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PODCAST

Summit Host Hangout®

Krista Miller - Summit In A Box

Summit Host Hangout®: Krista Miller of Summit In A Box® dives deep into what it takes to launch an online summit. Everything from discovering your summit idea to the strategies that go into hosting a profitable, value-packed virtual summit. The best part? You don"t have to be an influencer to make it happen. Let"s dive in!

business marketing

All Episodes

12:31

303: How to Launch Through Your Summit While...

Summit Host Hangout® ·

2025/08/12

You might think launching your offer through your summit sounds pushy, but what if NOT making an invitation is actually doing them a disservice? In this episode, I'm tackling one of the most common objections I hear: how to launch your signature offer through your summit in a way that feels respectful and genuinely serves your audience. You'll hear a story of someone who gained 240 new members despite being worried about her non-marketing-savvy audience, plus specific strategies for launching

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08:32

My "in case of emergency" summit plan (and why you...

Summit Host Hangout® ·

2025/08/07

In this episode, I'm sharing some of the summit disasters we've weathered over the years, and walking you through what's in our new backup plan. From tech meltdowns to team members being unavailable, we're finally prepared for whatever summit chaos might come our way. If you're planning any kind of virtual event, this behind-the-scenes look at contingency planning might just save your sanity (and your summit!). Listen to the quick episode and then, join the conversation in the Summit Host

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08:24

How I'm Changing Up Membership Momentum 2025!

Summit Host Hangout® ·

2025/08/04

Ever wonder what goes on behind the scenes when a summit strategist is planning their OWN event? I'm pulling back the curtain today to share some of the biggest experiments I'm implementing in Membership Momentum 2025 - and why innovation is becoming more critical than ever for B2B summits. If you've been thinking about hosting a summit or wondering how to keep your events fresh and engaging, this bonus episode gives you a glimpse into my strategic thinking process. You'll hear about the challenges

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08:16

A Breakdown of My Real-Time Summit Numbers - Summit...

Summit Host Hangout® ·

2025/07/31

I'm giving you a real-time look at how I'm analyzing our Membership Momentum Summit numbers just days into promotion – and why conversion rates tell a more valuable story than straight numbers ever could. You'll hear what our current conversion rates are (both good and concerning), how I'm using this data to make strategic tweaks instead of just hoping for the best, and the daily question I ask myself to stay proactive rather than reactive during summit promotion. I'm also sharing why 417

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20:21

302: Growing a 260-Member Community Through Summits...

Summit Host Hangout® ·

2025/07/29

This week's guest hosts two annual virtual summits - one for knitters and one for crocheters - that have completely transformed her pattern design business. She's grown from hobby blogger to true CEO, built a thriving 260-member community, and even caught the attention of major yarn brands like Lion Brand. What I love about Hortense's approach is how she's adapted summit strategies specifically for her tech-challenged audience in a way that has let her create an engaged and profitable community.

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10:48

Behind the Scenes of My Summit Testing Day - Summit...

Summit Host Hangout® ·

2025/07/24

Testing your summit before launch isn't the most exciting topic, but it's a critical step that too many hosts skip entirely. In this behind-the-scenes episode, I'm sharing what happened during our 6-hour testing marathon for our 12th summit - and you won't believe how many issues we caught! You'll get an inside look at our detailed testing spreadsheet, see how we use test email addresses, and learn why my software engineering background makes me obsess over this "boring" but essential process

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06:49

The Simple Tracker That Saves Me From Starting Too...

Summit Host Hangout® ·

2025/07/17

If you're an ideas person who wants to start ALL of your brilliant ideas at once, this week's Summit Conversations episode is for you! After getting out of a time of hustle and almost diving right back into it, I created a simple tracker that has been saving me (and my team) multiple times per week from project overwhelm. In this episode, I'll walk you through a simple system that helps me visualize what's actually on my plate versus what I think I can handle. Plus, I'm sharing the free template

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23:30

301: Polished Summit Design Without Breaking the Bank...

Summit Host Hangout® ·

2025/07/15

I share a lot about strategy and marketing for virtual summits, but there's one element that can majorly impact your summit that we haven't talked about on the podcast since 2019: design. In this episode, I'm joined by Tracey Albrecht of Soapbox Studio to discuss why amateur-looking graphics might be costing you registrations and sales. We'll break down the most common summit design mistakes, share simple tips for non-designers, and explain why your visual branding directly impacts your summit's

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05:54

When I need results in 30 days instead of 90 - Summit...

Summit Host Hangout® ·

2025/07/03

Sometimes we need results in 30 days, not 90! And sometimes a big summit feels like too much...and that's okay! In this episode, I'm comparing the time it takes to host a summit vs. a challenge and sharing the exact numbers that came in through a challenge that took about 10 hours of my time. If you've been thinking "I know I need to do something, but a summit feels like too much right now" or you hosted a summit and feel the momentum fading, this conversation will give you a different perspective

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33:48

300: My Team Gets to Ask the Questions as We...

