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PODCAST

SanMar Radio

Lisa Terry and Tara Wingo

This is SanMar Radio, the podcast where we dig into the promotional products industry to help you find the answers and inspiration you need to grow your business.

arts fashion & beauty

All Episodes

25:43

Getting to Know SanMar Radio Hosts Tara Wingo & Lisa...

SanMar Radio ·

2019/11/18

Lisa and Tara are switching things up this week by turning the interviewer’s microphone on themselves, SanMar social media guru Josh Storey is asking the questions this time. In this episode, our usual hosts discuss the ins and outs of their daily jobs, explain how their work helps make SanMar U what it is, and reveal the key building blocks to recording a good podcast. THE FINER DETAILS OF THIS EPISODE How Lisa and Tara used their backgrounds in radio and film to fit right in at SanMar. Why

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21:02

Creating Custom Apparel with Ray Hong

SanMar Radio ·

2019/11/05

Ray Hong is a Custom Apparel Project Manager at SanMar, and is responsible for overseeing bespoke products from initial quote to final delivery. In this episode, Ray discusses what it’s like to help design and create unique products, reveals the right questions to ask customers who need help clarifying their ideas, and explains how to stand out in a fast-paced market. THE FINER DETAILS OF THIS EPISODE How Ray came to work with SanMar and join the custom orders program in its infancy. Which

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18:23

Navigating Brands and Trends and with Rhea Aslin

SanMar Radio ·

2019/10/22

Rhea Aslin is the senior brand director at SanMar, overseeing merchandising and design for several of our key brands. In this episode, Rhea explains how developing a brand is like telling a story, discusses what she does to stay on top of fashion trends and describes how the apparel market is having to evolve to meet customer expectations. THE FINER DETAILS OF THIS EPISODE Rhea lays out her responsibilities as the company’s brand director and which brands she oversees. Which SanMar brand has

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33:40

Weathering Global Challenges with Pat Noonan

SanMar Radio ·

2019/10/08

Pat Noonan is SanMar’s chief product officer. His teams oversee product design, manufacturing, sourcing, and quality assurance across the company. In this episode, Pat shares how his time in the Navy taught him how to keep things in perspective, how SanMar’s relationship-based approach to sourcing helps us weather global challenges and how our industry is changing lives for the better. THE FINER DETAILS OF THIS EPISODE Pat discusses his time in the Navy — including his family sword — and how

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23:20

Building a Successful Customer Service Team with Adam...

SanMar Radio ·

2019/09/24

Adam Gould is a senior manager of sales operations at SanMar, overseeing many of our company’s customer service interactions. In this episode, Adam reveals his tips for training an effective customer service team, discusses how technology helps employees who work remotely feel closer as a team, and explains how you can turn a challenging customer service experience into one that works in everyone’s favor. THE FINER DETAILS OF THIS EPISODE Adam explains how his team works with the rest of SanMar

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26:58

Understanding the Behind-the-Scenes Business of...

SanMar Radio ·

2019/09/10

Barb Herman is SanMar’s director of channel sales, and for the majority of her career, she has focused on the “biggest little industry you’ve never heard of” — industrial laundry. In this episode, Barb explains what makes industrial uniforms durable yet stylish and discusses the important role that industrial laundry and uniforming services play as they work behind the scenes to support businesses that impact our everyday lives. THE FINER DETAILS OF THIS EPISODE Barb explains how industrial

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20:46

Making a Home Run in the Sporting Goods Market with...

SanMar Radio ·

2019/08/27

Rachelle Manning is SanMar’s sporting goods channel manager. She has been involved in sports and in the sporting goods market for most of her life and she works with her team to help customers strategize and grow their businesses. In this episode, Rachelle discusses how utilizing technology can drastically improve sales, how customers can keep up with what’s trending in the market and how knowing the difference between Tennessee Orange and Clemson Orange can be a real game changer. THE FINER

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30:57

Telling Today's Marketing Stories with Lee Strom

SanMar Radio ·

2019/08/13

Lee Strom is SanMar’s Vice President of Marketing, having spent most of the last two decades managing a wide variety of personalities, from analysts and project managers to digital marketers and creative staff. In this episode, Lee describes how SanMar’s approach to marketing, and SanMar itself, has changed during his many years with the company, debates the merits of a physical catalog in today’s day and age, and discusses his own future with SanMar. THE FINER DETAILS OF THIS EPISODE How Lee

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23:12

Solving Today’s Logistics Challenges with John Janson

SanMar Radio ·

2019/07/30

John Janson is SanMar’s director of global logistics, overseeing a 20-person team responsible for coordinating orders across our warehouses and ensuring customers receive them as quickly as possible. In this episode, John reveals why he thinks he has one of the best jobs around, explains how SanMar is keeping up with newer next-day delivery expectations, and explores the effects of “Amazonization.” THE FINER DETAILS OF THIS EPISODE What logistics entails and how John came to be so experienced

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26:40

Finding Sales Success and Solutions with Dan Tushar

SanMar Radio ·

2019/07/16

Dan Tushar, SanMar’s vice president of sales, is involved in every aspect of the sales process and works with our customers to optimize their success. In this episode, Dan shares why it’s so important to have a diverse customer base, what it means to be a leader and how helping your customer find solutions can often be your most successful sales strategy. THE FINER DETAILS OF THIS EPISODE How Dan is involved with every step of the sales process. What approach SanMar takes with its sales

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25:12

Doing Good and Going Green in Apparel Manufacturing...

