unified obj...

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20:14

Essential B2B Marketing Strategies for Q4

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/10/02

We’re entering Q4 of the calendar year, traditionally a massive time for brick and mortar or B2C type companies and businesses.Everyone is discussing Black Friday, Boxing Day, and Christmas sales and how B2C companies can take advantage of this time.However, in this podcast, we want to talk about how Q4 is equally important for B2B companies, despite having different challenges—and how B2B companies can make the most of this period.Here's what we'll conver:Q4 Importance for B2B: While Q4 is t...

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26:29

Spolier Alert: There's No Silver Bullet In Marketing

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/09/04

Today we're joined by marketing expert and Done By Nine team member, Aarti, to debunk the myth of the "silver bullet" in marketing. We'll explore why quick fixes often fail and discuss the importance of building a solid marketing foundation.In this discussion, we'll cover:- The misconception of viral content as a marketing strategy- Essential components of a strong brand strategy- Importance of defining your Unique Selling Proposition (USP)- Creating detailed buyer personas and understanding ...

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49:31

From Radio Broadcasting to Building a Marketing...

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/06/05

In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki. We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between.I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marketing, and building Done By Nine.Plus, Adam and I discuss and share insights on the evol...

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17:31

Stop Relying On ChatGPT to Write Your Content (Do...

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/05/23

Businesses and organisations are still using ChatGPT to write all of their content. Copy and paste, done and dusted, too easy. Despite many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice, reputation, and the ability to connect with your audience honestly.So, let's explore the limitations of using AI-driven tools like ChatGPT for content creation and why they aren't the silve...

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20:08

Is Google Search Still Valuable for Your Business?

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/05/01

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18:09

What Marketing Levers Should You Pull When You Face A...

For The Daring Growth Seekers - Marketing In The AI Era ·

2024/04/03

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