Summit Host Hangout® ·

2025/07/01

It's episode 300 of the Summit Host Hangout® Podcast! To celebrate, I'm flipping the script and letting my team interview do the interviewing. You'll get a behind-the-scenes look at who I am beyond the business, from my rapid-fire preferences to how I juggle homeschooling while running Summit in a Box®. We dive into the evolution of virtual summits over the past 7 years, my decision-making process for the endless stream of ideas I have, and the moment I knew this business was going to work. I

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06:33

How I decide between summits and challenges - Summit...

Summit Host Hangout® ·

2025/06/26

"When should I host a summit and when should I run a challenge?" In this Summit Conversations episode, I'm giving you a behind-the-scenes look at exactly how I make this decision. You'll hear my loose pattern for alternating between 1-2 summits and 2-3 challenges per year, plus the strategic reasoning behind that rhythm. Whether you're trying to significantly grow your audience or re-engage the people you already have, this episode will help you choose the right tool for where your business is

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04:56

How I landed 4200 in sponsors in 24 hours by taking...

Summit Host Hangout® ·

2025/06/19

Last week, I went from "absolutely NOT doing sponsorships" for my upcoming summit to landing $4,250 in confirmed sponsors in less than 24 hours. And it all happened because I gave a client advice that I immediately realized I needed to take myself! In this episode, I'm sharing the mindset shift that changed how I approach sponsorships. You'll hear about the coaching call moment that opened my eyes to how I was overcomplicating things, the simple sponsorship packages I created in under an hour, and

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How I landed 4200 in sponsors in 24 hours by taking...

Summit Host Hangout® ·

2025/06/19

Last week, I went from "absolutely NOT doing sponsorships" for my upcoming summit to landing $4,250 in confirmed sponsors in less than 24 hours. And it all happened because I gave a client advice that I immediately realized I needed to take myself! In this episode, I'm sharing the mindset shift that changed how I approach sponsorships. You'll hear about the coaching call moment that opened my eyes to how I was overcomplicating things, the simple sponsorship packages I created in under an hour, and

en

31:03

299: Build a Vibrant Summit Community that Attendees...

Summit Host Hangout® ·

2025/06/17

I've heard a lot of summit hosts say they're skipping communities entirely because "engagement is dead." But what if the solution isn't removing communities—it's knowing how to make them thrive? In this episode, I'm chatting with membership expert Sandra De Freitas about how she created one of the most vibrant summit communities I've ever experienced. She shares her "dinner party" approach to community building, simple games that drive engagement, and her three-part framework for posts that

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09:58

What I still do myself vs what my team handles for...

Summit Host Hangout® ·

2025/06/12

In this behind-the-scenes episode, I'm sharing how my summit planning process has evolved from my first few events (where I did everything) to now hosting multiple summits per year while working just 20 hours per week. You'll hear what tasks I still handle, what my team takes care of, and how this evolution happened step by step over 14 summits. Plus, I'm sharing the piece of summit planning I'd recommend you outsource first if you're ready to start building your own support system. Listen to the

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16:37

298: How to Help Speakers Be More Successful + Your...

Summit Host Hangout® ·

2025/06/03

Many of you have run into a massive disconnect that doesn't need to exist between summit hosts and speakers. The gap between what summit hosts expect speakers to know and what many experts actually understand about online summits and marketing. In this episode, I'm sharing why even speakers with huge social followings might struggle with basic summit participation, the four main areas where this gap appears, and practical strategies to bridge it. Whether you've been frustrated by speakers who

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06:54

When someone else schedules their summit for the same...

Summit Host Hangout® ·

2025/05/29

"Ever had that sinking feeling when you discover another summit host has chosen the exact same dates as your event? In this episode, I'm sharing my honest approach to handling summit scheduling conflicts and why giving another person power over your timeline isn't the answer. You'll hear about the three different scenarios you might face, when it makes sense to move your dates (and when it absolutely doesn't), and how to move forward confidently no matter what. Listen to the quick episode and then,

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When someone else schedules their summit for the same...

Summit Host Hangout® ·

2025/05/29

"Ever had that sinking feeling when you discover another summit host has chosen the exact same dates as your event? In this episode, I'm sharing my honest approach to handling summit scheduling conflicts and why giving another person power over your timeline isn't the answer. You'll hear about the three different scenarios you might face, when it makes sense to move your dates (and when it absolutely doesn't), and how to move forward confidently no matter what. Listen to the quick episode and then,

en

08:28

Making Round 2 of a Summit Event Better with less...

Summit Host Hangout® ·

2025/05/22

Planning a second summit doesn't mean starting from scratch! In this behind-the-scenes look at my upcoming Membership Momentum summit, I'm sharing exactly how I'm approaching round two after a successful first event. When you run a summit for the second time, you get to focus on optimization instead of creation - and it's actually kind of fun! I'm walking through my decision-making process about what stays the same, what needs tweaking, and what we're completely changing based on attendee feedback

en

Making Round 2 of a Summit Event Better with less...

Summit Host Hangout® ·

2025/05/22

Planning a second summit doesn't mean starting from scratch! In this behind-the-scenes look at my upcoming Membership Momentum summit, I'm sharing exactly how I'm approaching round two after a successful first event. When you run a summit for the second time, you get to focus on optimization instead of creation - and it's actually kind of fun! I'm walking through my decision-making process about what stays the same, what needs tweaking, and what we're completely changing based on attendee feedback

en

367 results

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