SanMar Radio ·

2019/07/02

Jorge Colindres is the general manager for SanMar in the Americas — that is to say, North, South and Central America. He hails from Honduras and takes a special interest in SanMar’s apparel manufacturing operation there. In this episode, Jorge discusses how efficiency has played and continues to play a big role in his work, and explains how SanMar works with and supports the Honduran community. THE FINER DETAILS OF THIS EPISODE How a lottery brought Jorge and his wife to the United States and

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29:31

Solving the Challenges of Today’s Evolving Apparel...

SanMar Radio ·

2019/06/18

Shelley Renning is SanMar’s Vice President of Brand Management whose position allows her to, in her own words, “play with clothes all day.” Shelley helps select which brands SanMar sources its products from. In this episode, Shelley discusses how she and her team work to identify and solve customers’ apparel challenges; she dives into how trends and fast fashion are changing the way people do business; and she explains why it’s so important to step out of your comfort zone and connect with others.

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27:49

What Makes a Distribution Center Tick with Jason Hooks

SanMar Radio ·

2019/06/04

Jason Hooks is the assistant manager of SanMar’s Preston distribution center located just outside of Seattle. A self-described “cheerleader,” he works with the center’s pickers and packers to ensure that customers receive exactly what they ordered on time. In this episode, Jason discusses the ups and downs of working out of a relatively small warehouse, explains how new technology has made order picking even more accurate, and recounts some of the distribution center’s furrier visitors. THE FINER

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25:50

Creating Positive Customer Experiences with Bonnie Wells

SanMar Radio ·

2019/05/21

Bonnie Wells is a credit manager at SanMar and has been with the company for 14 years. Her accounts receivable team works directly with customers to ensure that they have the best possible experience purchasing from SanMar. In this episode, Bonnie discusses why it so important to enjoy the work you do, how her team works to build customer relationships and how you can make even the most difficult customer conversations into positive experiences. THE FINER DETAILS OF THIS EPISODE What does

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31:47

Adopting New Technologies with Mike Knapick

SanMar Radio ·

2019/05/07

Mike Knapick is SanMar’s Chief Information Officer. His team ensures that the technology at SanMar is working - for both customers and employees.In this episode, Mike shares the value of technology in our industry, how to prioritize tech that can help your company and why we should install those computer updates more often than we do. THE FINER DETAILS OF THIS EPISODE: How Mike and his team stay on top of SanMar’s technological prowess and compliance. Mike describes the serendipitous timing

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29:13

The Business of Being Nice and Telling the Truth with...

SanMar Radio ·

2019/04/23

Since starting SanMar in 1971, Marty Lott has made kindness and honesty key to the company’s daily operations and wants to make it as much a family business as a corporate one.In this episode, Marty discusses how he founded SanMar, explains why being honest and being nice are woven into our company’s policies and where he thinks the industry is headed. THE FINER DETAILS OF THIS EPISODE: Debunking some myths about SanMar’s creation and how a college project and brewery got Marty on the path to

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27:05

The Value of Being a Disrupter with Susan Rye

SanMar Radio ·

2019/04/09

Susan Rye, Director of Regional Sales, learned the value of differentiating herself from the competition at an early age and it has served her well as she has worked to find solutions for customers. She shares her insights into the changing landscape of sales and what it means to be a disrupter in our industry. In this episode, Susan explains why it’s so important to pay attention to the little things that make a big difference for your customers, how you can help customers add value through

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32:32

Keeping Up with What’s New in Decoration with Jason...

SanMar Radio ·

2019/03/26

Jason Murphy is SanMar’s Strategic Manager of Affiliate Relations — though we like calling him our decoration expert. The Decorator Relations Team he’s part of works with the embroiderers, screen printers and other decorators to find solutions to challenges they may have in their shops. Want to know how dedicated he is to the art of decoration? He used to run a decoration shop out of his own garage! In this episode, Jason explains how his decoration expertise helps SanMar customers make the best

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25:42

Trend Analysis with Vicki Ostrom

SanMar Radio ·

2019/03/12

Vicki Ostrom is SanMar’s futurist and trend analyst. Technical as that title might sound, what it really means is that she’s responsible for knowing what looks are in, out or about to make big waves in order to ensure that SanMar products are not merely functional but stylish as well. In this episode, Vicki discusses how she follows trends to keep SanMar and its customers on the leading edge of style and also explores the new arena of e-sports. THE FINER DETAILS OF THIS EPISODE: How Vicki

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31:17

The Evolution of Training with Holly Rox and Brandon...

SanMar Radio ·

2019/02/26

Product experts and corporate trainers Holly Rox and Brandon Kerr are on the air with SanMar Radio today to break down how exactly we ensure our staff knows the ins and outs of each of our products, as well as figure out what would be the best training for our customers. They’re an enthusiastic pair who recognize that good training needs to be engaging and enjoyable. In this episode, Holly and Brandon share how they work with both staff and customers to ensure that product training is concise,

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